Educational posters Designed and Lithographed For and Posted By the Members of the Poster Advertising Associa- tion, Inc., on More Than Three Thou- sand Plants of the United States and Canada During the Year 1914, A. D. ^ Being a record of appreciation shown by all sorts and conditions of men, organizations and the public press for the poster advertising cam- paigns conducted by this organization for the sole purpose of elevating the ideals of mankind # EDUCATIONAL MOVEMENT OF THE POSTER ADVERTISING ASSOCIATION "And thou shall k.eep the feast of weel^s unto the Lord thy God with a tribute of a freewill offering of thine hand, which thou shah give unto the Lord thy God, according as the Lord thy God hath blessed thee. "— Deut. XVI: 1 0. The educational propaganda of the Poster Advertising Association is an earnest effort to use the means at the hand of the organization for the moral welfare of America. East and west from the Atlantic to the Pacific oceans, and north and south from the Arctic seas to the Gulf of Mexico, the messages of peace on earth, good will to men, of patriotism, of courage and cheer and of unselfish devotion to the cause of humanity have been preached by means of posters. This movement was inaugurated at the national convention of the Poster Advertising Asso- ciation held in Atlantic City during the month of July. 1913. A casual suggestion of the power of the poster medium for good took concrete form in the appointment of an educational committee which was authorized to undertake a campaign for the "uplift of humanity." Earnest and eloquent advocates pleaded that the poster advertisers of the United States and Canada use the open space on their boards, at least, for the benefit of mankind. But the movement did not stop short at that limitation. It extended in a great sweep of enthusiasm from end to end of the two countries, and poster men everywhere have given of their best freely and unstintedly. Appropriately enough the first poster in the campaign pictured the appeal of the Christ Child through His birth in the stable at Bethlehem. It was a remarkable work of art done in twelve colors. The design was made by Edward Volkert, and the picture was lithographed by the United States Lithograph Company of Cincinnati, Ohio. Its effect was electrical. It came unheralded. Its appearance on the poster plants created the greatest astonishment and the widest possible approval. Churches begged for copies of it. Boards were erected on ecclesiastical property for its exploitation. It was mounted and framed and used in school rooms, and it was placed on school property everywhere because the influence it exerted was found to be nothing short of startling. High church dignitaries in every sect acclaimed it. Clerical bodies and Sunday School associations placed their cordial appreciation on record in reso- lutions, and even little children were among those who pleaded for copies of it for their nurseries. The second design depicted three scenes in the life of General Grant. It was a sermon in patriotism and an eloquent appeal to the courage and energy and pertinacity of the youth of the Americas. It showed the rise of Grant from his log cabin to the first place in the nation. This poster was also designed and executed by the United States Lithograph Company. A third poster was set out just before Easter. It served to cap the climax of the many "Go to church" campaigns that had spread through the countries where religious sentiment had been quickened by the campaigns of the Poster Advertising Association. It was ideal copy, for it por- trayed the serftiment church organizations had been expressing and it did this in a powerful and effective way. It was an appeal to the older people to take the children to church with them so as to give them a start in the right direction. This poster was designed by Edward Volkert and printed by the Ketterlinus Lithographing Company of Philadelphia. The fourth, and last of the first series of posters, was an appeal to boys through the medium of the Boy Scouts organization. It was an inspiring design, showing the boys in their splendid activ- ities. The original sketch was painted by Daniel Smith, art editor of the New York World. It received the stamp of approval from the head of the Boy Scouts movement and from President Woodrow Wilson of the United States. It was lithographed by the Forbes Lithograph Manufac- turing Company of Boston, Mass. This volume is published in appreciation of the kindly thought of men, women and children from all parts of the world, of the many organizations which have commended the purpose of the Poster Advertising Association and the effort at the fulfilment of those purposes by the organization as a whole and by individual members of it, and for the generous treatment of the movement by the daily, weekly and monthly press of the two countries. It has not been possible to reproduce all the comment. To do that many volumes would have been necessary. But the letters and resolutions and press notices given here are but an earnest of the enthusiastic sentiment of the country at large. They will stimulate, undoubtedly, the organization to continue its efforts to carry hope and sunshine into the hearts and homes of the men. women and children of America. EDUCATIONAL POSTERS Chicago, 111. Mr. John H. Logeman, Poster Advertising Assn., Chicago, 111. Dear Mr. Logeman: — The following resolution was passed by the Elementary Council during the Inter- national Convention which just closed in Chicago. When'as: The Elementary workers of tlie Inter- national Sunday School Association, representing about six million children of Nortli America, do ap- preciate any and every effort put forth to put high ideals before the youth of our land, and, Whcrriis: The Poster Advertising Association has rendered a service in this respect by providing post- ers, entitled "The Christmas Story," "The Life of General U. S. Grant" and "Go to Church," whicli posters have been displayed during the past few months upon the billboards in every city of three thousand and over in tlie United States and Canada, and. Whereas: These are the finest pictures of the kind that have ever been put upon billboards, their beauty and their direct message' making an appeal to all classes of cliildren, and, Whi'rcas: Tribute was paid to the Sunday School teacher through tlie inscription upon the "Christ- mas Story Poster," wliicli read, "Ask Your Sunday School Teacher to Tell You the Story;" therefore be it resolved — Resolved: That the Elementary section of the International Sunday School Association, in conven- tion assembled, express to the Poster Advertising Association their sincere appreciation and gratitude for the helpful service they have rendered. Signed by the Committee. Grace M. Longfellow. Minneapolis. Edith M. Nichols, Connecticut. Lucille Sijicoe, Virginia. M.VRV Foster Bryner. Chicago. * * * Boston, Mass. Mr. E. C. Donnelly, 97 Warrenton Street, Boston, Mass. Dear Mr. Donnelly: — His Eminence, the Cardinal, directs me to express to you his liearty commenda- tion of the good spirit manifested by the Poster Ad- vertising Association in placing before the public the beautiful representation of the Nativity of Our Lord. His Eminence has seen and admired this beautiful poster in various parts of the city, and he could not help appreciating the influence for good that it was bound to have by helping people to realize what Christmas means. On several occasions he noticed particularly that the children were stopping to admire the pictufe and once he had the pleasure of instructing some of them in regard to its meaning. The picture is not only singularly beautiful from an artistic point of view, but it has the essential merit of manifesting the true Christian spirit. Very sincerely yours, C. J. Sillivan, Secretary. * * * New York, N. Y. Mr. Barney Link, Van Beuren & New York Billposting Company. My Dear Sir: — Referring to your circular of re- cent date, I write to say that yesterday, in Yonkers, I had the opportunity of seeing your Christmas poster with the legend, "Ask your Sunday-school teacher to tell you the story." It seems to me that nothing but good can come from the exhibiting of such appropriate reminders of the season's real meaning, especially as there is no touch of sectarianism about the presentation. May I beg to be allowed to offer this word of sincere appreciation of your motive and of your method? Very faithfully yours, D-win B.vines-Griffith, Minister, Edgehill Church, at Spuyten Duyvil. Boston, Mass. Edward C. Donnelly, Esq., Poster Advertising Association, 97 Warrenton Street, Boston. Dear Mr. Donnelly: — I am directed by His Excel- lency, the Governor,, to express to you his commen- dation of the splendid spirit shown by your Asso- ciation in carrying out the plan for a system of poster educational advertising which has been out- lined to him. Faithfully yours, ,J()Hx E. Meaxey. Secretary to the Governor. * * * New York, N. Y. Dear Mr. Link: — The poster you kindly sent, and for which you have my warmest thanks, deserves splendid praise. And you must have already found the commendation of your conscience in what you are doing. The idea is exceedingly well worked out, and the display of the great fact of the Christ will uplift many and make all think. Very cordially yours, JoH.v T. Wilus. Pastor, Seventh Presbyterian Church of Jesus Christ. * * * New York, N. Y. Van Beuren & New York Billposting Company. Dear Sirs: — Allow me to extend a word of com- mendation and gratitude to you for your thoughtful recognition of the Christmas season, by posting the very artistic pictures of the Nativity. I mentioned the matter publicly to my congregation on Christ- mas Sunday, and I know that there is a very' gen- eral feeling of appreciation. Trusting that the influence may be very far- reaching, I am. Very truly yours, Harold S. Rambo, Pastor, Home Street Presbyterian Church. * * * New York, N. Y. Van Beuren & New York Billposting Company. New York City. Gentlemen: — I wish to tell you how deeply grate- ful I am, personally, for this beautifully suggestive poster of the Birth of Christ. It is Impressive and uplifting. It compels attention from the passerby and devout thankfulness from the Christian heart. This is a sign of better things for all. Coming once in a while, and especially at this season of the year, this picture makes such an appeal as to awaken a response from the best that is in every human heart. Yours truly. JOHX R. MA( KAY. Minister, North Presbyterian Church. * * * New York, N. Y. Mr. Barney Link, Poster Advertising Association, New York. My Dear Mr. Link: — Let me add my thanks and word of appreciation for the plan of a Christmas poster to be displayed at the expense of your asso- ciation to-day. I am delighted that there are good influences at work behind the scenes, and hope that your association will be able also to help ele- vate the tone of the theatrical posters of the Bronx. Assuring you of my appreciation, I am, Sincerely yours, Graham C. Hunter, Minister, Hunts Point Presbyterian Church. * * * New York, N. Y. Dear Sirs: — "The Nativity" poster is a good idea and I would be pleased to see such a poster in neighborhood of my church (Grace M. E. Church, Bronx, corner White Plains Avenue and Penfield Avenue). Yours truly, Charles K. Woodso.n". Pastor, Methodist Episcopal Church. (7) EDUCATIONAL POST E K S Binghamton, X. Y. Binghamton Poster Adv. Co., Binghamton, N. Y. Gentlemen: — I was glad to have your favor of the 15th ult., calling my attention to the great Christ- mas poster which you have shared in placing be- fore the people of Binghamton during the Christmas season. I noted the poster with a good deal of interest, and I want to express my pleasure in the part that you have had in the matter, and to assure you that I believe it cannot but be of great benefit to have this masterpiece displayed in such a beautiful pic- ture as that posted in the city. Yours very truly, A. R. B. Hegkman, Rector, Trinity Rectory. * * ♦ Chicago, 111. .Mr. .1. i-1. l^ogeman. 1602 Steger Bldg., Chicago, 111. Dear Sir: — We, the members of the Elementary Committee of the International Sunday School As- sociation, assembled in committee sessions, January 12-13, at Hotel Sherman, Chicago, desire to express our appreciation of the worthy contribution of the Poster Advertising Association, in their display upon the billboards all over the country of the beautiful and impressive picture of the Nativity, and we rec- ognize with special thanks the quiet tribute to the influence of the Sunday school teachers in making known the story. With gratitude to your Association, Cordially, A. H. Mills, Chairman. Decatur, 111. DOX KlXXEY, Newton, Kan. T. Gordon Russell, Winnipeg, Can. Mrs. H. M. H.\mill, Nashville, Tenn. ID.\ F. Leyd.\, Chicago, 111. Mary Foster Bry.ner, Elementary Superintendent. .Iessie E. Taylor, Chicago, Com. Secretary. * * * Chicago, 111. American Posting Service, 757 W. Jackson Bd. My Dear Mr. Robbins: — I wish to extend to you my personal thanks for calling my attention to the work undertaken by the Poster Advertising Associa- tion in presenting "The Nativity" on the poster boards. This undertaking commands my hearty approval and commendation. It surely must do good, and it will recover the Christ for the Christmas time. I am planning to speak a few words of appreciation and commendation of your work in my sermon next Sunday morning. Very sincerely, E. B. Crawford, Minister Garfield Park M. E. Church. « * * Chicago, 111. Dear Sirs: — Your idea, I think, is fine, and will help in its way to spread the good news of the PJvan- gel. A merry Christmas and happy New Year to you! Sincerely yours, WiLLIAJt GhOIEFELD, Pastor of Bethany Church. * * * New York City. Mr. Barney Link, 515 Seventh Ave., City. Dear Mr. Link: — Accept my sincerest congratula- tions on the beautiful poster depicting the birth of Christ. I have long been an advocate of the churches using the billboard. I am confident that this picture will do unlimited good. The billposters of America are to be commended both for their enterprise and for their high purpose. With kindest personal regards, I am. Yours sincerely. Christian F. Reiser, Grace Methodist Episcopal Church. Chicago, 111. American Posting Service, 757 W. Jackson Blvd., Chicago. Mr. B. W. Bobbins, Pres. Dear Sir: — Y'our letter of the 13th inst. concerning the posting of large posters depicting the birth of Christ received. As there are so many who do not attend divine services, it seems to me a great deal of good can be accomplished by such posters. Even those who do attend services shall be helped by see- ing such posters. In our rush of life, to come face to face with the presentation of our Saviour's birth in picture will cause many a change — for the better in thought, word and deed. We heartily congratulate you on your noble under- taking and feel certain of its success for Humanity's Uplift. If possible for me to get one of the posters, for use at our Christmas services, please let me know. The children, as well as the adults, would be much im- pressed, I believe. By careful usage, the poster can be preserved for several years and thus keep doing its good work. I will gladly send for one if it can be obtained, even by purchasing. Wishing you and the Service a merry and joyful Christmas, I am. For the uplift of mankind, Sincerely yours, PaFL J. GERnKRDIXfi, Pastor St. Matthew's Evangelical Lutheran Church. New York, N. Y. Van Beuren & New York Billposting Company. Gentlemen: — I am very glad to know of such good near neighbors as your company. The only fault I have to find with your fine poster is that there ought to have been more of them. I know that the cost of such a large picture must have been considerable, and so we ought to be thankful that so many were posted. I would like to have given space in front of my church for one, as it would have been one of the most conspicuous in the city. I am ,iust above you, at Seventh Avenue and Thirty-ninth Street. Perhaps next year I may have the opportunity of having such a poster in front of my church. The Christ Child teaching for Christmas, instead of merely Santa Claus and other superstitions, is a vast im- provement. Thank you for your letter and for the good work of your posters. Yours truly, C. N. Mdi.i.EH, Trinitv Parish, St. Chrysostom's Church. New York City. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — Just a line to express my he;!rtv ap- preciation of the enclosed letter. I am confident that in the near future the churches will begin to use advertising methods much more largely, espe- cially billboards. Heartily, A. F. W. Ganoii, The Joint Executive Committee of the General As- sembly's Boards and Executive Commission, Presbyterian Church in the V. S. A. (,Vi I<: D U C A T I O N A L I' ( ) S 1' !•. I-: S New York City, N. Y. Editor. Till. Postkr. Cliicago, 111. Dear Sir: — I have just gone through the June is- sue of The PO.STEU. It is artistic, suggestive and valuable. How I wish the church had money to do the publicity which the billboard cuts reproduced suggest as possible. I think the Ward Baking Co. advertisement, showing boys fishing, is one of the best I have ever seen. Last month's educational pic- ture, showing women and children going to church, was one of the most effective 1 have ever beheld. I am sure that the amount of good it has done can never be estimated. It brings back best memories and so enthrones man's best self. Congratulating you on your periodical, I am, (Signed) Chkisti.vn F. Reisxer, Grace Methodist Episcopal Church. * * * Brooklyn, N. Y. Messrs. Brooklyn Poster Adv. Company. Dear Sirs; — I received the Nativity poster you sent to me. Thank you for the same. I will make good use of it, you may be sure. Henry Blatz, Jr.. Pastor, Vanderveer Park M. E. Church. * * * Brooklyn, N. Y. Mr. Barney Link, My Dear Sir: — I want to personally thank you and your associates for the fine poster of "The Nativity" which you have posted about our city. It is a beautiful idea and is impressing the com- munity greatly. I referred to it this morning in my sermon and used it to illustrate the fact that the spiritual still has great, if not growing, force, among us. You speak of the "uplift movement" as an inauguration. I am glad of that and shall be greatly interested in such other pictures as you may display for the community good. Very truly yours, Loris O. RoTEXn.\CH, Pastor. Bethany Presbyterian Church. * * * Albany, N. Y. Pitch Advertising Company. Gentlemen: — The AVoman's Christian Temperance Union of Albany, through its Department of Purity in Literature and Art, wish to endorse the action of the Educational Department of the Billposters' Association in placing the exquisite reproduction of the "Nativity," by the Cincinnati artists, in con- spicuous places throughout Albany and vicinity. Too much praise cannot be given, and the good resulting from this effort may only be reckoned in eternity. Yours most appreciatively, C.\ROLYX Pen'tlaxd Lixdsay. * * * Albany, N. Y. Mr. F. E. Fitch, 130 Hudson Ave., Albany, N. Y. My Dear Mr. Fitch: — I am very much interested in the excellent proposition of the poster advertising agencies to display a picture of the birth of Christ. I am quite sure this will have real spiritual effect and will assist in elevating the minds of the people from mere materialism to higher considerations. Sincerely yours, Richard H. Nelson. Albany, N. Y. Mr. Barney Link, President N. Y. Billposting Company. My Dear Sir: — Through our department of "Purity In Literature and Art," the Woman's Christian Tem- perance Union membership of this city desires to congratulate you on the campaign of education so beautifully planned, the first evidence of which is shown in "The Nativity" posted throughout the city. The coloring — the size the subject — the modesty which obscures even the names of the donors are all most excellent, and we wish you to know that this beautiful Idea Is greatly appreciated by the better class of people generally. It is truly an "uplift" and the good done may only be reckoned in eternity. Yours to help lift up, Very sincerely, Carolyn E. Lindsay, President, Woman's Christian Temperance Union. * * * Chicago, 111. Mr. J. H. Logeman, 1620 Steger Bldg., Chicago, 111. Dear Sir: — We, the Sunday-school teachers of children, in weekly session of the Chicago Graded Union, wish to express our sincere appreciation of the beautiful lithograph pictures displayed during the holiday season in various parts of our own and other cities. These pictures have proved a valu- able contribution to religious education and the true spirit of Christmas. We wish to thank the Poster Association for their splendid generosity. In blessing others, may your own lives be blessed. With cordial good wishes, Ida F. Lkyda, President, Chicago Graded Union of Sunday-school Teachers. Chicago, 111. Mr. John H. Logeman, 733 Robbins Terr. My Dear Mr. Logeman: — Your letter has been lying on my desk for some days and my failure to respond was for a special purpose — for I desired to see the picture; also to wait until I found what it might mean to the passers-by. It is one of the pleasures of the New Year to tell you that the message has been a wonderful one and has accomiilished untold good. Many are telling of the good done. Personally, I would thank you and your company for the beautiful and the marvelous picture that has helped millions into the Christmas spirit. I am sure Christ is glad — for many of His children are. He alone knows how many have been helped to a new life of sacrifice for His sake — how many kept from sin, and how many gladdened by your thoughtfulness. Praying the Father's blessing upon you and yours for the New Y''ear, I am. Sincerely yours, Henuy' Hepburn, Pastor, The Buena Memorial Presbyterian Church. * * * Chicago, 111. Mr. B. W. Robbins. President American Posting Service, Chicago, 111. Dear Sir; — I wish to express my personal apprecia- tion of what the poster advertising interests are do- ing, as indicated in your letter of the 13th inst., in displaying the poster depicting the birth of Christ. Santa Claus is receiving so much prominence now- a-days that many seem to be forgetting why we really observe the day. and that poster will remind some of these, whom the churches would not reach. With the warmest greetings of the season, Very sincerely yours, J. M. BRA:\rKA5ip, Pastor Calvary English Evangelical Lutheran Church of Irving Park. * * * Chicago, 111. American Posting Service. Gentlemen: — Your letter relating to poster of "The Nativity" of our Lord reached me several days ago. I was much interested in its contents and believe it will be of great spiritual and moral value to the people, both young and old, of our city. (9) EDUCATIONAL POSTERS A poster of the Crucifixion during Lent would have even a more telling effect. I would be very glad to have you mail or send me, by express, one of these posters, for I could make very good use of one in our Sunday-school room. I will be glad to pay whatever expense may be connected with the sending of it as well as the cost of the poster itself. Thanking you for your letter and interest in the uplift of humanity, I am. Sincerely, M. E. Haberlaxd. Pastor. St. Luke's English Evangelical Lutheran Church * * * New York, N. Y. Mr. Barney Link. President. I\ly Dear Jlr. Link: — Your letter calling my at- tention to the "poster" is at hand, and our one de- sire is to congratulate you and thank you for the wise and liberal spirit you are showing. The story will be impressive and blessed. If you have an extra poster, and can give it to me, I will be very grateful, and put it to good use. I trust you can do so. With every good wish. Very cordially yours, John T. Wild.s. Pastor. Seventh Presbyterian Church of Jesus Christ. * * * New York. N. Y. The Van Beuren & New York Billposting Company. Dear Sirs: — The Philothean Society, whose mem- bership card you will please find enclosed, requests me, as its secretary, to write and thank you for the beautiful picture of the Birth of Christ which you have had posted through the United States and Canada, with its significant and helpful ref- erence to the Sunday-school teacher, and I do so with pleasure. Yours truly, GEORliK S. Payson, Secretary. * * * New York, N. Y. Van Beuren & New York Billposting Co., 515 Seventh avenue. New York City. Gentlemen: — I am very much interested in your letter of the 10th inst., in which you inform me of your desire to inaugurate an "uplift movement for the good of humanity." This is just splendid! The church has been engaged in that sort of thing a long time, and there is great joy in it. But there is so much still to be done that we ought to hail gladly any new reinforcements. It is a pleasure to commend this movement, which, I infer from your letter, is only in its inception. I have seen the Nativity poster you refer to, and will say that I was much pleased with it. What is the lowest price that you could furnish me with three of these posters? I would like to arrange to exhibit one in my church, one in my Sunday School and one possibly on the front of the church building. We are over here in a poor neighborhood, and our funds are very limited, but I believe, if your price is not too high, it would be a good thing for use to co-operate in this way. I am not so sure about being able to arrange for the outside exhibition, and yet that is very impor- tant, as many people pass our cliurch and would be benefited by such a picture. Very truly yours. .Taaiks H. L(m kwochi. Pastor, Cornell Memorial Methodist Episcopal Church. * * It- New York, N. Y. Mr. Barney Link, President, Van Beuren & N. Y. Billposting Co.. New York. Dear Sir: — I am glad to hear of your work for the "uplift of humanity." It certainly will be a help and a hope to many to see a good picture of the Birth of Christ on the billboards of the city. Thanking you for your letter, I am. Yours sincerely, James Chalmers. Pastor. Church of the Holy Trinity. * * * New York, N. Y. Van Beuren & N. Y. Billposting Company. Gentlemen: — Your proposed plan of the poster masterpiece of the birth of Christ is a good one. I wish you success toward the desired end. Most sincerely, Spencer J. Ford, Pastor, Central Park Baptist Church. * * * New York, N. Y. Van Beuren & New York Billposting Company. Dear Sirs: — I have seen the picture and am much impressed by it. I observed in front of one board a number of children; a little girl was telling them the story of the Nativity, and they were most rev- erent and greatly interested. I think the members of the Poster Advertising Association deserve the sincere thanks of us all. I am sure you have mine, which I send with great pleasure. Cordially yours, M. H. Gates. Vicar, Trinity Parish, the Chapel of the Intercession. * * * New York, N. Y. Dear Sir: — I received your letter of December 10 telling of the poster of the Nativity which Is be- ing displayed this season in our larger cities. I have seen the picture, and I want to say how very beautiful I consider it. and how noble I think the idea of your company is in feeling responsibility for teaching in this practical way. I shall be glad to refer to it from my pulpit. With appreciation of what you are doing, believe me, Faithfully yours, Theodore Sedgwick. Cavalry Rectory. * * * Buffalo, N. Y. Whitmier & Ferris Company. Buffalo, N. Y. Dear Sirs: — I want to express my personal ap- preciation of the splendid display of the pictures on the Birth of Christ. This has been a real help in adding to the Christmas spirit, and I am sure that thousands have noticed it. I shall call attention to it Sunday from my pulpit. Sincerely yours. Caui. D. Case, Pastor, Delaware Avenue Baptist Church. New York, N. Y. The Brooklyn Poster Advertising Company. 894 Fulton Street, Brooklyn, N. Y. Gentlemen: — I noticed in a recent issue of the "Eagle" that you were resjKjnsible for the beautiful Nativity pictures which are being shown on the fences about Brooklyn, and I wish to thank and congratulate you on the idea. I have been particularly attracted to the number of children whom I have seen admiring them, and which, on account of my connection with the Society for the Prevention of Cruelty to Children, would be bound to attract me; yet I have also noted fully as many adults very much interested in them. Irrespective of creed, this cannot help but have an uplifting effect, and Brooklyn is to be congratu- lated on having men with foresight and a willing- ness to do a thing like this. It is certainly a splendid Christmas gift to the citizens of Brooklyn. Sincerely yours. James A. Smith. do) EDUCATIONAL POSTERS Buffalo, N. Y. Whitmier & Ferris Company, Buffalo, N. Y. Gentlemen: — I want to express my hearty appre- ciation of the poster advertisinp; interests of Amer- ica for their thoughtful contribution to the uplift of humanity by the fine display poster advertisement of "Tile Nativity" now appearing in American cities. This contribution from a large business corporation is anotlier indication of the "coming of the King- dom" of "peace upon earth and good-will toward men." Let the light of toleration continue to shine. Heartily yours, Jon>f D. Campbeii, Minister, Church of the Covenant (Presbyterian). Buffalo, N. Y. Messrs. Whitmier & Ferris, 178 ElUcott St., Buffalo, N. Y. Gentlemen: — I want to thank you for sending me the notice with regard to the Christmas poster, and to congratulate you upon the beauty of the poster and upon the effect which the action of your asso- ciation throughout the United States is having and the comment that it is arousing. All our business men begin to feel greater responsibility for the moral and religious life of the country, and many of our greatest problems will adjust themselves automat- ically. With renewed congratulations. Yours very sincerely, MuRR.\Y Shiplet Howland, Lafayette Avenue Presbyterian Church. New Brighton, N. Y. Messrs. Dunn Brothers, Tompkinsville, N. Y. Dear Sirs: — For some time past I have noticed that you have improved, not only the condition of your billboards on Staten Island, but also the char- acter of the posters placed upon them. This has been a cause for deep satisfaction on my part, in- terested as I am in the moral uplift of the people of this community. Especially delighted was I to see the artistic and striking picture of the Holy Nativity which you dis- played in a number of places, on your boards. I believe it accomplished a great deal of good among all classes of people. Not only from personal con- versation, but during religious services in the church, I heard many refer to this beautiful picture. The following of this Christmas poster with your recent educational poster of General Grant has prompted me to write this letter in appreciation of your work on Staten Island. May I wish for you the highest success in your business? Respectfully, Geo. C. Leningtox, Brighton Heights Reformed Church. * * * Castleton-on-Hudson, N. Y. Mr. Barney Link, President. Dear Sir: — I am writing to say to you how much the White Ribbon women of Albany County appre- ciate and thank you for the poster exhibited on your billboards during the Christmas holidays and for the promise of those to come, as reported in the New York Times. Sometimes it seems the most effective way to teach children of all ages by seeing instead of hearing. Believing that you will be doing a large amount of good, I remain, Yours. Mrs. E. C. Henderer. Recording Secretary. Superintendent of Purity in Lit. and Art for Albany County. YOUNG MEN'S CHRISTIAN ASSOCIATION. Saratoga Springs, N. Y. Mr. J. C. Graul, Saratoga Springs, N. Y. Dear Mr. Graul: — Your letter of the 19th ult. reached me, and I was interested in the account of the uplift work that your organization is under- taking. I commend you for spreading good pictures upon your billboards. I trust that the public will be shown more and more pictures of the same stand- ard as the one depicting the Birth of Christ. Yours very truly, Clarence E. Fleming, Rome, N. Y. Wallace Poster Adv. Co., Oswego, N. Y. Gentlemen: — It has been my intention to reply to your letter of December 10, but the matter has escaped my notice, and I am taking this opportunity, now that it is before me, to congratulate your firm on the stand it has recently taken and the assistance which has been given toward the uplift of the people by means of your poster, "The Nativity." The picture was most artistic in every detail and was reverently portrayed. I am quite sure that much help has been given by means of it, and it is a splendid attempt to keep before the Christian public the sacred lessons which the Feast of the Nativity teaches. Hoping that you will continue your efforts in this direction, for it cannot help but do a great deal of good, I am Yours very truly, E'tge>e S. Pe.\roe, Rector, Zion Church. * * * Amsterdam, N. Y. Amsterdam Advertising Company. My Dear Sirs: — I thank you for your kind letter and information in regard to the "Uplift Movement." The selection is a very wise one. I shall hail its appearing upon the billboards with joy. I agree with you that it is a first step and I trust that there may be many others as admirable in taste and as lofty in purpose as this one. A new day has dawned when advertisers use art and publicity in the proclamation of the Gospel. May you continue to be loyal co-laborers. Yours very truly, Henry T. McEwen. * * * Troy, N. Y. Copy of letter received by us from one of the clergymen of Troy. Troy Poster Advt. Co., Troy, N. Y. Gentlemen: — I wish to thank you for your beau- tiful Christmas poster displayed in the city of Troy on the poster boards. It has inspired and de- lighted thousands of people, and such social uplift work is appreciated by all respectable and thought- ful people. The ministers of the city passed a resolution of thanks, which I trust you have received, but I de- sire to express my appreciation of your generous gift to the people of Troy. It is very artistic and beautiful, as well as an appeal to the highest ideals of men. Cordially yours, WARREN S. PARTRIDGE, Pastor, Fifth Avenue Baptist Church. * * * Copy of letter received by us from one of the clergymen of Cohoes. Troy, N. Y. Troy Poster Advt. Co., Cohoes Poster Advt. Co., Troy, N. Y. Gentlemen: — Your letter of the 10th inst., calling attention to the posters which have been displayed (II) EDUCATIONAL POSTERS for some weeks representing the birth of Clirlst, has just come to hand. Allow me to say that I have seen these posters and that I have been not only interested, but pro- foundly grateful to the association which under- took this movement, and carried it so splendidly through. The picture is very beautiful and exceedingly reverent, and I am sure that the influence must be what you have intended it should be, for the uplift of humanity. Permit me to express my thanks to you for your part in the movement, in displaying these pictures in this city and vicinity. Very sincerely yours, GEORGE A. ARMSTRONG, Pastor, Silliman Memorial Church. Watertown, N. Y. Wallace Poster Adv. Company, Oswego, N. Y. Dear Sirs: — Permit me to express my deep ap- preciation of the spirit back of your "Nativity" posters. It is worthy of the Master whom you seek to honor, and is most welcome to the people whom you seek to uplift. It has transformed your billboards, for the time being, into the largest art gallery in the world, accessible perhaps to more people than will cross the thresholds of all the art galleries of America in the next twenty-five years. As a minister of Christ, I welcome the Poster Advertising Interests as a powerful co-worker in the best of all endeavors — the turning of men's attention to their best friend, Jesus. Very truly yours, Ch.\rlks W. Fletcher. * * * Ogdensburg, N. Y. Gentlemen: — I desire to express to you my appre- ciation of your good work in placing on your bill- boards the large poster depicting the scene of the Nativity, Your work cannot fail to be an inspi- ration and a help to all who see it as they pass along our streets. Permit me to wish you a most Happy and Suc- cessful New Year. Very trjily yours. Rev. D. Ch.\^kles White, Pastor. St. John's Rectory. , * * * Ogdensburg. N. Y. Jolin H. Ashwood & Son, Ogdensburg, N. Y. Gentlemen: — I want to commend the Poster Ad- vertising Association for the splendid work they are entering upon in their "uplift movement for the good of humanity." The great poster depict- ing the Birth of Christ is fine. I am more than pleased to know that you personally are so inter- ested in the work and have done, so far, your part of the great work so faithfully. Receive my congratulations and best w-ishes, with a Merry Christmas and a Happy New Year. .Very truly yours, Charles P. Fields, Pastor, First Baptist Church. * * * Syracuse, N. Y. To Mr. George Castner. Dear Friend: — I comi)liment you most highly on the idea, and I am sure that it will give as much pleasure to others as it does to me. Wishing vou a Merry Christmas, I am, Yours sincerely, Fr.\ncls J. QuiNN, Church of St. Anthony of Padua. * * • Auburn, N. Y. Gentlemen: — It gives me great pleasure to forward to you a copy of the resolution adopted by the Pres- bytery of Cayuga at its session held in Auburn, April 14, 1914, relative to the religious posters which your Association places from time to time on the boards. Respectfully, Rev. E. Lloyd Jones. "The Presbytery of Cayuga at its session held in Auburn, April 14, 1914, commend most heartily the Billboard Association for its lithographs bearing upon the great truths of the Christian life, and wish to acknowledge this as an indication of the growing desire of business organizations to help in the cause of religion and morality. "Attest, E. Lloyd Joxes. "Stated Clerk." * * * New York. N. Y. Mr. Barney Link, President, Van Beuren & New York Billposting Company. Dear Sir: — In addition to your letter of December 10, the Rev. Chas. J. Smith of Holy Trinity Lutheran Church spoke to about thirty ministers at a meeting of the Adelphi Club vvith regard to your poster, "The Nativity." The men expressed great appreciation of what the Poster Advertising Association, Inc., has under- taken. As I happened to be called upon to preach in the First Moravian Church last Sunday morning and in my own church at night, I read your letter at both services and commented upon its significance. Assuring you of the great joy the movement has brought to me, and, I believe, to many other. I remain, Very truly yours, Victor G. Fli.nx, Pastor, Third Moravian Church. * * * Auburn, N. Y. -Mr. Joe A. Wallace, Wallace Billposting Co., Oswego, N. Y. Dear Sir: — Herewith please find copy of resolu- tions passed by our Men's Association of Central Presbyterian Church last Sunday. Resolved, that we express to the proper authori- ties our appreciation for the posting of the Special Educational posters, and that we heartily approve of this plan as an effective means for the stimu- lating of higher ideals among our citizens, espe- cially the boys and girls. Yours truly, G. W. iRwix, Secretary. * * * New York, N. Y. Van Beuren & New York Billposting Company. Dear Sirs: — May I exjiress my hearty appreciation of your action in placing on the billboards your beautiful Christmas poster? I saw several copies of it on the billboards in this city yesterday. It is dignified and impressive and will add very much to the Christmas spirit and to the real religious influences of the season. It is inspiring to have such things taking place, and I thank you for calling my attention to the matter. Very sincerely yours. WlLLI.\M PiKR.SON Ml UliU.L. Minister. The Brick Presbyterian Church, * * * New York. N. Y. Mr. Barney Link. Dear Sir: — Thank you for your favor of the 10th instant, with its interesting suggestion, the prac- tical application of which 1 have already chanced to see. 1 find it difficult to ox|)ress my appreciation both of the idea and its execution. Such a move- ment, under such auspices, cannot fail very mate- rially to further your aim of an "u]ilift movement for the good of humanity." While the work itself was splendidly done and exceedingly impressive, for my own part I am more impressed by the spirit which conceived the idea and has put it so beau- tifully into effect. Such a spirit of unselfish service cannot fail to do us all good, and. for my part, I want to express my heartiest appreciation and cor- (12) EDUCATIONAL P O S '1^ E R S dial thanks for your efforts in this direction, and the hope that you may find sufficient support, If not from the public at large, at least from the knowl- edge of the good you are doing, to continue along these lines. Very faithfully yours. G. ASHTOX Or.DHAM, St. Luke's Church. * * * New York, N. Y. Van Beuren & New York Billposting Company. Gentlemen: — I desire to commend you for your "Uplift movement for the good of humanity." Your picture of the "Nativity" cannot fail to do good. The heart is reached though the eye-gate. Anything that will lift the thoughts of men to God in this strenuous age is worth while. Your effort is worthy of all praise. The Master Himself must be pleased with it. Very sincerely, James H. Hoadlet, Greenwich Presbyterian Church. * * * New York, N. Y. Mr. Barney Link, President. Dear Sir: — I saw yesterday for the first time your large poster respecting the nativity referred to in your letter of December 10, and was exceedingly pleased with everything connected with it. I feel sure that it will be of much use at this season in encouraging the proper appreciation of this, which is distinctly Christian. I want you to be sure of my appreciation. Very sincerely yours, Oscar M. Voorhee.s, Minister, The Mott Haven Reformed Church. * * * New York, N. Y. The Poster Advertising Association, Chicago, 111. Gentlemen: — We are much interested in the bill- boards which you are displaying in different parts of the country. Would you please give us some infor- mation concerning your latest one on the picture which illustrates the idea of children attending the church service? Enclosed find stamped envelop for reply. Yours very truly, The Homiletic Review, R. Scott. * * * New York, N. Y. Mr. Barney Link, Dear Sir: — I have read with interest your letter about the uplift posters you are undertaking, and shall watch for them. I trust you will undertake things that are worth while. There is plenty of need, and the public will read. Yours very truly, RoDERT R. White, Pastor, Faith Presbyterian Church. * * * New York, N. Y. Dear Sir: — I think this kind of display will pay. It is a good thing to arrange it. Modest and mild as the church may be, it must elbow its way in with the other multiform interests of modern times to get a hearing. We must make a bid for men's interest along with other things to-day, and use means that "arrest" men's attention. Of course some will accuse you of low self interest. I prefer to believe you have shown a fine spirit. Sincerely yours. Rev. H. E. Clute. Holy Nativity Church. * * * Brooklyn, N. Y. Mr. Barney Link, My Dear Mr. Link: — May I extend to you and your association my hearty congratulations on the success of your poster, "The Nativity?" I have seen it in various parts of the borough, and cer- tainly you have put it in the most conspicuous places. I am impressed with the entire effacement of your organization in this matter, as there is no indication on the picture that it is your organiza- tion which has put this beautiful scene before the public. It stands out as a thing of beauty in many an ugly spot, and I rejoice to think of the service to the eye which you are making, as well as the inspiring suggestion which the picture itself makes to the spirit of every beholder. I want you to know that this piece of noble servcie on your part is deeply appreciated. With all good wishes for the Christmas season. Very truly yours, Howard Mei.isii, Church of the Holy Trinity. * * * New York, N. Y. Gentlemen: — Your idea is grand and noble, and meets with my hearty approval, to be sure. I trust that by your "Uplift Movement," as you call it, some of the sins of billposter advertising will be atoned for. You deserve credit, great credit, for this new idea, and may Heaven reward you. Respectfully, Rev. Eusebiu.s Schlingmann, Monastery of St. Francis of Assisi. * * * Brooklyn, N. Y. Gentlemen: — Accept the thanks and blessing of the Session of this church for the splendid poster marking your contribution to make the Kingdom of God, the Kingdom of Men. Yours sincerely, Robert Jeksen, Moderator and Pastor. Ainslie St. Pres. Churcli. * * * New York, N. Y. Dear Mr. Link: — I thank you very much indeed for your letter of to-day in re Nativity Poster. This is wonderful good news, and I shall read this letter, as Illustrating my theme, to our congrega- tion on the coming Sabbath. I am sure that re- sults will accrue from this innovation far beyond our ability to estimate. With great regard and best wishes for you and your associates. Very sincerely yours, A. Edwin Keigwin, Pastor, Vest End Presbyterian Church. * * * Brooklyn, N. Y. Mr. Barney Link, President, Brooklyn Poster Adv. Company. Dear Mr. Link: — Accept, please, my sincere com- mendation of the company's effort of co-operation in the uplift of human hearts. You could have adopted no more helpful means than you have chosen: and the countrywide presentation of the world's peerless story, in such a beautiful form, will greatly aid every song and sermon that will publish again the tidings of the Christ. As a minister of His gospel, 1 thank you for your valued assistance. Sincerely yours. Alexander Woulters. First Reformed Church of Willlamsburgh. * * * Brooklyn, N. Y. My Dear Sir: — I beg to congratulate your associa- tion on the fine work you have done in presenting the great picture of the "Nativity" before our com- munity. Your action is not only In the nature of an "uplift" movement, but is also a step toward bringing art into more intimate relation to life. We separate art too much, locking the master- pieces in museums, in contrast to the method of classic Greece and of medieval Europe, where the highest artistic productions were made to serve the community. Yours cordially, F. Lacey, Pastor. Church of the Redeemer. (!■!> EDUCATIONAL POSTERS Brooklyn, N. Y. Barney Link, Esq., Pres., Brooklyn Poster Adv. Co. My Dear Sir: — Your cordial letter reached me recently, and I hasten to express my heartfelt appre- ciation of your lofty plan. I can imagine nothing that will so fully arrest the attention and arouse the interest of the people as this plan. Many a heavy-hearted man and woman in our cities — and there are many of them — will feel that there is hope in Christ, the Savior of Han. Your movement must have been inspired by God Himself, and you will receive His blessing. Cer- tainly no method of uplift for the good of humanity could be more human and compassionate and helpful. May God bless all of your men who projected this effort and who participated in it. With all good wishes. I am your brother in Christ, \V. G. McCre.\dy. St. Peter's Rectory. ^ * * Brooklyn. N. Y. Mr. Barney Link. My Dear Mr. Link: — Allow me to congratulate you upon the very happy idea of giving poster display to "The Nativity." That kind of thing breathes full of the Christmas spirit, and I believe It will accomplish much good, and at the same time I hope it will bring a deep sense of joy and satisfac- tion to your own heart. With best wishes. Faithfully yours, W. B. Wallox. Pastor, First Baptist Church. * * * Brooklyn, N, Y. Brooklyn Poster Adv. Company. My bear Mr. Link: — Your circular letter of the 10th came duly to hand. Now I have seen that wonderful picture in a number of places, and I wish to express to you, in the most emphatic way that I can, my personal commendation of this re- markable innovation. Whoever fathered the thought of this matter certainly is worthy of credit, but the greater credit is due to your organization, which has carried this matter out. Day before yesterday I saw a boy standing as in a kind of trance before the picture. I saw him from a car which had stopped just opposite and had no opportunity to speak to him. The enterprise will do good. With best wishes, I am, Yours truly, Joiix H. Kehi!. Pastor, Arlington Avenue Presbyterian Church. * * * Brooklyn, N. Y. Mr. Barney Link. My Dear Sir: — I wish to express my most hearty approval of the Poster Advertising Company's effort to "inaugurate an uplift movement for the good of humanity." The thought and the way you have expressed it are both most commendable. And, in- cidentally. "The Nativity" is the most artistic thing I have seen upon the billboards in a long time. What its effect will be will not be known until I he day when all good influences shall be revealed in their relative importance, but we may be assured that no honest effort to do good shall ever fail. Yours sincerely, Ai.L.w Doriir,.\s Cahi.ii.k, Pastor, Throop Avenue Presbyterian Church. * * * Brooklyn. N. Y. Brooklyn Poster Adv. Company. Mr. Barney Link, President. My Dear Sir: — I desire, before the great festivi- ties of Christmas are upon us. with all their at- tendant joys and happiness, to express to your company and associates my personal appreciation and gratitude, and my congregation joins with me. in the very beautiful effort you have made to bring before the public, in the most chaste and refined manner, the great thought of Christmas, namely, the Nativity. I cannot adequately express the great feeling of satisfaction and gratitude your letter brought me. It makes me feel that, after all, our efforts have not been in vain — that the commemora- tion of the coming of the Christ in the flesh has been and is now being deeply felt abroad. It is a wonder- ful thing that a business corporation, such as yours, should deem it worth while to expend such a large sum of money, without any ulterior motive, to bring to the minds of the public the thing for which we celebrate Christmas. I trust you may never be- come discouraged in your good efforts. 1 took the liberty to read your letter to my congregation at both services Sunday a week ago. I believe these things should be sung abroad. Thanking you most heartily and wishing you a blessed Christmas, Sincerely yours. Rev. C. F. Ixtk.manx. Pastor, Grace Episcopal Luthern Church. * * * Brooklyn. N. Y. Barney Link, Esq. Dear Sir: — The placing of the Nativity scene on billboards all over the country is a splendid thing to do and will be an important influence in the spread of the Christ spirit. There is a suspicious spirit, which always looks for selfish motives, and I have been much distressed by the reception of the news by the first two per- sons to whom I told it. The first one said it was perhaps done to forestall the criticism which was being made against the ugliness and intrusiveness of many billboards and to give the impression that they were not merely selfish blots upon the landscape, but were working for the public welfare. The second said that this picture had been com- monly shown with an "ad" beneath for Trommer's Beer, and that the real purpose in this case was not to spread the Christ spirit, but to advertise the beer. I want to assure you that I believe that your letter properly describes the motives of the Brooklyn Poster Advertising Company. As one of the com- munity, I thank you personally for this act of public spirit. I cite these criticisms merely to help you to meet the situation as well as possible, but to ask you not to be in any way hindered by such unwillingness to believe that it is possible for hearts to be swayed by unselfish motives. Most faithfully yours. William Cheafe Chase, Christ Church Rectory. * * * Brooklyn, N. Y. Brooklyn Poster Adv. Company. Dear Sirs: — I want to express my unqualified ai> proval and hearty commendation of your splendid "Uplift Movement," the first evidence of its useful- ness appearing in the beautiful picture of the Birth of Christ, posted at this opportune time, all over the city. The angles which sang the first Christmas song will surely rejoice to see the "Glad Tidings" they brought heralded anew in these beautiful pic- lures. God bless you and the fine work you have undertaken. Cordially yours, E. HlMPHItlES, Pastor, First Primitive Methodist Church. * ♦ * Brooklyn, X. Y. Barney Link, President, Brooklyn Poster Adv. Company. My Brother: — God bless you and your association for this imique expression of your appreciation of the great heart need to-day in Brooklyn. The world is dying for .lesus. We have every vile thing on earth put before the eyes of children on our streets and in the shows, and now I thank God for your GREAT ENDEAVOR. It is a fresh streak of sun- (14) V. 1) U C A T I O X' A L P O S T K R S shine coming at tliis time tlirougli a rift of the gloom clouds that have darkened our pictorial world. Halleujah! Can you blame nie for shouting? Ten years ago I figured on having ten thousand bill- posters. 12 by 15, of this letterhead struck and re- ceived the prices, but. my cash being low, I had to defer, and now God is answering, through your advertising company, the prayer that I was burdened under years ago. Let us then thank Him. I want to thank you for the beautifully written letter of the 10th. Surely you must have a very splendid and sensitive, yes, refined, soul to express your meaning as you have in this beautiful letter to me. I shall write about it to our church papers, and you may not hear the last of it for a long while. As suggestion, why not take up the subject for Good Friday, "The Resurrection?" And this will give moral tone to your business. And then, later, for the Ascension, that conies in May? You have splendid opportunity in your line that few busi- nesses have. God bless you all. I herewith enclose key to this letterhead and invite you all any time you may have chance to drop into my little church and hear the Gospel and about the "Nativity." Good-bye. Yours for souls, H. W. Hodge. Ellis Island, New York Harbor. j[ej,„-. -- Beuren & ^•""- York B. P. C'>. Dear Sirs: — Your letter of the 10th instant, ad- dressed me at 306 Jlulberry street, was forwarded to me. I am impressed and pleased with its con- tents. Allow me to express to you my personal appre- ciation of the high public service you have ren- dered by means of the beautiful poster of Christ's Nativity. I have carefully noted and examined it, both in New York and Paterson, and I think it a superb work in itself and in the prominence given it by you where the people can freely see it. The coloring, sentiment and teaching of this poster single it out for special notive, and your company, in my opinion, for especial commendation for thus generously displaying it in our cities. I believe that the blessing of the God who has created us all brethren, and gave us His most precious gift of Christ at this time, will Himself bless your efforts. It will be a pleasure to me to speak of this to others, and hope that what you undertake now or in the future In this cause will be prospered and appreciated. Sincerely yours, Rkv. Eliot White, New York Protestant Episcopal City Mission Society. Albany, N. Y. Enclosed find list of the educational posters sent us — "The Nativity." They have excited a great deal of comment. Sev- eral of our ministers have spoken and 'phoned to us expressing their approval. This morning we re- ceived a letter of commendation from the Episcopal bishop of this diocese. On Sunday, Dr. Clarke, superintendent of the State Sunday School Association, 'phoned us his approval and asked for one of the posters to be hung up in his office. He also stated that if we would furnish one of these posters mounted he would hang it be- hind the pulpit at the convention of the State Sun- day School Association to be held in the near future at Binghamton, and give favorable comment on it. This I promised to do for him. The work of this Sunday-school association is the instructing of vari- ous Sunday-school teachers of all denominations and providing them with facts and data to help make interesting their work to the various pupils. This, you will appreciate, is educational and of such broad interest as will warrant a little special consideration from us. Dr. Clarke addressed a Sunday school here Sun- day and spoke of the great assistance these posters would be to them, particularly emphasizing the fact that it was a recognition by people not connected with their work of the value of the Sunday-school influence and advised all pupils to look up the post- ers on the billboards and study them. In conversation with Dr. Clarke to-day, it occurred to rue that the Ministerial Association or clergymen and men in similar positions might help in the se- lection of the subjects for future posters. If you think the suggestion is worthy of it, you can present it, and such additional thoughts on the subject as may come to you, to the committee in charge of future issues of the educational posters. Very truly yours, F. B. Fitch. Albany, N. Y. Poster Advertising Association: Albany Central Woman's Christian Temperance l^nion (representing 150 women of the city of Al- bany) desire to express to the Poster Advertising Association, in the name of their Purity Depart- ment, their deep appreciation of the beautiful poster of "The Nativity" given to our city, and their hope that the good work may continue. G. Foster, Corresponding Secretary, Albany Central W. C. T. U. Albany, N. Y. Mr. Barney Link, President New York Billposting Company. My Dear Sir: — Through our department of "Purity in Literature and Art," the Woman's Christian Tem- perance Union membership of this city desires to congratulate you on the campaign of education so beautifully planned, the first evidence of which is shown in "The Nativity," posted throughout the city. The coloring, the size, the subject, the modesty, which obscures even the name of the donors, are all most excellent, and we wish you to know that this beautiful idea is greatly appreciated by the better class of people generally. It is truly an "uplift," and the good done may only be reckoned in eternity. Yours to help lift up. Very sincerely, (Mrs.) Carolyn E. Lindsay. President, Woman's Christian Temperance Union. Buffalo, N. Y. Whitmier & Ferris Company, City. Permit me to express my appreciation of the Christmas picture of the poster advertisers. It was a good picture and was a benefit to many people, I have no doubt. A fine Christmas thought! Most sincerely yours, John C. Ward. Rector of Grace Episcopal Church. Buffalo, N. Y. Whitmier & Ferrie Co., Buffalo. N. Y. Dear Sirs: — I beg to acknowledge the receipt of your letter of December 19, informing me of your purpose to exhibit an artistic picture of the Birth of Christ at twelve of your advertising stands. I am very much interested in your plan and desire to express my congratulations on conceiving of this excellent idea. And I also appreciate how much it contributes to the Christmas spirit and to the pro- motion of higher ideals of community life. I shall watch for the appearance of this picture at some of the stands you mention and shall take pleasure in calling the attention of people to your pictures. Yours very truly, Wm. H. Boocock. (IS) E D U C A T I (3 N A L POSTERS Buffalo, N. Y. The display of the Humanity posters has certainly created wide interest here; in fact, they are the talk of the town, and we can say unhesitatingly that this is the best move ever made by the Poster Advertis- ing Association. Yours very truly, Wjiitmiek & Ferris Co., By W. J. Felne. * * « Buffalo, N. Y. The Whltmier & Ferris Co. Gentlemen: — Please allow me to thank and con- gratulate you most heartily on your recent poster exhorting parents to take their children to church and thus start them right on the way of life. All good men interested in the welfare of society have, I am sure, been highly gratified by the move- ment of the Bill Posters' Association, evidenced by the three moral posters w'hich they have displayed during the past winter. Sensational and indecent advertisements have as- sisted powerfully in the spreading of vice. The As- sociation of Bill Posters' have it in their power by declining to post such bills and by putting up those of instructive and moral character, to counteract much evil and exert a vast influence for good. Again thanking you and wishing all success to your excellent movement, I am, gentlemen. Respectfully yours, (Signed) J. H.wen.s Rkhakds. S. J., Dean Canisius College. The business world can do an enormous amount for themselves, as well as for humanity, in propagating through the eye the spirit that was in Jesus Christ. I think you will do more than you know in this in- stance. I rejoice in your effort and the spirit which prompts it. Yours very cordially, NORM.\.V B. B.VRR, Superintendent Olivet Institute. * * * Chicago, 111. Mr. B. W. Robbins, American Posting Service, Chicago, 111. A fine thing. Success to you. E. J. Rand.\i.i„ St. Barnabas' Church. * * * Chicago, 111. American Posting Service, 757 W. Jackson Blvd., Chicago, 111. Gentlemen: — I saw the Great Poster today, and I wish I were a millionaire instead of a pauper, for I believe that this old, old story, revealed through the poster, cannot help but convey a powerful message to the minds of men, and I am sure that the children will receive much benefit. Yours very truly, E. L. Reiner, Minister Waveland Avenue Church (Congregational). Chicago, 111. Mr. J. H. Longeman, Steger Building. Dear Sir: — It has given me great pleasure to see and to read about the display of Christmas pictures so generously provided by the Billposters' Associa- tion. In Minneapolis, Springfield, Philadelphia and Peoria, as well as in many parts of Chicago, I have heard personally of the wide interest created by these pictures. As it is my work to promote religious education throughout the continent for the children under the teens, I consider this one of the most valuable con- tributions ever made in a public way and through you wish to express my hearty thanks to those who were instrumental in bringing it about. If it were possible to secure a copy, I should like one that could be placed upon the walls of our annual Training School held at Conference Point, Lake Ge- neva this summer. If you could advise me where to make application, I will be greatly obliged. From some source I think a copy has been secured for the International Sunday School Convention to be held at Chicago in the Medinah Temple, June 23-30. Wishing you Godspeed in such helpful enterprises. Most cordially yours, Mary Fo.steb Bryner, Elementary Superintendent, International Sunday School Association. * * * Chicago, III. American Posting Service, 757 W. Jackson Blvd., Chicago, 111. Gentlemen: — I wish to congratulate you upon your slpendid idea of a great poster masterpiece bearing a Christmas message. May God bless you in your good work. Cordially yours, John M. Deax, Minister the Second Baptist Church. + * * Chicago, 111. Mr. B. W. Robbins. 757 W. Jackson Blvd., Chicago, 111. Dear Mr. Robbins: — I wish to express my apprecia- tion of the American Posting Service In placing a poster depicting the birth of Christ throughout the cities of our country. Chicago, 111. Mr. B. W. Robbins, President American Posting Service, 757 W. Jackson Blvd., Chicago. My Dear Sir: — I have to acknowledge your favor of the 13th inst. and to thank you for the informa- tion you give me concerning the poster on the Nativ- ity of our Lord, which is to be displayed from this time on. It is very significant that your Service should feel justified in the expense of this poster and I earnestly trust that your hope will be realized of contributing to the benefit of humanity by calling at- tention to Him who is its Lord and Master. Yours very truly, W. S. Plumer Brtan-. Pastor the Church of the Covenant. * * * Chicago, 111. Dear Mr. Robbins: — I know our people will appre- ciate what you are doing for the spiritual uplift of humanity. It certainly will reach a great number of the 75 per cent, outside of the church of today. It will be a sermon preached to thousands every day. It is the best means to reach the masses. Am happy with you. Yours. B. C. Ott. Pastor. * * * Chicago, 111. John H. Logeman, National Secretary, Poster Advertisers' Association, Steger Bldg., Chicago, 111. Dear Sir: — Representing the International Sunday School Association, covering North America, with a Sunday-school constituency of over sixteen millions, we desire to express our high appreciation of the splendid enterprise of your Association in placing the billboards throughout the land, carrying the Christmas picture and the Christmas spirit. This is a most unusual thing and worthy of more than usual commendation. In one of the articles which appeared, in connec- tion with the reproduction of the picture, in a great daily paper, we find these words: "Last summer there was a convention at Atlantic City of the Poster Advertising Association, a na- tional organization covering this country and Can- ada. During this convention a feeling took form (i6) >. >..»..»lltll».l>..> •••• tt j: m m o T3 V c .-J^ J2 C nJ D u tit O 4) ■n u n a c bjj o w -C tn ■^ >, ffl T3 •o C T1 O Tl o U c >. hi) o J3 c .il c -c C 4J c .2 « ^ O 13 n E 4^ r: r P Im n ^ 0) V n OJ ^ I*- "o 6 'r. c CJ o « c 3 O c •o C c a u -J o ra o >> E o o oi c en u. E o u o OJ U [/) tU) r w x: j:: a o O JC n c EDUCATIONAL POSTERS that an organization with such resources for pub- licity should do something to aid the uplift of humanity, something to inspire the young and old, to build up the broken-hearted and to help lead all meii and women to a consideration of the higher life." This is certainly a lofty and worthy motive, in- spiring a beautiful deed. We believe the good that ■will be done will be beyond computation. There are over a million and a half of Sunday- school teachers in North America. They always pay much attention to the Christmas story at this time of the year. Nevertheless, your picture arouses in- terest, not only among Sunday-school people, hut among many others, and we believe thousands of hearts will be warmed and many a life sweetened as all lives are sweetened when they contemplate the matchless story of the Savior of the World. Sincerely yours, The Interxatiox.\l Suxd.w School Associ.\tion, F. A. Wells, Chairman, Executive Committee. E. K. Warren, Chairman Central Committee. Marion Lawrance, General Secretary. * * * Chicago, 111. The American Posting Service Co., 757 W. Jackson Blvd., City. Dear Sirs: — I have received your communication of the 17th inst. I have seen the beautiful and impress- ive poster, and I desire to commend your plan. I think there is a great and productive field for this kind of work. I believe the picture will speak largely to the mul- titude. Assuring you of my most hearty accord, I am, Yours sincerely, EvETT Knight Hester. Pastor Bowen M. E. Church, * * * Chicago, 111. Mr. B. W. Bobbins, American Billposting Service, 757 W. Jackson Blvd. My Dear Sir: — Your favor of December 12 was duly received, calling attention to the fact that the billposting advertising interest of America had de- cided to display a large poster depicting the birth of Christ. I certainly compliment you upon this effort to bring before the passing crowd at this season of the year the great story of the birth of Christ, and your method cannot fail to be a great educational movement. May it cause many to inquire the true significance of the picture until at last they learn the message of the old, old story. Believe me. Sincerely yours, E. Fielding, Major-General, The Volunteers of America. « * * Chicago, III. American Posting Service, 757 W. Jackson Blvd. Dear Sirs: — Yours with regard to the Christmas poster which you are using about the city is re- ceived. This is one of the finest expressions of the prevailing power of the angel's song, "Peace on earth, good-will to men," that I have recently come in contact with. When this spirit can take possession of every community, civic and industrial enterprise, His kingdom surely will have arrived. Thank you for the thought and for the ability to carry it out so well. Fraternally yours. B. F. Aldrich, Parish Minister, The New First Congregational Church. Chicago, 111. Mr. W. B. Robbins, American Posting Service, 757 W. Jackson Boul. My Dear Mr. Robbins: — I am interested and de- lighted with the information contained in your favor of the 13th in the matter of your Christmas posters. I do not know of anything that will prove more striking, if it is executed as you say it is, than the great masterpiece you propose to introduce. I hasten to extend my sympathetic congratulation upon the high ideals of the American Posting Service as ex- pressed in your letter. With all good wishes, believe me, Sincerely yours, Wm. C. Covert, Pastor, First Presbyterian Church. P. S. — I have seen the poster and consider it a superb contribution to the Christmas uplift. C. * * * Chicago, 111. Mr. John H, Logeman, Secretary Poster Advertising Association, 1620 Steger Building, Chicago. Dear Sir: — The undersigned, representing the Session of the First Presbyterian Church of Evans- ton, takes pleasure in stating that at a meeting of the Session held recently, a resolution was unani- mously adopted thanking you people for the fine work that your association is doing in regard to the educa- tional posters displayed. The Christmas poster was certainly a fine work of art and calculated to do much good as well as the one now on the boards. These two give a guarantee of the quality of those to follow. We want to assure you that we believe that for this kind of work you will be repaid in more wavs than one. Yours respectfully, C. D. B. Howell, Clerk, Session of First Presbyterian Church, Evanston, 111. * * * Morgan Park, 111. Mr. B. W. Robbins, Chicago, 111. My Dear Sir: — Your letter is before me and I wish to congratulate you and your service on the unique and worthy plan you have outlined. It is certainly cause for gratitude when men in all departments of life are recognizing their part and privilege in con- tributing to the highest and best. I am persuaded that much good will come of it and that before many years are gone it will be impossible for the same boards to bear the likeness of Him who represents the best and the advertisements that cre- ate a market for the things that are the worst in our social and political life. Success to your plan and its final victory. Respectfully yours, Alli.sox F. Clark. Minister the Morgan Park Methodist Episcopal Church. * * * Norwood Park, 111. American Posting Service, Chicago, Illinois. My Dear Sirs: — This morning I saw your poster masterpiece of the birth of Christ and was so much impressed with it that I stopped and looked at it for some time. Some friends were with me and we won- dered who could be so benevolent as to go to the ex- pense of such a work as that, for there was no adver- tisement in connection with it. We thought some neighboring church had done the work. When I came home that evening I received your letter explaining the plan of the educational move- ment for the spiritual Uplift of Humanity and this first move in giving to the cities this beautiful pic- ture at this season of the year. I take this opportunity to thank you personally for the beautiful spirit you have shown. Your message in that picture will help many a struggling one in the city streets. To me it is refreshing, a breath of fresh (17) EDUCATIONAL POSTERS air from the great business world, reminding me that it is not all sordid and selfish. Again thanliing you, I am. Faithfully yours, J. Frank Andebso.x, Pastor Methodist Episcopal Church. * * * Oak Park. III. Western Bill Posting Co., 757 W. Jackson Blvd., Chicago. Gentlemen: — I wish to express my appreciation of the Christmas poster your organization is posting throughout the country. While in Detroit this week I saw one of them and was very glad to learn through your letter of its origin and purpose. Cordially yourg, MiLTO.N- J. NOKTOX. Pastor Third Congregational Church. sure the disinterested effort of your association on behalf of the Christmas spirit will result in great good. It would be a pleasure to know that your associa- tion intended to give us a little Christmas of this sort every week in the year. Wishing you and your force a Jlerry Christmas and a Happy Xew Year, I remain. Yours very truly, F. E. R. Miller. Pastor, First Baptist Church. Galesburg. 111. Have you noitced the beautiful Christmas pictures on the billboards about town? They bear the words. "Ask your Sunday-school teacher." In our school to-day the Christmas story will be told and ex- l)la:ned once more. Everyone should hear it. Cextr.vl Congreg.\tio.n.\l Church. Galesburg. 111. The Johnson Advertising Service: — I had already noted the posters to which you call my attention. I am very glad to have a chance to express to you my appreciation of this movement for the general ui>lift. I am sure these pictures help much in very decided ways. It has been my pleasure to speak of the plan with approval, and I will do so at every opportunity. Please convey to the association the assurance of the high favor with which the movement has been received. Faithfully, Sn-.XUT M. C.VMPBELL. Pastor, Presbyterian Church. Galesburg, 111. Mr. O. J. Johnson. Galesburg, 111. My Dear Sir: — Yours of December 1.5 relating to the Christmas posters on the billboards came to hand last week. I have observed the pictures with much pleasure, and was glad to refer to them in our Sunday service. Our Sunday School adopted a resolution commending the poster advertising inter- ests for this movement, and I am sure that you will hear nothing but applause for this good work. Very sincerely yours, Ch.\I!les B. McKinley. Pastor, Central Congregational Church. Galesburg. 111. Mr. O. J. Johnson, City. yiy Dear Mr. Johnson: — It was a handsome thing for the Billposters' Association to do to place throughout the country the beautiful poster repre- senting the birth of Christ in the manger at Beth- lehem. The posters will call to mind the Saviour of the world to many who have almost forgotten Him and His mission on earth. I want to thank you personally for what you have done for the peo- ple of our own city in placing five of these posters in such conspicuous places. Sincerely yours, C. W. WiLLiA.M.s, Evangelist. « ><< « Galesburg. Ill Mr. O. .1. Johnson, Johnson Advertising Service, City. Dear Sir: — Your communication of to-day relative to the posters which have been put upon your boards deserves an immediate and hearty response. I have already commended your work to my con- gregation, and expect to publish an article in this week's Baptist Fellowship in further praise of your effort. The poster depicting the birth of Christ is a work of art, which at once arrests attention, and I am Galesburg, 111. Everyone has noticed with delight the art posters placed on the billboards of the city. The picture of the birth of Christ is a masterpiece of its kind, a great poster, 9 feet high and 21 feet long. The passage of the scripture prompting the picture is on the title plate, and the legend, "Get your Sunday- school teacher to tell you the story," in the lower right-hand corner. The Poster Advertising Associa- tion, Inc.. of which Mr. O. J. Johnson is the local member, is to be commended for its generous con- tribution to the Christmas spirit and theme. The B.\ptist Fellowshit. Joliet, 111. Joliet Bill Posting Co. Gentlemen: — The idea to use your great profession also for something nobler and higher than only money and lust (as too many posters do) will meet not only with my most cordial approval, but also with that of God and of all self-respecting men and women, and I am sure that in the end it will bring on you and on your profession greater gain, both morally and materially. Very truly yours. Rev. M. Gemhrixi, Pastor St. ."Anthony's Church. * * * Rockford. 111. Mr. Harry E. Crampp, Rockford, 111. My Dear Sir: — Your favor of the ISth, announcing the posting of "The Nativity" on the billboards of the city, received. It undoubtedly will attract wide attention, and will, I am sure, do great good. The billboards of the country are exerting a wide influence — wider than most people realize. This is a step in the right direction. I trust that you and the organization which you represent will use your influ- ence to make our billboard.s an influence for wider usi'tulness. Very sincerely yours, M.Mii.DN H. D.w. Pastor, State Street Baptist Church. Peoria. 111. Peoria Posting Service, Peoria, 111. Dear Sirs: — Because of the observance on the part of many of the members of the assoiuation. as well as having their attention called to the mat- ter through personal letters sent to the various ministers of the city, on last Monday morning, at the regular meeting o( the association, the follow- ing resolution was adopted: "Since the Peoria Posting Service has done so much to give new emphasis to the work of setting before the public the Birth of Jesus Christ, and since the placing of such a poster upon their hin- ds') EDUCATIONAL P O S T E R S boards, marks a step forward in the character of service usually done by such companies, "Be it resolved, that the association instruct its secretary to write a letter to the Peoria Posting Service, expressing to it the heartiest appreciation and the highest esteem of the beautiful poster picture." Very respectfully yours, B. N. Mi'ititEi.L, Secretary of the Peoria Ministerial Association. Sterling, 111. RESOLUTION OF GRATITUDE TO THE POSTER ADVERTISING ASSOCIATION, INC. Where.vs, The poster advertising interests of Amer- ica have inaugurated an "Uplift Movement for the Good of Humanity," utilizing the immense pictorial appeal of posters in a way whicli sliall make men better by turning their minds to noble and inspiring thought ; and Where.\s, There has appeared on the several bill- boards of our city, simultaneously witli many other cities and towns in America, a great masterpiece of "The Nativity of Our Lord" of mammoth size and exquisite beauty of color and sentiment; and Whereas, This is but the beginning of a movement in this direction with other similar numbers to fol- low; and WiiERE.vs, All this good work is being done entirely gratuitously with great expense of money, talent and space with no other motive but the desire "to con- tribute to the spiritual uplift of humanity": and ■\Vhere.\s, The story of the birth of the Savior of age-old uplifting power has been brought to a new multitude at this Christmas season with mighty power through this unseliish enterprise; therefore we, the congregation and Sunday school of the Presby- terian Church of Sterling, 111., Resolve, To express our most profound appre- ciation of this great movement for the uplift of humanity in America which has been inaugurated by the Poster Advertising Association, Inc. And we hereby express our abundant gratitude for the spirit and example of your great Association which con- templates unselfishly the uplift of the race. May God's blessing attend your mighty effort for human betterment with His prevailing grace. Ac- cept our cordial and cheerful greetings and gratitude. Your Christian friends. P. W. B.\RR, Pastor, First Presbyterian Church, E. L. G.u.T, Superintendent of Sunday School. M.\RTHA W. Barrett, Lelia Woi.fusperger, Mabel Wheeler, Christmas Committee. * * * Moline, 111. Dear Sir; — I take great pleasure in congratulating you and your association in the magnificent and timely poster portraying the "Divine Story," which I have had occasion to see on the billboards. It is truly reverential, impressive, uplifting, so that even he that runs may read, and trace the spirit of joy, good-will and peace to its real source — the Divine Babe in the manger of Bethlehem. Yours truly, J. B. Clems, Rector. Sacred Heart Church. Rock Island, 111. Mr, Charles T. Kindt Poster Advertising Association, Davenport, Iowa. Dear Sir: — The picture is an attractive decoration, and surely carries its Christmas message of religious significance. No one can measure the good that these pictures may do the country over. My first impulse was to write you a personal letter, as one of the pastors of our city, expressing my apprecia- tion of this effort which you are coupling with your business enterprise. On second thought I decided to ask the Ministerial Alliance of the city to join in a letter expressing the approval, not of one minister, but of all. Accordingly, by unanimous vote, I was vesterday directed to thank you in the name of the Rock Island ministers for this good deed, and to wish you much joy and reward in continuing such work. Very truly yours in commendation, J. L. Vance, For the Ministerial Alliance. * * * Freeport, 111. Mr. Bert Knorr, City. Dear Sir:— I take this method of expressing to vou my appreciation of what your company are do- ing in placing the Christmas posters on the bill- boards of our city. This is an effort in the right direction, which I have reason to believe that the public do highly appreciate and endorse. You and your company are to be congratulated on this plan and undertaking. Respectfully yours, J. G. Elleb, Pastor Trinity Church. * * * Mt. Carmel, 111. Mt. Carmel Billposting Company. Dear Bro. McClintock:— I am in receipt of your favor calling attention to and describing the poster "The Nativity." I had noted the picture, and won- dered about its being there. I thank you for calling my attention to it and giv- ing this information. I congratulate you on your Christian enterprise in this matter. It is well, and beyond doubt will do good. I shall speak of it in my pulpit. And through you I would like to congratulate the poster advertising interest and all who have had to do with this matter. It is a superb poster, essentially true as to its setting, magnificently colored, well designed and a beautiful work of art. Mav the Christ, whose nativity you have so well represented, find a home in all your hearts and in the hearts and lives of multitudes this Christmas time. Your enterprise in this matter will greatly help. Sincerely yours, James G. Tucker. Minister Methodist Episcopal Church. * * « Huntingdon, Pa. Mr. J. F. Colgate, Huntingdon, Pa. . ^ ^ a Mv Dear Mr. Colgate:— I have noticed and ad- mired the beautiful picture of the Nativity which you have on the Mifflin street billboard. In this day of reform and education, in morals and religion, it is gratifying to know there are such scenes as the "Birth of Jesus" being placed before the eye and mind of the public. Such advertising does good and helps to elevate the morals of the community where it is done. Assuring vou of my appreciation of this work, and trusting we shall have more of it in our town, I am Sincerely yours. S. William Sherriff, Baptist Minister. * * * Hartford, Conn. The Hartford B. P. & Sign Co., City. Dear Sirs: — Let me express to you the gratifica- tion I feel in the matter of your placing the large posters on your boards representing the Birth of Christ during this Christmas season. I appreciate the unselfish spirit which has prompted this new move. It is just one of the indications that the whole advertising scheme is, after all, in harmony with the higher interests of the community. Adver- (19) EDUCATIONAL POSTERS tisers are showing that they are leaders, and not simply followers, in the movements toward higher and finer community life. Please accept my hearty congratulations on this progressive move. Yours very truly, L. C. Harx:sh. City Missionary Society. * * * Hartford, Conn. The Hartford B. P. & Sign Co., Hartford, Conn. Dear Sirs: — I was much gratified to learn from your recent letter of your plan to post the great poster, "Birth of Christ," and I have noted with pleasure the beautiful picture and watched with interest the eyes of the passers-by. I shall speak of it with commendation at our evening service to-morrow night. Very sincerely yours, Herbert J. White. First Baptist Church. * * * Hartford, Conn. Your plan for a poster of the Birth of Christ is excellent — beyond my powers of adequate expression in few words. You place all lovers of Christian things greatly in your debt. W.VI.TER E. L.^xniEAR. Hartford, Conn. Hartford Billposting Co.. 257 High St., Hartford, Conn. Gentlemen: — Your very beautiful picture-poster of the Nativity is a very remarkable instance of the interest taken by the public in the birth of our Lord and Savior. I congratulate you on having done a very fine thing in thus making the billboards of our city preach the Message of Peace and Good Will to >Ien at this holy season. It is an unique achievement. Very truly yours, .I.\^(ES G00DWI.\. Christ Church Rectory. Hartford, Conn. To the Hartford B. P. Association: WHEREAS. The Hartford Graded Union of Sun- day-School Workers, being cognizant of the fact that your association has materially helped our work by exhibiting before the eyes of the children of the city the splendid educational poster at Christmas- time, and, knowing of the excellent results of said exhibition: be it therefore RESOLVED. That a resolution be drawn up thank- ing the Hartford Billposting Association for its sin- cere work; and be it further RESOLVED. That a copy of said resolution be sent to said association. (Signed) Rev. Louis H. Koehl[;k. President. Edwin R. Carter, Secretary. Passed unanimously at a meeting of the Hartford Graded Union, held on January 12, 1914. * * * Charles H. Frazier should be commended for the Christmas spirit which he displayed in dnoting his billboards to pictures of "The Nativity." Tlie pictures were highly interesting and were the sub- ject of much favorable comment. Fr.\.\k C. Atheeton. Honolulu St.Ti-BuIIetin. * * * Denver, Colo. Curran BiUrost'ng & Distributing Company. De:ir Sirs: — The Denver Ministerial Alliance, in their meeting this month, voted to instruct the sec- retary to convey to you and to the natioiuil organ izaticn through you their vote of a|)preciation of the work your organization has been doing in placing the Christmas posters on the billboards of our city and also for the educational ones that have and are to follow in this line. As secretary of the Alliance, then, I desire to thank you for them and to ask you to in some way let the national organization know of our vote. Yours. Denver Ministerial Alliance. S. T. McKinney, Secy. Harrisburg, Pa. Mr. H. R. Long, Manager, Harrisburg Poster Advertiser Co., Harrisburg, Pa. My Dear Sir: — I am in receipt of your favor of recent date calling my attention to the beautiful Nativity picture which appears upon your billboards. I have seen this picture and am more than pleased with it. The good that will surely result from this " splendid effort on the part of your company is in- calculable The spirit which evidently prompted this movement is so vastly different from that which we constantly come in contact with in the com- mercial world that I cannot, as a minister of the Gospel let it pass by without expressing my highest appreciation for this beautiful service. I feel sure I speak the mind, likewise, of many of our profession. Respectfully yours, B. H. Hart. Fifth Street M. E. Church. West Chester, Pa. The Harrisburg Poster Adv. Co. Gentlemen: — Your favor of the past week, ad- dressed to me in Harrisburg, was forwarded to me in my new charge. West Chester. I want to add my word of approval and appreciation of the beauti- ful poster of "The Nativity," a copy of which has been displayed here. It is a fine, helpful note, suggesting the true Christmas ideal to all who see it. and we are all indebted to the Poster Adver- tising Association for its inspiration. Would it be possible to purchase a copy of this poster, for private use? And, if so. what would be the cost of one set of the sheets? Hoping that this is only the beginning of a great and helpful movement. I beg to remain, Faithfully yours, John Mills Gilbert, Rector of Holy Trinity Church. * * * Nashville, Tenn. Mr. W. A. Sheetz, Billposters' Union, Vendome Theater, Nashville, Tenn. My Dear Mr. Sheetz: — In accordance with a reso- lution unanimously adopted by the officers of the First Presbyterian Church of this city, I am writ- ing to express to you, and through you to the Bill- posters' Union of America our hearty and grate- ful appreciation of the gratuitous posting of pic- tures of the Nativity during the Christmas season. We feel that this has created widespread inter- est, and has called public attention in a new and striking way to the holy event of which Christmas is the anniversary. As an expression of the interest of a secular organization in the cause of religion it is unique, and to the church most encouraging. Every hour, to the throngs which tramp the streets, many of whom attend neither church service nor Sunday School, your pictures have been preaching the "sweetest story ever told," and making through the eye impressions on the life and character of the people. For this we want to thank you. With esteem, believe me. Most sincerely yours, Jamis I. V.wce. Minister, First Presbyterian Church. (20.) F.DUCATIONAL POSTERS Newark, N. J. Newark Billposting Company, Newark, N. J. Dear Sirs: — I thank yon for your letter of the 13th inst. I must confess that ray curiosity was aroused as I looked upon the great poster masterpieces de- picting the birth of Christ. You have done a good service in calling the attention of the masses to this important event. As one who is interested in the spiritual uplift of humanity. I desire to express to you my deep appreciation of your efforts. Very truly yours, Alrertus T. Broek, Minister, Clinton Avenue Reformed Church. * * * Cleveland, O. Bryan Company, City. Dear Sirs: — Yours, noting the posting of "The Nativity," received. This recognition of Christian fact and truth is certainly very gratifying, as well as a new and important departure. Your effort is to be highly commended, and may God bless it and increase the spirit prompting it in our land and day. Yours truly, L. C. Hallock. Pastor, Asbury M. E. Church. * * * Cleveland, O. The Bryan Company, City. Gentlemen: — Your large poster representing "The Nativity" now on exhibition throughout the city Is greatly appreciated by Yours cordially, NlCHOL.\S Pfeil. Rector, St. Peter's. * * * Cleveland, O. Bryan Sign Co., Cleveland. Dear Sirs: — Your picture of Mary and her child, Jesus, is the most beautiful that ever bedecked the billboards of Cleveland. Thanking you for your kindness toward the poor. L. D. Cleveland, O. The Brvan Company, City. Dear Sirs: — I am in receipt of your favor rela- tive to the work of "The Uplift Society." and J write you at once to commend this splendid work, and also to inquire if it is possible to secure a copy of "The Nativity" for use on a public bill- board in front of our church. If so, what would be the cost of the poster? Awaiting your advices, I am. Yours truly, W. S. RowE, Minister, Wade Park Avenue Methodist Episcopal Church. * * * Cleveland, O. The Bryan Company, Cleveland. O. Dear Sir: — Yours regarding your plan to place before the public the inspiring painting, "The Nativity." was duly received, and I think the idea Is excellent. I am sure it will do much "for the uplift of humanity" in our city. I congratulate you on your splendid idea. Cordially yours, R. R. Btoger. Pastor, Westminster Presbyterian Church. m * * Cleveland, O. The Bryan Company, Cleveland, O. Dear Sirs: — I write to express hearty apprecia- tion of "the uplift movement for the good of humanity," and particularly of the beautiful poster illustrating the birth of Christ which you have placed on tlie boards over the city of Cleveland and elsewhere. Special mention of this great work to which you have given yourselves was made in our serv- ices, both morning and evening, last Sunday, and I feel that you have the sincere thanks of our whole congregation for this very helpful contribu- tion to the creation of a real Christmas atmos- phere among the people. You have our heartiest good wishes in all that you do for the uplift of humanity. Yours sincerely, .T. W. Heininger, Pastor, Calvary Church. * * * Findlay, O. Mr. P. B. Oliver, Findlay, O. Dear Brother: — At the last regular meeting of the Findlay Ministerial Association it was unani- mously voted to extend to you and to the United Billposters' Association a hearty vote of thanks for putting up in our city the large posters telling in pictorial form the story of The Nativity of our Lord Jesus. We believe much lasting good has been done. We trust that you will keep up the good work. Yours, R. A. Powell, Pres. THEonoRE G. Erler, Secy. * * * Newark, N. J. Mr. T. F. J. Kelley, Newark, N. J. Dear Sir: — I received the announcement of the Newark Poster Advertising Company's purpose to display a fine picture of "The Nativity" on their boards, with much pleasure. I think it a splendid idea, and I am sure the entire public will appreciate the picture for its beauty and significance, and will also appreciate the high purpose of making a busi- ness concern the partner of the churches in em- phasizing the beautiful Christmas spirit. I congrat- ulate you and wish to express my personal apprecia- tion of your purpose. Very truly yours, J. H. MacDonald. * * * Hamilton, Canada. Mr. J. N. Culhany, City. My Dear Mr. Culhany: — Your note informing me of your intention to display a pictorial representa- tion of the birth of our Lord, during the Christmas season, has been received with much pleasure. The thought is indeed a happy one. Assuredly the pic- ture board may be a powerful agent for good or evil. It is gratifying that the law of the Divine Child and the Virgin Mother is able to call forth this act of piety, and I earnestly pray that in return they may bring richest Christmas blessings upon you and yours. I am, my dear Mr. Culhany, Yours very faithfully, J. M. MAHONY, Pastor, St. Mary's Cathedral. * * * Cleveland, O. The Bryan Company, Cleveland, O. Dear Sirs: — Your favor of the 1st inst., concern- ing the "uplift movement for the good of human- ity." via Poster, was appreciated very much, and I assure you that any original and unique method of spreading the gospel of the Kingdom appeals most especially to me. If we have confined Christ and Christianity to church walls it is but the spirit of the age. but I for one am glad that that age is passing out and (21) E D U C A 1^ I O X A L POSTERS another aawning, the Age of LIFE, when Christ, or the New Man, shall be manifest in every walk of life. May God bless you and reward you with a greater quickening of New Man thoughts and applications in your everyday life, to the end of finding Him as your exceeding great reward, is my prayer. In brotherly love, P. A. Geokge. * * * Honolulu, Hawaii. Mr. Chas. R. Frazier. Honolulu, Hawaii. Dear Mr. Frazier: — Congratulations on your timely and beautiful posters showing the birth of Christ. Pictures of this sort, publicly displayed. call attention of people to the real significance of the Christmas season. We at times see the sacred secularized. Here you have done the reverse, and given the commercial billboards a religious value. Can you repeat this stunt occasionally? Can you get posters for February showing Lincoln or Washington, or a picture for the Easter season? Sincerely, Pai'l SrpER, General Secretary, Honolulu Y. M. C. A. * * * Honolulu. Hawaii. Mr. Chas. R. Frazier, Pioneer Advertising Company, Alakea Street, City. My Dear Mr. Frazier: — I want to express to you my appreciation of the beautiful Christmas posters which you have displayed on a number of billboards at this Christmas time. I am convinced that the appeal which these posters have been making to hundreds of travelers upon the streets and in the street cars during the past few days has been most helpful. You have demonstrated once again that the billboard when properly managed can be made a most potent agent in uplifting the community as well as a commercial asset to the up-to-date business house. Hoping that the new year may bring you con- tinued prosperity, I am. Yours very truly, A. A. EnERsoi.i:. Associate Minister, Central Union Church. * * * Chattanooga, Tenn. At the recent meeting of the Baptist Young Peo- ple's Union of Chattanooga and suburbs a resolu- tion was unanimously passed that the Union com- mend the Stoops Billposting and Adv. Co. for plac- ing on their billboards the beautiful posters depict- ing the birth of the Saviour of the world — Jesus Christ. We thank them for this work, and trust it will be continued from year to year. S. LoTisK RissiKLi., Secy. * * * Woodstock, 111. Mr. James Hoar, Woodstock, III. Dear Sir: — At a meeting of the Ministerial Asso- ciation, held in the parlors of the Central Methodist Church, January 12, lfll4, a resolution was unani- mously carried instructing the secretary to write you. and through you the Billposters' Association of America, to express our sincere gratitude and deep appreciation for the posting on the billboards in several parts of the city such a beautiful work of art as "The Nativity." Doubtless many through it have been reminded at this festive season of the fountain of all their joy and gladness, the Christ who was born. I believe that every minister in the city referred to it on Christmas Sunday some of us taking that picture as the basis of our remarks. Permit me then to convey to you, and through you to the Billposters' Association of America, our deepest gratitude for this very timely picture, and we trust that it shall have the desired end of con- tributing much to the uplift of the people of this community. I remain. Yours very sincerely, A. L. COLWELL. Secretary, Dundee Street Parsonage. * * * Bethlehem, Pa. Mr. H. A. Groman, Bethlehem, Pa. My Dear Brother Groman: — As I mentioned to you some time ago on the street, I was delighted to see the special effort of the Poster Advertising Co. to add its strength to the "uplift movement." Still. I thought you might care to have these few lines from me in still further expression of appre- ciation. The picture that you posted for Christmas was beautiful in itself, and the freedom from all adver- tising added to its effectiveness. I am sure that the silent preaching of the Gospel in this way will add something well worth while to that message which the pulpit has to give. From the papers I see that you intend from time to time to present other similar posters, referring to various events of the year. This is also good, and after a short time people will come to look for each new presentation. Wishing you all success in your work, both that which is purely commercial and that which is in the direction of the philanthropic, I am. Very fraternally yours, A. D. Th.\elek. Pastor. Moravian Congregation. * * * Portland, Me. Mr. Joseph J. Flynn, Lawrence, Mass. Dear Sir: — I have your communication of the 10th inst., and have seen upon the billboards in our city the picture of the "Nativity" of which you speak in your letter. Permit me to say that the thought you thus get before the public, and your splendid generosity, and your sincere effort to help uplift humanity, appeal to me greatly. I have taken occasion to call the attention of the local press to this picture and your letter, and they assure me that they will help to get the attention of the people to this effort on your part. I hope that the church people everywhere will stand behind you in this movement. Very sincerely yours, ClIAS. M. WOODM.VN. « • * Newark. X. J. Mr. T. F. J. Kelly. 27 Treat Place, Newark, N. J. My Dear Sir: — Please accept our hearty congratu- lations upon the happy inspiration and the kindly spirit which prompted the placing of the Christmas pictures upon the billboards in this city. You have made a real contribution of no mean value to the Christmas spirit. Please convey our appreciation and thanks to the persons responsible for this pleasant innovation. Wishing you a happy and prosperous New Year, we are Cordially yours, W. J. Daw.min, D. D. Minister, First Presbyterian Church. L. B. Hiu.i.s, Assistant Minister. * * * Newark, N. J. Mr. T. F. J. Kelly, My Dear Sir: — Your favor of December 13 is re- ceived. I have read your communication with a great deal of interest, and wish to exjiress to you my appreciation of your proposal to bring, by means of the posters, to the minds of the jieople at the (22) EDUCATIONAL POSTERS Christmas season some of tlie helpful suggestions centering in the birth of Christ. I have no doubt that the people very generally would appreciate this service, freely given by you on their behalf. Yours truly, D. F. DiF.FKNDORl'-, Minister, Roseville Methodist Episcopal Church. t * * Elizabeth. N. .J, Mr. T. F. J. Kelly, Newark Poster Adv. Co.. Newark, N. J. Dear Sir:— I want to thank your company for the original and beautiful Christmas gift to the "man in the street"— that he "who runs may read." Your company reserves credit for its action. I hope the fact that you have done a wonderfully good deed will make this Christmas the happiest in your existence. Yours sincerely, Wm. B Hamilton. * * * Washington Park, Newark, N. J. T. F. J. Kelly, My Dear Sir: — I have your letter of the 13th inst. regarding the action of the Poster Advertising In- terests of America. As a Christian minister I most heartily approve ot this way of taking your part in the uplift move- ment for the good of humanity. I gladly recognize that you have no other motive than this in this undertaking, and I thank you most earnestly for this splendid w"ay of helping the other institutions in the land to keep the things of the better life before the community. The wonderful picture of the Na- tivity will, I am sure, convey its silent but potent message to millions of people all over the land. With kindest regards, believe me. Yours very truly, Chas. H. Stewart, North Reformed Church. * * * Harrisburg, Pa. Mr. H. R. Long. Dear Sir:— I was attracted this morning by the large poster of the Nativity opposite my church on Harris street. While admiring it I wondered who conceived the idea and provided the means for this splendid display. Following the impression comes your letter of explanation, and I feel that no time should be lost in giving my expression of appreciation for this movement. It cannot help but do good and bring home the claims of the Christ who have disre- garded them hitherto. You are to be complimented for your part in this movement. Sincerely yours, GEoiHin: F. Sciiaum, Pastor, Harris Street United Evangelical Church. * * * Harrisburg, Pa. Mr. H. R. Long, Manager. Dear Sir:— I want to congratulate the billposters company for the beautiful poster, "The Birth of Christ." I paid special care to see how much it would attract the attention of the people, and am pleased to say no one passed without looking at it, and manv stopped to study it. I feel it will result in good and cause people to think of the greatest thing that has ever taken place in the world. It will be a moral uplift as well. Respectfully yours, John" M. Wawjex, Evangelist. * * * Harrisburg, Pa. Harrisburg Poster Adv. Co., Majestic Theater Bldg., Harrisburg, Pa. Gentlemen: — The Colored Ministerium of Harris- burg desire to convey to you their sincere apprecia- tion and cordial aiiproval of the inauguration ot your "uplift movement for the good of humanity," "through the medium of good and wholesome pictures on your posters, "in practically every city and town of importance in America." The pulpit throughout the country will heartily welcome this very healthy innovation, reinforcing, as it aims to do, its arduous liut momentous efforts in the interest of humanity's uplift. We appreciate immensely this very timely departure, and most sincerely congratulate you for your disinterestedness from a material standpoint. No better selection could have been made at this season of the year for the introduction of the move- ment than that which you have made, "The Birth of Christ." We pray that splendid results may fol- low this very wise departure in the interest of all the people. We are, gentlemen, Very sincerely yours, THE COLORED MINISTERIUM, R. LiTHER CrXM-N'OHAM, Minister, St. Paul Baptist Church. -* * * Harrisburg, Pa. Harrisburg Poster Advertising Co., Majestic Theater Building, Harrisburg, Pa. Gentlemen:— I desire to express to you my per- sonal appreciation of your generosity and religious sentiment in providing and displaying such a splen- did scene of the Nativity on your billboards through- out the city. Its influence cannot help but be up- lifting, and it will undoubtedly help many to a truer meaning of this joyous season than they would other- wise have. Thanking you again, I am. Sincerely yours, J. A. Lyter, Pastor, Derry Street United Brethren Church. * * * Boise, Ida. To R. G. Spaulding, Mgr.. Spaulding Posting Service. Boise, Ida. Dear Sir: — The Boise Ministerial Association de- sires to thank you for your courtesy in providing automobiles that we might inspect the six Christmas pictures posted upon the billboards of our city. We desire to unreservedly endorse the high motive that prompted the Poster Advertising Association to un- dertake this great movement for the betterment and uplift of mankind. We are pleased with the excellent reproduction of the great masterpiece, "The Nativitv," and hail with joy the new attitude ot men in many lines of business toward the great work we have in hand. Sincerely and respectfully, Jniix \V. Haxnum, Secretary, Boise Ministerial Association. * + * Boise, Ida. To R. G. Spaulding. .Mgr., Spaulding Posting Service, City. Dear Sir:— The First Baptist Sunday School, by an unanimous vote, desire to thank you for the beautiful poster, "The Nativity," on display on the several poster boards of our city, and particularly to thank you for placing one opposite our church. ■ Very truly yours, THE FIRST BAPTIST SUNDAY SCHOOL, By S. R. Rkhtenoi-r, President. B. F. Ori!, Secretary. * * * Cincinnati, O. To the Poster Advertising Association, Chicago, 111. Gentlemen:— At a meeting of the Presbytery ot Cincinnati of the Presbyterian Church in the United States of America, the Presbytery, com- posed of S.-. ministers of the Gospel, 77 churches. (-',?> EDUCATIONAL POSTERS in the city of Cincinnati and vicinity, liaving more than twelve thousand communicants, the following resolutions were unanimously adopted: The Presbytery of Cincinnati is pleased to note that a new era in the proclamation of the Gospel has developed. The Lord .Tesus Christ has made His impress upon all the activities of life, and no publication worth reading is ever issued now that does not definitely announce and press His claims. It has remained, however, for this present year to witness the announcement of the claims of Jesus upon the billboards of the country. This was done after careful consideration and a very considerable outlay of money. Therefore, be it resolved: 1. That the Presbytery of Cincinnati, in monthly session assembled, most heartily commends the Poster Advertising Association for its far-sighted and generous action. 2. That we would earnestly request them to con- tinue the use of the billboards for the presenta- tion of the claims of Christ, and whatever else lends itself to the social and moral uplift of the people. 3. That a copy of these resolutions be sent to the Poster Advertising Association, and also to the local press. Attest: En\v.\RD T. SwaoGETT, Stated Clerk of the Presbytery of Cincinnati. The following resolution was adopted by the Men's Association of Central Presbyterian Church January 18: That we express to the proper authorities our appreciation for the posting of the special educa- tional posters, and that we heartily approve of this plan as an effective means for the stimulating of higher ideals among our citizens, especially the boys and girls. * # * Gainesville Tex. Mr. Paul Gallia, City. My Dear Mr. Gallia,— Acknowledging receipt of your note of a recent date, calling mv attention to the excellent picture of "The Nativity" produced and presented by the Poster Advertising Association of America, I desire to commend as strongly and sin- cerely as possible this uplift movement for the good of humanity, of which this act is a substantial mani- festation. It is a powerful spiritual appeal to the minds and hearts of men and it will be productive of lasting good to multiplied thousands from one end of our land to the other. The whole subject was presented to my people and the story was incorporated in my sermon. I declared that this voluntary action on the part of a vast commercial organization indicated a deeper moral and religious sentiment pervading the whole country, that it was worthv of all commendation, and, moreover, said that it was not an exaggeration to Iironounce the advertising billboards with this won- derfully significant picture, artistically and impress- ively ])resented, preachers and heralds of the King- dom of God. With every good wish for you and yours during the new year, I am. Sincerely yours. R. L. Irvint,. Pastor, First Presbyterian Church. Wellington, Kan. Mr. John H. Logeman, 1G20 Steger Building, Chicago, 111. My Dear Sir:— Shortly before Christmas Mr. Harry Johnson, our city billposter, called mv attention to (what I had already noticed by perscn.Tl o')3( rvation) the splena.d picture of the Nativity of Christ (9x21 feet) on the billboards of our city. He assured me that it was intended to inaugurate an "uplift move- ment for the pood of humanity." and informed me that the credit belonged to you for the inauguration of this movement. I therefore want to hereby assure you of my sincere appreciation of this act. To place such a scene as this on our city billboards cannot be otherwise than educative and inspire higher and nobler thought in the mind of the passerby. Shall we not praise God for the purifying and elevating influences which He is (in His providence) bringing to bear upon the public mind of to-day? Thanking you again for bringing to the gaze of our citizens these Master scenes of beauty and art, 1 beg to remain, as ever, Very sincerely yours for humanity. J. C. Jacoby, Pastor, St, John's Evangelical Lutheran Church. * * * Jacksonville, Pla. Mr. J. D. Burbridge, Manager, Burbridge Posting Service, Jacksonville, Fla. Dear Sir: — On receipt of your letter :n regard to the poster service of "The Picture of the Nativity," I went to see it. You certainly have done a valua- ble service and I, for one, appreciate it very much. Your association can do a great work in this line. Yours truly, H. T. Sell, Pastor, Union Congregational Church. Hattiesburg, Miss. Poster Advertising Association, 1620 Steger Building, Chicago, 111. Gentlemen: — The Lydian Circle of the Main Street Methodist Church of this city directs me to express to you their appreciation for the beautiful pictures you had posted in our city during the holidays. Such a beautiful subject so artistically handled could not fail to benefit and uplift everyone who had the good fortune to see them. Then, when we know this was done without any thought of financial gain on your part, it makes us doubly appreciative of the act. Wishing you continued success. I am. Very respectfully, MRS. R. R. AKERS, Secretary. ♦ ♦ * Gainesville, Tex. The Gallia Advertising Agency. Gentlemen: — We, the Ministers' Association of Gainesville, in session to-day. desire to express our deepest appreciation of your services in posting pic- tures of the Nativity for the general good of our people. We are in deepest sympathy with both the spirit and purpose of the work, and desire to serve in any way that we can. Yours cordially, A, B. Mii.LKK. Secretary. * # ♦ New Haven, Conn. The New Haven Poster Adv. Co. Dear Sirs: — The New Haven Clerical Association, which includes in its membership the Episcopal clergy of this city, desire to assure you of their appreciation of the poster of the Nativity recently placed on the boards in this city, and. furthermore, to thank you for your effort to use this means of Inaugurating a movement of uplift for the good of all. Cordially yours. Rev. Georc.e H. Hi:yn, Secretary. Nashville, Tenn. National Billposters' Association. Gentlemen: — At a meeting to-day of the East Nashville W. C. T. V. it was unanimously voted that a note of thanks be sent you expressing our appreciation of the beautiful poster representing the Nativity of our Saviour, which has been ex- hibited on the billboards of our city for the past few weeks. It has been an inspiration and uplift (24^ E D U C A T I O N A L POSTERS to see it, and we feel sure it lias added to the common joy during tlie lioliday season just past. We lieartily commend tliis new departure in posters and are encouraged to believe that a new day has dawned in wliich only that which tends to uplift and ennoble shall find a place upon the billboards of our city. With sincere appreciation. Yours cordially, Ea.st NA.siiViUE W. C. T. U., By Mrs. Mary P. Bang. President. * * * Elizabeth, N. J. Mr. T. F. ,T. Kelly, Newark Poster Co., Newark, N. J. Dear Sir: — I want to thank your company for the original and beautiful Christmas gift to the "man on the street," that he "who runs may read." Your company deserves credit for its idea. 1 hope the fact that you have done a wonderfully good deed will make this Christmas the happiest in your existence. Yours sincerely, WiLLI.VM B. H.\MILTO.N\ Duluth, Minn. Mr. C. A. Marshall, Manager, United States Display Adv. Co., 203 Lyceum Building, Duluth, Minn. Dear Sir: — We, the members of Union Church, pastor and people alike, wish to extend, both to you and the company which you represent, our heartfelt gratitude for your thoughtfulness and the Christian spirit which you have displayed in devot- ing a number of your full-size boards to the cause of Christianity in displaying the picture of the Nativity. It certainly is a kind and Christian act to give to the world at this time of year the picture depicting the birth of Christ, on the public billboards, and again wish to thank you for the labor which your people have devoted to this, and the money which it has cost you: it is spent in a good cause. May God bless and prosper you. Gratefully yours, Uxinx Cm-RCH. A. C. Grochowsky, Secretary. * * * Duluth. Minn. Mr. Thos. F. Clark, Duluth, Minn. My Dear Sir: — Accept my cordial well-wishing upon the splendid Christmas thought and its re- sults visible on your display board. It will have much to do with promoting a genu- ine spirit of better things in the city, and will touch many who are not influenced by any church service. It means a new spirit in the conduct of mere business matters. ■ With thanks for your service, I am. Sincerely yours. W. W. Lawrence. Pastor, Glen Avon Presbyterian Church. Duluth, Minn. Mr. Thos. S. Clark. Mgr., U. S. Display Adv. Co., Duluth. My Dear Sir: — It is with great pleasure that I can commend your late effort for public good in the display poster which you have put on your boards in this city. "The Nativity" is of such com- mon interest, and this picture presents so many aspects of the wonderful birth, that it must have intensified the people's appreciation of the season and done much to make it a real thing for our chil- dren. It is a great comfort to the ministry to feel that the business man is willing to add to the sum of human cheer and courage by just such unselfish acts as this. So I want to give my unimportant commendation and assure you of the appreciation of the general public. I have spoken of the poster in one of my ser- mons, and expect to give testimony whenever you give me opportunity in the future, if any such pic- tures are put forth by you. Respectfully yours. Ai.HEitT W. Ryan. Rector. St. Paul's Church. Lowell, Mass. Mr. Joseph .1. Flynn, Lawrence, Mass. My Dear Sir: — Permit me to express my apprecia- tion of the i)lan of your Poster Advertising Associa- tion to exhiliit on your billboards the scene of "The Nativity." It cannot but be a real "uplift" to the people. I thank you. Yours sincerely, A. C. Peuuin. Pastor, High Street Church. * * * Lowell, Mass. Mr. Joseph J. Flynn. Dear Sir: — Allow me to express my appreciation of the "uplift idea," I am very pleasantly impressed with the poster, as I have noticed it on our city bill- boards. You have contributed to the Christmas thought of our community, and I hope it may prove to create something of the Christmas spirit. Cordially yours, Rev. a. Pijederic Ditnnels, Highland Cong. Church. Boston, Mass. John Donnelly & Sons, 97 Warrenton Street, Boston, Mass. Dear Sirs: — I wish to congratulate you and the members of the association tor this excellent idea, at this particular season of the year, in displaying in every large city and town throughout the country on the poster boards such a lieautiful and artistic feature of the Birth of Christ. It certainly has an inspiring effect in appealing to the heart and in awakening religious sentiments, and in recalling to each pas- serby that Christ, despite the Materialistic Spirit of the age, is the one great dominant influence that reigns at this season of the year, and that the lesson of His birth and life should take pos- session of every soul. Call it what you may — an uplift movement — it certainly is a step in the right direction, and I again congratulate you and wish you every success in this splendid idea. Yours sincerely, Joseph G. Anderson. * * * Boston, Mass. Mr. E. C. Donnelly. John Donnelly & Sons. 97 Warrenton Street, Boston. Mass. Dear Sir: — We beg to assure you of our hearty appreciation of the beautiful Christmas tribute volun- tarily given by your association for the uplift of the American people. Wishing you success in these laudable endeavors to "utilize the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts," I am, Eben W. Burnsteaii, Secretary. Boston, Mass. E. C. Donnelly, Esq., 97 Warrenton Street, Boston, Mass. Dear Mr. Donnelly: — I cannot tell you how inter- ested I was to receive the circular issued to-day (25) E D U C A T I (J N A L I' O S T E R S explaining tlie "Nativity" poster wliich has been inspired by the Poster Advertising Association. I saw this poster on a billboard, and marveled at its exceeding beauty. From the car I could not see any lettering, and yet I was so impressed that upon reaching home I asked if anyone else had seen it. and wondered what advertiser would have gone to this expense without having his name readable from a fair distance. It seemed to me that it was something entirely new and rad- ical because of its beauty. I am sure the Poster Advertising Association de- serves great credit for this work, because it has shown the possibilities of a poster, from an artistic point of view, and also its significance as an influ- ence upon public opinion and the spirit of the people. With very best wishes, believe me. Sincerely yours, J. C. Peli.etier. * * * Boston, Mass. John Donnelly & Sons, 97 Warrenton Street. Boston, Mass. Gentlemen: — I have been attracted iiy and thor- oughly interested in the special posters of the "Visit of the Wise Men," displayed on your boards recently. I want to add my word of commendation for this uplift movement by you and your associates over the country. You certainly have a tremen- dous opportunity to mold public thought, and it is very gratifying to those who are working for the public good to find other sections of society co-operating with us. You will be interested to know that the matter came up publicly in our Young Men's Sunday Forum a week ago, and Mr. George W. Coleman, who was speaking that afternoon on "Is There a New Conscience in Advertising?" took occasion to publicly commend the billboard people for their voluntary attempt to raise the standard of their class of advertising. With every good wish. I am. Very cordially yours. E. W. Pierce. * * * Quincy, Mass. My dear Mr. Donnelly: — The Presbvterian Min- isters' Association of Boston on Monday passed a unanimous vote of thanks and appreciation to the "Donnelly Poster Advertising" for placing in greater Boston and elsewhere the large and bea\i- tiful lithograph of the scene of "The Nativity." We appreciate your effort to thus "do something to inspire the young and old — and lead men and women to a consideration of the higher life." It is a pleasure to me to thus express our apprecia- tion of your "Campaign of Education," as it begins with the greatest of all themes. Sincerely yours. Rev. J. A. M.\thesox. * * * Dayton. O. The Bryan Company, Dayton. O. My Dear Sirs: — Your communication, informing , me of your gratious work in which you have been engaged in putting upon your billboards through- out all the larger cities the Master Portrait, en- titled the Birth of Christ, was duly received. I have noticed it, and think it was fine, together with the spirit you have manifested in making this possible. The ministry surely appreciates this act of benevolence at this Christmas tide. For a number of years I have been Impressed with the significance of a work akin to this, namely, the displaying on large posters in fair- sized letters striking passages of the Holy Scrip- tures, to be kept up throughout the year. I know of no other way which is better to preach the truth to the great masses who do not attend the regular church services than this. I believe that the religious men of great means, if the mat- ter wouid be properly presented to them, would readily furnish the money. What do you think of this? It is worth while. Most respectfully, S. U. SXYOER. Pastor, Ohmer Park Reformed Church. Dayton, O. The Bryan Sign Co., Dayton, O. Gentlemen: — When 1 read your letter stating that you were posting the "Nativity" throughout America I could not refrain from saying "Thank God" for a commercial concern that will do such a mag- nanimous thing. It cannot fail to carry a message and do much to spread the Christmas spirit. Nobody who studies environment can fail to be impressed with the tremendous influence of the modern great sign boards with their striking pic- tures. Why not present one of these posters to each church in Dayton, asking them to post it in a con- spicuous place on its premises, thus aiding them as the chief custodians of the Christmas spirit and message? Very gracefully yours, J. Harmon Button. * * » Dayton, O. The Bryan Co., Dayton, O. Gentlemen: — I have noticed your inauguration — the "uplift movement for the good of human- iiy." I have not seen "Nativity" exhibited as yet on your poster boards, but I shall look for it. I assure you I appreciate this movement, and 1 wo\ild encourage you not to grow weary in well doing, for in due season we shall reap if we faint not. I shall call my people's attention to it. Yours sincerely, B. SCHUERMEIER. * * * Galveston, Tex. Mr. .1. E. Howard, Galveston, Tex. My Dear Mr. Howard: — I wish to tell you. and those associated with you. how much I appreciate your good work in displaying, for the benefit of the IHiblic. such beautiful pictures as the ones I have seen on the boards. This movement meets with my most earnest and "cordial interest and approval." 1 think it is fine, and 1 trust you will kee]) it up! Thanking you, and wishing you and your asso- ciates every success, not alone for 1914, but for always, I am, Most sincerely and cordially yours, R. M. H.\LL. Pastor. First Presbyterian Church. * * * Lincoln, Neb. Mayor Zehrung, Lincoln, Neb. My Dear Sir: — I most heartily approve the spirit and the motive in the "uplift movement for the good of humanity." At this Christmas tide "The Nativity," presented as you describe, cannot fail to turn the attention of the beholder away from the gross materialism of the times to the contem- plation of the superlative spiritual values. Sincerely yours, F. S. Steix. * * * Lincoln. Xeb. Zehrung Posting Service, .Messrs. Crawford & Zehrung. Gentlemen: — Before an audience that filled our Auditorium on Christmas Kve. I made public ref- erence to the magnilicent jioster you had placed on the billboards. The audience, in a unanimous (26) |-. \)V C \T 1 () N' A L POST J':RS and enthusiastic vote, expressed their appreciation and extended thanks to the responsible parties. As an unseltisli and public-spirited act. I have never seen it excelled in other cities where I have worked. Sincerely. H. H. Heueki.y, Pastor. Caldwell Memorial TTnited Brethren t'hurch. l^incoln, Xeb. Zehrung Posting Service, Lincoln. Neb. I congratulate you on tlie beautiful poster. G. W. McCrkerv. Pastor. New Ktuinanuel Church. * * * Lincoln. Neb. Zehrung Posting Service, Oliver Theater. Lincoln. Xeb. Gentlemen: — I want, to thank you for calling my attention to this splerdid method of the Poster Advertising people in their effort to uplift humanity in this great country by giving them the opportunity for a few days to look at this splendid picture of the Birth of Christ. Very respectfully. Luther P. Ludden, Pastor. Evangelical Lutheran Church in the United States. * * * Lincoln. Neb. Zehrung Postal Service, Lincoln, Neb. Gentlemen: — The other day, wliile walking on South Tenth street, my eyes caught sight of the beautiful poster. "Tlie Nativity." and I stopped to admire and enjoy. I wondered who was respon- sible for the treat, as the poster bore no name, and take pleasure in acknowledging my indebted- ness. You have placed the community under obli- gation, and I trust your best expectations will be realized through this generous ministry in behalf of what is good. Truly yours. Rudolph C.\ughey. Pastor. Westminster Presbyterian Church. * * * Auburn, Me. Mr. Joseph J. Flynn. 610 Bay State BIdg., Lawrence, Mass. Dear Sir: — Your letter just to hand. I had pre- viously noted the Christmas poster. It is a real work of art. Permit me to express the opinion that it will mean a real uplift to our city and to mention my hearty appreciation of the excellent motives that prompted this movement. I shall take occasion to refer to it from the pulpit next Sunday morning. Yours sincerely, Akba John Marsh, Court Street Free Baptist Church. * * * Fort Scott, Kan. Poster Advertising Co., Chicago, 111. Dear Sirs: — Having noticed your beautiful pic- ture of the Nativity of our Lord and other pic- tures of uplifting character appearing on our bill- boards, and being aware of your step in the direc- tion of Humanity Posters, We, the Ministers' Association of this city, re- solve to express our appreciation of the same to the Poster Advertising Co. of Chicago, and also to Mr. H. C. Ernich. our local plant owner. We desire, further, to express our firm convic- tion that this move will not only be of untold benefit and blessing to mankind, but will also greatly elevate the billboard method of advertis- ing. \V. H. ToLLiVER, Secretary. Kalamazoo. .Mich. Poster Advertising Association, Chicago, 111. Gentlemen: — The Kalamazoo Christian Endeavor I'nion wishes to heartily commend the action of the National Poster Advertising Association, in convention assembled at Atlantic City, in appoint- ing a committee to place before the public a series of uplift pictures, the nature of which would tend to uplift and inspire the people of our country to better living. The first picture, bearing the Christmas message, surely helped those not Christians, to ponder on the significance of the presentation, and to form a more clear conception of the spirit of "Peace and Good- will" prevailing all over our Christian nation. Peter B. Bouter.s, President, Cha,s. H. Pollycutt. Chairman, Christian Citizenship Committee. * * * Atlanta, C.a. The Nat'l Billposter Association. Gentlemen: — I have been keenly interested in your work to uplift. The pictures" you put up at Christmas were wonderfully helpful. I want to ask that at some time you give us some picture for the cause of dumb animals— the horse, the mule, of the city, need better thought and care. I will eagerly watch you work and ever be grateful to you for starting it. With a prayer for God's blessing. Sincerely, A Friend. * * * Nashville, Tenn. Mr. W. A. Sheetz. My Dear ."Mr. Sheetz: — Your letter in reference to the picture of "The Nativity" being placed on the advertising boards was received. I have seen the picture and it is beautiful, and the suggestion is uplifting, j approve of the action of your agency and appreciate the spirit which prompted the action. A happy thought, and will do good to many a person just looking around. Wishing you a Happy Christmas, I am Yours most faithfully. Mercer P. Log ax. St. Ann's Rectory. * * * Nashville. Tenn. Mr. W. A. Sheetz. Poster Advertising Co.. Nashville. Tenn. My Dear Sir: — I note what your company has done by way of Christmas posters, and write to commend you and to congratulate you. The thing you have done is the right thing, and I am sure it will be greatly aiipreciated by the city, and especially by men who are in my line of work. With much good-will, and with the compliments of the season, I remain. Ever your friend, Carey E. Morgan. Minister. Vine Street Christian Church. * * * The McDermott Adv. Agency. Mobile, Ala. Gentlemen: — The pressure of ecclesiastical duties at this season has prevented my giving your favor of the 11th earlier attention, but I have taken occa- sion to speak of it both publicly and privately with high commendation. I consider it as one of the signs of the nearness of the Kingdom of our Lord, that business men all over the world are recognizing the value and supreme importance of the "religious uplift," and are. as never before, using their oppor- tunities to preach Christianity. In this great movement your agency has now taken a conspicuous part, and I congratulate your organi- zation upon this recognition of its privilege. It is written in the book of the prophet Zechariah that (27) EDUCATIONAL POSTERS in the "day of the Lord" the very bells upon the necks of the horses shall be inscribed with "holiness unto the Lord," that is, that all transactions of busi- ness shall be sanctified by righteousness. This action of your agency seems to ine like a long step in that direction. Trusting that you may be enabled to go on in this good work and that your organization may be pros- pered in every way, I remain, Faithfully and appreciatively yours, Gardiner C. Tucker, Rector of St. John's Church. * * * New Haven, Conn. New Haven Poster Advertising Company, New Haven. Conn. Dear Sirs: — Allow me to express my deep grati- tude to you for the pictures that we have seen dis- played on your boards during the last few weeks. I know of nothing of its sort that in any way com- pares with it in value. The idea was unique, in- spiring, wholesome, uplifting in every particular. The pictures themselves are far above the average, and altogether I am sure that your company has won many friends by this effort. Extending heartiest congratulations and very best wishes, I remain, Very sincerely, JuHX Wellington Hoag, Calvary Baptist Church. Jacksonville. Fla. Mr. James D. Burbridge, City. My Dear Mr. Burbridge: — Yours calling attention to the poster advertising interests of America re- ceived. I command the work and appreciate your interest in it. I will be glad to be of any service. I wish that many of the pictures might be supplanted by these, or some others as good. Yours, J. T. Boone, First Christian Church. * * * Jacksonville. Fla. Mr. James D. Burbridge. City. ;\ly Dear Mr. Burbridge: — I am in receipt of the notice of your novel inauguration of the gladdest festival of the church year, and I trust our Christian community at least will appreciate this splendid gratuity. It seems to me that nothing better could be devised for the presentaion of God's Unspeakable Gift to man to the entire populace. With kindest regards, TuEonoRE Georof. Hartwig. Pastor, Saint John's English Lutheran Church. * ♦ # Minneapolis, Minn. Mr. Breslauer, The Northern Display Ad. Co., Minneapolis, Minn. Dear Sir: — I have noticed the beautiful posters of the Christ Child. It is certainly refreshing to see them on the billboards. I wish the churches could see their way to keep before the public such posters as you have put up. I want to thank you for what you have done this Christmas season. I am sure thousands will appreciate it and be helped. Yours faithfully, H. G. Leonard, Minister, Simpson M. E. Church. St. Paul, Minn. Mr. L. N. Scott. Metropolitan Theater. Dear Sir: — I have your circular letter of the 11th calling my attention to the poster entitled "The Birth of Christ," which has been placed on the bill- boards by the Northern Display Advertising Com- pany, of which you are president. I have not yet seen the poster referred to, but have heard many favorable comments by those who have seen it. Let me thank you and the Company for your intelligent effort to aid in dispensing the blessed spirit of the Christmas season. Faithfully yours, H. C. Sweabi:ngex, House of Hope Presbyterian Church. * * * Detroit, Mich. The National Association of Billposters, 1620 Steger Building, Chicago, 111. Gentlemen: — The men of the Woodward Avenue Presbyterian Church, this city, wish to express to you their high approval of the splendid work done by your Association in bringing so forcibly before the American people the significance of the Christ- mas season, through the beautiful posters displayed on the signboards of our city, and which we under- stand are displayed generally throughout the coun- try. It cannot but have an uplifting tendency, and we honor you for this effort. A Class of Seventy-five Business Men. H. J. Fanner, Secretary. The above commendation is heartily concurred in by our Sunday school of over two thousand enrolled scholars. S. H. Meyers, Superintendent. * * * St. Louis, Mo. Mr. P. J. McAliney, Pres., St. Louis Poster Adv. Co., St. Louis, Mo. Dear Sir: — I was delighted to have your favor of the 11th relative to the poster on "The Nativity" which you have placed on the billboards of our city. I had seen this poster repeatedly and had greatly admired it before getting your letter, and, of course, wondered who was back of it. It was with peculiar pleasure that I learned it was from your Company. This fact is one of the good signs of the times. You have rendered a most valuable contribution to the spirit of Christmas and have made a host of friends for yourselves. I am your debtor and the entire community owes you a vote of thanks. With the compliments of the season, I am. Yours very truly, L. Layton Mauze, Minister. * * * St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — Permit me to thank you for calling my attention to your most excellent poster on "The Nativity." It is certaily an "uplift movement for the good of humanity." The poster is well designed, artistic, rich in color, attractive and impressive. You are to be commended for your generosity and the high spirit in which you have done this fine piece of work. Yours in appreciation, E. DlTKFNWOKlII, Rector, Church of Redeemer. St. Louis, Mo. St. Louis Poster Adv. Co., 631 S. 6th St., City. Gentlemen: — I have your circular letter of Decem- ber 11, calling attention to the pictures you are post- ing on the billboards of the city. I do not know of a more beautiful thing ever being done than the posting of this pictue of the birth of Christ. I have seen it on your boars several times in difl'erent parts of the city, and have tried to imagine what it ineana to the hundreds of thousands of people who look at It. I hope it stirs the same emotion in other hearts as it does in mine. I note you say this is the first step in this impor- tant movement. I am wondering if you will have a (28) EDUCATIONAL POSTERS beautiful resurrection on tlie billboards at Easter time. Several of the old masters have pictures that would give you a good suggestion for another dis- play of this sort. Gratefully yours, Marion Stevenson, Editor, Christian Board of Publication. St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — Answering your favor of the 11th Inst. Will you kindly let us have two complete pos- ters of "The Nativity" at the Hodiamont Men's Bi- ble class room (old Suburban Railway offices), Hodi- amont and Horton place, for placing on a building to advertise this lesson of Christ's birth, the coming to earth of the Son of God? We would like these at the earliest possible moment. They can be given to my conductor or motorman on Hodiamont line, addressed to Mr. Gordon or Mr. Irvin, in charge of offices of Hodiamont line at Ho- diamont car barns. Put outside of package for Hodi- amont Men's Bible Class. Yours in His service, J. A. Parker, Secretary, Presbyterian Brotherhood St. Louis and Vicinity. * * * St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — Yours of December 11 announcing the poster advertising with picture of "The Nativ- ity" Is received. I have not yet seen the poster, but I hereby thank you for this effort toward the spiritual uplift of the people. Cordially yours, Rev. Francis Lee Goff, Pastor Clifton Heights Presbyterian Church. * * * St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — I thank you for the effort of the Poster Company to uplift and edify; it is deserving of kindly and grateful acknowledgment. Faithfully, Daniel S. Tuttle. Bishop of Missouri. « * * St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — I received your letter of the 12th re- ferring to the posting of "The Nativity" upon your billboards at Christmas time. I write to express my codial appreciation of the picture, and the co-opera- tion of your company in contributing the uplifting influence of this beautiful picture to the Christmas season. It seems to me that this introduction of the source of our Christian spirit into the ordinary channels of commercial announcement cannot fall to give a quiet, but no less real religious effect. Y'ours truly, B. T. Kemerer, Pastor, St. George's Chapel. * * * St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — It was very much to the credit of the Billposters' Association that when, some time ago, their assistance was solicited against the inde- cent posters that they were so ready to co-operate, and now your Christmas number is a fit and timely atonement for the things that were sometimes per- mitted in the past. The decent billboards is a pow- erful help to honest and decent business, and decent business does not need the hand of indecency to suc- ceed. Until I see your poster, success to you and His blessings whose Holy Childhood you announce. Respectfully, C. E. Bybne, Pastor, Holy Name Church. * * ♦ St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — Your letter at hand regarding "The Nativity," and you have therewith answered my cur- iosity. I remarked the subject and the lavish, but artistic coloring upon a board on Olive, east of Sarah, and was wondering what was the motive. I could not discover what it advertised. Your work In this new departure deserves the highest com- mendation and encouragement. I would suggest that they be used near schools and will call special attention to it if you favor us at Page and Sarah streets. Gratefully, F. J. Walsh, Pastor, St. Ann's Rectory. * * * St. Louis, Mo. Mr. P. J. McAliney, St. Louis, Mo. Dear Sir: — Yours of the 11th Inst, has been re- ceived, and I thank you for it. I had noticed the splendid poster depicting "The Nativity" of our Saviour and admired it. I am glad to know of the motive which is behind it and wish that it may be used for lifting the thoughts of many of the things that are purest and best. Yours truly, John F. Cannon, Pastor, Grand Avenue Presbyterian Church. Mr. J. H. Brinkmeyer, Sec'y, St. Louis Poster Adv. Co., St. Louis, Mo. Dear Mr. Brinkmeyer: — I thank you for your good letter of the 31st ult., with which you sent let- ters from ministers in reference to the Christmas poster. I have retained copies of these letters and am returning the originals. With kindest regards, I am. Yours very truly, , Secretary. * * ♦ Salt Lake, Utah. Mr. Harry S. Anderson, C/o Utah Billposting Co., City. Dear Sir: — In pursuance of a motion made and carried at the last meeting of the Advetising Club of Salt Lake. I am instructed to extend through you to the National Billposting Association a vote of ap- proval, encouragement and endorsement of the work being done by the National Billposting Association In their uplift campaign. Allow me to assure you that the work being done is worthy of the support of every Institution. Sincerely yours, M. A. Scott, Secretary, The Advertising Club of Salt Lake. Vancouver, B. C. Mr. H. J. Duker, Messrs. Duker & Creighton, Ltd., City. Dear Sir:— I have your letter of December 10, re- garding the Christmas poster. For one, I most thoroughly appreciate your purpose to Inaugurate this uplift movement for the good of humanity. If more posters were placed before people with this unselfish motive of spiritual benefit, the world would (29) EDUCATIONAL POSTERS move sunward much faster than it is now doing. I am exceedingly glad that you found it in your heart to do just this sort of thing, particularly when you say that you have no ulterior motive in thus doing. Sincerely, (Signed) H. Fr.\.xcis Perky. » * * Erie, Pa. To the Poster Advertising Co., 1620 Steger Building, Chicago, 111. The Erie County branch of the American Federa- tion of Catholic Societies, through its "Public Mor- als" Committee, desire to express to you their appre- ciation of the sentiment which prompted the poster of "The Nativity" and for the prominence given it throughout our city. The American Federation of Catholic Societies commends every effort which tends to keep alive the teachings of Holy writ, and also commends every ef- fort to bring such teachings prominently to the at- tention of the public. We feel that through this beautiful poster — which is a worli of art itself — the Poster Advertising Company has not only done honor and credit to itself, but has through this sea- sonable poster elevated humanity in its conception and the prominence given to it. Assuring you again of our hearty appreciation, co- operation, and well wishes in the name of the Amer- ican Federation of Catholic Societies, I am, Witli respect, Mrs. F. W. Brigdex, Chairman, Public' Morals Committee, E. C. B. A. E. of C. S. * * « Newark, N. J. Poster Advertising Association, Inc., 1620 Steger Bldg., Chicago, 111. Gentlemen:— The copy of the Christmas poster was duly received, as per yours of January 8, and for this we extend you our most hearty thanks. We hope in time to put this up somewhere; when all the world has forgotten it! Yours very truly, J. C. D.\N.\, Librarian, Free Public Library of Newark. * * * Olympia, Wash. Loft Adv. System, Olympia, Wash. Gentlemen: — The Sunday school of the First Meth- odist Episcopal Church desire to extend to you a vote of thanks for placing on the billboards of our city the beautiful pictures of Mary and the Child Christ. Yours respectfully, Paye E. Smith, Secy. H. M. W.\Li..\CE, Supt. * * * Olympia, Wash. Loft Adv. System, Olympia, Wash. Dear Sirs: — The Central Baptist Sunday school has unanimously voted to extend to you, or those whom you represent, a vote of appreciation and thanks for the beautiful picture of "The Nativity" appearing on your billboards. We believe that it has lifted the thoughts of many a passerby to a higher level, and we would be glad and appreciative indeed if nothing having the oppo- site effect might ever be found in its place. Mrs. C. J. V.\N E.vton, Supt. Nellie E. Bakeb, Secy. « « Hi Olympia, Wash. Loft Adv. System, Olympia, Wash. We wish to express our appreciation of the beauti- ful pictures have you placed on your billboards. We realize that the billboard may be a means of edu- cation, either for good or harm, and to this end our organization have a committee who are to work with the "Parent-Teaachers" of the city to use their in- fuence toward clean billboard advertising. We ob- ject to the tobacco and cigarette advertisements and hope it will be your policy to reject that class. We hope to commend rather than object in this work and we thank you for the Christmas scenes. Sincerely yours, Mrs H. M. Wallace, President Olympia W. C. T. G. Mrs. Alice Bakkr. Chairman Billboard Committee. Tacoma, Wash. Foster & Kleiser, Inc., Tacoma, Wash. Dear Sirs: — The Social Service Board requested me, at its last meeting. January 9, to express to you our official appreciation for the space you have so generously given on so many billboards of the city to the beautiful poster of the "Nativity." We thank you for this contribution to Tacoma's Christ- mas, and we want you to feel that the public are as quick to commend a wonderfully artistic poster as they are to condemn the suggestive ones. Yours respectfully, (Signed) Florexce Baker Hays. Secy.. Social Service Board. Long Branch, N. J. Mr. Charles Rosencrans: Dear Charley: — I have read with great interest the attached. I am much pleased to know that you have explained the picture in the "Daily Record." I also take the liberty to thank the Poster Associa- tion for the thought; which you are manager of. I hope all concerned will follow Christ and His teachings, for certainly He is our King and your Messiah. In Act, 16 chap., 31 verse, it reads: "Believe on the Lord Jesus Christ and thou shall be saved, and thy house." Yours very truly, Wii. D. Martin. * * * Washington, D. C. . Washington Poster Advertising Company, Washington, D. C. Mr. Dear Mr. Shoemaker: — A little while ago I dropped a letter to you, thanking you for the fine service you rendered the cause of Christianity in posting the beautiful picture of the Nativity during the Christmas season. The thought has occurred to me whether 1 could not get several copies — say, six — for our six main stations in India. I am chairman of the Foreign Mission Board of my church and know that our missionaries would be very glad to receive such splendid medium of supplementing their preaching. During the long rainless season in India the ijosters would be of service for at least eight months and then could possibly be stored away for further use. Please let me know whether any copies can be had and at what price. With sincere wishes for a blessed and a pros- perous New Year, 1 remain, Respectfully yours. (Signed) Paul A. Menzel. Chairman. German Evangelical Synod of North America. * * * Baltimore, Md. Mr. John K. Shoemaker, Baltimore Poster Adv. Co., Maryland Casualty Tower Bldg., City. My Dear Mr. Shoemaker: — The Christmas poster gotten out by the Poster Advertising Association, is certainly one of the finest specimens of religious advertising that has ever come to my notice. You have done a great service. It is evident, for I saw men, women and children standing in front of the (30) E D U C A T I (3 N A L P O S T E R S board at the corner of Chase and St. Paul streets; also on the trolley car, in going back and forth to my office. I have heard many comments, all of them enthusiastic. It will be a great pleasure indeed for me to tell others of the General Grant poster you propose to put on the boards some time early next year. In closing, I cannot refrain from sending my hearty and unfeigned thanks and appreciation to you and the Poster Advertising Association for your great help in making the world better. These pic- tures are sure to make their impression and tell their own silent story. With kindest personal regards and wishing you every great success, which you so justly merit. Faithfully, (Signed) J. M. SrtCK. General Secretary, Maryland Tract Society. * * * Jackson, Miss. To the National Billposters' Association, Chicago, 111. Dear- Sirs: — At the Christmas exercises of the First Christian Church Sunday school of this city the ))icture of "The Nativity." so well displaved on the local billboards, was used by the pastor to give an instructive talk to the younger children on the sacred associations of the birth of Christ. It was explained to those present that this same picture was on display in practically every city of the United States, and that other inspiring subjects were to follow. Upon motion duly made and heart- ily approved, it was voted "to thank the Billposters' National Association for this commendable piece of work in religious advertising, and likewise the firm of Brown & Son for their local participation in this nation-wide move. Billposters have had plenty of adverse criticism, and perhaps some of it justly de- served, but we feel that this pictorial and artistic display of inspiring and historical subjects ought not to pass without due recognition from the church- going people." The pastor was instructed to draft a letter suit- ably expressing the sentiments of this gathering, and it is with great pleasure that the pastor obeys this command, and joins with the Sunday school teachers and workers in thanking the National Bill- posters' Association for making such a valuable and gratuitous contribution to a better observance of the season of the Nativity. With respect and best wishes. Yours very truly, E. T. Edmoxd, Pastor of the First Christian Church. * * * Minneapolis, Minn. Mr. M. Breslauer. Minneapolis. Minn, Dear Sir: — I want to express my approval and appreciation to your companv for their interest and co-operation with other poster companies through- out the country in "their uplift movement for the good of humanity." 1 had noticed the picture de- picting the '"Nativity" before receiving your letter and was pleased with the picture and the purpose of the company. The teaching value of pictures is very great and I am , sure this picture will teach more than we realize. Sincerely yours, Elmer N. Schmuck, Church of St. John the Baptist. * * * St. Paul, Minn. Northern Display Advertising Company, 406 Eighth Avenue, South Minneapolis, Minn. Gentlemen: — As you will note. I have been trans- ferred from Minneapolis to St. Paul, but this does not change my interest in the splendid work you are doing in displaying on the billboards of these two cities the splendid poster depicting the birth of Christ. I am sure that it will contribute to dis- seminating the Christmas spirit and ought to be a distinct uplift. 1 called the attention of the St. Paul Methodist preachers to your display and was requested by them to express their appreciation of the work that you are doing. With the season's greetings, I am Very sincerely yours, W. E. J. Gr.\tz, Pastor, Central Park Methodist Episcopal Church. * * * Minneapolis, Minn. Mr. M. Breslauer, 406 Eighth Avenue, So. Dear Sir: — Let me thank you for your letter of the 9th, and express my warm appreciation of your action in regard to the Christmas picture on your boards. It was a very nice thought on your part, and in behalf of all of us I thank you. Very truly yours, J. C. BUSIINKLL, Westminster Church. * * * Minneapolis, Minn. Dear Mr. Breslauer: — Just a word to thank you for the beautiful picture. Our old people were just delighted with it. It is very kind of you, and we are very grateful to you for this, as also for all your kindness to us. May God bless you and yours and grant you a very happy Christmas and a bright, prosperous new year. Little Sisters of the Poor. St. Paul, Minn. The Northern Display Company, 406 Eighth Avenue, South, Minneapolis, Minn. Mr. L. N. Scott, Dear Sir: — I have received your letter calling my attention to the Christmas posters. They have my interest and cordial approval. I think the idea is a capital one. I shall diligently keep a lookout for the others of the series. Yours sincerely, F. D. McRae. * * * Phll^adelphia, Pa. The Billposting Company, 814 Walnut St. Dear Sirs: — Your announcement has been read with great interest, and I take pleasure in writing you the deep appreciation I feel of your effort at this busy time to preserve the thought of Christmas and its real meaning in the midst of the confusion of modern interpretations. With hearty endorsement and good-will, also with the season's best wishes, I am, Yours faithfully, Ja.s. B. Ely, Lemon Hill Association. * * >i< Philadelphia, Pa. The Philadelphia Billposting Company, 814 Walnut St., Philadelphia, Pa. Gentlemen: — I am pleased to express to you my gratification over the splendid message which you were so good as to send to me on this date. I shall look for and make mention of your poster mas- terpiece depicting the birth of Christ. Sincerely yours, W. L. Stough. Pastor, Atonement Lutheran Church. * * * Lock Haven, Pa. Mr. J. H. Mussina, Manager, Lock Haven Poster Adv. Co. My Dear Sir: — Your company deserves unstinted praise for the advanced step taken in the uplift movement for the good of humanity. Your master- piece, "The Nativity," displayed on the poster boards In this city, is commendable for its recognition of (30 EDUCATIONAL POSTERS the foundation of the Christian religion, and for its moral inspiration aroused in every believer's heart. Children love the story and men revere it. During the coming week it will be exemplified in most of the homes throughout Christendom. Very truly yours, Ika N. McCLOSKEr, County Superintendent. Westville, N. J. Philadelphia Billposting Company, Philadelphia, Pa. Sirs: — I see by The North American that your company has posted upon the billboards pictures of "The Nativity," and the idea is for the uplift of humanity. I am writing you to see if it would be possible to secure a set of this picture for a Sun- day-school service to be used in the church on Christmas Eve. This may seem like a strange request, but I am anxious to do just what I learn was the idea of the movers in this enterprise, as told, in The North American, "do something to inspire the young and the old to build up the broken-hearted and to help lead all men and wpmeu to a consideration of the higher life." Can you tell me how I can get a set of this pic- ture? What will it cost and where can I get it? If you can let me have one, I will call at your office or you can send it at my expense. If you can let me have the picture I will have a poster board made and give due credit to your firm for the favor. I will use it in the church. Very respectfully yours, W. D. Stoltz. * * * Galveston, Tex. Mr. J. E. Howard, 1921 Postofflce St., Galveston, Tex. Dear Sir: — Your aim to asisst as an Association in the moral uplift of humanity is a praiseworthy one. I have seen and admired your poster on "The Nativity," and hope your Association will be able to follow up the good work. Yours truly, J. F. S.\RNER, Adoue Seamen's Bethel. Gloucester, Mass. My Dear Mr. Connors: — I shall be glad to call at- tention to what your association is doing in an edi- torial in the paper for which I am writing. It is good work, and I am sure will be appreciated by millions of people. Sincerely, Rev. L. M. Powers. * * * We appreciate the thoughtfulness of Mr. R. G. Spaulding in putting one of his beautiful pictures of '"The Nativity" opposite our church. ■ — Baptist Bulletin (Boise, Idaho). * * * Philadelphia, Pa. Philadelphia Billposting Company, Philadelphia, Pa. Dear Sir: — Words of praise cannot be too strong in commending you for the impressive and magnifi- cent poster, "The Nativity," which you have gratui- tously placed upon our public thoroughfares. It was a noble thought which inspired its presentation, and, undoubtedly, it will create more than admira- tion, for it is provocative of thought which must uplift and benefit to our fellows. I feel I must say these words of praise and also, in addition, commend you for the character of the other ijosters you are placing before the public to- day. They likewise are of an uplifting character. I believe if the united churches of Philadelphia, which are now supporting a half column in Satur- day's \orth American of religious advertising, could be induced to have a united appeal to the public placed upon our billboards, it would result in much good. Is not this a matter well worth agitating? Thanking you again for your commendable act in displaying the beautiful poster, "The Nativity," I beg to remain, Sincerely, J. M. TwELLD.VLf:, Calvary Evangelical Lutheran Church. Berkeley, Cal. Mr. Thos. H. B. Varney, Oakland, Cal. Dear Sir: — I have just received the announcement relative to the proposed poster of "The Nativity." Permit me to congratulate you for the very beauti- ful service you will render the public in this mat- ter and for the excellent taste of the organization that has chosen the subject. I want to thank you and the organization you represent for this very excellent Christmas present. Yours truly, H. J. LOKEN, Pastor, First Christian Church. * * * Portland, Me. Mr. Joseph J. Flynn, Lawrence, Mass. Dear Sir: — I have your communication of the 10th inst., and have seen upon the billboards of our city the picture of "The Nativity." of which you speak in your letter. Permit me to say that the thought you thus get before the public, and your splendid generosity, and your sincere effort to help lift humanity, appeals to me greatly. I have taken occasion to call the at- tention of the local press to this picture and your letter, and they assure me that they w^ill help to get the attention of the people to this effort on your part. I hope that church people everywhere will stand behind you in this movement. Very sincerely yours, Chas. M. Woodman. * • * Davenport, la. Dear Mr. Kundt: — I thank you for calling my at- tention to "The Birth of Christ" posters, and I shall take special pains to see them. The idea is a good one, and doubtless will do much to plant the Christ- mas conception in the public mind where absent, and quicken it where already present. I am glad to note this effort to contribute to the "uplift of hu- manity," and it is one more evidence that the spirit of Jesus is beginning to prevail among all men everywhere. Sincerely yours, L. M. COFFMAN, First Presbyterian Church. * • * Mason City, la. Mr. H. B. Farrer, Mason City, la. Dear Sir and Brother: — Yours of yesterday, an- nouncing the placing of the picture of "The Nativity" on billboards, to hand. I congratulate you, first on being connected with a firm which has good taste and good business judgment, for while there can be no ulterior motive in placing the picture as you suggest, it is just the same mighty good business judgment to do it; and, second, I congratulate you that you have the disposition to approve what is done; then I congratulate the community and coun- try that we have come to times when such things are done by corporations. I am very glad to have your letter, and shall watch for the picture and call attention to it when I can. Cordially yours. James E. Waqneb, Methodist Episcopal Pastor. (32'> EDUCATIONAL POSTERS Berkeley, Cal. Mr. Tlios. H. B. Varney, 534 Twentieth St., Oakland, Cal. Dear Sir: — Your letter of the 10th is most inter- esting. I am sure that you could do nothing better In connection with your regular profession than to place such posters as you describe on the boards around Oakland. Hoping that in the general uplift of humanity there may come a true joy and happiness in which it will be your privilege and mine to share, I remain, Yours very sincerely, W. R. H. HODGKIN, All Souls' Chapel. * # * Newark, N. J. Mr. Herbert Cecil Duce, Kditor of The Po.steb, 1620 Steger Bldg., Chicago, 111. Dear Sir: — In this number, at the front is a re- production in miniature of the 24-sheet Christmas poster. Won't you kindly tell me how I can get a copy of this? It seems to me that what the poster people are doing in this matter is wonderfully good. There really is no reason, of course, why city hoardings and the countryside, at least part of it, should not be used for advertising, if the advertising is of good things and in good taste. Evidently, the poster men of the country are working toward good things in good taste. Yours very truly, J. C. D.^NA, Librarian, The Free Public Library of Newark. * * * Milwaukee, Wis. Cream City Billposting Company, Milwaukee, Wis. Gentlemen: — I do want to express my apprecia- tion of the very appropriate and beautiful poster of "The Nativity," which I admired in a ceV-tain sec- tion of our city the other day. Even commercialism is joining hands with idealism in this time of Feast of Love. Cordially yours. Rev. F. W. C. Meter. Pastor, First German Baptist Church. see this picture placed in this beautiful way before the people of our city and our country. I have al- ready taken occasion to speak of it and commend it to our people in our church. Yours sincerely, Geohgi; E. B.\enes, Pastor, First Presbyterian Church. Port Arthur, Ont. L. Q. Iligham, Esq. Dear Mr. Higham: — I have received your notice of the intention of the Poster Advertising Associa- tion to display a large representation of "The Na- tivity" throughout our land. May I express my warm appreciation of the proposed action and the thought which lies behind it. Ours is a sordid age, engaged prevailingly in the selfish pursuit of wealth, and corporations, al30ve all, are supposed to be soul- less, and it adds to the heart warming which Christ- mas brings, to hear of your Association thinking out such a plan. With kind regards. Yours faithfully, Charles W. Hedley. * * * Dublin, Ga. Mr. A. A. Cowart, Dublin, Ga. My Dear Mr. Cowart: — I wish to commend most heartily the move and the purpose in your Associa- tion for the "uplift of humanity," and I am sure there will be a sincere gratitude in the heart of all who really love the Master and the Kingdom of His love. When we reflect upon the fact that at least nine-tenths of all our knowledge comes through the sense of vision, we can readily appreciate the value of this striking appeal to the eye. Allow me to express the hope that the response will be so general to this new departure of your Association that you will feel justified in adding other masterpieces of art along this line from time to time. Again thanking you, and with hearty good wishes for the richest blessings of the Christmas and New Year season upon you and your household, I am Yours most sincerely, C. M. CnnMBLEY, Pastor, Henry Memorial Presbyterian Church. Milwaukee, Wis. Cream City Billposting Company, Milwaukee, Wis. Gentlemen: — I have your letter of even date with regard to the poster depicting the birth of Christ, which you are to put upon your boards. I am greatly interested in this plan, and shall be glad to see the poster when it appears, and I hope it will turn the thoughts of those who see it to the Christmas mes- sage of good will to men. Yours very truly. Rev. Robert A. Asiiwortii, President, Milwaukee Federation of Churches. * * * Battle Creek, Mich. Mr. E. R. Smith, Battle Creek, Mich. My Dear Mr. Smith: — I wish to thank you for call- ing my attention to the large picture poster of "The Nativity," which you are placing in Battle Creek as a part of the Uplift Movement of the Poster Adver- tising interests. I am greatly pleased with the picture and with the spirit which prompts it. It seems to me that is one of the real signs that this age is not wholly given over to commercialism, that its ideals are still high and pure, and that the world is turning as never before to a deeper appreciation of the Christ spirit of the Christ Himself. We all know how important a factor in our edu- cation the eye is, and I am very glad for one to * * * Chattanooga, Tenn. Mr. H. E. Stoops. Dear Sir: — In the name of the Chattanooga Sun- day School Teachers' Graded Union I want to thank you for the picture displayed on the boards of the Infant Jesus, which was such a beautiful and in- structive way to bring the subject before the public. Very truly, Mrs. p. a. Nelson, Secretary Chattanooga Sunday School Teachers' Graded Union. * * * Port Huron, Mich. L. T. Bennett. Esq., Bennett Poster Advertising Company. Dear Sir: — I beg to acknowledge your favor of the 10th inst., calling my attention to the poster "The Nativity." I delayed replying until I had seen the work in question, and now beg both to congratulate and com- pliment you thereon. It is peculiarly well worthy of commendation, not as a work of art alone, but also for its treatment of the subject. I do not remember seeing the original, although I presume that the poster is a copy of some well-known masterpiece. Your artist has certainly done himself great justice. But the best feature in the case is your evident endeavor to raise the tone of poster advertising. You have certainly succeeded and deserve the thanks of the entire community and especially of those who (33) EDUCATIONAL POSTERS are working in the cause of the Subject of the picture. With every good wish for Christmas and the new year, Faithfully yours, JOHX MUNDAY, Grace Church. ^: * * Brownwood, Tex. Jack Brick. Dear Sir: — I commend most heartily the "Uplift" movement for the billboards. I have seen the beau- tiful poster and am much impressed with its worth, both as to its beauty and its ennobling suggestions. I congratulate the Poster Advertising Association and bespeak for them the hearty endorsement of the clergy of the church. May the glad peace of the Christmas time be theirs. Very sincerely, W. Bristow Gr.\y. Minister, First Presbyterian Church. * * * Florence, Ala. Mr. Harry B. Elmore, Sheffield, Ala. Dear Sir: — I thank you for calling my attention to the large poster "The Nativity." It is very attractive. I am delighted to know of the desire on the part of the poster advertising interests to add somewhat to the spiritual uplift of humanity. Truth's appeal to the eye is very strong and I am sure the plan inaugurated will have an impressive and helpful in- fluence upon the public. Yours sincerely, G. F. Bell, Pastor, First Presbyterian Church. * * * Astoria. Ore. Mr. D. L. McCroskey. My Dear Mr. McCroskey: — Your letter concerning the poster advertising interests of America in its effort to utilize its immense power among all classes of men at the Christmas time delights me. I am satisfied that your Association will, by its poster display of "The Nativity," accomplish untold good. Many a one will read the old, old story and set about with a clearer vision of himself as he reflects: This is my blessed Master; let me think what He has done for me; and let me also think. What have I done for Him? God will bless the harvest of such well-sown seed. Cordially and sincerely yours, Geo. F. Rosb.nmuller, Rector, Grace Church Rectory. Philadelphia, Pa. The Philadelphia Billposting Company, 814 Walnut Street. Gentlemen: — I was pleased indeed to receive your letter of the 10th inst. informing me of your effort to help in the "Uplift Movement for the Good of Humanity." There must come to you the happiness that ever attends any deed done for the spiritual uplift of mankind. You may not see results, but you "have contributed your mite," and in that the commendation lies. Praying that God's richest blessing may rest upon your work, I remain. Yours very sincerely, VfM. S. Neill, Church of The Holy Apostles. * « * Milwaukee, Wis. To the Cream City Billposting Company. Dear Sirs: — The undersigned has been requested by the "Men's Society of the First German Reformed Church" to send to you the following resolution: RKsot.vKi). That we have noticed with great pleas- ure the beautiful picture. "The Nativity," which the Cream City Billposting Company, has placed before the people of our city during the Christmastide, on their billboards, and that we hereby tender to them our heartfelt thanks for displaying such a fine Christmas spirit in such an unselfish manner. The picture caused many a passerby to think of the old, old story of Jesus and His love. May I also give expressions to my personal appre- ciation of your beautiful act, so entirely in keeping with the spirit of Christmas, and Him whom your fine picture seeks to glorify. Yours gratefully, Hexry C. Nott. * * * Lancaster, Pa. Lancaster Poster Adv. Co., Lancaster, Pa. Gentlemen: — Your letter of the 15th inst. at hand and the contents noted with care. It was with much pleasure that I learned of the fact such posters would be placed upon the billboards of our city at this season of the year. Last evening I was reading about them in a Philadelphia newspaper and that they were to be seen in that city. I expressed a wish that they might be seen also here in our own city. Your letter, therefore, is in answer to my wish. I want to express to you my hearty appreciation of this noble effort on the part of the Poster Adver- tising Interests of America, and I am confident that great good will come of the same. Through you I desire to extend to them my hearty thanks. I am. Yours very truly, J. Hu-NTER Watts. St. Andrew's Reformed Church. * * * Lancaster, Pa. Lancaster Poster Adv. Co.. Lancaster, Pa. Gentlemen: — I received your announcement of the 15th. and also observed the beautiful posters, depict- ing the birth of Christ. I want to express my per- sonal appreciation to the Poster Compan.v for this remarkable picture. It brings the true Christmas thought before the public in a forcible manner. It is bound to leave its impress as a picture always does. It will go a long way in correcting some of the heathenism which we have mixed in our Christ- mas Festival. All in all, it is a work of beauty, power and an "Uplift to humanity." 1 join with the rest of the public in congratulating you and thank- ing you for the picture executed in such a wonder- ful manner and for the lesson which it teaches to the public. Yours very truly, JOHX H. Strexge, Pastor St. Jtark's Lutheran Church. * * * Oshkosh, Wis. Mr. J. E. Williams, City. Dear Sir: — Thank you for calling my attention to the work of the posting service in this city. I shall be glad to call the attention of the people of my congregation to the matter in the Church Calendar next Sunday. This is one of the encouraging move- ments of the day. promising so much for the moral and spiritual uplift of the nation. Cordially yours, Harry F. Brxs, Pastor, First Congregational Church. * • * Berkeley. Cal. Thos. H. B. Varney. .'■.34-540 Twentieth St., Oakland, Cal. My Dear Sir: — Your circular letter of the 10th relative to a poster — "The Nativity" — that is to be posted on the billboards is here. It has been a de- light to me to read your letter to the people of the First Presbyterian Church of Berkeley. I have not (34) EDUCATIONAL POSTERS yet seen a' copy of the poster, but I have heard from a man who has seen it. I am watching the bill- boards, for 1 want to see the good thing you are doing. May the Christmas bring you a great joy! The King's birthday is well worthy of being celebrated in all good ways. May lie, being present, fill your heart with His own love! With cordial appreciation of this work of yours and of the letter before nie, I am most heartily yours, (Signed) Lai'Slev A. McAfice, Pastor First Presbyterian Church. Oakland, Cal. Taken from Weekly Bulletin; "The Poster Ad- vertising Association is displaying all over the United States this Christmas season a poster depict- ing the birth of Christ as an expression of their desire 'to contribute to the spiritual uplift of hu- manity.' " * * * Dear Mr. Varney: — Won't you please let me have one of those beautiful Christmas posters? The pret- tiest thought I have seen this year, and of so mucli pleasure to all. To me it is an inspiration. Hoping you will not deny me one, I am, Very sincerely, (Signed) Florisnce Corhy, A Sunday School Teacher. Oakland, Cal. Thos. H. B. Varney, Oakland, Cal. Dear Sir: — We extend to you our thanks for post- ing the Bible pictures of the birth of the Christ child, and assure you that your work is highly ap- preciated by everyone. Trusting that your posting of these pictures may do all that is expected of them, we wish you a very Merry Christmas and a Happy New Year. Sincerely yours, TWEXTY-FOUHTH AVE.\UE METHODIST ClIURCH. (Signed) Margaret M. Kew, Secretary. Oakland, Cal. Mr. Thos. H. B. Varney, Oakland, Cal. Dear Mr. Varney: — Your letter of December 10 re- ceived. I appreciate the poster scene of "The Na- tivity." Last Sunday evening I spoke of it as one evidence of the Christ spirit in our age. At our Congregational Ministers meeting in San Francisco a few days ago I called attention to your generous work. Christian men of means could use their money well in this type of advertising. Yours truly, (Signed) J. B. Our, Pastor Myrtle Street Congregational Church. * * * Oakland, Cal. Thos. H. B. Varney, Oakland, Cal. Dear Sir: — Your note of December 10 announcing your purpose to place a picture of "The Nativity" upon the billboards of the city received. I wish to express my unqualified appreciation of this action. 'The picture preaches a message the world needs and reaches those who will listen to no other preaching. Every pastor must thank you for this co-operation in the effort to bring Jesus Christ into the hearts of the people. Sincerely yours, (Signed) Orville Coats, Pastor Tenth Avenue Baptist Church. * * * Davenport, la. My Dear Mr. Kindt: We, of the Cathedral, appreciate very highly the good work of the Poster Advertising Association. The posters cannot but do good and will remind many a one of the days of their youth. With kind regards, Truly yours, M.\HM.\DUKE H.VRE. * * ,* Chattanooga, Tenn. Dear Mr. Stoops: — I thank you for your letter and for the generosity displayed by yourself and other national advertisers in connection with the Christ- mas poster display. Cordially, J. A. Patte.v, Chattanooga Trust Company. Chattanooga, Tenn. The Stoops Bill Posting Co., Chattanooga, Tenn. Gentlemen: — I thank you for your favor of the 12th inst. advising me regarding the steps you have taken in the matter of the Christmas poster. I have seen the poster and wish to express my ap- preciation It is both educational and inspirational, and I am sure the thanks of the community are due the Poster Advertising Association for this practical "Uplift Movement." Faithfully and sincerely yours, W. J. LOMING, Clerk, St. Paul's Parish. * * * Chattanooga, Tenn. Mr. H. E. Stoops, City. Dear Sir: — Yours of the 12th instant, with refer- ence to the poster entitled "The Nativity" to hand. I read your letter with much interest and also saw the poster in many places. It will undoubtedly do much good. I trust God may bless it to bring to many minds the birth of the Savior, and that He may be born anew in the hearts of many people be- cause of this effort on the part of yourself and your associates in this matter. Assuring you of my appreciation of your efforts to make men better, and of my co-operation with you in this and with compliments of the season, I beg to remain, Yours very truly, Allex Fokt, Pastor The Tabernacle Baptist Church. Trenton, N. J. Mr. Irving Rosencrans, Mgr., Trenton Poster Adv. Co., Trenton, N. J. Dear Sir: — I am delighted to learn that the Poster Advertising Association has in view to assist "The Uplift Movement." In these days, when so many non-Catholics never enter a church and when there exists so much ignor- ance regarding the fundamental mysteries of the Christian religion, no better subject could be placed before the people for contemplation than "The Na- tivity of Christ." I wish on this occasion to thank the Poster Advertising Association for their cour- teous relations with the American Federation of Catholic Societies and the evident desire to do away with all salicious advertising. Yours very sincerely, Jas. a. McFaul, Bishop of Trenton. * * * Galveston, Tex. Mr. J. E. Howard, City Billposter, Galveston, Tex. My Dear Howard: — Thank you for calling my at- tention to the Birth of Christ, as depicted in artistic form and presented upon the billboards that "he who runs may read" the old, old story. The Poster Ad- vertising Association, Inc., and its members deserve the thanks of all who believe in Jesus Christ and (35) EDUCATIONAL POSTERS who realize that all uplift must come through His moral teachings. May I, at the same time, express to you the admiration I have always entertained and expressed for you personally, in the clean, moral way you have ever handled your work here. May Christmas be good to you and the New Year prosperous. Sincerely, J. M. KiRWix. * * * Galveston, Tex. Mr. J. E. Howard, City Billposter, Galveston, Tex. Dear Sir: — I am pleased to learn that the Poster Advertising Association is inaugurating a new and very commendable plan of presenting on your bill- boards at Christmastide, a large and beautiful pic- ture of the "Nativity," and hereby I wish to ex- press my appreciation of this praiseworthy move on your part to elevate the minds and hearts of the people to high and holy thoughts and affections. Yours very truly, N. A. Gall.vgher, Bishop of Galveston. * * * Philadelphia, Pa. The Philadelphia Billposting Company, 814 Walnut St., Philadelphia, Pa. Dear Sirs: — I write to express my appreciation at having you call my attention to your "Uplift movement tor the good of humanity," by way of sacred pictures depicting the birth of Christ. I shall be delighted to co-operate with you in the movement in any way I can, even to the extent of having one of your posters placed at the side of my church dur- ing the sacred season, if you will send one to the above address, or tell me how I can secure one of them. My church is located at the corner of_Seven- teenth and Fitzwater streets. A great public thor- oughfare, and I live next door at the above address. If you have no objection to granting this request, you may let me hear from you at your earliest convenience. Believe me. Yours sincerely, JoHX W. Lee. * * * Superior, Wis. Cream City Billposting Company, Milwaukee, Wis. , Dear Sirs: — For and on behalf of Bishop Koudelka, I desire to thank you for having displayed on your billboards the picture of the Nativity. Sincerely yours, J. A. PiLON, Secretary. * • • Keene, N. H. Mr. A. W. Qulnn, Keene, N. H. Dear Sir and Brother: — The ministers, in commit- tee meeting this afternoon, authorized me to write in their name expressing to the Poster Advertising Interests of America, through you, their representa- tive, our sincere appreciation of the efforts that go to the moral and spiritual uplift of every commu- nity. The picture of the Christ, which is displayed In our city, is bound to give someone heart and courage to make another fight for moral victory. Assuring you that the church fully appreciates all that is being done in the name of its Christ for the betterment of humanity, I am Sincerely yours, Rev. Edw. F. Miller. Lock Haven, Pa. J. H. Mussina, Manager, Lock Haven, Pa. Dear Sir: — It was a beautiful and noble thought that prompted the display of the great poster master- piece depicting the "Birth of Christ." These post- ers preach a silent sermon, and unquestionably carry a spiritual appeal and uplift to human hearts. They are excellent interpretations of Scripture and worthy of reverent reflection. They challenge the thought- less with a great act and aid the devout in its spiri- tual understanding. They have a message of peace and good-will for all people. I take pleasure in commending the Lock Haven Poster Advertising Company for this splendid service. Yours sincerely, Jacob Diehl. * * * Olney, Pa. The Philadelphia Billposting Company, Philadelphia, Pa. Dear Sirs: — Your communication concerning the "Uplift movement for the good of humanity" duly received. Every Christian in the community will appreciate your good endeavors. A work of this kind can only bring forth good results, and the manifold blessings derived there- from will amply repay your company for the trouble and expense connected therewith. May this poster be instrumental in turning the minds of many people to the wonderful love of God manifested in the Child of Bethlehem on Christmas Eve. We have a mission for fallen men and women, and also a kindergarten with seventy children. Could we get one of these posters for our hall? Sincerely yours. Ph. L.\m.\rtine. * * * Lowell. Mr. Joseph J. Flynn. Dear Sir: — Allow me to express my appreciation of the "uplift idea" expressed in your note of Decem- ber 12. I am very pleasantly impressed with the poster, as I have noticed it on our city billboards. You have contributed to the Christmas thought of our community, and I hope it may prove to create something of the Christmas spirit. Cordially yours, (Rev.) A. Frederic Duxxels, Highland Cong. Church. * * • Portland, Me. Dear Sir: — The Puritan Advertising Company is doing a splendid, practical work. We, as Italians, are enthusiastic of this "great and uplift movement." If you can spare a copy of this poster masterpiece, please let us have one, in order to post it in one of the walls of our mission, located in the midst of two colonies — Hebrews and Italians. We pay the expenses of expressage. V. A. Cantelluccx. * • * Auburn, Me. Mr. Joseph J. Flynn, 610 Bay State Bldg., Lawrence, Mass. Dear Sir: — Your letter just at hand. I had pre- viously noted the poster referred to. It is a real work of art. Permit me to express the opinion that it -will mean a real uplift to our city, and to mention my hearty appreciation of the excellent mo- tives that prompted this movement. I shall take occasion to refer to it from the pulpit next Sunday morning. Yours sincerely. The Court Street Free Baptist Ciihuch, Arba John Marsh. * * * Calgary, Alta., Canada. Mr. Ernest Willis. Mgr., The Calgary Billposting & Adv. Co., Calgary, Alta. Dear Sir: — I was deeply interested in the subject of your circular letter received on Saturday, and I was looking out for the picture of the Nativity on the boards I passed. It was not. however, till to-day that I saw and greatly admired, not the picture of the Nativity, but the picture representing the mani- (36) EDUCATION A L P O S T E R S testation of Christ to the Gentiles. I was delighted with it, and trust it will be permitted to remain for some considerable time where you have had it placed, and in His name, who fills the hearts and lives of Christian men and women wherever He is known and adored. I heartily thank you. I am. Yours faithfully. Bishop Calgary. * * * Lawrence, Mass. Mr. Joseph J. Flynn. Lawrence, Mass. My Dear Friend Joe: — While in Philadelphia last week I heard what the Poster Advertising Associa- tion intended doing at Christmas time. I thought it was a local idea, but am delighted to learn from your kind and welcomed communication of the 12th inst. it is national. It is a beautiful Christian idea, emanating from correct religious sentiment. I know it will accomplish the end in view. Thanking you for your kindness of the 12th, I am. Your sincere friend, H. T. Regan, 0. S. A. (Augustinian Fathers.) * * * Philadelphia, Pa. Philadelphia Billposting Company, Philadelphia, Pa. Gentlemen: — It is with very great pleasure that I have received your circular concerning the Christ- mas poster on the billboards of our city. So I feel that I must express to you and your company my appreciation and thanks for your very large and entirely remarkable and generous action. Surely your effort will prove a great help in crushing out the evil and bringing in all that is good and true. With all best wishes. Yours very sincerely. Holy Comforter Memorial Church, W. H. Graff. * * * Lock Haven, Pa. The Lock Haven Poster Advertising Company, Lock Haven. Pa. Gentlemen: — Your letter, in reference to your edu- cational posters, has been received. I have seen your masterpiece, 'The Birth of Christ," and consider it very fine. Your uplift movement, in putting up educational and elevating posters, and the exclusion of that which is debasing and injurious, is certainly very commendable, and has the sympathy of all who have the moral and spiritual uplift of the community at heart. Very respectfully yours, E. Crumbling, Pastor. « * * Milwaukee, Wis. Cream City Billposting Company, Milwaukee, Wis. Gentlemen: — I am in receipt of your letter of De- cember 10th regarding the "Uplift Movement for the Good of Humanity," and wish to express my deep appreciation of this work. I have had experience In using your billboard publicity, and feel sure that the new move will be for the good of humanity. With all best wishes for the work you are en- deavoring to do, Yours most cordially. Rev. R. S. Donaldson, Minister Perseverance Presbyterian Church. * • • Philadelphia, Pa. The Philadelphia Billposting Company, 814 Walnut St., Philadelphia, Pa. Gentlemen: — Your letter of the 10th inst. to the Rev. Graves M. Drew, pastor of the Third Baptist Church of Philadelphia was presented to that body In session. I was instructed to write and say that we extend to you our heartiest commendation and approval of your effort to do your part in the up- lifting of humanity, as you state you will be able to reach thousands who never attend divine service. We pray that as the masses shall look upon that wonderful picture, a story which never grows old, they might be led to live a better life. And pray that God w'ill richly bless you in your noble work. Done by order of the Church. The Third Baptist Church, Geo. W. Rodgers. * * * Grand Junction, Colo. Mr. Edwin Haskell, City. My Dear Sir: — Your communication relative to the beautiful lithograph now on display received. Allow me to say that I stood for a long time look- ing at it last Saturday, and wondering who and what inspired the thought to do such a helpful service. As a minister, a Christian and a citizen, I want to express my appreciation to you for the expense of this display, and, above all, the spirit which prompted it, and, through you, to the entire Poster Advertising interests of America. No story is so sweet, no message so uplifting, sav- ing and transforming as the story of Jesus, who came to save His people from their sins. I pray that the poster may be used to preach its silent message every hour of every day so long as it can be seen. Again let me thank you personally and all associated with you in this effort to aid in the spiritual uplift of humanity. Sincerely yours, Edward G. Lane. * « * Lock Haven, Pa. Lock Haven Poster Advertising Company, J. H." Mussina, Manager. Dear Sir: — Replying to your circular letter with reference to the poster display of the picture, "The Birth of Christ," I wish to say that I have seen the picture, and consider it a masterpiece. It ought to be the means of bringing to the minds of many the ever new old story which would otherwise perhaps be forgotten by them. I have called the attention of my Sunday-school scholars to the picture and have asked them to stop and study it and also call the attention of others to it. The Poster Advertising interests of America de- serve great credit for calling universal attention to the greatest event in the history of the world, the birth of Christ, Son of God and man. Appreciatively yours, E. C. Wahrmann, Pastor, First Evangelical Lutheran Church. * * « Mobile, Ala. In handing you herewith list of locations cover- ing the posting of "The Nativity" in this city, we simply wish to say that as far as Mobile is con- cerned this is the right step at the right time. Never in the history of our "outdoor advertising life" have we experienced the interest taken in post- ers generally as has been and is being taken in this effort of the poster advertising interests of America to lend its mite to the "Uplift of Humanity." While riding the route, Friday, December 12, the writer had the pleasure of seeing personally groups and even crowds of people in front of locations on which "The Nativity" is posted, in wondering ad- miration of this picture, and their deportment in each and every instance seemed inspired by the idea portrayed. With our very best wishes to the Association as a whole and to its officers and members individually, and with further congratulations to the members of the committee having in charge the selection of these "Uplift Subjects," we extend at this time the hand of "good cheer," and sincerely trust and hope (37) E U U C A T I O X A L POSTERS that the spirit of the selection made for this Christ- mas season will guide the destiny of our Association and make the year of 1914 the most harmonious and beneficial to its members, each and everyone, indi- vidually and collectively, in its history. Most sincerely yours, McDermott Advertising Service. By Wni. V. McDermott. * * » Muskegon, Mich. We presume you have received a great number of testimonials written to the different plant owners throughout the country, but in this case we con- sider it our duty to forward you one we received which we considered especially fine, and we here- with enclose it. In our own particular case, we do not hesitate to say that we believe the Educational Committee is deserving of the greatest credit in this work. When we are told about this beautiful poster time after time by people in all walks of life, and see the amount of interest it has created, it fills us with new inspiration and stronger belief in the value of the medium. Success to the Educational Committee, and hoping that other plant owners feel the same way that we do about it: let's have more of it. With best wishes of the season, I am Yours very truly, Peter P. Steketee. * * * Albuquerque, N. M. In regard to your letter of November 24 as to posting the two posters of the "Birth of Christ," we have posted them to-day on our paneled boards. We think the picture will prove a splendid ob- ject lesson to all mankind at this season of the year. and that the Association be praised very highly on behalf of their effort and the unique method they took to reach the people. Wishing you a Merry Christmas and a Happy New Year, we are Yours truly, The Hudson Poster Co. Per C. A. Hudson. « T « Noblesville, Ind. I am sending you a clipping from our daily paper. The Enterprise, in regard to the Christmas posters. This was a surprise to me, as I said not a word to anyone. It is one of the greatest things our association has done. This poster was posted on a "AA" board on railroad and public square location. Thanking you for your kindness in helping me to obtain the posters in time for Christmas, I remain. Yours truly, Noblesville Poster Adv. Co. * * * Williamsport, Pa. The Christmas poster which the Association sent out has been posted by us and created a sensation. In our judgment, it is the grandest thing the Asso- ciation ever did. Yours very truly, WiLLi.v.MspoRT Poster Adverti.si.ng Co., By H. E. Fisk. * * • Belle Vernon, Pa. We are sending, under separate cover, marked copies of a couple of our local papers, The Enter- prise, of Belle Vernon, and The Friday Evening Call, of Monessen, in which are comments on the religious poster. These are entirely unsolicited and were written up by the editors of their own free will without any suggestion from us, which, we feel, shows the poster is making an impression on the public and is accomplishing the purpose intended. Not only the papers have written about it, but several of the ministers commented on it in their pulpits, stating that they felt there could be a great deal of good accomplished in this way, and they spoke very highly of the Poster Advertising Associa- tion and their members for taking the step they have along these lines. Yours very truly, HoMMEL Bros., By M. S. Hommel. * * * Bristol, Tenn.-Va. The Christmas poster, "The Birth of Christ," is a sensation here. Groups of people have gathered about the boards and have marveled about the beauty and sublimity of the work. The new mold- ing-finished boards helped out the poster, and alto- gether it is very pleasing to the eye. Very truly, Bristol Poster Advkrtising Co. * * * Washington, D. C. This is one of the greatest things the Poster Ad- vertising Association has ever done, and I have re- ceived a number of very fine letters from the clergy in Washington and Baltimore, and everybody seems to be willing to assist us in this venture. Very truly yours, J. E. Shoemaker. * * * Ironton, 0. Gentlemen: — At the meeting of the Ironton Min- isterial Association this morning a unanimous vote of appreciation and approval was passed and put on record whereby the members of the association wish to express to you their appreciation of the Christmas posters put up by your company. We feel that in doing this you have rendered a service to the community and have helped others to sense more deeply the spirit of the season. Notice of the action of the association is being sent to you thus at the request of the association. We extend to you the season's greetings. Cordially and sincerely yours, Edwin B. Townsend, Secy.-Treas., Ministerial Association. * * * Oshkosh, Wis. Mr. ,1. E. Williams, Oshkosh. Wis. My Dear Mr. Williams: — I was glad to get your letter calling attention to the posters. On Sunday, at our service, I spoke of them to my congregation, calling attention to the grade of picture used, and hence its cost, and to the fact that the advertising space, withdrawn from its ordinary remuneration uses, was being used to display these posters, hence the second item of cost. I wish to speak in the highest commendation of this genuine service — and, let me add, high-grade service. It cannot help being a helpful and inspiring factor in producing the real Christmas atmosphere. Very shincerely yours, W. H. JOXES, Pastor, First Baptist Temple. * * * Lawrence, Mass. Mr. Joseph J. Flynn, 610 Bay State Building, Lawrence, Mass. Dear Sir: — Permit me to assure you of my grati- fication in the effort to "contribute to the spiritual uplift of humanity" by displaying posters on "The Nativity." Cordially yours, (Signed) Clark Cater. Lawrence City Mission. * « * Milwaukee, Wis. Cream City Billposting Company, Milwaukee, Wis. Gentlemen: — I wish to convey to you my con- gratulations and express my personal appreciation of the campaign you have taken up for moral up- lift. If your subsequent features are as highly at- (3») E D U C A T I (J N A L VO S T I-. R S tractive and will tend to elevate morality and right living in the same measure as must necessarily accrue from the posters you now have on the boards, your campaign will prove a wonderful power in this community, and, as I understand it, throughout the whole country. ' I would pronounce your poster a splendid piece of art work and a masterpiece for the purpose which it is intended. Yours very sincerely, Vinton M. Pace, Adv. Mgr., Gimbel Bros. * * * Cleveland, Tenn. The Stoops Bill Posting and Advertising Co., Chattanooga, Tenn. Gentlemen: — Your letter of the 20th received. I think your proposition is an excellent one, and I wish to say that if I can aid you in any way I will be glad to do so. I hope we can have the poster up before the 25th. With best wishes, Yours sincerely, (Rev.) Jno. R. Herndon. * * * Chattanooga, Tenn. Dear Sirs: — Allow me to thank you for the beauti- ful posters you have put on your boards in this city. They have given me a great deal of pleasure and I am sure they have done much good. The Christian people of the city are under many obligations to you for what you have done to draw the attention of the people to the real thing in Christmas. I am fully persuaded that thousands in the city feel as do I. Yours truly, Ira M. Boswell, First Christian Church. P. S.: I called attention of my congregation today to your posterrs, and publicly thanked you for same. Philadelphia, Pa. Philadelphia Billposting Company, 814 Walnut St.. Philadelphia. My Dear Sir: — On behalf of the Christian spirit of our community, and the Christmas festival which means so much to humanity. I desire to personally thank you for your plan of the Christmas poster display of "The Nativity." If modern advertising could be linked to the larger movements of civic and world betterment, there would be initiated a power that not only would aid in the progress of Christianity, which is synonymous with civilization, but also a larger measure of power in publicity of worthy trades and goods. With cordial greetings. Faithfully yours. First Methodist Episcopal Church, Charles Wesley Burns. * * * Portland, Me. Dear Sir: — The Puritan Adv. Company is doing a splendid practical work. We, as Italians, are enthusiastic of this "great and uplift movement." If you can spare a copy of this poster masterpiece, please let me have one, in order to post it on one of the walls of our mission, located in the midst of two colonies, Hebrews and Italians. We pay the expenses of expressage. V. A. Cantellucci. • • * Milwaukee. Cream City Billposting Company, City. Gentlemen: — The Christian Endeavor of Milwau- kee noticed with peculiar pleasure the fine Christ- mas picture on your boards during the holiday sea- son. At our last regular meeting we voted to approve your action In placing these pictures on your boards the way you did, and assure you that we appreciate this action on your part. Will you please forward this letter to the national organiza- tion, or else notify them of our action? Yours truly, C. E. HOITTKA.MP, 641 11th St. * * * Battle Creek, Mich. My Dear Mr. Smith: — I want to express my ap- preciation of the large poster of the Nativity dis- played in several different places on the billboards of the Battle Creek Advertising Company. I assure you it was a surprise and a delight to myself, and I believe it was to many of our citizens. I was pleased with the attention that it attracted. It gave me the thought that many of our churches could take the hint and thus reach the people with many an important truth, and also Impressed me there was a way to the heart through the eye. I am always, yours sincerely, George B. Ktu-P, Pastor of Immanuel Holiness Church. Tallahassee, Fla. Dear Mr. Dafiin: — Your letter calling attention to the display of the picture called the "Nativity" has been received. I noticed, with a great deal of pleasure, this pic- ture you refer to. I not only think it very ad- mirable for a picture of that kind, but believe it will be viewed with a great deal of interest by everyone, and especially by the children. It is a very good sign when the commercial world takes interest in such matters to give their thought and time and space to the display of something that lifts the thought of men to holier things. Personally I thank you for your interest in the matter. Sincerely yours, James H. Daret, St. John's Rectory. * * * Taunton, Mass. Taunton Billposting Company, Taunton, Mass. Gentlemen: — In behalf of the Ministerial Union of Taunton, and for myself personally, I wish to thank you for exhibiting the splendid posters illustrating the birth of Christ. We appreciate the artistic beauty of the picture and the fine spirit you show in thus putting it before the public at this season. The feeling of the men at our recent meeting was not only unanimous, but enthusiastic, in appreciating your Christmas spirit in this public service, and we thank you most cordially. With every good wish for the New Year, I am very sincerely yours, Ai.fred V. Buss, President, Ministerial Union of Taunton. St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — I have your letter in regard to the poster depicting the birth of Christ in all the cities about this time. Let me speak my most hearty ap- proval and at the same time express to you my per- sonal appreciation, as well as the appreciation of the St. Louis Baptist Mission Board, for this splen- did piece of work on your part. The good spirit In which you do this adds much to its worth in ray es- timation. Very cordially, S. E. EWING, Superintendent, St. Louis Baptist Mission Board. Lock Haven, Pa. My Dear Mr. Mussina: — Having closely examined the poster entitled "The Nativity," I desire to ex- press my personal appreciation of the same as a work of art. Displayed In a prominent place, It has been (39) EDUCATIONAL POSTERS seen and admired by many. Its many colors blend beautifully in a picture whose lesson goes straight to the heart at this Christmas season. I congratulate you and the National Poster Advertising Association upon this most worthy effort to place before the eye of the public, pictures which are not only beautiful In themselves, but which have such high educative value as well. Very sincerely, A. Lawrence Miller. Pastor Trinity Methodist Episcopal Church. * • • Philadelphia, Pa. Philadelphia Billpostlng Company, 814 Walnut street. Gentlemen: — I received your letter of December 10 relative to the uplift movement which you have inaugurated during the Christmas season. I have also seen the posters to which you refer. They are beautiful and will convey a message to everyone who sees them. I commend you for one of the most disinterested and artistic pieces of real religious ad- vertising I have ever seen — an advertising which is for things true and high and not for any church or any merely temporary thing. Would it be too much trouble for you to let me know from what painting the poster was taken? 1 feel sure I have seen it, or something very similar to it, in one of the old world galleries. I wanted to refer in my sermon next Sunday to the poster and I wanted to speak of the original painting very briefly, it I could locate it. Assuring you of the appreciation of the officers and people of the church of which I am pastor, and of my personal appreciation, I remain Yours very sincerely, R. H. Morris, Pastor Presbyterian Church. Philadelphia, Pa. Philadelphia Billposting Company, 814 Walnut St. Gentlemen: — I have seen several of your posters depicting "The Birth of Christ," and wish through this brief note to thank you for the splendid service that you are thus doing for the community. Nothing in this city has ever been done along that line equal to it, and as one Interested in the spread of Christ's Kingdom, I wish to express my appreciation, and say, "God bless you." Very sincerely yours, John R. Davies, Bethlehem Presbyterian Church. Minneapolis, Minn. Mr. M. Breslauer, 406 Eighth Avenue, So. My Dear Mr. Breslauer: — On behalf of the Pro- Cathedral festival committee I wish to express our thanks for the generous help you gave us in ad- vertising the concerts given by the Paulist Choir of Chicago in the Pro-Cathedral on the afternoon and evening of Thanksgiving. We appreciate very much the service rendered on this occasion, which added so greatly to the success of the undertaking. With kindest personal regards and wishing your- self and family the compliments of the season, I am Sincerely yours, Thomas E. Cullen. Rector of the Pro-Cathedral. Florence, Ala. Harry B. Elmore, Tri-Cities Billiiosting Company. Dear Sir: — Your letter calling my attention to the poster depicting the birth of Christ which is being displayed on Tennessee street came duly to hand and I regret that pressure of duty prevented me from acknowledging its receipt sooner. The movement started by your association is a noble one and it will do a world of good. The only way to elevate the public morals is to instill more Christianity, and this can be done best by placing before the public the life's story of its Founder, especially the story of His incarnation. I have requested Mr. Camper of the Florence Times to make note of your action in the next issue of his paper, and he assured me that he would do so. Sincerely yours, Maitrus Herzog. Pastor, St. Joseph's Church. Lawrence, Mass. Mr. Joseph J. Plynn, 610 Bay State Building, Dear Sir: — Permit me to assure you of my gratifi- cation in the effort to "contribute to the Spiritual Uplift of Humanity" by displaying posters on "The Nativity." Cordially yours, Clabk Carter, Lawrence City Mission. • * * Chattanooga, Tenn. H. E. Stoops, City. My Dear Sir: — I am delighted with your good move in advertising. It is a big step up. Have not seen the picture yet, but hear it is fine. Will hunt it up. Good success and a pleasant Christmas. Very truly, J. W. Bachmax, Pastor First Presbyterian Church. • * • Milwaukee, Wis. Cream City Billposting Company. Gentlemen: — I desire to express my appreciation of your good work in placing posters of "The Birth of Christ" in conspicuous places throughout the city. This appeal to the eye is very effective. Cordially yours. Rev. C. H. Beale, Pastor, Grand Ave. Congregational Church. * * * Altoona, Pa. Editor of The Poster, Official Organ of the Poster Advertising Company, Chicago, 111. Dear Sir: — I see in the Northwestern. Christian Advocate of December 31 the excellent work that the company is doing. Here is my approval and en- couragement, full and warm. I wish you would arrange to use the front of my church, which Is more eligibly situated, so 'far as the passing of the largest number of people in this city is at all a standard, than any other church in Altoona. I did not know how to proceed to secure the "Christ Child." You can use the front or the corner, which would be better for its range. I hope you will write us down for such religious or reform, temperance, civic, patriotic or biographical posters. Cordially yours, Horace Lincoln Jacobs. P. S. — We are on the Electric Belt Line; every car stops before us — "safety." J. * * * Lancaster, Pa. Mr. C. A. Yecker, Secretary Poster Adv. Co., Lancaster, Pa. My Dear Sir: — Your letter relative to the posters depicting the birth of Christ received a few days ago. I had just read of them in the morning paper and was wondering whether Lancaster would have any of them. This Is a splendid work and deserves grateful recognition on the part of the churches of the city. As you state in your letter, "they stand as a silent appeal turning the minds to noble and (40) EDUCATIONAL POSTERS inspiring tliouglits." Tliey are silent preachers, preacliing sermons to many men and women who never find their way to the church. You may not realize and never will know how much good has been accomplished. As one of the pastors of the city, I want to com- mend this work of your association. Wishing you a Merry Christmas and a successful New Year, Very truly yours, D. G. Glass. * * * Oakland, Cal. Thos. H. B. Varney, Oakland, Cal. Dear Sir: — Thanks for your letter regarding "The Nativity" posters. It is a fine thing, and I wish other firms and corporations felt the same re- sponsibility and desire to aid in the "uplift movement." May God bless all who undertake the work. Very cordially yours, Clifton Marcon, Rector, Trinity Church. * * * Manitowoc, Wis. Mr. Henry WuUner, Manitowoc, Wis. My Dear Sir: — Yours relative to the "Uplift Move- ment for the Good of Humanity," in connection with the Poster advertising interests of America, is just at hand. I hasten to express high appreciation for the prac- tical manner in which the Association is demon- strating its interest, and feel confident that great good will result. Such contributions for the ex- tension of the influence of the Christ among men for their uplifting is deserving of commendation from the Christian church. Assuring you of sympathetic and heartfelt in- terest in the project, I am Sincerely yours, M. S. AXTELL, Pastor, First Presbyterian Church. * * * Philadelphia, Pa. Mr. B. W. Robbins, President American Posting Service, 757 West Jackson Boulevard, Chicago, Illinois. My Dear Sir: — I am delighted to learn of the ad- mirable design you are carrying out in portraying "The Nativity" upon the poster boards of the country. The good you are doing through it cannot be fully estimated. God bless you in your effort. Very sincerely yours, Samuel Fallows, President and Presiding Bishop General Council of the Reformed Episcopal Church. * * * Oshkosh, Wis. J. E. Williams, City. My Dear Sir: — I sincerely believe that with your poster, "The Nativity," you preached a Christmas sermon to more people in this city of Oshkosh, and I would not be surprised if you preached it more effectively, than we pastors did. I would assure you of our hearty support of this your "uplift movement." I trust that future posters will be of the same high character and with the same strong appeal. I will be frank enough to say that I used your poster as the basis of one of my sermons during the holiday season. And now another matter. I should like to secure one of these posters and have it mounted on cloth and use it as an effective background for our Christ- mas exercises next year. I spoke to one of your workmen posting other bills, and he told me that all the posters sent to you had been put up, but I thought probably you could give me the address of the firm printing them, so that I might purchase one from them. 1 do not like to wait till next Christ- mas is near, as by that time these posters might no longer be obtainable. I thank you therefore for such address and trust I may be able to obtain a "Nativity" poster. I enclose a stamped envelope for your reply. Very sincerely yours, G. E. KUIILMAN.N, Pastor, the First English Lutheran Church. * * * Chattanooga, Tenn. My Dear Mr. Stoops: — I am in receipt of your let- ter of the 12th inst., conveying the information that a great poster with an illumination depicting the birth of Christ would be placed at certain places in the city. If the pictures are what you say they are from an artistic standpoint, I cannot see but what they may be the means of great good, particularly with the simple-minded people, and the poorer classes who have little opportunity to look at really great and inspirational pictures of Christian subjects. Of course, I can easily see how, if this picture is of a crude type, it might cheapen, and perhaps seem to commercialize a sacred subject, but I am sure if it is of a high type the experiment will be worth while, and I find in this step taken by the Posters' Adver- tising Association of America, without any apparent hope of monetary gain, one of the signs that in all of the ordinary channels of our modern life, the spirit of altruism, of brotherhood and helpfulness are find- ing expression. I beg to remain. Yours very truly, B. H. Mteks, First Methodist Episcopal Church. » * * Lancaster, Pa. Lancaster Poster Adv. Co., Lancaster, Pa. Gentlemen: — May I convey to you my sincere gratitude for the step you have taken in bringing the Christmas story before the public through your billposting medium in the "study of the Nativity." While no one can measure the extent of good which this presentation may bring to the commun- ity, I am sure the effect will be far-reaching and Christmas will have a larger meaning and will leave a deeper impression on the public through your co- operation with those who know the value of the story of Christ and the power of the Spirit in hu- man life. I write to thank you for what you have done. Yours, Gkorge Silgle, Pastor, Emmanuel Lutheran Church. * * * Grand Haven, Mich. Mr. Peter P. Steketee, Muskegon, Mich. Dear Sir: — You are to be congratulated upon the noble work inaugurated by your company. The posters placed in Grand Haven have been the cause of much favorable comment. It indeed is a most in- spiring subject for this season of the year. I am heartily in favor of the continuation of such timely subjects, and I am sure that the good com- ing from such posters will redound to your satis- faction a hundredfold. May continued success be yours. Respectfully, Rev. D. Hyland, St. Patrick's Church. » » « Detroit, Mich. The Poster Advertising Company, Chicago, 111. Gentlemen: — As per your letter of December 16, I took the matter up with Messrs. Walker & Co., rela- tive to the poster, and secured it. I wish to thank you for your attention to the matter and also for the poster, which fiilfilled the purpose for which I (41) EDUCATIONAL POSTERS •wanted it. I mounted it on heavy tag board, and it now hangs in the Boulevard Congregational Church of Detroit, Mich. Wishing you a Merry Christmas and a Happy New Year, I am Yours truly. Chas. E. Webtz. * * * Oakland. Cal. Thomas H. B. Varney. Sir: — Will you please let me know where I can get one of those "Christmas" pictures, such as you have on your billboards? I will be ever so much obliged, if you will do so, as I want it to illustrate my Christmas story, for my Sunday-school class, next Sunday. Thanking you in advance, I am. Yours truly, (Signed) A. Maude Hunt, Supt. Primary Dept. First Presbyterian S. S. Kalamazoo, Mich. Mr. B. A. Bush, Kalamazoo, Mich. Dear Sir: — I have seen the beautiful poster pic- ture of "The Birth of Christ." I want to express my appreciation of this contribution to the uplift of humanity, and this recognition of the spirit of the season from the Poster Advertising Association. A Merry Christmas to you. Sincerely, Geohge A. Brown, Pastor East Avenue M. E. Church. Topeka, Kan. Crawford Poster Advertising Service, Topeka, Kan. Dear Sirs: — I want at once to say how much I appreciate your Christmas gift to the public of the space and splendid copy of "The Nativity," which I first saw yesterday at 8th and Van Buren streets. There is no telling where and how far this good deed will cast its influence for good. May there come back to you, and all having a hand in it, many added Joys and memories of the Christmas tide. With best wishes for you and yours this happy season, believe me. Sincerely and cordially, M. F. Troxell, First English Evangelical Lutheran Church. * * * Paterson, N. J. Mr. D. W. Sprague. Manager, 5 Ramapo Ave.. Paterson, N. J. Dear Sir: — On Monday morning I stood at the Erie Station and looked for some time at the poster masterpiece, wondering who had placed it there. I want to express my hearty appreciation of the splendid contribution by the Poster Advertising Com- pany to an "uplift movement for the good of hu- manity." It is bound to do great good. Again I want to congratulate you upon the first step in this important movement. Yours sincerely. P. J. Mills, Madison Avenue Presbyterian Church. * * * Philadelphia, Pa. The Philadelphia Billposting Company. Gentlemen: — Your movement will probably do more good in the community than you yourselves Imagine. Foreigners who come here from any country (Great Britain only excepted) miss public recog- nitions of religion. The Russian misses his icon; Roman Catholic French. Germans. Hungarians, etc. miss their images of "The Blessed Virgin." Uncon- sciously, or sub-consciously, these people miss some open, public signs of great religious truths. Many a prayer will be secretly put up at your pictures of "The Nativity." I am glad, too, that business peo- ple, rather than churches, are doing this. They have a firm hand. With best wishes, Yours, C. G. CUKRIE. * * * Galveston, Tex. J. E. Howard, City Billposter. 1921 PostoflSce St., Galveston, Tex. Dear Sir:— The Broadway Baptist Church, 35th and Broadway, by unanimous vote, gives expression of their hearty appreciation for the noble work of your association in its "Uplift Movement" and pre- senting to the public at large "The Nativity," a beautiful masterpiece of art to that effect. By order of the Church. J. H. Meyers, Chief Clerk. * * * Sheridan, Wyo. Mr. L. O. Jeffers, City. Dear Sir: — The matter meets with my hearty ap- proval and cordial sympathy. I feel that it should do a large amount of good. The "uplift movement for the good of humanity" is certainly timely and is in the right direction. Anything that I may be able to do to assist will be gladly done. Very sincerely yours, John H. Andrews, First Congregational Church. « * * St. Louis, Mo. St. Louis Poster Adv. Co., St. Louis, Mo. Gentlemen: — I certainly want to congratulate you men most heartily upon your plan to inaugurate an "uplift movement for the good of humanity" in the posters you are to use during the Christmas season. I shall take pleasure in calling the attention of my people to this strong agency for reminding the world of its Christ. Yours truly, Arthur Lee Odell, Pastor, Kingshighway Presbyterian Church. * * * Grand Junction, Colo. The Haskell Advertising Company. Dear Sirs: — I want to tell you how much I ap- preciate the "uplift movement for the good of hu- manity" inaugurated by the Poster Advertising As- socation. I have studied the masterpiece, "The Na- tivity." you have displayed at the corner of Main and Sixth. The more I see it the more it grips me and the more deeply I am impressed with the great possibilities for pood in the plan of work you have undertaken. I have directed a great number of people to see It in the past two weeks. As one of the pastors of the city interested in everything that tends to better and bless, ennoble and uplift our \)eople. I say Godspeed to you in this good work and you may count on my support and assistance in any way I may he able to render. Sincerely, D. Luther Edwards, Pastor, First Presbyterian Church. * * * Milwaukee. Wis. Cream City Billposting Company. Milwaukee, Wis. Gentlemen: — Yours of the 10th inst. received. Even before its announcement reached me. I had the good fortune to see one of the first posters that had been put up, with the wonderful picture of "The Nativity," and as 1 noted its attractiveness and in- fluence tipon the people who stopped to look at it, I hoped that I might learn what person or persons were (42) 1'. n IT C A T I O N A L P O S T V. R S responsible for so beautiful a thought and deed, that I might Join in the appreciation and gratitude which Christian men and women everyw'here must feel for so noble, so timely, so tasteful and so devout a part in the spiritual uplift of humanity in the name of Christ. I wish, accordingly, that you may do me the favor of forwarding this letter to whatever party or parties in the Poster Advertising Association, Inc., they may be to whom we are indebted for this beautiful form of participation in spreading the Christmas message throughout our land. May I add that this picture, with the spirit that underlies its wide distribution and the influence at which it aims, has so impressed me that I shall make it the theme of our next Sunday evening sermon, at which time we shall distribute to our congregation little photographic copies of the picture, which I have had made for the purpose. Please believe me, in more appreciation than words may easily express. Respectfully, P.vui. S. Jenkins, Immanuel Presbyterian Church. Huntingdon. Pa. Mr. J. Frank Colgate. Huntingdon, Pa. Dear Sir: — I wish to express my appreciation of the two large lithographs you have recently posted in our community. I refer to that of The Nativity with the legend, "Ask Your S. S. Teacher to Tell You the Story," and that of "The Life of Gen. U. S. Grant," entitled "What One Poor Boy Accomplished." These pictures certainly indicate that the senti- ment is growing which requires that good as well as gain should be an object of all worthy projects. Altruism, or that which we sometimes call the "Christmas spirit," mutual encouragement and the setting forth of high ideals in human society, is extremely important, and the picture is one of the most effective means in either helping or hindering right aspirations and worthy standards of character. Very sincerely yours. F. R. \V.\GNER, St. James Lutheran Church. * * * Minneapolis, Minn. Mr. M. Breslauer, Minneapolis, Minn. My Dear Sir: — The appearance of the second sermon-poster leads me to send you this line to say how much I appreciate this good act on the part of yourself and others in the billboard business. As one who is officially interested in the boys of Minneapolis, I am especially glad to have them given the encouragement and inspiration which must be suggested to any thoughtful lad who looks at the Grant poster. Without undertaking to surmise the reasons which lie back of this new departure in the use of bill- boards, our citizens ought to recognize it as a fine bit of public service: and I think they do. Sincerely yours, Edw.mjI) p. W,\tTF.. Judge, District Court. * * * Cleveland, O. The Bryan Company. 2120 East Nineteenth Street. Cleveland, O. Gentlemen: — Replying to your circular lett-r of December 1, calling our attention to the picture of "The Nativity," which the Poster Advertising Association has placed upon the billboards of this city, we beg to felicitate you and the association upon your very happy thought in thus spreading before the eyes of the public what ought to prove to be an incentive to high thoughts and a real Christmas spirit. We believe that all corporations, associations and organizations of every kind should be, and we are optimistic enough to believe will be, engaged in "uplifting movements for the good of humanity," and we are glad especially that you have selected for this initial effort that which is the very foun- dation truth from which all uplift must proceed. We thank you for calling our attention to this work of art, which it certainly is, and are glad ourselvs to call the attention of others to it. We remain, Very truly yours, L. Pewsmitii. Pastor, The Old Stone Church. * * * North Haven. Conn. John H. Logeman: Dear Sir: Poster arrived in good order. It is much finer than we looked for. We find the length will knock us out tor a "back scene." but there is a large space over the prosce- nium where it will go nicely and be visible at all times to audiences in hall. We thank you for your courtesy and the poster. Truly, SiiEi.Dox B. Thorpe. * * * Borough of Richmond. Messrs. Dunn Brothers, Tompkinsville, N. Y. Dear Sirs: — Permit me to express to you, in the name of the teachers and pupils of this school, my appreciation of the refined and artistic character of the posters which have appeared on the bill- board opposite Public School 15 during the last few months. And now that there has appeared a design so inspiring to the young people, so free from commercialism, so uplifting and instructive, I feel that it is but due to you to thank you most heartily for your contribution to the educative in- fluences which ought to surround our young people. Very truly yours, M.\I!Y M. Coxw.w. Principal of Public School No. 15. Newark, N. J. Mr. T. F. J. Kelley, Newark Poster Adv. Co., City. My Dear Mr. Kelley: — I have just read with unusual delight the letter touching the matter of tlie proposed Christmas display in the interest of an "uplift move- ment." Not only will the display of such a picture as you suggest do incalculable good, but the quite unusual source of such a display will have a greater influence for good than if the churches, for instance, had fathered such a movement. Your hearts are certainly in the right place, and I personally wish everyone having anything to do with the affair the very choicest gifts of the Heavenly Father. Whom they are trying to honor. I sincerely congratulate you. Cordially, Rev. T. AiKU Mofk.vt. Minister, the First Congregational Tube Memorial Church. * * * South Bethlehem. Pa. Bethlehem Poster Adv. Co.: — I am just in receipt of your letter, and I wish to manifest my great pleasure in your undertaking. I had already seen your work, and I was greatly delighted with it. I wish you every success and that you may have a prosperous New Year. Yours sincerely, H. J. McGettigax. Holy Infancy Rectory. * * * Newark, N. J. Newark Poster Adv. Co. Gentlemen: — Enclosed please find receipt for thirty dollars for rent of house at Harrison, N. J. I improve this opportunity to thank the Associa- tion of which your company is a member for the great pleasure so many have expressed in the beau- (4.3) EDUCATIONAL POSTERS tiful manner in which you have expressed upon your billboards the sacred spirit of Christmas and the patriotic sentiment and the encouragement in your beautiful picture of General Grant. I note that resolutions have been passed commend- ing your work in the West, and I think it is richly deserved. Yours very truly, Newark Realty Company, Theo. M. Timms, Assistant Secretary. * * * Duluth, Minn. Mr. C. A. Marshall, Pres., U. S. Display Adv. Co., Duluth, Minn. Dear Mr. Marshall: — I want to express my ap- preciation, as a citizen of Duluth, in the beautiful pictures which you are displaying on some of the billboards. Certainly these excellent religious and patriotic pictures will be greatly appreciated by multitudes of people. Very sincerely yours, B. C. Wade. General Secretary, Y. M. C. A. of Duluth. * * * Cleveland, O. The Bryan Company, 2120 East Nineteenth Street, City. Dear Sirs: — I am greatly interested in the letter received from you on Saturday telling of your "up- lift movement for the good of humanity." I am sure that the people in general will greatly appreciate this special piece of work you are doing at this time of the year. It is to me a fresh expression of what I have come to believe to be a new spirit dominating our modern business, and I want to express my deep appreciation of it. Thanking you for the privilege of hearing about this work direct from you, I am. Yours very truly, A. A. Shaw. Pastor, East End Baptist Church. * * * Cleveland, O. Mr. Charles F. Bryan, Secy., Bryan Advertising Co., 2120 East Nineteenth Street. My Dear Mr. Bryan: — Was very glad to receive your announcement of the plans of the Bryan Ad- vertising Co. Am very sure that the churches of the city, and indeed of the country, will greatly ap- preciate and profit by such an unselfish program as you have outlined. It will set a new stamp on the community, help- ing every man to feel how the best things in life relate to this most significant event in historv, the birth of Christ. Most sincerely yours, H. N. Dascomb, Minister, First Congregational Church. * * * Oklahoma City, Okla. The Poster Advertising Association. Chicago, 111. Gentlemen: — The Kindergarten Council, which comprises a body of women interested in all edu- cational advances, wishes to express, through this letter, its approval and appreciation of recent work done in our city by the educational department of the Billposters' Association, in placing the educa- tional pictures on the billboards. Respectfully yours, Lduisk West, Secretary. * * * Fan Claire, Wis. My Dear Mr. Stussy: — Your letter announcing the novel and praiseworthy puriroso of the poster adver- tising interests of America to inaugurate an "uplift movem.ont fcr the good of humanity" was received this morning. I believe the effort will be productive of untold good. The Poster Association of America wields a tremendous influence upon the public mind and particularly that of the young for good or ill. It is surely most refreshing in this day when there seems to prevail a general disregard of morality and religion to behold your organization devoting time and talent and money to the reverent proclamation of the fundamental truth of Christianity, namely, the birth of the world's Redeemer. I trust it will per- severe in its laudable undertakings and receive the hearty approval which it deserves. Permit me to say, Karl, that I believe that of all the members of your association there is no one more eager than yourself to carry out this splendid project. Wishing you every success and the blessing of the coming holidays. I am. Sincerely yours, Arthur B. C. Dunne, Rector, St. Patrick's Church. * * * Newark, N. J. Mr. T. F. J. Kelly, Newark Billposting Co. Dear Sir: — Yours of December 13 inst. at hand. Your idea is a splendid one. It has in it another mark of practical Christianity. All right thinking people should be grateful to you and the company for this thoughtful, helpful and co- operative work. I extend to you my congratulations for having the vision to see the opportunity and my sincere thanks for doing it. Heartily yours, George G. Vogel, Pastor, Centenary Methodist Episcopal Church. * * + Harrisburg, Pa. Mr. H. R. I>ong, City. My Dear Sir: — I note with special interest your letter relative to the proposed "pictorial effect of poster" is designed to inaugurate an "uplift move ment for the good of humanity." It is a most worthy movement and 1 hope it will be carefully guarded. You have a great opportunity and I am glad you expect to use it henceforth for God and man. Sincerely, S. W. Herman, Pastor, Zion Lutheran Church. * « * Washington, D. C. Brooklyn Poster Adv. Company, Dear Sirs: — Your note of December 4 has been forwarded to me at my present address. I appreciate your desire to insfugurate an "Uplift movement for the good of humanity," and I desire to commend your attempt to bring the Christ thought more into the minds of the people at this special season. Sincerely, Alfred E. Barrows, Eastern Presbyterian Church. * * * Hamilton. Ohio. .Mr. W. M. Goodwin, llaniilton. Ohio. My Dear Mr. Goodwin: — I have noticed with in- terest and approval the posters you are displaying headed "Questions" and signed "Association for the Improvement of Industrial Conditions." I do not know who your client may be, but I want to congratulate you on getting such sound matter before the people of Hamilton in a striking way. It has long been my opinion that the best thing that could happen to American business would be the absolute cessation of regulative and restrictive legf- islalion. for a time, at least. Certainly such iiosters as you are showing will cause those who unthinkingly encourage every at- tack on business to realize that the welfare of our (44) EDUCATIONAL POSTERS productive business enterprises and the prosperity of the wage-earner are inseparably bound together, and that_you cannot harass the country's productive and distributing agencies without detriment to those whose capital consists only of their strength and skill. I hope and believe that educational work such as this will be productive of a saner vision among our people. Very truly yours, C. R. Greer, Secretary, Chamber of Commerce. * * * Lawrence, Mass. Mr. Joseph J. Flynn, Lawrence. Mass. My Dear Friend .Joe: — While in Philadelphia last week I heard what the Poster Advertising Associa- tion intended doing at Christmas time. I thought it was a local idea, but am delighted to learn it is national. It is a beautiful Christian idea, emanating from correct religious sentiment. I know it will accomplsh the end in view. Thanking you for your kindness of the 12th, I am. Your sincere friend, H. T. Rkc-vn. O. S. a., Augustinian Fathers. St. Laurence's Church. * * * Lynn, Mass. Donnelly Advertising Co., 97 Warrenton Street, Boston, Mass. Gentlemen: — For some time past I have been wondering who was responsible for the posting of the Nativity and Grant pictures on the various bill- boards. From the New York Times I recently learned that this is in accordance with the plan of the Poster Advertising Association, and that the posting of these pictures is nation wide. Permit me to express my sincere admiration of the idea. The amount of good you are doing, par- ticularly in influencing boys and girls, is beyond measure. Men and women also have been favor- ably impressed, and the fact that a careful search fails to disclose the trade-mark of any well-known commodities serves to cause much comment and to deepen this impression. So many others have been found who shared my feelings of grateful surprise that I am taking this occasion to say, "Thank you!" Yours very truly, (Signed) H-\rry M. Trijimes. * * * Philadelphia, Pa. Mr. .John L. Logeman. Secretary, National Billposting Co., 1620 Steger Building, Chicago, 111. Dear Sir: — I have pleasure in reporting to you that at a meeting of this association held last evening the following resolution was unanimously adopted: '"That this association commends the National Billposters' Association for the display made by them, at great expense, through the country dur- ing December last in emphasizing the religious meaning of Christmas and its observance. I was instructed to send a copy of this to your organization, with our best wishes for your suc- cessful campaign along these lines. Yours truly, P. R. Perkins, Secretary. * * * Boston, Mass. Mr. E. C. Donnelly, 97 Warrenton Street, Boston, Mass. Dear Sir: — I have not yet thanked you for your communication calling attention to the "Uplift Movement" in outdoor advertising, and especially to the Christmas poster. I had seen the poster in a number of the towns to the north of Boston, and wondered what its motive was and who was paying the bills. Your explanation, therefore, an- swered the questions in which I was greatly inter- ested. I confess myself but a poor friend of outdoor advertising, as it is usually carried on, but, it we I am really grateful for the use of the billboards in the interest of uplift, and want to say that I think your poster must have done a great deal of good. Faithfully yours, J-\ME.s AiiSTiN Richards. * * * Dowagiac, Mich. Mr. W. M. Sawyer. Dear Sir: — Will you kindly express to the Bill- board Association our appreciation of the educa- tional pictures which they have posted on the boards? Respectfully, Mabel Lee Jones, Chairman, Civic Com. of the Nineteenth Century Club. * 4i * Beloit, Wis. My Dear Mr. Wilson: — I wish to express to you a word of appreciation for the beautiful religious pic- tures you had on your billboards this winter and spring. The picture of "The Nativity" and also the Easter picture were in harmony with the spirit of the sea- sons. Then I should mention Gen. Grant's picture. These three should lead the thoughts of our people to the great principles and to life, viz., religion and patriotism. I believe, too, that none of the pictures were marred, in any way, by vandal hands, at least I did not notice such dishonor. Accept these few words of appreciation from your friend. E. J. EVAKS, Rector of St. Paul's Episcopal Church. * * * San Antonio, Tex. San Antonio Poster Advertising Company. Gentlemen; — At a regular meeting of the Min- isterial Union recently, I was instructed, as Secre- tary of the Union, to write to you a letter expressive of our appreciation of the good work you are doing in placing pictures, both beautiful and elevating, in different places in the city, as well as the other means you are using for the uplift of mankind. We thank you heartily for the good work and wish you Godspeed In all the good work you may do. Very sincerely yours, (Signed) C. E. McSte.avick, Secretary Ministerial Union. * * * Honolulu, Hawaii. Mr. Charles R. Frazier, Pioneer Advertising Co., Honolulu, T. H. Dear Sir: — I wish to express my very great ap- preciation of the beautiful and inspiring pictures which you have at various times of late posted upon your billboards. Particularly effective is the one which has .iust appeared, representing parents tak- ing their children with them to church. Someone has certainly given much thought to this picture and the churches, I am sure, are very grateful for the timely suggestion which it makes. The subject is peculiarly appropriate to the season, as the first Sunday in June is quite generally ob- served in the churches as "Children's Day." And, coming as it does, at the conclusion of our united Go-to-Church campaign, it supplements most effec- tively the newspaper advertising which the churcjies have been using during the recent months. And may I, in this connection, commend the gen- eral attractiveness of your billboards? I do not see how anyone in Honolulu can any longer find fault with billboards. Personally, I think Honolulu is to (45) EDUCATIONAL POSTERS be congratulated that the business is in the hands of a company that seeks so consistently, as your company evidently does, to avoid all objectionable features. Again thanking you for these splendid educational posters which you have been publishing, I am, Yours respectfully, (Signed) A. A. Ebersole, Central Union Church. * * * Denver, Colo. Editor, The Poster. By this mail I am sending you a photograph of the Easter poster put up in Boulder, Colo. When the posters arrived, Mr. T. J. Dugard, our agent in Boulder, had some of the ministers come to his office, and they saw the poster laid out on the floor. The Rev. H. J. Forrester, pastor of the First Methodist Church of Boulder, was so much taken up with the poster that he wanted one inside of the church, or right against it, so our Mr. Dugard put up a special board against the side of the church, and the above photograph was taken after all the people were in, as this photograph was taken Sunday morning. The First Methodist Church is one of the largest and most substantial churches in Boulder, located at the corner of 14th and Spruce streets. The ministers of all the different churches spoke about the posters during the Easter morning services. The board is to stay up at the church, as the Rev. H. J. Forrester would like to have it stay as long as the poster will stay good. This is one of the most prominent resi- dential corners in Boulder. No doubt you have received the clippings from the Boulder newspapers in regard to the Easter posters, and hoping you will find a place for this in The Poster, I beg to remain. Yours very truly, J.\S. A. CURR.\N, The Curran Company. * * * Fresno, Cal. Mr. D. S. Lisberger. Pres., Wm. G. Fahy Company, San Francisco, Cal. My Dear Mr. Lisberger: — Permit me to take this opportunity of expressing the appreciation of the Fresno Y. M. C. A. for your kindness in mounting and framing that magnificent Easter poster issued by the "Educational and Uplift Committee" of the Poster Advertising Association. The poster has been admired by hundreds of our own members and by many other hundreds who have come into our building for the express purpose of viewing the picture. I have publicly mentioned it in several of our large meetings, calling the attention of those present to the fact that both your company and the Poster As- sociation were desirous of using your valuable adver- tising medium for the good of the community in which you operated. Thanking you again, I am. Sincerely yours, W. D. E.VSTMAX. General Secretary. * * * Beaumont, Tex. Holland Advertising Service, Beaumont, Tex. Dear Sirs: — We have noted with great pride and gratitude the results of your "uplift movement for the good of humanity" here in our city. Of course we do not see all the good that has been done, in fact, only a small part of it comparatively, but have seen and heard enough, up-to-date, to state that the good already done by the great poster masterpiece, the Birth of Christ, will be incalculable. Already we have heard a number of expressions of appreciation of the work from individuals, most of whom did not know what agency had put the pic- tures up. We have called the attention of our people to these pictures at our regular service, and have spoken in the highest terms of the exalted motive that has inspired, you to make this valuable donation to the moral uplift of our people. We will be ready at any day to co-operate in the making of city ordinances or state laws to forbid indecent and immoral advertising in our city and state, including whisky, cigarettes, etc. Heaven reward the good work that you are doing all over the country. Yours for the betterment of our citizens, T. W. Talkixgtox, Pastor Park Street Baptist Church. * * * Lawrence, Mass. Mr. .Toseph J. Flynn, ilanager of the Lawrence Billboard Co., Lawrence, Mass. Dear Sir: — At a meeting of the Ministers' Associa- tion of Lawrence and vicinity, held recently, it was voted that the thanks of the Association be extended to the Lawrence Billboard Association for the excel- lent pictures placed on the billboards at Easter. The Association feels that the value of such pic- tures is great and that they must exert an influence for good upon the lives of all who look upon them. We appreciate very much this effort on your part. Yours very truly, (Signed) Cl.\re-\ce Guy Robbixs, Secretary. * * * Sault Ste. Marie, Ont., Can. Mr. E. Abraham, Sault Ste. Marie, Ont., Can. Dear Sir: — Let me express my sincere appreciation of the "Uplift" enterprise in Poster Advertising. Your splendid picture upon the billboards of our city during Easter week must necessarily prove a lasting benefit to every man, woman and little child who looked upon it. Things heard with the ear often die — things seen with the eye more often live, and I wish to oft'er my congratulations to your company and all those who have undertaken this work for humanity, without asking other return than the satisfaction they feel in trying to make homes brighter and the world better. I remain. Yours faithfully, G. S. Fairclok, Pastor Central Methodist Church. * * * Toledo, Ohio. Poster Advertising Association, Chicago, 111. Gentlemen: — We had many compliments on the beauty and attractiveness of these posters, and the writer secured permission from the Vestry of the Trinity Church to place a billboard in front of their parish house, adjoining their church, which is lo- cated at Adams and St. Clair streets, right directly opposite the Valentine Theatre. This corner is in the heart of the retail and theatrical districts and is one of the very best and most patronized corners in the city. This one poster preached a silent and con- tinuous sermon to, we dare say, two hundred thou- sand people in five days, during which time it was up. The Trinity Church officials did not want it there any longer for the reason that the boal'd was set right in their flower garden and, as the plants were coming through, it was necessary to remove it. As this board stood right next to the church, and all by itself, it surely did attract attention. Yours respectfully. The Brvax Company. Edw. Anderegg, Toledo Rep. * * « Denver, Colo. The Curran Company, Denver, Colo. Jly Dear Sirs: — I have your favor calling my at- tention to your Easter posters. I wish to say that I have been watching for some time your work in this line. You are preaching the gospel in the most effective way. For a number of years I have been in- (46) EDUCATIONAL P O S T E R S terested in the matter of church publicity. Churches have failed here, it seems to me, by talkiiiK too much about themselves, instead o.*' carrying to the people a message. This is the only thing that will establish the atmosphere of religion inciting the thoughts of the people churchward. You are doing what we have failed to do. Your mission as an advertiser and mine as a preacher are the same, namely, to attract, to in- terest and to win the people. I thank you f"r the work you are doing. Y^ours very truly, I.NGK.vji E. Bill, City Park Baptist Church. Denver, Colo. The Curran Company, 1940 Curtis Street, Denver, Colo. Gentlemen: — I have your note of the ninth con- cerning the Easter poster. I noted this morning the thing itself, on the corner of Lafayette and Colfax. It is beautiful, indeed, and I wish to express my grateful appreciation, both of this particular poster and of the plan of which it forms a part. Very truly yours, Fr.\xk T. Bayley, Pastor Plymouth Congregational Church. * * * Bucyrus, Ohio. Mr. John H. Logeman, Secretary, Poster Advertising Association, Chicago, 111. Dear Sir: — In our city there has recently appeared a very fine poster of a suggestive and persuasive character in morals and religion, "Start the Children Right," "Suffer Little Children," etc. This has been displayed for two weeks or more adjacent to the Dis- ciples Church, wliere it has caused much comment in the city, giving forth, as we believe, a large quantity of unmeasured goodness. This is Just a little note of appreciation that you may know we fellows who fight in the trenches see much helpful- ness in your humanitarian advances and wish to foster same with all our might. We will welcome all posters of this kind and char- acter or any others contributory to morals and re- ligion. With great gratitude, I am. Full of appreciation (nothing else), H. G. Wilkinsox, First Presbyterian Church. * * * Detroit, Mich. Walker & Co., Detroit, Mich. Gentlemen; — Thank you for the April issue of The Poster. I was in New York last week and saw this poster upon the boards, and was very agreeably sur- prised in seeing them. It is a tine piece of work, and your Association is doing a splendid piece of up- lift work in placing from time to time such posters as you have of the Christmas and Easter variety. Let the good work go on. for it rejoices our hearts to know that there are other thoughts in the minds of business men besides simply the gathering in of shekels. After all there is no reason why we all should not unite in lifting up society, and your or- ganization in your way can do a splendid piece of co-operative work. Sincerely yours, A. G. Studer, General Secretary. * * * Eureka, Cal. The Poster Advertising Association, Chicago, 111. Dear Sirs: — I am enclosing a set of resolutions from our "Brotherhood," and I wish to add my per- sonal appreciation of the beautiful posters which you have put up in Eureka. I pass the one on G street from four to six times every day, and I never fail to think of the sermon that poster is preaching and the good it is doing to other passersby. I am grateful to God for the spirit and purpose which in- spired the putting up of these posters. I tliank you • and pray God's richest blessing upon your good work. Very sincerely yours, J. G. Watson. Whereas. The Poster Advertising Association, through their agent, Mr. Lund, has displayed in con- spicuous places in Eureka, beautiful illuminated pos- ters illustrating Bible truths and moral teachings of the highest order. Therefore, be it resolved, That we, the Brotherhood of the First Presbyterian Church of Eureka, do most heartily approve and endorse this philanthropic ac- tion of the Poster Advertising Association. And further be it resolved, That a copy of these resolutions be spread upon the minutes, and the Sec- retary be authorized to communicate the same to the Poster Advertising Association and to Mr. Lund. J. G. Watson, J. W. McKenzie, Committee. * * * Brandon, Man., Can. To the Officers of tlie Poster Advertising Association, Chicago, 111. Gentlemen: — At the meeting of our Ministerial As- sociation, held recently, one of our members spoke of the artistic billboard pictures displayed in our city, setting forth the scriptural exhortation regarding church attendance and the influence upon the lives of the children. I wish to inform you that hearty words of appreciation of this work were spoken, and the following resolution was carried unanimously, with the further request that I sliould forward a copy to your Association, moved by Rev. A. J. Mc- Kenzie, seconded by Rev. J. Knox Clarke: "That this Ministerial Association of Brandon de sires to express its appreciation of the policy of tlia Poster Advertising Association in placing the beau- tiful and uplifting pictures of Christ blessing little children before the public, and would express the hope that these pictures might be left in place as long as possible." I am, yours sincerely. Rev. H. Connolly, Secretary of Ministerial Association. * * * Revere, Mass. Poster Advertising Association, Chicago, 111. Gentlemen: — Your fine poster of Gen. U. S. Grant received and I wish to express the thanks of Wm. B. Eaton Post, 199 G. A. R. I shall feel proud of the picture when we get it framed. We are to use it as a curtain on the stage when we have entertainments. The hall is used every night by other orders, so that the Post will not be the only one to see it. It is a fine picture. I thank you again. Yours truly, L. L. BrLLARl), 370 Beach St., Revere, Mass. * * * McAlester, Okla. Editor, The Poster. Dear Sir: — The beautiful Easter poster has been received by the people of this vicinity with even greater acclaim and praise than that given "The Nativity," and that is saying much. We got our posters up on AA boards in the best locations in the city, and observation showed that nearly every person passing them on Easter morn stopped for a closer view. At the request of Rev. Allen S. Davis, pastor of the First Presbyterian Church, we mounted one of the posters on cloth. The meetings of this church are temporarily being held in the Busby Theatre, a beau- tiful house, seating 1,900 people. The picture was hung on a stage curtain and the Sunday school taught from it, reference being made to the great movement for good being carried on by the Association. Since that occasion several other churches of the city have requested the use of the picture for one (47) EDUCATIONAL POSTERS Sunday. The pastors of the several churches and their members are talking of the posters on the boards and carrying people to look at them. Rev. Frank Naylor, one of the leading ministers of the Methodist Church, South, and now chaplain of the state penitentiary, located here, is going to build a chapel at Talawanda Heights, a suburb where most of the officials and guards of the prison have their homes, and he has requested that we secure for him one of "The Nativity" posters that he may place it permanently on one of the inner walls of the build- ing he will erect. Both posters have been highly commended by everj' pastor of the city, and bring the highest commenda- tion from every citizen for the work they are accom- plishing. Yours very truly, Flykn & C0Mr.\NT, E. W. Flynn, Manager. * * * Lawrence, Mass. Educational Committee, Poster Advertising Association, Siegal Building, Chicago, 111. Gentlemen: — I have taken great pleasure in call- ing the attention of my friends to your beautiful hu- manity series of posters. Their effect must be con- siderable, though, of course, it will take time to real- ize it. People look at such pictures and carry away their impression in the recesses of their hearts as food for serious reflection in the quietness of their homes. Oftentimes it happens that years after a ser- mon has made a deep impression, the preacher has the pleasure of hearing of it, and often, too, of seeing its effect. And what a congregation you have com- pared with that of the most popular preachers. Everyone admires your picture sermons. I haven't heard of a harsh criticism. Keep up the good work. Yours, Jas. T. O'Reilly, A. S. A., St. Mary's Church. * * * Louisville, Ky. Jlr. John H. Logernian, 1620 Steger Bldg., Chicago, 111. Dear Sir: — I congratulate you upon your distribu- tion of attractive lithographs, "Go-to-Church Sunday," etc. At any time you care to send out to me copies of these lithographs, I will take pleasure in giving to them valuable space on my church premises. With very best wishes, I am. Sincerely yours. Rev. J. T. Sciiieffelin, Minister Covenant Presbyterian Church. * * * Menominee, Mich. Mr. J. F. Leason, Marinette, Wis. Dear Friend Leason: — The pastors co-operating in the Everybody-at-Church Sunday Movement desire to thank you for the magnificent way in which you helped to give publicity to the campaign. It must have meant a great deal of extra work for you, and we fully appreciate the interest you took in the work. In behalf of the preachers. Most heartily. Rev. Guy V. Hoard, Pastor First Methodist Episcopal Church. * * * Marinette, Wis. Mr. John Leason, Marinette, Wis. Dear Friend: — The Marinette First Baptist Sunday School, by a unanimous standing vote, expresses its appreciation of the splendid service rendered the public by your Billposters' Association, as well as you personally, in presenting the splendid display posters for the purpose of uplifting everyone to higher ideals in life. The resolution called for a written communication to you and that is the object of this letter. I have already expressed to you my personal views and commendation. I am also enclosing an article which appeared in the State Sunday School paper. The splendid Grant poster display this month has been referred to repeatedly in our Sunday-school exercises. This seed which is being sown by you, without hope of a harvest of coin, I am sure will bring to you great satisfaction and blessing, for the result of such unselfish service is the secret treasure that does not rust nor take wdngs. Be assured that the members of the Baptist Sunday, School, as they pass by the billboards and glance at these pictures, comment to themselves, "Thank you, Mr. Leason." Cordially yours, Alvin E. Davis, Superintendent First Baptist Sunday School. * * * Little Rock, Ark. Mr. J. P. Baird, P. O. Box 186, Little Rock, Ark. My Dear Sir: — I noticed the poster on your bill- boards and desire to congratulate you and the Na- tional Association upon your interest in the uplift movement and upon the beautiful lithographs, both of Christmas and Easter. I w-ish to thank you personally and in behalf of our congregation. Yours most sincerely, J. H. O. Smith. First Christian Church. Marietta. Ohio. Mr. John H. Logeman, Secretai-y, Chicago, 111. Dear Sir: — The Ministers' Association of Marietta adopted a resolution of approval of the Biblical scenes that are placed on the billboards of the Poster Ad- vertising Association. We enclose a clipping from one of the local papers that appeared under the date of April 28th. Thanking you for the moral support thus given the churches, we are. Yours sincerely, Ch.\rles M. Hartshokx. Secretary Ministers' Association. * * * Anderson, Ind. The Anderson Poster Advertising Co., Anderson, Ind. Dear Sirs: — At the regular meeting of the Ander- son Ministerial Association, held February 8, 1914, the secretary was instructed to express the appre- ciation of the ministers for the Christmas posters. Many of the pastors made public mention of the same. Through an oversight the communication did not reach you, but this belated appreciation gives op- portunity of mentioning the Easter pictures with their fit words of counsel. It gives us great pleasure to recognize public benefit and blessing of these up- lift pictures. Very truly yours, Davis S. Joxes. Secretary Anderson Ministerial Association. * * * Mendocino, Cal. National Poster Advertising Association. Dear Sir: — The attention of its members having been directed to the Christmas and Easter posters placed by your Association in many places, but par- ticularly in San Francisco, believing that in this ac- tion -you have performed a public service, and one calculated to elevate and confirm the moral and Christian conscience and conviction of our citizen- ship and youth, the Presbytery of Benicia. of the Synod of California, of the Presbyterian Church in the r. S. A., in session at Calistoga, Cal.. Wednesday, April 15, 1914, took action expressing its gratifica- tion at the action of the National Association, and recording its conviction that the National Associa- tion was thereby performing a valuable public serv- ice, and directing that I, as chairman of the Com- (48) ••••••••••••"•"•••' 5 § § ^ o a C c c o - ™ *^ ■5 > c. •a •a « ■S -° ft 3 c ii o be o ? a. o ■^ *- — « W .!: a c 1-1 2 :2 o w a i> I' ii j= -c tn c o +j (13 2 5 T3 C i! E o a. •-> *- !•: D L" LA T 1 () N A L I'o ST !•: R S niittee of Publication and Sabbath School Work o£ the said Presbytery, express in this way the thanks of Presbytery and of its churches to the National Association for this service and commend its course, which thing I am forward to do. • Sincerely, J. M. Fisher, Chairman Committee of Publication and Sabbath School Work of the Presbytery of Benicia. P. S. — Living in a small coast community, I was unable to secure the address of the Association, and to prevent undue delay, have intrusted to Uncle Sam the additional service. J. M. P. * * * Davenport, Iowa. Mr. Charles T. Kindt, President, National Billposters' Association, Davenport, Iowa. Jly Dear Sir: — I am instructed by the Davenport Ministerial Association to convey to you the knowl- edge of the following resolution passed at our last meeting on May 4th: "The Ministerial Association of Davenport most cordially recognize the beauty and value of the re- ligious posters designed and displayed by the Na- tional Billposters' Association. We feel that these posters are a real contribution to the religious thought and feeling of our times. It is our belief that these appeals to the eye and heart will mate- rially increase both the popular appreciation of Christianity and the attendance of the people on the houses of worship in our city and throughout the country. "Through Jlr. Kindt we wish to thank the Asso- ciation and to bid them 'Godspeed' in this generous help." Respectfully, (Signed) B. H. Cheney, Secretary of the Davenport Ministerial Association. * * * Anderson, Ind. Mr. Jos. E. Hennings, President, Anderson Poster Advertising Co., Anderson, Ind. Dear Sir: — In response to request of recent date that Major May Post give an expression of endorse- ment or otherwise regarding the General Grant poster that has been so conspicuously posted in our city, we take great pleasure in giving it an unquali- fied endorsement by a unanimous vote of the Post in regular meeting on this February 2, 1914. The picture is an excellent likeness of the match- less captain, and awakens memories of the past, and should bring patriotic emotions from the coldest cor- ner of the heart of every true American, old or young. It takes us back to Fort Donaldson. Shiloh. Vicks- burg, Orchard Knob, at Mission Ridge, battling at the gates of Richmond, and. finally, standing in his quiet grandeur at Appomattox and receiving the sword of the Confederacy and said. "Let us have peace." Very respectfully yours in F. C. & L.. F. M. V.\N Pelt, Adjutant. * * * Fort Worth. Tex. National Poster Advertising Association, Chicago, 111. Gentlemen: — As superintendent of the Mulkey Me- morial M. E. C. S. Sunday School, I take pleasure in enclosing herewith a copy of resolutions unani- mously adopted by our Sunday school on May 24th. For your information will state that a copy of these resolutions was presented to both the daily papers and they did not seem to care to publish them, be- cause they thought that it was too strong an adver- tisement for your company. Yours truly. T. N. Whitehurst. Whereas, The attention of the Sunday school of Mulkey Memorial Church of Ft. Worth, Tex., has been called to the large and attractive bills which are regularly appearing on the billboards of the Robinson Posting Service of Ft. Worth, in which the attention of the world at large is being called to the work and teachings of our Master, and in which all are admonished to attend church, and, Whereas. Investigation discloses to us that these attractive bills are supplied by the National Poster Advertising Association of the United States and Canada, and that they are placed and the space for same is furnished by the Robinson Posting Service of Ft. Worth, Tex.; Therefore, be it resolved, That this Sunday school, in regular convention assembled on this, the 24th day of May, in the year of our Lord 1914, express its appreciation of these efforts to advance the cause of the Master, and we pray His blessings upon those re- sponsible, and that this work may lead many into the fold of Him unto whom shall be all the glory. Be it further resolved, That a copy of these resolu- tions shall be furnished the Robinson Posting Serv- ice and the Poster Advertising Association of the United States and Canada, that a copy be furnished the Daily Press of Ft. Worth, and that a copy be spread upon the records of this Sunday school. T. N. Whitehurst, Superintendent. J. C. Neel, Secretary. R. E. Marti X, Mrs. R. E. Foster, R. L. Allex, Committee. * * * Denton, Tex. J. O. Bell Advertising Service. Denton. Tex. Allow me to congratulate the Poster Advertising Association Society, which delighted 5,000 American cities on Easter morning with one of their magnifi- cent and charming tableaus. It represents Jesus Christ blessing the little ones who happily pass on to the church, with their happy fathers and mothers. They all appear overjoyed at the thought of going to their Father's house. At one corner of this picture are found these beau- tiful words, "Suffer the little children to come unto me and forbid them not, for of such is the Kingdom of Heaven." At another place you find these words, "Take your children to church, give them the right start." These two appeals cannot fail of doing untold good. Children will be missionaries and shame their par- ents into becoming again Christian ones. In this age of materialism — when Jesus Christ is shelved in so many homes — this appealing, beautiful picture is of incomparable worth. Here in Denton it was enjoyed and respected by all; each time they pass it their thoughts are aroused to higher things, they feel tempted to bow before it — and why not? If we bow to warriors who shed blood, why not bow to the picture of Him who came to save and spread blessings? Continue your good, ennobling, uplifting work by getting out some more such illustrations. It is sadly needed in these days of hurry and worry and loss of spiritual things. You are to be congratulated on the excellent choice of places for these pictures. Yours for the saving of children and their parents by going to church, (Signed) R-wmond Vekmmoxt, Catholic Priest. * * * Jlenominee, Mich. Leason Poster Advertising Co., Marinette. Wis. Dear Friend Leason: — I have your letter calling attention to the splendid picture. "The Nativity," posted on your billboards here In Menominee. I wondered at first how they came to be there, but your letter explains it all. The company, or associa- tion, are to be congratulated upon what they are doing for the religious benefit of the communities reached by them. Surely no better agency could be (49) EDUCATIONAL POSTERS employed to call the attention of the public to the central theme of Christmas than the billboards. There has been a tendency here and there in the past to criticize some of the billboard displays, but it seems to me that these pictures of "The Nativity," and the fact that the Association has appropriated a large sura to help along the Uplift Movement through the use of posters, will have the effect of assuring the public that the poster advertising business is being conducted with an earnest purpose to help, rather than hurt, the public morals. The churches will be glad to welcome the Associated Billposters as allies in the great task of making the world better. With the season's greetings. Guy V. Ho.vpD. First Methodist Episcopal Church. * * * Marinette, Wis. Mr. J. F. Leason. 1720 Thomas St., Marinette, Wis. My Dear Sir: — Your esteemed letter of the 15th Inst, duly to hand, and after reading same with no little interest, wish to express to the Poster Adver- tising Association, through you, my very hearty ap- proval of its object. Words fail to express the impression the poster made upon me as I passed it on my way down re- cently, and after admiring its beauty, as a matter of course ( looked for the advertising, and finding none, wondered what it all meant. Such a picture is a voiceless preacher, and will be of untold help to the clergy in heralding the "Holy Nativity." I am. Faithfully. Ukv. W. H. Willard-Jones, St. Paul's Church Rectory. Marinette. Wis. Mr. Leason: — The Twentieth Century Club of your city wish to extend to you their deepest gratitude for the pictures posted by you, in this city, previous to Christmas. 1913. 'Twas an act of honor to yourself and worthy of greatest appreciation by all. Wishing you happiness and prosperity during this and many years to follow, we are. Most sincerely yours. The Twentieth Ce.vtuuy Clur. Mrs. G. McMonagle, Secretary. Marinette. Wis. The Leason Posting Co., Marinette, Wis. My Dear Sir: — I want to thank you for the beau- tiful Christmas poster on your billboards. The pic- ture is fine and I think it will do a great deal of good. ■^'ours truly, Jos. A. Thkhik.v. St. Joseph's Church. * * « Birmingham, Ala. Messrs. Theiss, Douglas and Ribble, 1706 First Ave., Birmingham, Ala. Gentlemen: — At a recent meeting of the Cliurch Advancement Board of Highland's Methodist Church of this city, mention was made of the fact tliat your company, in conjunction- with the Poster Advertising Association of the United States, was carrying on a program of poster advertising, the design of which is to portray on your boards pictures teaching a moral lesson. It was the sejise of the above mentioned board that every organization and every good citizen should co-operate with you in this plan for the uplift of hu- manity. We heartily endorse your plan, for it meets a need that can be met through no other channel. We hope that you will continue this work locally, and that your Association will push it throughout the country. Will you kindly forward this letter to the Poster Advertising Association, as their address is not available to me? Very truly yours, Fbank E. Spain, Secretary of Church Advancement Board, Highland's Methodist Church. * * * Denver, Colo. Curran Company, Denver, Colo. Gentlemen: — I, for one, quite apprecfate your beau- tiful poster of Christ and the children, and I have no doubt it will do some good. Very truly yours, (Signed) H. Marttn Hart. Taunton, Mass. Mr. A. B. White, 55 Oak St., Taunton, Mass. Dear Sir: — At a regular meeting of the Official Board of the Central M. E. Church, held recently, reference was made to the space upon your billboard at the corner of Cohannet and High streets, which is now occupied by oitr church directory, and I here- with tender to you the sincere and hearty thanks of the official membership of this church for your kind gratuity. Yours very truly, Geo. W. Richardsox, Secretary. SUBJECT— "THE LOST CHRIST." (Rev. E. B. Crawford. Garfield Park M. E. Church.) You can imagine my delight when on last Monday morning a letter came to my desk, in the form of a Christmas gift calling my attention to the fact that the American Posting Service were desirous of in- augurating an Uplift Movement for the good of hu- manity and this movement was to be inaugurated at Christmas time all over the country, that beautiful pictorial posters were to be placed on their bulletin boards, the size of these posters to be 9 feet high and 21 feet long, representing "The Nativity." This pic- ture was to be in twelve colors, there was to be no advertising whatever on the picture and the cost was to be borne by the Poster Advertising Association. I understand that $25,000 was expended for this move- ment. I cannot tell you the Impression this letter mado u|)on my mind, as the letter stated that the only de- sire was to help in the Spiritual Uplift of Mankind, and to think that a firm which is in business to make money should take up a movement like this, and the other day when I went out to our book concerns I saw one of these beautiful pictures on the boards on Wabash avenue, I felt like throwing my hat in the air (but I happened to think I had but the one hat). (SO) NEWSPAPERS EVERYWHERE PAY TRIBUTE TO THE POSTER CAMPAIGN O NE of the pleasant results of the educational cam- paign has been the wholesale and most generous treat- ment of the movement by the press of the country. Unlimited space has been given by the daily papers — which have treated the posters as matters of news— to the story of the movement and, in part, concerning its results. Weekly newspapers, monthly magazines and the religious and secular press throughout the country have applauded this effort for the uplift of mankind and set upon it the stamp of public approval. In a way, the posting of the series of pictures has given an impetus to the desire to bring about a revival of the religious sentiment of the two nations which have been the theatres of the pictured sermons from the poster structures. Human interest stories growing out of the display of the lithographs have been given a conspicuous place in the news- papers. Hundreds of reproductions of the designs have been made. Many editorials have been published praising the work and predicting great results from it. The applause has been practically unanimous, and has spread from the great metro- politan dailies of New York, Chicago, Boston, Philadelphia, San Francisco and the rest to the weekly newspapers in the smallest cities of the two countries. Hundreds upon hundreds of columns have been printed, giving eloquent evidence to the broadness of the view of the press of North America. EDUCATIONAL POSTERS THE POSTER ASSOCIATION'S GREAT EDUCA- TIONAL CAMPAIGN. At the educational session of the annual conven- tion of the Poster Advertising Association held in Atlantic City, N. J., last July, a suggestion was made and acted upon without delay, that certain space on the poster plants throughout the UnitPd States and Canada should be utilized in a movement for the ujilift of humanity. Joe Mitchell Chappell, editor of the National Maga- zine, had said in his address before the association that the biillioards of the country might be a gigantic force for good if some appeal could be made to the men and women who are not reached by the cluirches to carry them back, in thought at least, to the old home and religious influence of their childhood. Barney Link, of New York, followed this idea at a later meeting and crystallized the suggestion into a definite plan for using the vacant space on the poster jilants "for doing good." The discussion at that time was a very general one and the idea met with so much enthusiastic sup- port and no opposition, so that an educational com- mittee was formed, with A. M. Briggs as chairman and these members: Barney Link of New York, B. W. Robbins of Chicago, E. L. Ruddy of Toronto, P. J. McAliney of St. Louis, E, Allan Frost of Chicago, Charles T. Kindt of Davenport, Iowa; John E. Shoe- maker, Washington, D. C; Thos. H. B. Varney, Los Angeles, Cal.; Edward C. Donnelly, Boston, Mass.; Harry C. Walker, Detroit, Mich.; George L. Chennell, Columbus, Ohio: James A. Curran, Denver. This committee, called the educational committee, was empowered to issue the posters, to be iiaid for by the association, and to allot them to the plants in the association for posting. There were several meet- ings. It was decided that the first poster should be Issued at Christmas and that the subject should be "The Birth of Christ." After much discussion it was decided that this poster should be followed by one appealing to the young men of the country so as to stimulate their patriotism and their energy, and to those who have been hitherto on the losing side in the battle of life. So the life of Grant was chosen, as exemplifying the possibilities of triumph- ing over difficulties and rising from a small begin- ning to a position of honor and eminence. Lithographing firms submitted designs and bids. Those of tlie United States Company were accepted. The Christmas poster was lithographed in eleven colors. It was designed by Edward Volkert, and is made up of several of the world-famous masterpieces. The Grant poster is in six colors, and was made by several artists, whose work was combined into the one poster. The educational committee has under consideration other subjects. A reproduction of Golgotha for Lent; the rei)roduction of "The Closed Door," a picture of "The Resurrection" for Easter, and many other subjects. So wide and so general has been the enthusiasm expressed by clergy of every religious denomination, by ministerial, Sunday-school and welfare associa- tions, by settlement workers and civic societies, that the association has been encouraged to continue the work which was begun so auspiciously. The Christmas posters went on the boards of over 3,000 iKJsting plants in the United States and Canada, on the tenth of December, 1913. The Grant poster followed it on the same locations January 15th. The educational committee is at work on another design. A.SSfici.'itfd .\fI\'f-ttisiiiK. THE CHRISTMAS BILLPOSTER, Great poster masterpieces, produced in 12 colors, appeared early in December on the billboards of every city and town of importance in .Vmerica. They depicted the Hirtli of Christ and were entirely free from any advertising matter whatever, only these suggestive words being seen at one corner. "Ask your Sunday-school teached to tell you the story." Those who noticed these real works of the billposter's art were gladdened by the sight and felt a thrill of joy and a strengthening of faith. What a contrast, in its quiet but glorious beauty, in the pure and holy thoughts it awakened, did this masterpiece present to the numerous other matters shown on adjoining space! This Chrismas will have a new significance for thousands who have looked upon this billposter of "The Nativity," even though they may not attend any religious service of the church. Pictures are powerful factors in directing thought, and therefrom action and life. The noble and inspiring thoughts that "The Nativity" has awakened in this unique presentation have undoubtedly turned many hearts toward the Heavenly Home and made of this Christmas season a time of greater joy. Who can estimate the far-reaching and upward-lifting influ- ences of such a movement? This "uplift movement for the good of humanity" has been inaugurated by the poster advertising interests of America, the entire cost of these pro- ductions being freely donated by the members of the Poster Advertising Association. Since this Is the first step in this movement, it deserves the hearty commendation and sincere approval of all who are working for the enthronement of the Christ in the hearts of men. "The Front Rank," published by the Christian Board of Publication. "ASK YOUR SUNDAY-SCHOOL TEACHER TO TELL YOU THE STORY." This was the inscription that appeared upon a large, beautiful poster displayed on a billboard de- picting scenes enacted in connection with the finding of the Christ by the shepherds and the wise men. Where did the poster originate? How came it upon the billboards of Chicago? Who was paying the cost? How many were displayed? What was the motive back of their display? These and simular questions were asked by Sunday-school workers, newspaper men and the many other persons who stopped to study the picture. No advertising appeared upon the picture, except- ing that which referred to the Sunday-schoolteacher. A verse of Scripture was shown below. Naturally, the inference was drawn that the Sunday School As- sociation had engaged in an advertising venture and was paying the cost. Inquiry at Sunday-school head- quarters revealed the fact, however, that the leaders were just as anxious to discover the motive back of the picture as other inquirers. It was in the Cliicago office of the Poster Advertis- ing Association that the explanation was obtained. And that was as startling as the first sight of the poster itself. Here is the story: In a discussion at one of the sessions of the con- vention of the National Poster Advertising Asso- ciation, held last July at Atlantic City, one of the delegates told of the effect a certain picture had upon his life which he saw in his boyhood days. He never forgot that picture. He recommended that pictures that were suggestive of evil should be eliminated from the billboards and that some pictures be shown that would insi)lre the people of the country to better living. His recommendation was incorporated in a resolution providing for an educational committee with power and money to carry out the suggestion for uplift pictures. The committee decided that the first poster shohld be one bearing a Christmas message. Designs from artists were called for. Edward Volkert of Cincin- nati sulnnilted the desipn most suitable and was commissioned to execute it, which he did. Six hun- Deniocrat. BILLBOARDS BEAR "BIRTH OF CHRIST." Is the First In Series of Educational Lithographs Ar- ranged by Poster Association. During the past few weeks Buffalonians who have seen on many of the billboards throughout the city a large lithograph depicting the birth of Christ have been wondering vaguely why, in this age of commercialism, a religious subject could occupy such well-paying space. The lithograph, which is really well designed and tastefully colored, bears the legend, "Ask your Sunday-school teacher to tell you the story." There are 26 of these posters in Buffalo on prominent corners, and they are not the foreword to any advertising scheme, as many have suspected. They are bringing out their message of "peace and good-will" all over the country as the first in a series of educational lithographs for the young peo- ple of the hurrying cities. The local members of the Poster Advertising Association are taking care of the billing, having put up 30 "Birth of Christ" posters in Buffalo and Tonawanda. The educational committee of the advertising as- sociation will put up the second in the series early next year. It will be a lithograph of an event in the life of General Grant. Buffalo (N. T.) Commercial. NEW METHODS IN MODERN CHURCH WORK. Nothing better illustrates the modernity of to-day than the rapid si)read of new ideas in church work. The present epidemic of "go-to-church" Sundays over the land raises this interesting point. Whenever a good idea works anywhere, modern publicity gives it straightway to everywhere. The old-fashioned lireachments about the influence of example are thus illustrated in a new sense. For to-day an example is as "catching" as measles. When Philadelphia started a year ago on the famous campaign of advertising of the churches, no- body dreamed that the first appeal, "Why not go to church?" would set the ministers of Albany to car- rying out its arguments in a concerted movement for an "Everybody-at-church" Sunday, as an adjunct to the advertising campaign. Now literally hun- (56) EDUCATIONAL POSTERS dreds of American communities alreaiiy have had, or are planning to have, "Go to church" Sundays. The story is like a wonder tale. A continuous stream of inciuiries pour in upon the Philadelphia committee, not only from many parts of the United States and Canada, but also from foreign lands. Evidently advertising, which at first sight seems very expensive, although in realty, costing far less than parish visitors, seems to have become a permanent method of reaching the non-churchgoing public on the part of the church. Nor was this the only return on that investment of $10,000. Part of the sum spent in New York was appropriated for poster advertising, and tens of thousands of New Yorkers recall seeing on "the great white way" gospel invitations. A number of poster structures were used in strategic positions, and of course the innovation made a flurry in posting circles. Not much that is new gets past the poster ad- vertising men. This movement in religious advertis- ing was firmly lodged in the consciousness of the Poster Advertising Association. When it met a few months ago it gave dramatic expression to the religious sentiment which newly pervades advertis- ing circles. The proposal, unanimously adopted, was to post a great picture of "The Nativity" on the poster boards of every city in the United States and Canada. This was their Christmas present to the public. The conception was imperial. No trumpets blaz- oned this good deed. The leaders in the churches knew nothing about the project until they woke one morning, two weeks before Christmas, and saw a beautiful picture of the Manger Scene, twenty feet by nine in dimensions, with no label on it except, "Ask your Sunday-school teacher to tell you the story." The great picture has been received with unbounded enthusiasm in Sunday school and church circles. It was a lesson in how to create religious impressions upon the public mind. We may now expect to see the poster boards of the land fre- quently adorned with gospel messages. An equally unexpected consequence of this men and religion publicity congress was the advertising campaign in Atlanta, which closed all the houses of prostitution in that city more than a year ago and has kept them closed since. This same cam- paign of advertising fairly inaugurated a new moral era in the life of Georgia, securing the enactment of several reform laws. By the Religious Rambler of the Philadelphia Nortli American. POSTERS DEPICT LIFE OF CHRIST. National BMlposters Have Started Educational Campaign In Uplift Movement. Unusual attention is being attracted to eight beautifully colored posters just hung by the Fort Wayne Bill Posting Company, showing the birth of Christ and the story of the Nativity. This is the first of a series of educational posters to be dis- played in all prominent cities of the United States, under the direction of the Poster Advertising Asso- ciation of the United States. These posters, which are works of art, litho- graphed in 12 colors, were produced by the educa- tional committee of the association for the purpose of assisting in the general uplift movement now in progress over this country. The subject is a par- ticularly appropriate one for this season. There is no advertising matter connected with the posters, and a single line at the bottom reads: "Ask your Sunday-school teacher to tell you the story." The entire cost of the posters, something like $20,000. has been paid by the national associa- tion, and the space is donated by individual mem- bers. In Fort Wayne the space is donated by W. B. Merrtll of the Fort Wayne Bill Posting Com- pany. Letters calling attention to them have been mailed to every minister in the city. They are located at the following places: East Lewis street near Calhoun, corner of Pon- tiac and John streets, corner of Harmer street and Maumee avenue, 314 Columbia street, corner of Broadway and Taylor street, corner of Main and Ewing streets, corner of I^oplar street and Fairfield avenue and on Wells street near the St. Mary's River bridge. The posters are 21 feet long and 10 feet high, and will be followed in January by another educa- tional poster depicting typical scenes from the life of Gen. U. S. Grant. Fort Wayne (Ind.) Sentinel. POSTER PICTURE PORTRAYS BIRTH OF THE SAVIOR. Wonderful 12-Color Lithograph Being Displayed Through- out Country. John H. Ashwood & Son have just finished post- ing a very beautiful 24-sheet stand on all their prominent billboards throughout the city, which is a great credit to the business, as is plainly shown by the poster. The message of peace on earth, good will to men is being proclaimed in and throughout the country by a poster depicting the birth of Christ. It is a wonderful lithograph in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or else- where. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," together with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a little, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old. as well as to carry a message of hope and comfort to the unhappy and the un- fortunate. The educational committee of the Poster Adver- tising Association has evolved the Christmas poster which is attracting so much attention on all poster plants throughout the country, and will follow this up early in the new year with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the President's chair, as a stimulant to the youth of the country to "go and do likewise." Ogdensburg (N. Y.) News. BIRTH OF CHRIST POSTER ATTRACTS WIDE ATTENTION. The message of "Peace on Earth, Good-will to Men" is being proclaimed throughout the country by a poster depicting the "Birth of Christ." This poster was designed and made for the Poster Ad- vertising Association at a cost of more than $20,000, exclusive of the posting charges, which is being done by the members free of charge. The educational committee of the association has evolved this Christmas poster, and will follow this up early in the New Year with another poster depicting the "Life of General Grant." tracing his rise from lowly circumstances to the President's chair, as a stimulant to the youth of the country to go and do likewise. Buffalo (N. T.) Courier. (57) K D U C A T I O X A L P O S T E R S NOTRE DAME ART TREASURE SEEN ON BILLBOARDS. "The Nativity" Poster a Reproduction of Gregori's Paint- ing In Catholic institution. The beautiful poster of "The Nativity," which adorned tnousands of advertising billboards in this country and Canada during the holidays is a repro- duction of a celebrated painting of "The Nativity, treasured by the Univpr.=ity of Notre Dame, of Notre Dame, Ind. The original is the work of the Italian artist, Gregori, who spent sixteen years of his life at Notre Dame. The poster copy, of the same size and coloring as the original, is a splendid piece of lithographic work. The poor stable of Bethlehem is bright with the radiance tuat shines from the Divine Child, whom the Virgin Mother holds in her arms; St. Joseph is near by, and adoring shepherds and gift-laden Magi complete the group. Most of the beautiful poster's admirers, as America remarks, must have wondered what it was meant to advertise. For no mention was made of any theat- rical production or moving-])icture show; no exhorta- tion was given to speed with jubilant feet to some department store, and none of the marvelous results was detailed that invariably follow the use of any particular medicine, beverage or cereal. The only inscription on the poster were these words: "Ask your Sunday-school teacher to tell you the story." It has now transpired that the presence of the Nativity picture on our billboards was the result of a vote taken at the last annual convention of- the Master Billboard Posters' Association to "utilize the advertising space at the disposal of the association in slack seasons for conducting, free of charge, a campaign of its own for the uplift of children through- out the country." "No other organization or move- ment is back of this: we merely want to do our share in this way to stop as best we can by illus- trated lessons the disintegration that threatens the childhood of the big modern city. It is our Christ- mas present to the communities in which we live.'' So 7.500 of these pictures of the .Nativity were dis- tributed at a cost of more than $10,000 to the 3,000 members of the association in this country and Canada. From time to time other appropriate and "uplifting" posters are to follow. The Columbia and 'U'cstern Catholic. BILLBOARDS FLAIVIE WITH XMAS MESSAGE. National Association Spends $20,000 on Christmas Post- ers— Local Members Handle Without Charge — Unique Instructive Campaign of Educa- tional Committee. According to a statement issued Tuesday by Man- ager Charles Ledwith of the Meriden Billposting Company, there is a higher aim by the Poster Ad- vertising Association than the mercenary spirit of pure commercial advertising. Posters have been noticed around town in which various phases of the life of Christ were pictured, with the injunc- tion, "Ask your Sunday-school teacher to tell you the story." As an explanation of the scene the artist depicted a text printed on the poster, taken from second chapter of St. Matthew, and this tells the story of the picture. Posters Excite Comment. .Much comment has been created throiighout Meriden, as the posters have attracted universal notice, and may people have stated the same situa- tion exists in New Haven, Hartford and other cities they had visited. The natural conclusion arrived at by these people was to the effect that some big piece of advertising was soon to be sprung on the public, and the religious posters were simply to start comment and attract the public's attention to the boards occupied by these posters. Manager Ledwith, however, gives the authoritative reason why the billboards In Meriden and other cities have suddenly joined hands with the churches in spread- ing religious fervor, and much credit is reflected upon the national and local associations for this work. Ledwith Explains. "It seems." said Manager Ledwith, "that in this age of commercialism it is quite startling to find a great business organization like the Poster Adver- tising Association devoting money towards a proj- ect which would result in any other end than a flow of money to the coffers of the association. This view has been pressed home on the associa- tion officials in various little ways, and it was finally determined to prove to the public that even a cold advertising proposition could be turned into a channel useful to public welfare without being so in a strictly material business way. Cost of $20,000. "Therefore, the educational committee of the Poster Advertising Association decided to evolve a Christmas poster which would be in harmony with the spirit of the scene, and. displayed prominently in every city in the country, proclaim the message of peace on earth, good-will to men in such a man- ner as has seldom been attempted before by any person or organization. And this Christmas poster was made up, at a cost to the association of $20,- 000, exclusive of the posting, which is done in all cities by the members, free of charge. It is a lithograph of 12 colors, and is declared by authori- ties to be one of the finest examples in that art ever seen in America or elsewhere. Grant Picture Follows. "It is the first of a series of posters intended to stimulate the young men and women of the coun- try, and to cheer the old, as well as to carry the message of hope and comfort to the unfortunate. Early in the New Year, the association has notified me, a new poster will be made up depicting the life of General Grant. It will trace his rise from lowly circumstances to the presidential chair, and is thought to be of such a nature as to stimulate the youth of to-day and preach the great sermon of "Go thou and do likewise." Meridian (Conn.) Record. POSTERS SHOWING "BIRTH OF CHRIST." The message of "Peace on Earth, Good-will to .Men" is being proclaimed in and throughout the country by a poster depicting the 'Birth of Christ." It is a litograpli in 12 colors, and is declared to be the finest sample of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pictures of the "Birth of Christ," by the greatest painters of their day and generation. This poster was designed and made for the Poster Advertising Association at a cost of more than $20,000. exclusive of the posting charges, which is being done by the members free of charge. It is the first of a series of posters intended to stimulate the young men and women of the country and to cheer the old, as well as to carry a mes- sage of hope and comfort to the unhappy and un- fortunate. The educational committee of the association has evolved this Christmas poster, which has attracted so much attention. Buffalo (N. Y.) Enquirer. POSTER PREACHING. The Poster Advertising Association has under- taken a new and striking form of evangelism. On a date agreed upon, December l!i, the billboards of practically every city and town of importance in America were decorated with a large poster, ;i feet high and 21 feet long, containing a picture of The Nativity. No advertising accompanies the picture, and it Is posted in conspicuous centers. The pur- pose, as set forth in a letter to the clergy, is "to (S8) E D U C A T I O N A L P O S T i-. R S utilize the immense pictorial appeal of posters in a way wliich shall make men better by turning their minds to noble and inspiring thoughts." A personal letter to the editor from an offlcer ot the association says, "We want you to feel that we have no ulterior motive, but that we want to contribute our mite to the spirtual uplift ot humanity." We have reason to believe that his is a perfectly true statement. We believe that the men who are responsible for this undertaking have done it solely for the good it will do. Heartily we thank them. If we are correctly informed, this is the first step in what may become an important movement. The billboards of the country are sometimes full of paid advertisements, but there are seasons when valuable spaces are not sold. The associations that own or lease these boards are willing to utilize the vacant boards with messages that shall make men better. Chicago (111.) Advance. POSTERS DEPICT THE BIRTH OF CHRIST. The Zehrung Posting Service has placed posters on boards in the city near schools depicting the birth of Christ. The posters were designed by a great artist and are 21 by 9 feet in size. Ten of these pictures have been posted. Letters have been sent to some fifty pastors in the city calling their attention to the pictures. All the billposters' associations in the United States have adopted the plan and are putting the posters in every city. Lincoln (Xeb.) News. A CONTINENTAL SURPRISE. The Billposters of North America Help to Inject Christ Into Christmas. All cities of 3,00n population and more in the United States and Canada were given a Christmas surprise on December 10, for on that day there ap- peared on the boards, seemingly by magic, thousands of posters of "The Nativity." The picture is a 24- sheet lithograph poster nine feet high by twenty feet long, executed in twelve colors, and the only letter- ing on it is the simple message, "Ask your Sunday- school teacher to tell you the story." Nothing ap- peared on the poster or in connection with it to in- dicate the object of the display of such a picture. The picture is enclosed in a frame, on the lower section of which is a facsimile of a brass plate, with the text from Matthew 2, concerning the visit of the wise men of the East to the stable in Bethlehem: "And when they were come into the house they saw the young child, with Mary. His mother, and fell down and worshiped Him." "What is the meaning of this innovation? Is it an advertisement? If it is not, who is behind this movement? Who is responsible? It is beautiful, but who pays for it?" These and many more were the questions of thou- sands of astonished, yet admiring, people. And the more surprised was the public when it learned that this uniciue manifestation of the Christmas spirit was an altruistic expression of the Poster Advertising Association of the United States and Canada, in which it sought to help inject Christ into Christmas. At a convention of the association in Atlantic City last summer a movement was started to do some- thing for the uplift of humanity. The movement resulted in the appointment of an educational committee, which decided upon the Christmas season as the time to do the work. The idea of posting pictures of the Nativity was evolved. The entire expense of the work is being borne by Hiembers of the national organization, and it is estimated the cost would be about $25,000 had any individual or local organization attempted to do the work. The poster is the production of Edward Volkert, artist of the United States Printing and Lithograph- ing Company of Cincinnati, who has blended the ideas of the old masters and added a touch of his own genius. The wise men of the East are seen kneel- ing before the infant Jesus, held in the arms of His mother, Mary, and surrounded by the humble occu- pants of the stable. Another poster will soon be issued to stimulate the patriotism of the youth of this country. It will illustrate the life and achievements of General U. S. Grant. It will show Grant in his humble cottage home, following the pursuits of a country lad in poor circumstances. A large center panel will show Gen- eral Grant at the height of his militaiy career re- ceiving the Grand Army of the Republic; and a third panel will show an admirable portrait ot Grant at the zenith of his fame as President of the United States, with the nation's cai)itoI in the background. "Thisi s what one poor boy accomplished. What are you doing with better opportunities?'' will run the legend along the bottom of this poster. In all this there are two significant and encourag- ing facts, viz.: (1) the revelation of a high moral purpose upon the part of a class of men often un- justly denounced, and who, unknown to the public, are censorizing billboard paper and driving from the fences objectionable posters, and (2) the recogni- tion of the Sunday schools as the place which the public is pointed to hear the story of Jesus. Surely there is far more goodness in the world than one often suspects. Sunday School Leader. BILLBOARDS TELL OF LIFE OF CHRIST. The birth of Christ and the story of his nativity are pictured on ten large posters on as many bill- boards in various parts of the city, and form the first of a series of educational features that will be put up monthly in every town of importance in the country by the National Association of Bill- posters. The bills are in 12 colors, and the 10,000 that were sent out cost the association $20,000. Next month the posters will portray the birth and life of General U. S. Grant. The Fort Wayne Bill Posting Company is a member of the association, and the pictures appear upon its boards. Fort Wayne (Ind.) Journal-Gazette. BIBLE SCENES ADORN SPACE ON BILLBOARDS. (Special to The Daily Gazette.) Billboard space not used for paid signs will here- after be covered with pictures of a religious and educational nature, according to an announcement made to-day by Frank Rogers, in charge of all local billboards, in explanation of the appearance of a massive picture on one of the local billboards showing a scene from the Bible concerning the birth of Christ. Mr. Rogers stated that the National Billposting Association is behind the movement, and will get out a set of educational and religious pictures to be used when there is any vacant space on the local boards. Billings (Mont.) Gazelto. THE NEW BILLBOARDS. Notably Exemplify a Better Style of Artistry. To the Editor of the New York Times: A vote of thanks should be extended to the Van Reuren and New York Bill Posting Company for the admirable scheme inaugurated by the Christmas poster of the Nativity. My neighborhood is one of the fortunate 200 that is allowed a little relief from the usual horrors of billboard displays, com- parable only to a nightmare of the night before the morning after, or a cubist catastrophe. Besides the beautiful picture of the Nativity, the boards show bills carefully designed and so spaced that a wide border of white surrounds each one. The effect is inevitable — each one draws attention (59) E D U C A T I O X A L P U S T E R S to itself because of its refreshing isolation, like a fine painting in a broad wall space, or a young woman who defies fashion and stands erect. The bills therefore fulfill and do not defeat their pur- pose, in striking contrast to the multiple electric signs around Times Square. Let us hope that the advertisers, as well as the public and the children, will be educated by this notable example of the possibilities of advertise- ments that attract instead of repel the desired attention of the passerby. E. A. P. New York, Dec. 27, 1913. New York (N. Y.) Times. UPLIFT CAMPAIGN ATTRACTS PEOPLE. Unusual Posters on Billboards Create Considerable Com- ment. A cosmopolitan group gathered in front of one of the billboards the other day to view a new- poster which, because of its unusual title, "Ask your Sunday-school teacher to tell you the story," seemed different than the regular advertising matter about it. "Rather beautiful picture," said the man, "and well done, too." "Certainly a most peculiar poster." said the lady as she pulled her furs about her neck. The Italian woman reverently made the sign of the cross as she noted the subject. The picture is "The Nativity" and its appearance is the result of a great uplift campaign instituted by the members of the Billboard Advertising Asso- ciation, who at their last annual meeting in New York donated space in every city for the pictures. They even went further, furnished the posters, which cost for printing alone over five dollars each, and appropriated $.500 for the designing of the ];oster, which was done by Edward Volkert. famous poster designer, who has retired, but reentered the work for this campaign. The ))Osters appear in over 3,000 cities of a population of 3,000 or more. The space value of the boards alone is over $25,000 for the month they will appear. The posters are of the 24-sheet size, which cover a board nine feet high and 21 feet long. The next picture will be placed this month, showing the advance Gen. Grant made, over the title of "What one poor boy has done." The association has received letters from all over the country indorsing this movement. Sioux Falls (S. D.) Press. LITHOGRAPH SHOWS BIRTH OF CHRIST. A beautiful religious lithograph, showing the scene at the birth of Christ, has been placed on the bill board just below Third street on Main by Frank Hagan. Beneath it Is the text from Matthew 11:1, "And when they were come into the house they saw the young child with Mary his mother and fell down and worshipi)ed him." At one side of the picture are the words "Ask your Sunday-school teacher to tell you the story." The lithographs are being |)laced all over the country by the National Billposters' Association, at a cost of about $1.50,000, as a token of their ap|)reciation of a prosperous year. roshocton Daily Tinips BILL BOARDS OF WAYCROSS SHOW A BIG WORK OF ART— "BIRTH OF CHRIST," The message of peace on is being proclaimed in and by a poster depicting the b It is a wonderful lilhogra is declared to be the finest ever been seen in America sign is a composite of five tures of the birth of Christ, of their day and generation This picture is set forth earth, good will to men throughout the country irth of Christ. ph in twelve colors, and sample of art that has or elsewhere. The de- of the most famous pic- by the greatest painters the country, and bears the legend: "Ask your Sunday-school teacher to tell you the story," together with the text from the second chapter of St. Mat- thew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a little, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old. as well as to carry a message of hope and comfort to the unhappy and unfortunate. These posters will appear on the boards at Plant avenue, — Jenkins, Ftancis and Gordon streets. Waycross Daily Journal. CHARLIE FRAZIER IS DISPLAYING BEAUTIFUL POSTER OF NATIVITY. Charlie Frazier is displaying on his billboards a beautiful poster depicting the birth of Christ. This poster is of mammoth proportions, being 10x25 feet in size and is reproduced in 12 colors from a famous painting. There is no denying that the beautiful story of the Nativity is wonderfully and beautifully told in the big poster and, coming at this season, it is no small contribution to the Christmas spirit. Mr. Frazier says that there is nothing about ad- vertising connected with the display of this picture. It is done entirely at his own expense as a con- tribution to the uplift of humanity. Five of the posters are shown in the following locations: Beretania street near Alapai, opposite the pumping station: Alapai street near Luzo, op- posite the plaza: Hotel street near Alapai: King street near Punahou, and Bishop street near Mer- chant. Honolulu .Star-rUiUetin. BIRTH OF CHRIST IN PICTURES. Two Large Lithographs Placed on Billboards by City Billposter Wallin. for the young people of C. R. Wallin, local billposer, has during the past few days posted two large lithographs, depicting the Birth of Clirist. Billposters throughout America are posting similar pictures. The pictures have at- tracted wide attention. It is a wonderful lithogra|)h in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pic- tures of the birth of Christ, by the greatest i>ainters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," to- gether with the text from the second chapter of St. lAlatthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a lit- tle, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this iioster was designed and made for the Poster Advertising Association at a cost of more than $20.01111, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and the un- fortunate. The Educational Committee of the Poster Adver- tising Association has evolved this Christmas poster (6o) E D U C A T I O N A L P O S T 1<: R S which is attracting so much attention on all poster plants throughout the country, and will follow this up early in the New Year with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the President's chair, as a stimulant to the youth of the country to "go and do likewise." Corpus Christ! (Tex.) Caller. POSTING SERVICE STARTS CAMPAIGN. Iowa Concern Has Unique Scheme, Being Worked on Local Billboards. What is believed to be one of the latest campaigns ever staged in the country for the uplift of morals, goodness and education of people, is that recently begun by the Iowa Billposting Co. throughout the state where boards are located. On four of the local billboards may be seen a handsome large poster of the nativity of Christ. The pictures are located on the bills near John Jlorrell & Co., two on the billboards at the corner of Moore and Church streets and one near the Box Car Loader Co.. on West Second street. The pic- tures are something new and are very handsome and uplifting. In a brief explanation printed below the poster, it is suggested that you "Ask your Sun- day-school teacher to tell you the story," Manager Jersey of the local billposting company stated today that the posters now in evidence are but the first of the many to follow. The many sub- jects treated will be along historical and educa- tional lines and should be watched for by all Ottum- wans. The lives of Grant and Lincoln will follow the Biblical pictures. Ottumwa Courier. upon the young. It has been observed by many that some of the city children are permitted to grow up like heathen, and the Christian institutions of our land will tremble if some remedy be not devised. It is significant that this business asso- ciation, to stop the disintegration which threatens the childhood of the big modern city, should take as its first message the story of the Christ Child, and should try to persuade each child who looks upon the picture to attend the Sabbath School. When even a business association begins to preach from the billboards that the highest type of character is the Christ, and that the salvation of the city and the land depends upon a knowledge of Him, it is time that the Church wakes up to the treasure it possesses, and to the opportunity which has been given to it. Saul is also among the prophets in these days. The Billposters' Asso- ciation knows what the Sabbath schools should be doing and teaching, even though some of the Sab- bath schools have forgotten. Pittsburgh (Pa.) United Presbyterian. CHRISTMAS POSTER IDEA. At the Centennial Association meeting, Monday afternoon, there was a question of the origin of the idea of posting the beautiful lithographs of the Nativity on the bill boards of Marietta just before Christmas. The idea originated with the National Bill Posters' Association, and was carried out at their expense, and distributed all over the country. In Marietta the work of posting them was con- tributed by the Marietta Poster Advertising Co. The pictures were beautiful lithographs in twelve colors. One was posted at the corner of Fourth and Greene streets, one near the Hippodrome and one at the corner of Marion street. They were greatly appreciated by citizens, and Sunday-school teachers sent their scholars to see them. Marietta (O.) Register-Leader. A NEW USE FOR BILLBOARDS. At Christmas time there appeared on the bill- boards of our city a picture in eight colors, repre- senting the Wise Men offering their gifts to the Christ Child. There was no advertising of any kind upon the poster, the only words being: "Ask your Sunday-school teacher to tell you the story." it now appears that there were T,-"iOO of these pic- tures, distributed at a cost of $10,000 to the bill- posters of the cities of this country and Canada. This was done by vote of the convention of the Poster Advertising Association to "utilize the ad- vertising space at the disposal of the association in slack seasons for conducting, free of charge, a campaign of its own for the uplift of children throughout the country." "No other organization or movement is back of this: we merely want to do our share in this way to stop as best we can. by illustrated lessons, the disintegration that threatens the childhood of the big modern city." The promise is that other appropriate and "uplift- ing" posters are to follow. This is a recognition from an unexpected quar- ter of the depraving influence of city conditions The billposting company has had a display poster of "The Nativity" on many boards in the city during the holiday season. This public spirit has been recognized by the people in general, but especially by those whose interest is centered just now on the birth at Bethlehem. Is not this act indicative of the growing desire on the part of many people to take part and share in social uplift and to forget for a time selfish ends and aims and so contribute to the common good? It looks that way, and is therefore a most commendable outreach of the spirit of gener' osity which should prevail not alone at this season, but all along the way of life. Is is unusual to have a business corporation turn aside for sentiment and for inspirational ministeries, and so there is the more reason why we should lift our voices in commendation and so help along some other manifestations of the desire to give help and encouragement to those who may need them mightily. St. Paul's Parish Messenger. Duluth, Minn. PASTORS LAUD FINE PICTURES. Praise for Billboard Company's Nativity Pictures — A Splendid Paper. At yesterday's monthly meeting of the Greeley Ministerial Alliance resolutions were passed prais- ing the Curran Bill Posting Company tor putting up in Greeley splendid lithographs of the Nativity. It is announced by this concern that similar pic- tures will follow in due course of time. They are handsome works of art and make a strong appeal to the clergy, who believe that much good may be accomplished through them. Dr. John C. Mitchell, pastor of the Unitarian Church of this city, delivered a most able and in- teresting paper, wherein he discussed the founda- tion of authority for the religious belief and activity in the individual. Greeley (Colo.) Republican. CHRIST AND MADONNA SHOWN IN POSTERS ON CITY BILLBOARDS. Bartenbach. acting as a member of the Poster Advertising Association of America, has posted on its various billboards about the city large sixteen- sheet posters of Christ and the Madonna in the manger. An inscription on the posters advises everyone to ask their Sunday-school teacher of the picture and its significance. The posters are very beautifully colored and are a work of art. The Poster Advertising Association is making an uplift and educational campaign throughout its jurisdiction, which stretches all over tliis country and Canada. In every city these educational post- ers are shown. Grand Island (Neb.) Independent. (60 F. D U C A T I O N A L i' O S T E R S BILLPOSTERS ARE "UPLIFTING" NOW. Display Lithographs of the Nativity Throughout Nation- No Ulterior Motive — Aim Is to Lead Children of the Streets to Higher Things. Advertising and altruism. Billboards and benevo- lence. The cost of space and the Christmas spirit. Have they — let even the most credulous make answer! — have they anything in common except alliteration? They have. Not only throughout the country, but in this, our seething melting pot of a city, from which the milk of human kindness is said to be skimmed so greedily that only the whey of bitterness remains, a body of stony- hearted business men have made a contribution to the festal season no less unique than it is amazingly sentimental. They have found out — the Scrooges! Let the testimony of our own eyes aid in exposing them. During your daily travels through Manhattan, the Bronx and Brooklyn you may have wonderingly observed on billboards a beautiful lithograph of the nativity of Christ. Standing out among glaring announcements of the merits of this or that com- modity is the soft-hued, humble scene in the stable, with the Infant in swaddling clothes the central figure. The picture is 9 feet high and 20 feet long, done in eleven colors. Into the huge stone stable the shepherds, come from "keeping the night watches over tlieir flocks." have brought a light. Concealed in front of them in the foreground the rude lamp is outshone by the brilliance which emanates from the Child. The Magi are there with their presents of gold, frankincense and myrrh. Through the doorway in the blue mist of the night appears their caravan, the backs of the camels and the robes of the servants silvered by the guide star of the desert wastes beyond tlie city of David. Mary is supporting the Child, who stands with arms extended above the coarse straw of the manger. In her eyes is a far-away look, evidence that she is pondering the great event in her heart. In a stall are the ox and the ass, mute adoration in their attitudes. The picture has borrowed from the old masters and combined the ideas of the modern school. While you are absorbed in the picture's beauty the question assailing you constantly is: "What does it advertise?" "Where the quid pro quo?" In the lower left-hand cvorner you have found the mystifying inscription: "Ask your Sunday school teacher to tell you the story." That is the only hint at an explanation. We started by looking sharply for the cloven hoof of the press agent — and ended by rebuking ourselves for our cynicism. As far back as last July, at the annual convention in Atlatic City of the Poster Advertising Association, a nation-wide organization comprised of 3.000 poster companies, it was decided to inaugurate an uplift movement look- ing especially to the betterment of the poorer classes of children. "We felt." said Barney Link, president of a lo- cal poster company, whose name he specified should not be mentioned, "that liaving at hand the medium of pictorial appeal, we should utilize it to instill in youthful minds noble and inspiring thoughts. We were thinking particularly of uie handicapped child whose education is restricted. "Wo have already been criticised as having ul- terior motives, but that was to be exi)ccted. We intend to go on unhindered, however, displaying the posters. See that pile of letters? The clergy of the city have sent them by way of encour- agement. We are not looking for the 'last dol- lar,' and -we can afford to back the movement, whereas a philanthropist in private life would have to spend $100,000 to do It. "The cost of the lithographing has been $12,000. The members of our large association, each mak- ing personal contributions, have not felt that amount too great a drain upon their purses — or strain upon their charitable instincts. "In New York 300 of the nativity posters are up. In every other city of the United States and Can- ada, having over a population of 3,000, the same picture has been put up on the billboards in numbers according to our membership in the various cities. 'The Nativity,' is the work of Ed- ward Volkert, an artist of Cincinnati." K. H. Fulton, another of the poster advertising men interested in the campaign, said that the nativity picture will be replaced later by a poster of President Grant, with inserts showing the humble lot of his early life and his gradual rise to fame. The legend will be, "This is what one poor boy accomplished. How are you using your opportunities?" Subsequently the billboards will present phases of the life of a Boy Scout, and at Easter time another religious poster will be pasted up. The plan is to change the posters on an average of once a month. "Does the sentiment seem mawkish?" asked an- other of the uplift committee, who did not want his name used. "I remember that when Joe Chap- pell of the National JIagazine suggested the plan at the convention in July there was an eager re- sponse, but the members felt that they might be accused of having 'soft spots.' And a business man, you know, should be a rock to work destruc- tion of the good ship 'Sentiment.' " We stood for a few minutes at the southwest corner of Fifty-seventh street and Eighth avenue, where one of the religious posters is patsed on a fence enclosing vacant property. There was not long to wait. Three ill-clothed, begrimed kiddies appeared, one of them on destruction bent. He wielded a bit of charcoal, plying it in a thin, black trail over the posters as he walked. Now and again he looked back over his artistry, smug de- light in his face. Suddenly one of his companions arrested his progress, grasping the defacing fin- gers in his own. "Look-it where you're goin'," he cried, his eyes bulging. His disengaged arm was pointing to the center of "The Nativity." The little malefactor stretched out his head to view the picture ahead, while his companion asked in amazement: "Don't yuh know that's God?" v'ew York Sun. BIBLE SCENES ON LOCAL BILL BOARDS. A novel expression of modern welfare work is being given in Coshocton in the pictures recently I)osted on local bill boards. On Walnut street near South Lawn and on Main street near Third appear representations of familiar Bible scenes. The ix)s- ters bear the inscription, "Ask your Sunday-school teacher about it." Beneath the picture is a verse of scripture giving in substance the theme of the picture. The bills have been posted over the country by the Associated Bill Posters of the United States and Canada. The picture shown on the Coshocton boards is "The Birth of Christ." The organization asks that all members of the association assist in bringing the pictures to public notice — the bills are posted for "the good of humanity" and represent no monelary interest whatever. Coslioclon Tilliiini'. The campaign of poster advertising instituted by the educational committee of the Poster Advertising Association, and more commonly known as the "up- lift movement for the good of humanity." has re- ceived the heartiest endorsement from His Emi- nence, Cardinal William O'Connell. Particularly is the cardinal interested in the beau- tiful roster seen on many boards throughout Greater Boston, entitled "The Birth of Christ," which has been admired for weeks by thousands of people who (62) EDUCATIONAL POSTERS have stopped at this picture ami stiuiieii its dotal! with much thought. In fact, so enthusiastic was his Eminence over this poster that he wrote to the promoters of this idea stating that he wished to express liis heartiest com- mendation on the good spirit manifested liy the asso- ciation responsible for this good worlt, especially in placing before tlie public the beautiful representation of the Nativity. He further stated that he had many times seen and admired this beautiful poster in various parts of the city, and he could not help appreciating the in- fluence for good that it was bound to have by help- ing people to realize what Christmas means. On several occasions he noticed particularly that the children were stopping to admire the picture, and once he had the pleasure of instructing some of them in regard to its meaning. He feels that the picture is not only singularly beautiful from an artistic point of view, but states that it has the essential merit of manifesting the true Christian spirit. I Such commendatory words and support not only coming from the cardinal, but from other clergymen, who have expressed their views on this movement, has been a great spur to the uplift movement pro- moters and their campaign will be carried on with even greater enthusiasm. This poster is a composite of two world-famous paintings of the birth of Christ in the manger at Bethlehem, and the wise men of the East led liy the star to the piace where the young Child was. By this poster the association feels that even those who do not attend divine service will be reached, and the clergy are in accord with the association in this idea. The education committee of the Poster Advertis- ing Association intend to co-operate in every possible way with the churches and through the religious posters to lead men, women and children to the churches, which are not able to reach them in any ether way at the present time; to cultivate in the minds and the hearts of the rising generation a spirit of true patriotism and manliness in a desire to emulate the high examples that will be set before them in the pictures of noble men who have achieved great things under disadvantageous circumstances. The entire cost of these magnificent posters, which are produced in twelve colors, and the cost of space which they will occupy is donated freely by members cf this association. There will be no advertising whatsoever connected in any way with these posters. Boston (Mass.) Post. THE MOVEMENT IN CANADA. The movement for "The Uplift of Humanity," in- augurated through the Poster Advertising Associa- tion, has had the same unqualified success in Can- ada as has been the case in the United States. The magnificent poster showing "The Birth of Christ," displayed from one end of the Dominion to the other, has attracted the attention of the very best elements of society and brought forth the heartiest commendation for the Poster Adver tising Association and its members. The E. L. Ruddy Co. of Toronto, operating vari- ous plants throughout the provinces of Ontario. New Brunswick and Nova Scotia, state that the response to this poster has been phenomenal. Let- ters have poured in from prominent church men, educators and social workers, expressing their ad- miration for the poster, and their thorough appre- ciation of the splendid motive behind it. as well as their confidence in the actual work which the poster will accomplish. One letter received from a clergyman in an On- tario town has the following interesting paragraph: "I can best express my appreciation by telling of a little incident that came to my notice the other day. A man stopped me on the corner of a street and asked me to explain the picture on the board across the way. The .picture was the one depicting 'The Birth of Christ.' I did so, and the man, who had been drinking, said, 'That is the best picture I ever saw. It makes me feel ashamed of my- self.' '• No more eloquent testimonial as to the practical value of "The Uplift Movement" could be given than is contained in the above experience. It shows that "The ITplift Movement" is accomplish- ing just that good which its sponsors had in mind, and it is reasonable to believe that experiences similar to the above have been met with in differ- ent parts of the United States and Canada during the period when these posters were displayed. BILLBOARDS AID CHURCH CAMPAIGN. Posters Bearing Likeness of Christ Appear. Urging Sunday School Attendance. Appearance of lithographs bearing the picture of Christ on billboards in Chicago brought to light yesterday a novel religious educational campaign by the International Billposters' Union. The campaign was planned at the annual con- vention of the billposters' union in Atlantic City last summer to encourage, through the medium of the billboards, interest in the teachings of the Saviour. A fund of $25,000 was set aside for this purpose. In each city "covered" by the Poster Advertising Association the Christ pictures have appeared. Under each one is written: "Ask your Sunday- school teacher to tell you the story." Members of the International Sunday-school Asso- ciation have approved the campaign. Boston (Mass.) Herald. UPLIFT OF HUMANITY IS OBJECT SOUGHT. One of the most beautiful pictures ever put before the people of Gainesville is the one just placed upon the billboards in this city by Paul Gallia. The picture is a masterpiece. It is 9 feet high and 21 feet long, depicting the birth of Christ. Mr. Gallia posts this picture at the request of the Na- tional Poster Advertising Association, of which he is a member. There is no advertising of any de- scription connected with these beautiful pictures. The entire cost of this wonderful poster, which is produced in 12 colors, and the cost of the space which they occupy, is donated free by the members of the Poster Advertising Association, which has the uplift movement in hand. They want the pub- lic to feel that they have no ulterior motive, but that they want to contribute their mite to the spiritual uplift of humanity, and feel that this "old but ever new story" will be brought home to the people this Christmas season with new force, making men better by turning their minds to noble and inspiring thoughts. Mr. Gallia has mailed a letter to all the min- isters in Gainesville calling their attention to this wonderful poster. Gainesville (Te.xas) Register. BILLBOARD TELL NATIVITY STORY. Grant Pictures to Be Next in Free Educational Series. On billboards here and in Red Bank for several days there have appeared huge twenty-four-sheet posters, bearing a wonderfully executed lithograph of the scenes of "The Nativity." The picture meas- ures 20 feet long by 9 feet high, and the only lettering upon it is this simple message to the children: "Ask your Sunday-school teacher to tell you the story." ■ In the panel of the frame is pictured a brass plate bearing the text from the second chapter of the Gospel, according to St. Matthew, upon which the picture is based: "And when they were come into the house, they (63) EDUCATIONAL POSTERS saw the young child with Mary, His mother, and fell down and worshiped Him." Manager Charles Rosencrans of the local com- pany explains tlie meaning of this enterprise as follows: Last summer there was a convention at Atlantic City of the Poster Advertisers' Association, a na- tional organization covering this country and Can- ada. During this convention a feeling took form that an organization with such resources for pub- licity should do something to aid the uplift of humanity, something to inspire the young and the old, to build up the broken-hearted and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the Christmas posters are the first result of its work. The posters are being placed in every city with a population of more than 3,(i00 in this country and Canada, the number allowed to each city being pro- portioned to its size: The entire expense of the work is borne by the members of the association. It would have cost at least $2.5,000 if any organization or individual had paid for it. The poster is the work of Edward Volkert, the artist of the United States Printing and Litho- graphing Company of Cincinnati, O., who has made a beautiful blending of some of the ideas of the old masters, and added a touch of his own genius to produce an exquisite and touching human por- trayal of the most interesting incident in the life of Christ. The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother, Mary, and surrounded by the hum- ble occupants of the stable. The lithograph is exe- cuted in thirteen colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pic- tures will remain on the billboards until after Christmas. The next picture to be posted will be one show- ing General Grant's humble birthplace, the general as a boy chopping wood and at the plow, and later at the head of the army and President. Under it will appear: "What one poor boy accomplished. What are you doing with better opportunities?" Red Bank, N. J. BILLPOSTERS AID MORALS. Put Up Picture of Nativity and Will Follow It With Others. "They are the contribution of the billposters to influence the children of the land tor their moral good." That is the way in which George W. Rife of the Raltimore Dill Posting Company answered yester- day a question as to who was responsible for the beautiful posters depicting the birth of Christ which have been seen on the billboards throughout the city, says the Baltimore Sun. Further explain- ing the purpose of the posters, Mr. Rife said: "They are the first of a series. This picture repre- senting the Nativity went up in every city in the land in which there is a billposter at the opening of the holiday season. In a month or so the next picture will be placed on the boards. It will rep- resent incidents in the life of General Grant. It will show him as a boy splitting rails and driving horses behind the plow, as the commander of the Federal armies and then as President of the United States. Other pictures will follow. Each will stay on the boards about a nionlli. The series will con- tinue indefinitely. "The picture of the Nativity has attracted much attention, and we have received many letters from clergymen commending it. One church had a bill- board placed on its lawn especially to put this poster on it. We have given copies of it to 10 churches in Baltimore which asked for it. Fifty were allotted to this city. Of these, 40 have been put on the billboards. "The decision to display the posters was reached by the National Poster Advertising Association at its last annual convention. That organization pays for the pictures and the billposters give the space." Charlottesville (Va.) Progress. A BEAUTIFUL POSTER. Local billboards have been adorned during the Christmas season with a beautiful poster of large size, representing the Nativity of Christ. The poster is a Christmas gift to the public from the billposters' international organization, and the making of the bill is said to represent an extensive outlay of money. Many have noticed the poster, which bears only a scriptural verse and no advertisement of any sort. Galesburg (Til.) Republican Register. WONDERFUL PICTURE ON THE BILLBOARDS. Visit of the Wise Men of the East to the Infant Jesus Shown In Colors. As a gift of the Poster Advertising Association, the wonderful picture of the visit of the wise men of the East to the infant Jesus as He lay in the humble sta- able at Bethlehem, is displayed on three of the big stands of the Bower City Billposting Company in Janesville. This wonderful picture is what is known as a twenty-four sheet and is in twelve colors, a won- derful piece of work. In presenting it to the view of the public, F. N. Blakely' of the local billboard company, has made the entire city a Christmas pres- ent worthy of note. One may be seen on the board on East Milwaukee street, near the Gazette office, one on South Jackson sreet, and one on the board at Milwaukee and Pleasant streets. St. .Matthew describes this visit in his gospel, as follows: "And when they were come into the house, they saw the youns child with Mary, His mother, and fell down and worshiped Him." Janesville (Wis.) Gazette. CHRIST ON THE POSTER BOARDS. The Poster Advertising Association of America has recently displayed, on the boards in prac- tically every city and town of importance in our entire country, a large picture of the Nativity. This association declares that there is "no adver- tising of any description" connected with this act; and that the cost of the picture and of the space it occupies are donated freely. The association announces that it desires to inaug\irate "an upi.it movement for the good of humanity, utilizing the immense pictorial appeal of posters in a way which will make men better by turning their minds to noble and inspiring thoughts:" and that this is but the first step in their important undertaking. It is felt by those having this work in hand that, at "this season of the year, above all others, no more inspiring subject can be placed before the people than the Nativity." "We feel sure," they say, "that this old, but ever new, story will be brought home to the people this Christmas season with new force, while in addition even those who do not attend divine service will be reached by this picture." And all the ministers are informed by the association of its desire to contribute to the "spiritual uplift of humanity." Here is the offer of fellowship in Christian serv- ice from an entirely new source, to say the least. And it comes from an agency of great influence and effectiveness in the modern world. Large in- terests and business men pay considerable sums of money for the advertising advantages of the poster boards. It is cheering to see it coming, along with the wise men of the East, to pay honor and render serv- (64) EDUCATIONAL P O S T IC R S ice to the King. There may be a holy office and a sacred efficiency in advertising which we have not as yet dreamed of. And the expression of such a high and serious purpose by this association of business men is no mean tribute to the power of Christ in our country. It springs from a realization tliat people will re- spond everywhere to the appeal for Christ. It is an evidence that His mighty appeal has reached the hearts of the posters themselves; and that they feel constrained to use their craft and influence tor His work for do«nfallen humanity. And in this we may all rejoice. Gulf states Presbyterian. THE INSPIRATION OF CHRISTMAS. CHAT AND COMMENT. Of the many interesting and beautiful Christmas decorations in Fall River, none is finer than the great poster which has been put on the big bill- boards all about the city, showing the manger in Bethlehem, with the attendant shepherds, and the star shining down upon the heads of mother and babe. It is a beautiful picture in itself, and worthy pausing before for a study. But to see it upon the billboards, among the advertisements for all the various commodities of life and its pursuits, is strik- ing. Moreover, it is distinctly pleasant to find that somebody, or some organization, has had the gener- osity and the thoughtfulness to put before us with a conspicuousness equal to that of the wreaths, and garlands and poinsettias, this vivid portrayal of the event which is the source of it all. No organiza- tion's name is signed or hinted at on the poster, and there is no reason why the source of these post- ers should be given here. Placing them thus all over the city is an act of pure religion which warms the heart. If you have not seen the posters, look at the next of the large billboards you pass. Generous space has been given to the cradle in the manger. Fall River (Ma.ss.) Daily News. HIGH ART SEEN ON ELKHART BILLBOARDS. Mystery of Beautiful Copies of IVIasterpiece Depleting Christ Is Explained — D. B. Carpenter, Local Mem- ber of Master Bill Posters' Association, Does His Share of Volunteer Work Scheduled for All America. Four highly artistic copies of a masterpiece deal- " ing with the birth of Christ adorn the billboards in Elkhart. The viewer is unexpectedly — and delight- fully— thrilled by the beauty of the reproduction, and mystified because there is no defacement by advertising to explain the presence of the pictures on the boards. The explanation lies in the tact that the Poster Advertising Association of American has taken this method of contributing its mite to the promotion of the general feeling of good-will prevalent at the Christmas season. Four Sent to Elkhart. The association had an immense number of post- ers printed, and allotted one or more to every town and city in the United States and Canada wherein the association has a member. D. B. Carpenter, the Elkhart member, was given four. He has posted them on his boards at Hickory and Main, near the Big Four depot, on Harrison street and at Main and Water streets. In neat lettering is the admonition: "Ask your Sunday-school teacher to tell you the story." While Mr. Carpenter was hanging one of the copies. Rev. L. S. Fisher happened along. "Well, Mr. Car- penter," remarked Mr. Fisher, "you are my Sunday- teacher; tell me the story." The genial Dave had to pass it up when it came to elaborating on the details. "But I do know." said he, "I never in all my experience as a billposter hung anything as pretty as that." Elkhart (Ind.) Review. First of Series to Be Issued by National Billposters — Beautiful Designs Lithographed, Telling of the Visit of the Wise Men. There has been sent to Eau Claire and placed In prominent places four reproductions of a notable painting. It is in twelve colors and tells the story of the visit of the wise men of the East to the stable in Bethlehem. . It was arranged for by the educational committee of the Poster Advertising Association, and is the Christmas poster on all plants of the association. It is to be followed by others, the next to be a great picture of scenes from the life of General U. S. Grant. Since placing the pictures on the billboards in this city, Karl Stussy, who is a member of the National Poster Association, has received many commendations. From a letter written him by the Rev. A. B. C. Dunne we take the liberty of quoting this sentence: "It is surely most refreshing in this day when there seems to prevail a general disregard of morality and religion to behold your organization devoting time and talent and money to the reverent proclamation of the fundamental truth of Chris- tianity, namely, the birth of the World's Redeemer." Many others have endorsed the plan. The pic- tures may be seen in four places, one on Brand avenue near Second avenue, one facing the Grand Avenue bridge, one at the corner of Galloway and North Barstow streets and one opposite the Com- mercial Hotel. Under each picture is the exhorta- tion, "Ask your Sunday-school teacher to tell you the story," and the verse, "And when they were come into the house they saw the young child with Mary, His mother, and fell down and worshiped Him." The lithographs are works of art, in size 9x20 feet, and their mission, as stated by a writer, "is to inspire the young and the old, to build up the broken-hearted and to lead all men and women to a consideration of the higher life and those better motives that should animate everyone, particularly at the season when they are displayed — the season of Peace on Earth, Good-will to Men." A reproduction of the lithograph is given on page 5, section 2. Sau Claire (Wis.) Sunday Leader. BILLPOSTERS AID RELIGION. The message of "peace on earth, good-will to men" is being proclaimed in and throughout the country by a poster depicting the birth of Christ. It is a wonderful lithograph in 12 colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," to- gether with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a little, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the coun- try, and to cheer the old. as w-ell as to carry a message of hope and comfort to the unhappy and the unfortunate. The educational committee of the Poster Adver- tising Association has evolved this Christmas (6S) EDUCATIONAL P O S T K R S poster, which is attracting so much attention, on all poster plants throughout the country, and will fol- low this up early in the New Year with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the president's chair, as a stimulant to the youth of the country to '"go and do likewise." Diiluth (Minn.) West Enii Adveniser. POSTER ADVERTISERS OPEN UPLIFT CRUSADE. Series of World Betterment Pictures to Be Placed on Billboards. As a primary step in an "uplift movement for the good of humanity." inaugurated recently by the Poster Advertising interests of American poster pic- tures, big reproductions of the famous painting, '"The Nativity," by Edward Volkert, have been placed on the billboards of Kalamazoo. The posters are nine feet high and 21 feet long, and colored in 12 beau- tifully harmonized shades. The pictures have been placed on the principal boards of the city, the idea being to have one in each community. The idea of placing sketches, such as "The Na- tivity." on billboards, came as the result of attacks that have been made on the use such boards are put to in different cities of the country. The adver- tising interests wish to correct the impression that billboards are used only for pictures abusive to the eyes of children. The posters which are now adorning the bill- boards will be left in place until Christmas, when they will be removed to be replaced by the second series, "What One Poor Boy Accomplished," a pic- ture depicting certain incidents of the life of General Ulysses S. Grant. This uplift movement extends throughout the country wherever the Poster Advertising Association has representatives, and that means practically every large city in the country. Ben A. Bush, city billposter, is the local representative. There is a constantly increasing tendency in this country to do away with the old custom of making Christmas Day a day for the exchange of worthless and meaningless presents and restore the holiday to its true religious significance. "The Nativity," in part, is displayed at this season to augment this movement. The picture bears the verse from Mat- thew upon which the picture is centered and the in- scription. "Ask your Sunday School teacher to tell you the story." Kalamazoo (Mich.) Gazette. BIBLICAL PICTURES ON BILLBOARDS. Kingston and other cities of the state awoke this week to a new unique manifestation of the Christmas spirit. They saw hundreds of billboards bearing a finely executed lithograph of "The Nativity." This picture is twenty feet long by nine feet high, and the only lettering upon it is the simple message to the children : "Ask your Sunday school teacher to tell you the story." In a panel of the frame is pictured a brass plate bearing the text from the second chapter of St. Matthew, upon which the picture is based: "And when they were come into the house, they saw the young child with Mary, His mother, and fell down and worshiped Him." Kingston has five of these posters on the more prominent boards and they have caused inquiry as to the source of the pictures. The posters were placed in position by the Kingston liillposting Company at the instigation of the Poster Advertisers' Asso- ciation, a national organization covering this country and Canada. At a convention of the association in Atlantic City last summer, a movement was started to do something for the uplift of humanity. The movement resulted in the api)ointnient of an educational committee, which decided upon the Christ- mas season as the time to do the work. State Sun- day school organizations were communicated with and the idea of posting pictures of "The Nativity" was evolved. The entire expense of the work is being borne by the members of the national organi- zation, and it is estimated the cost would be about $25,000 had any individual or local organization at- tempted to do the work. The poster is the i)roduction of Edward Volkert, artist of the United States Printing and Lithograph- ing Company of Cincinnati, who has blended the ideas of the old masters and added a touch of his own genius. The wise men of the East are seen kneeling before the infant .Tesus, held in the arms of His mother. Mary, and surrounded by the humble occu- pants of the stable. The lithograph is executed in twelve colors and has been pronounced by experts one of the finest specimens of the lithographio art ever produced on such a large scale. The pictures, which will remain on the billboards until after Christmas, have been posted in every city of the United States and Canada having a population of more than 3,000. Kingston (N. Y.) Express. THE NATIVITY OF CHRIST SHOWN ON BILL- BOADS. Passersby should stop to take more than a passing look at the billboard on East South street near Port- age, and at other points in the city. On these two boards will be found beautifully col- ored lithograph reproductions of the great master- piece depicting the stable scene at the birth of Christ. In every city in the United States where there is a member of the Billposters' Association similar pic- tures have been placed on the billboards. The Kalamazoo Poster Advertising Co.. of which Ben Bush is the local manager, contemporaneous with the hanging of these artistic productions of the lithographer, have sent out a number of circular letters to the clergy and citizens calling attention to these posters, and the reason for their display at this time. The poster association interests of America aim, through the medium of these pictures, to inaugurate an "uplift movement for the good of humanity," utilizing the immense pictorial appeal of posters in a way that will make men better by turning their minds to noble and inspiring thoughts. The posters are nine feet high and 21 feet long, and unmarred by the least hint of advertising. The entire cost of these wonderful posters, which are produced in 12 colors, and the cost of the space which they occupy, is donated free by the members of the Poster Advertising As.«ociation, Inc., which has the uplift movement in hand. At this season of the year, of all, it is felt that no more inspiring subject can be placed before the peo- ple than "The Nativity." It is a first step in this important movement. Kal.iniazoo (Mich.) rrogresslve Herald. NATIVITY'S STORY TOLD ON FIFTY BIG BILL- BOARDS. Huge Lithographs Result of Poster Advertisers' Desire to Aid In Humanity's Uplift — Placed In Every City. Philadelphia awoke yesterday morning to a new and uni<|ue manifestation of the spirit of "peace on earth, good-will to men." and the already awakened sentiment of the Christmastide received a startling and wholly unexpected impetus in such a way as to cause widespread wonderment and inquiry as to Its source. On fifty of the largest billboards in the city ap- peared huge twenty-four sheet posters, bearing a wonderfully executed lithograph of the scene of '"The Nativity." The picture measures twenty feet long (66) EDUCATIONAL POSTERS by nine feet high, anil the only lettering upon it la this simple message to the children of Philadelphia: "Ask your Sunday-school teacher to tell you the story." In a panel of the frame is pictured a brass plate, bearing the text from the second chapter of the Gospel according to St. Matthew, upon which the picture is based: "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." The posters were placed upon the boards of the Philadelphia Billposting Company, and all day yester- day inquiries poured into the office of the company by mail and telephone asking the meaning of the enterprise. Manager Carey could not take the time to explain in detail to every query, so here is the way it happened: Last summer there was a convention at Atlantic City of the Poster Advertising Association, a national organization covering this country and Canada. Dur- ing this convention a feeling took form that an organization with such resources for publicity should do something to aid the uplift of humanity, some- thing to inspire the young and the old, to build up the broken-hearted and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the posters placed yesterday are the first result of its work. The posters are being placed in every city with a population of more than .3,000 in this country and Canada, the number allowed to each city being proportioned to its size. The entire expense of the work is borne by the members of the Association. It would have cost at least $25,000 it any organization or individual had paid for it. The poster is the work of Edward Volkert, the artist of the United States Printing & Lithographing Company of Cincinnati, who has made a beautiful blending of some of the ideas of the old masters and added a touch of his own genius to produce an ex- quisite and touchingly human portrayal of the most interesting incident in the life of Christ. The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother, Mary, and surrounded by the humble occupants of the stable. The lithograph is executed in twelve colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pictures will remain on the billboards until after Christmas, and will doubtless be a potent aid in bringing to many minds an appreciation of the true significance of the holiday. Philadelphia (Pa.) North American. BILLBOARDS TO AID EDUCATIONAL WORK. Poster Association Utilizes Christmas as First Theme in Novei Campaign — Grant's Life to Be Shown. A novel campaign of education and humanitarian work has been put under way by the Poster Adver- tising Association of the United States and Canada. Thousands of billboards, each measuring 25 feet by 10 feet, are being covered with posters to awaken In children an interest in religion and education. Last week on billboards throughout this city great posters depicting the nativity were placed. These have been seen by tens of thousands and the legend on the board, "Ask your Sunday-school teacher to tell you the story," has perhaps awakened thoughts of early teachings in the old. The colored posters vizualize the story of the birth of Christ to children in a remarkably vivid manner. Immediately after Christmas an historical poster will be hung — the story of General Grant. This poster will depict the stirring scenes in the life of the general and is to be placed on scores of boards in and around this city. Thousands of the posters will be placed in the United States and Canada. This work follows the plan adopted by the Association at the annual meet- ing held in Atlantic City last summer. A committee was appointed to study the question of humanitarian work which might bo conducted by the poster men. It was decided that a broad educational plan be adopted. As the result, a number of artists were set to work. Edward Volkert, the artist of the United States Printing & Lithographing Company of Cin- cinnati, painted the picture of the nativity which la now on the boards. After the Grant poster has remained on view for a few weeks other historical subjects will be pre- sented. The posters are printed in six colors. The individual members of the Association are bearing the expenses, and $25,000 is the approximate cost of placing posters throughout the land. Philadelphia (I'a.) rutilic Ledger. BILLBOARDS SHOW PICTURE OF CHRIST. To stimulate a love for the beautiful and to prove to the pi:blic that posters can be made artistic, the Educational Committee of the National Billposters' Association has caused to be displayed in every city and town in the United States having a population of 3,000 or more, a twelve-color lithograph poster of the birth of Christ. The posters measure approximately twenty feet long by nine feet high. Seven are on display in Oklahoma City. They will be on exhibition thirty days, and will be followed by a poster showing the rise of General Grant from an obscure country boy to the presidential chair. It is estimated that the two posters will cost the Association $140,000 in addition to the cost of post- ing, which is borne by the local men in the cities and towns where they are displayed. Oklahoma City (Okla.) Oklahoman. NATIVITY IS SHOWN ON BILLBOARDS OF CITY. First of Series Intended to Show Better Things In Poster Advertising. The visit of the wise men and the worship of the shepherds at the birth of Christ portrayed in a poster is the contribution of the Poster Advertising Association to the Christmas observance here. More than 100 of these pictures have been placed on bill- boards, this city having what is considered a good share of the 80,000 that have been put up through- out the United States and Canada. The picture is colorful and expresses unusually well the Christmas spirit and its origin. In the center of the picture sits the mother with the infant Christ in her arms. On one side are the cattle and, grouped in worshiping posture about the Child, are the shepherds and the wise men. Through the door shines the star. At the bottom of the picture is quoted the text from Matthew on which the scene is based and in one corner is the suggestion: "Ask your Sunday-school teacher to tell you the story." The poster marks the beginning of a new movement in billboard publicity. The national organization of billposters decided at its last convention to use a portion of its opportunities along publicity lines for social betterment and for the portrayal of art. It also desired to show that boards can be used for some purpose other than advertising. This picture of "The Nativity" is the first of a series. Members of the Sewickley Presbyterian Church were so well pleased with the picture that they re- quested one for the front of their church. . A bill- board will be erected there to-morrow. The pictures have proven expensive. Only five can be put up in a day by two men. The present one will remain until after Christmas, when a scene in the life of General Grant will be placed. iTttsburgh (Pa.) Gazette-Times. {67) EDUCATIONAL POST K R S WONDERFUL PICTURE ON THE BILLBOARDS. Visit of the Wise Men of the East to the Infant Jesus Shown In Colors. As a gift of the American Billposters' Association, the wonderful picture of the visit of the wise men of the East to the infant Jesus as He lay in the humble stable at Bethlehem is displayed on three of the big stands of the Bower City Billposting Com- pany in Janesville. This wonderful picture is what is linown as a twenty-four sheet and is in twelve colors, a remarkable piece of work. In presenting it to the view of the public V. N. Blakely of the local billboard company has made the entire city a Christ- mas present worthy of note. One may be seen on the board on East .Milwaukee street, near the Gazette office, one on South Jackson street and one on the board at Milwaukee and Pleasant streets. St. Matthew describes this visit in his Gospel as follows: "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." Janesville (Wis.) Gazette. ART ON THE BILLBOARDS. The "uplift movement for the good of humanity" was inaugurated in this city yesterday by the Taylor Posting Service, of which H. A. Taylor is the man- ager and proprietor, in a very auspicious manner by the posting of 9x12 feet posters, depicting the birth of Christ. The entire cost of these wonderful posters, which are produced in twelve colors, and the cost of the space which they occupy, is donated freely by the members of the Poster Advertising Associa- tion of the United States and Canada. At this sea- son of the year, above all others, it is felt that no more inspiring subject can be placed before the people than "The Nativity." It is the first step in this im- portant movement that no doubt will bear good fruit. Mr. Taylor is to be congratulated for keeping up his plant in Al style and also the erection of a Class AA billboard at the upper side of the south end of the Petroleum bridge. This is one of the many he expects to build in the near future. Oil City (Pa.) Blizzard. BEAUTIFYING BILLBOARDS. Twelve Magnificent Posters Are Put Up In Quincy — Twelve-Color Pictures [Depicting the Nativity Are Posted on the Billboards of the Entire Country. The billposter men in Quincy are putting up a poster that was not meant for any commercial pur- pose whatsoever. This is probably the first time in the history of billposting that such a thing has occurred. The posters are going up on Sixth and State, Fourth and Ohio, Fifth and Cherry, Tenth and Broadway, Twelfth and Broadway, Third and Broad- way, Third and Oak, Fifth and Vermont, Sixth and Cherry, Twelfth and Cedar, the Burlington station and the Wabash station. The pictures are all the same for each of the twelve boards and for all the boards in the United States where it is being put up. In every city of any importance in the country this poster will appear as it appears in Quincy. It is a wonderful lithograiih in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," to- gether with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a little. to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and the unfortunate. The Educational Committee of the Poster Adver- tising Association has evolved this Christmas poster, which is attracting so much attention on all poster plants throughout the country, and will follow this up, early in the new year, with another wonderful poster depicting the life of General Grant, tracing bis rise from lowly circumstances to the president's chair, as a stimulant to the youth of the country to "go and do likewise." The posters are nine feet high and twenty-one feet long and will be put up in Quincy with a dry brush, so that none of the beautiful effect will be lost by the wet pasting. On January 1 the second series of posters will be put up on the same steel boards. Before another year goes by all the boards in Quincy will be made of steel. It is the intention of the committee which is placing these posters to bring out the fact that there is something educational and decorative as well as commercial in proper bill- board display. With steel boards kept neat and in repair, and with the improvements in lithographing In colors of to-day, there does seem to be a place for discretionary billboard advertising if it is han- dled in the right way. Quincy (111.) Herald. Wandering down Main street yesterday afternoon he came upon a beautiful picture of Nativity of the Magi. It is a superb thing. At first he thought it was an advertisement for the play at Springfield this week, but since has found out that it is one of many thousand such pictures that have been posted in all cities and towns having 3,000 people, in this country and Canada. It is a recognition by the companies engaged in billposting of the Christmas spirit which is abroad throughout the land. Each poster has on it the legend "Ask your Sunday school teacher to tell you the story." Holyoke (Mass.) Transcript. PICTURE OF NATIVITY SHOWS EVOLUTION IN POSTER ART. During the last few days Johnstown people have been comtnenting very favorably upon a huge Christ- mas poster placed in prominent locations throughout the city by the Scherer & Kelly Poster Advertising Company. This poster, bearing absolutely no adver- tising, is entitled 'The Nativity," and shows the Christ child in the lowly stable, the wise men of the East paying homage. The pretty poster bears these words: "Ask your Sunday-school teacher to tell you the story." Later the local outdoor advertising company will i,jst another educational jjoster. This will have to do with the life of President U. S. Grant and will be the same size as that of "The Nativity." twenty- five feet in length by ten feet high. Accompanying this article are photographic reproductions of both posters. "We have received many compliments over our Christmas poster." said H. W. Scherer of the poster advertising company recently. "I believe 'The Na- tivity' poster is the prettiest ever turned out in the I'nilcd States. It is the work of l-'dward Volkert, a prominent Cincinnati artist. Pretty as this Christ- mas poster is. however, it will he equaled in color work and tecbnic by the Grant poster, which is to to on the boards January 1. Of course, in "The Na- ^68) !•: D U C A T I O N A L P t ) S T R S tivity" iiicture the artist luul a subject which meant more in the way of an inspiration, and for that rea- son, undoubtedly, no poster can compare with the big picture we ar-s now displaying." Ministers of the city have had their attention called to the Christmas poster, and particularly to the line, "Ask your Sunday-school teacher to tell you the story." Quite a number of them have called Mr. Scherer on the telephone and have congratulated him on having placed such a picture at this particular season of the year. Thousands of these posters have been placed in prominent cities of the United States and Canada. At a meeting of the poster men in Atlantic City last summer it was decided to devote considerable space on all boards hereafter to educational paper. The first two of this kind are mentioned above, and they will be followed by others from time to time. Individual members of the Poster Advertising Asso- ciation of the United States and Canada are sharing in the e.xpense of this work, which will total $25,000. That great strides have been taken in the poster world is evident when a comparison is made of the billboards of forty years ago with the steel, paneled, framed poster boards of to-day. Accompanying this article is a photograph of a board which stood on Franklin street, where the Park building now stands. This board occupied the space on which the portion of the Park building used by the Adams Express Company is located to-day. In the picture at the left is J. D. Hamilton, city billposter at that time. At the right of the board is Dave Patten. The man with the newspaper in his hand is Joe Hamilton, son of the billposter. The shoemaker shop at the extreme left of the photograph is that of the late Ebenezer Smith, father of William R. Smith and George W. Smith. The buildings in the rear at the right are in the rear of the Williams and Fockler buildings and have long since disappeared. The Scherer & Kelly Poster Advertising Company to-day has 5,000 feet of poster boards, all of them of steel, divided into sections, and surrounded with a 10-inch green molding. Each poster is surrounded by a foot of white space. Johnstown (Pa.) Democi-at. BIRTH OF CHRIST IS DEPICTED. Much interest is being taken here in the two big posters which are on local billboards showing the Birth of Christ. Two of the big pictures, which bear no printed matter, have been placed on the most conspicuous boards in the city. All over the country these pictures are being placed by members of the National Poster Adver- tising Association. The posters which were placed to-day will remain for thirty days. They will be replaced by posters showing scenes from the life of General Grant. De Kalb (111.) Chronicle. CHRISTMAS POSTER WORK OF ART. City Billposting Company Puts Up Beautiful Picture on Perry Street. An innovation in the work of billposting is repre- sented by a beautiful poster recently placed on their Perry street board by the City Billposting Company of Helena. The poster is lithographed in eleven colors, and was done by Edward Volkert of Cin- cinnati, Ohio. It is twenty feet long by nine feet high, and was evolved by the educational commit- tee of the Poster Advertising Association. The poster was manufactured by the United States Litho- graphing Company of Cincinnati. The big poster represents the Virgin Mary and the infant Christ, who has just been lifted from the man- ger. Collected about the mother and the child are a nutaber of Biblical persons in a posture of adora- tion. The picture is very beautiful and peculiarly appropriate to the Christmas season. Helena (Ark.) World. Three Giant Bllle Have Been Put Up In Keokuk — Are Works of Art — Posting Association of America Puts Pictures Out — Designed to Carry a Message of Hope to Hearts All Over the Country. It is probable that many people in this city have wondered at the giant posters on several of the bill- boards nf the city, depicting the birth of Christ. The bills are 11x22 feet in size and are printed in twelve different colors, so that the finished product, which is taken from a rarely beautiful painting, is indeed an inspiring sight. The artist who conceived the original painting made his design a composite of five of the most beautiful paintings of the birth of Christ. There are the wise men offering their gifts, the shepherds, the star of Bethlehem, and other things associated with the birth of Christ. In the center are ilary, Joseph, and the Christ child. No advertising of any description mars this artistic picture. On the lower part of the painting are the words, "Ask your Sunday school teacher to tell you the story" and the text from the second chapter of St. Matthew: "And when they were come into the house, they saw the young child with Mary, His mother, and fell down and worshiped Him." It is unusual, in this day and age, for great com- mercial corporations to spend thousands of dollars to promote reli.gious thought and to turn the minds of the multitude toward the greatest event in the world's history, yet this is exactly what the Poster Advertising Association of America and the local service, affiliated with it. have done. The educational committee of the poster association evolved this Christmas picture as an uplift to hu- manity. It is the first of a series designed to stim- ulate the young men and women of the country to cheer the old. as well as to carry a message of hope and comfort to the unhappy and unfortunate. C. D. Bland of the local posting service has mailed a letter to every minister in the city explaining this picture and what it is intended to do. Early in the new year another wonderful poster will be spread throughout the length and breadth of the land. It will show the story of General Grant, tracing his rise from lowly circumstances to the pres- ident's chair, as a stimulant to the youth of the country. Keokuk (la.) Dally Constitution-Democrat. BILLPOSTERS' GIFT. The Birth of Christ and the story of His nativity are pictured on ten large posters on as many bill- boards in various parts of the city and form the first of a series of educational features that will be put up monthly in every town of importance in the country by the National Association of Bill Posters. The bills are in twelve colors and the 10,000 that were sent out cost the association $20,- 000. Next month the posters will portray the birth and life of General U. S. Grant. The Fort Wayne Bill Posting Company is a member of the association and the pictures appear on its boards. Fort Wayne (Ind.) .Tournal-Gazette. NEW HOLIDAY FEATURE. Pictures Portraying Birth of Christ to Be Placed on Billboards. For the education of the minds of the youth of the city and to transform billboards into things of beauty and power of moral uplift, Peter Rhode will place pictures of the Birth of Christ" and scenes from the life of General Grant upon the billboards of Kenosha and the other towns of this vicinity. The first series of pictures was placed upon the boards today for 3 period of thirty days, and following that time pic- (69) !■; U L' C A T I O N A L POSTERS tures portraying scenes in the life of General Grant will be posted for tliirty days. This movement was instituted at the national con- vention of the National Poster Advertising Associ- ation, which was held at Atlantic City in July. At this meeting, one of the speakers told of the wonderful influence which certain pictures had upon him. which he saw when a boy. The speaker suggested the idea of placing pictures of an artistic nature, por- traying the life of Christ, on the billboards during the holiday season. The posters are printed in twelvf^ (olors and bear no advertisement. Kenosha (Wis.) Evening News. POSTER CAiVIPAIGN. Will Be Conducted Under Direction of the National Association. The Marquette Billposiing Company, in common with other billposting companies affiliated with the National Poster Advertising Association, will engage, by means of its billboards in this city, in a religious and inspirational campaign that will be countrywide In its scope. This campaign calls for the display in all the states in the Union of pjst?rs of a religious and inspirational trend. It has the enthusiastic en- dorsement of the clergy, educators, sociologists and philanthropists in all parts of the country. The first poster of a religiou.s nature that will be displayed in Marquette, and it will be placed on a number of the boards this week, is a composite of two world-famous paintings of the birth of Christ in the manger of the Bethlehem stable and the wise men of the Kast led by the star to the humble place where the Savior was born. The caption, addressed of course to the rising generation, is, "Ask your Sun- day-school teacher to tell you the story." The poster was designed by Edward Volkert, of Cincinnati, O., and it is lithographed in eleven colors. Critics declare that it is the most wonderful and beautiful lithograph ever made in this country. The first poster of the educational series, which has not, however, yet been received by the Marquette Billposting Company, will deal with the career of General Grant. It will present an 8-sheet panel of the humble birthplace of the great soldier. The mid- dle section will present General Grant at the zenith of his career, showing the surrender of (Jeneral Lee at Appomattox, and the third panel will show the general at the White House, The significance of the combination will be pressed home to those who view the poster with the question; "What are you going to do with better opportunities?" Across the top of the poster will run the caption: "\VI:at one poor boy accomplished." Other subjects will be shown from time to time, It is announced, as it is planned to make the cam- paign a continuous one. Marquetite (Mich.) Journal. RELIGIOUS POSTERS IN NEW HAVEN. Part of General Uplift Movement In Many Parts of the Country. An edifying movement, wliich has been evidenced by the many variegated religious posters conspicu- ously displayed about N'ew Haven and suburban towns within a radius of ID miles, has attracted considerable attention and no little amount of spec- ulation and comment. The display of the !tx2n-foot lithographic posters is the result of an educational campaign, the creature of the poster advertising In- terest of America, to inspire and interest the masses In the good and the noble. Nor is Ihis movement confined to New Haven, for this commendable plan is being carried out all over the United States and Canada, whernvi'r there are members of the Poster Advertising Association. The first poster shown is the Birth of Christ, an admirable piece of work, lithographed in twelve colors. In the foreground to the right is an ex- hortation to the children of the two countries read- ing "Ask Your Sunday-school Teacher to Tell You the Story;" in the lower framework is the facsimile of a brass plate with the text from the second chap- ter of St. Matthew, concerning the visit of the Wise Men of the East to the stable in Bethlehem; "And when they were come unto the house they saw the young child with Mary. His mother, and fell down and worshiped Him.' This poster was put on the billboards December 15 and will remain over the Y'uletide season, only to be followed by another inspirational theme ex- pressed in pictorial form, namely, the life and achievements of General Grant. The appropriate poster, "The Nativity," which is now the center of interest, was accompanied by letters addressed to the clergy in which attention Is called to the "uplift movement for the good of humanity" now being exercised by the Poster Adver- tising Association, through their educational com- mittee. It is emphasized in these epistles that the "immense pictorial review" is only being used to "make men better by turning their minds to noble and inspiring thought" and adds "that we have no ulterior motive, but that we want to contribute to the spiritual uiiHft of humanity." This movement, which was instituted at tlie na- tional convention of the association in Atlantic City in July, is now assured a permanent success. The entire cost of these striking posters, which are produced in twelve colors, and the cost of the space which they occupy, is donated freely by the members of the Poster Advertising Association, Inc., which has the uplift movement in hand. The cost of the local end is being borne by the New Haven Poster Advertising Co., of which Alfred V. Van Beuren, who is president of the Publicity Club, is treasurer. The local plant extends 10 miles, and the posters of the Birth of Christ are generously distributed. Jlr. Van Beuren's sympathy in this spiritual uplift is brought out by the fact that he is also a member of the "Everybody to Church Sunday Committe." To instill the youth with ambition, to stimulate him with patriotism and to encourage him in his life battle, the edu:ational committee announces that about the middle of January will be found another poster "transforming the billboards into things of beauty and power for moral uplift;" this one pic- luring the life and inspiring history of General U. S. Grant. The picture vi-hich is published herewith shows Grant in liis humble cottage home, followin.g the pi;rsuits of a country lad in poor circumstances. A large central panel shows General Grant at the height of his milHary career re-eiving the Grand Army of the Republic; and a third panel shows an rdmirable portrait of Grant at the zenith of his fame as President of the United States, with the nation's capitol in the background. "This is what one joor boy accomplished; what are you doing with hetter opportunities?" runs the legend along the bottom of this poster. The reproduction is made in six colors, and this work, too. is done by the United States Lithograph Co. Thai the jioster movement of advertising religious I)ictures has met with great favor and approval not only by the laymen, but have also gained the ap- preciation of the clergy, was evidenced by several interviews given the Register. The Rev. Watson L. Phillips, pastor of the Church of the Redeemer, stated that this unique plan of the poster people to do their little share in the uplift of humanity was indeed a novel one and a good one. "1 consider it a very commendable thing and hope they continue it. This movement seems to indicate the underlying sentiment of the age^ and things. It is Indeed a novel idea." The Impression made by these attractive mes- sages in pictorial style has been a profound one, and it is interesting to watch the great numbers of (70) 1£ 1) U C A T I O i\ A L P O S 1' !■: 1-i S people whose interest it catches, whether they see It from a street car, auto, or in passing on the walk. The Rev. Oscar E. Maiirer, of the Center Church, considered them "a splendid thing," and expressed his pleasure with the pictures. "It shows," he added, "that commercialism has some spiritualism behind It." New H.iven (Conn.) Register. P. H. Sampson Poster Advertising Company is posting on their billboards, at their own expense, pic- tures of moral value with the purpose of influencing the people for good. This is a step calculated to gladden the hearts of a great multitude who have often been pained and disgusted with the vicious advertising displayed on the public billboards. It is an example calculated to make all who see these pic- tures feel that they would like to help make the world better. It is a straw showing the growing spirit of religion and social uplift in our nation. I am grate- ful to God for this spirit that would cease to de- prave the world by the use of large ))OSters and would use this great power for good. — H. K. Pendleton, pas- tor First Christian Church, Independence. Mo. It seems good to see on the billboard at Union and Lexington a 9x21 picture of Christ's nativity, with the instruction to "Ask your Sunday-school teacher to tell you the story." It is a glad day for the churches when the saloon advertisements are being pushed oft the billboards and out of the leading magazines and dailies, which advertising stands for the destruction of home, citizenship, morality and Christianity, and church advertising and church news is being wel- comed to these places which stands for Christian homes, a better citizenship, a clean government, a clean life, a Christianity that gives peace and happi- ness here and eternal life beyond. All hail the day! Let everyone who loves the Christ stand true and loyal to His cause. — William Riley Nelson, pastor Watson Memorial M. E. Church. Independence (Mo.) Examiner. BIBLE SCENES TO BE DEPICTED ON THE LOCAL LITHOS. Bingaman & Jones, who recently took over the Iron- ton Billposting Company, Thursday received from the International Posters' Association three large and handsome lithographs, measuring twenty-four feet long and ten feet high, and they will be placed on three of the new billboards recently erected through- out the city. The lithographs depict sacred scenes and bear no advertisements, and the only inscription on them is "Ask your Sunday-school teacher to tell you about it." One of the lithographs is to be posted in Coal Grove, another near Third and Adams street, and the other at Hanging Rock, at the intersection of New Castle Lane and the Pike. This is the Christmas fea- ture of the Posters' Association, and they have ex- pended ?40,000 in lithographing scenes from the Bible, and these will be posted throughout the coun- try. The work is done in splendid colors and a warning is issued that they be not defaced in any manner. The ministers of the city have been notified by Bingaman & Jones to call and view the pictures, and no doubt will remark about them. Ironton (Ohio) Irontonian. IN UPLIFT MOVEMENT. During the past two weeks, residents of Helena have probably noticed on the billboards in various points about the city, a poster masterpiece depicting the birth of Christ. There is no advertising connected with the picture and many have doubtless wondered why the huge poster was displayed with no explana- tion accompanying it. The explanation is this: The Associated Billpost- ers of America are contributing toward the uplift movement by utilizing the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. The cost of these huge posters, which are produced in twelve colors, is borne by the Poster Advertising Association, which also iniys for the space they oc- cupy. There is no ulterior motive in this, but the Association simply wants to contribute its mite to- ward the uplift of humanity. In calling attention to the poster, which is one of a series which will be posted from time to time, the Association says in a letter to the clergy of the country: "At this season of the year, above all others, it is felt that no more inspiring subject can be placed be- fore the people than "The Nativity." It is a first step in this important movement and we trust you will be in hearty accord with it. We feel sure that this old but ever new story will be brought home to the people this Christmas, with new force, while in addition even those who do not attend divine service will be reached by this picture." Helena (Mont.) Independent. INSPIRING PICTURES ON LOCAL BILLBOARDS. "The Birth of Christ" to Be Followed by "The Life of General Grant" — Worthy Uplift Movement by Posters' Organization — Religious Paper Posted Free to Create Noble and Inspiring Thoughts In Men. On the billboard on the Van Cleve block on West Washington street has been posted a beautiful 24- sheet poster, entitled "The Birth of Christ," which has attracted a great deal of favorable comment. It is in twelve colors and has been furnished gratis by the Posters' Advertising Association, with headquar- ters in Chicago, and of which Manager W. N. Kemp of the Van Cleve Theater is a member. About the first of the new year another inspira- tional poster, "The Life of General Grant," will be posted. The educational committee of the Associa- tion at the meeting held at Atlantic City, N. J., se- lected the designs with the idea of inaugurating an "uplift movement for the good of humanity" by util- izing the immense pictorial appeal of posters in a way which will make men better by turning their minds to noble and inspiring thoughts. These beauti- ful posters will appear in every city and town of importance in America. The cost of the posters and the space they occupy is donated by the Association, which has the uplift movement in mind. At this season of the year, above all others, it is felt that no more insijiring subject can be placed before the people than "The Nativity," the "old but ever new story," which is brought home to the peo- • pie this Christmas season with new force. It is a religious poster that will reach the hearts of many persons who do not attend divine services and a worthy movement on the part of the billpost- ers' organization. Hartford City (Tnd.) Daily Times. A BEAUTIFUL PICTURE OF CHRIST'S NATIVITY. At this season of the year the two pictures posted by W. N. Kemp, Hartford City representative of the Billposters' Association of the United States and Canada, is especially appropriate. The beautiful post- ers, sent by the Association to its representatives in every city of any size, represent the birth of Christ, with the wise men standing by. Another poster to be placed on the boards in January is one in com- memoration of General Grant. The purpose of the Association in posting these pictures is not with tho idea of gaining financially, but solely for the uplift of the nation. The attention of the clergymen of the city is called to these posters. The posting was done free by Mr. Kemp. Hartford City (Ind.) Evening News. (-1) EDUCATIONAL POSTERS BEAUTIFUL PICTURE HERE. Made Especially Appropriate by the Christmas Season — Visit of the Wise Men of the East to the Place of the Nativity. Something unique in the way of a Christmas pres- ent to the people of the United States is a great pic- ture— great in size and theme — which has been posted in the last tew days in nearly every city in America. It portrays with beauty and dignity and noble con- ception the visit of the wise men, guided by the star, to the birthplace of Christ. ■And when they were come into the house, they saw the young child with Mary his mother, and fell down, and worshiped him. . . . They pre- sented unto him gifts: gold and frankincense and myrrh." The wonderful picture was posted in Hopkinsville by O. T. Davis, who is a member of the Poster Ad- vertising Association, which is the organization whose liberality makes this remarkable "Christmas gift" possible. It is on the large billboard on West Seventh street, at the api)roach of the Little River bridge, and is worth anybody's time to visit it. There is no advertising either on the picture or the board. The following letter, which Mr. Davis is sending out to the ministers of Hopkinsville, more fully de- scribes the picture and its purpose: "We call your attention to a matter which we know will have your cordial interest and approval. "The Poster Advertising interests of America de- sire to inaugurate an 'uplift movement for the good of humanity,' utilizing the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. "As a result of this desire there will be displayed on the poster boards not later than December 11, in practically every city and town of importance in America, a great poster masterpiece, 9 feet high and 21 feet long, depicting the birth of Christ. Needless to say, there is no advertising of any description connected with this beautiful picture. "The entire cost of these wonderful posters, which are produced in twelve colors, and the most of the space which they will occupy, is donated freely by the members of the Poster Advertising Association, Inc., which has the uplift movement in hand. "At this season of the year above all others, it is felt that no more inspiring subject can be placed be- fore the people than 'The Nativity.' It is a first step in this important movement and we trust that you will be in hearty accord with it. "We want you to feel that we have no ulterior mo- tive, but that we want to contribute our mite to the spiritual uplift of humanity. "We feel sure that this "old but ever new story' will be brought home to the people this Christmas season with new force, while in addition even those who do not attend divine service will be reached by this wonderful picture." Hopkinsville (Ky.) Dally New Era. HANDSOME PICTURE, 21 BY 9 FEET, POSTED HERE. The biggest picture and the most beautiful poster ever seen in Kirksville is a huge reproduction of a famous iialnting showing the visit of the wise men from the East to the stable at liethlehem. now on the east side of the Harrington Theatre, right In the heart of the church district of Kirksville. It will be seen by hundreds of people to-morrow as they go to services. It is a strikingly beautiful poster In twelve colors, 21 by 9 feet, and so skilfully placed that it looks like a great oil painting. It Is put up by the Poster Ad- vertising Association, of which H. S. Swaney of Kirksville, is a member, and it is being placed by all the members upon their most conspicuous and largest billboards. There is no advertising matter connected with the picture in any way. In the lower righthand corner appears the sentence "Ask your Sunday school teacher to tell you the story of this picture," and on the panel beneath is the verse from the Scripture telling how the wise men worshiped the Savior. The picture is a splendid example of the litho- grapher's art and it is worth a visit to the corner of High and Washington streets to see it. The picture is the first of a series in an "uplift campaign" inaugurated by the association, the next to appear in January. The pictures will appear in 3,500 cities and towns of the United States. Kirksville (Mo.) Dally Express. BILL POSTERS' GIFT. Gary, Ind., Jan. 2. — Still to be seen on billboards here and in many other Indiana cities and towns are great posters depicting the Birth of the Christ Child, spreading the significance of Christmas. No advertising connects itself with the posters; they are simply the gift of the billposters to the various cities. Crawfordsville (Ind.) Review. PICTURE OF THE NATIVITY. Biiiboards Showing Wise iVien and the infant Christ. On a big billboard belonging to the P. H. Sampson BiUposting Company at the Pacific crossing of Elec- tric street is an immense colored picture of the Christ in the stable, receiving the visit of the three wise men. Under the picture are these words: "And when they were come into the house, they saw the young child with Mary his mother." In one corner of the picture are the words: "Ask your Sunday-school teacher to tell you the story." There are three of these billboard pictures, one at Union and Lexington, one on Blue avenue and one on East College. These are erected by the general association, which has charge of the billboard adver- tising, and cost the public nothing. The association furnishes the pictures and the local company donates the space and puts them up. All over the country to-day in every town which has a billboard service, this is being done. This class of advertising will continue during December. Janu- ary and February, with a series of three pictures. each one remaining on the boards for thirty days. Independence (Mo.) Examiner. The Poster Advertising Association has placed pic- tures of the Christ Child on its most conspicuous boards in Chicago, as a religious movement; this is done with the endorsement of the International Sun- day School Association. This is of interest, as the two organizations arc not as closely allied in this city as in I'ittsfield. PlttsHeld (111.) Itepiiblican. A BEAUTIFUL PICTURE. It Teiis of Great Event That iViarl■■•"•— '—^♦''•"•■••-'•"••■••••"•"•••♦"•"•^— ••—"••*♦'— "•^•"•"•— ll»llt til*!!*! c bjo t c o n 'Sis 2 -a E o 2 5 T3 O H T3 " »! x; o "^ C T3 o 5 o c E 2 '3 c _ _ o t. o a> ■*- o ffl PQ c ■-' c *- 3 s t; E " u x; o O C .t: o- c ™ 2 « P U ffl D C J! « ■5 2 c 4> re ,2 §• "• o r O ■" c 4^ re '11 E ° 00 O O c -j: re 3 Q ^ M X ■ ^-3 i2 «J o 3 " O M ^ re i E S 3 3 T3 " "5 3 "^ O EDUCATIONAL POSTERS splcuous places between Woodside and Port Wash- ington. Mr. McElroy explained today that It was the first step in a movement to utilize the immense pictorial appeal of posters in a way which will make men better by turning their minds to noble and inspiring thoughts. After the holidays an im- mense poster, illustrating the life and achievements of Gen. U. S. Grant, will find place on the McElroy boards. It is designed to stimulate the patriotism of the youth of the country. It -will show Grant In his humble cottage home, following the pursuits of a country boy in poor circumstances. A large center panel will show Grant at the height of his military career receiving the Grand Army of the Republic; and a third panel will show him at the zenith of his fame as president of the United States, with the nation's capitol in the background. "This is what one poor boy accomplished. What are you doing with better opportunities?" will run the legend along the bottom of the poster. The poster of "The Nativity" is a magnificent example of the lithographic art. The "old, but ever new, story" of the birth of Christ will be brought home to the people this Christmas season with new force and from it the real spirit of Christmas time will reach out to touch many who do not attend church services. Flushing (N. T.) Daily Times. THE MYSTERY EXPLAINED, Lithographs of "The Nativity" on Pittsfield Billboard* Part of Uplift Campaign — Are In Many Cities — Handsome Pictures of Babe In the Manger of Every City Over 3.000 — Would Cost About $35,000. Pittsfield and other cities of the United States awoke last week to a new unique manifestation of the Christmas spirit. They saw on hundreds of bill- boards a finely executed lithograph of "The Na- tivity." The picture is twenty feet long by nine feet high and the only lettering upon it is this simple message to the children: "Ask your Sunday-school teacher to tell you the Btory." In a panel of the frame Is pictured a brass plate, bearing the text from the second chapter of the Gospel according to St. Matthew, upon which the picture Is based: "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." Pittsfield has these posters on the more prominent of Its billboards and they have caused inquiry as to the source of the pictures. The posters were placed In position by the Fitch Advertising Company at the Instigation of the Poster Advertising Association, a national organization covering this country and Canada. At a convention of the Association in At- lantic City last summer a movement was started to do something for the uplift of humanity. The movement resulted in the appointment of an educational committee, which decided upon the Christmas season as the time to do the work. State Sunday-school organizations were communicated with, and the idea of posting pictures of "The Nativity" was evolved. The entire expense of the work Is being borne by members of the national organization, and it is estimated the cost would be about $25,000 had any individual or local organization attempted to do the work. The poster is the production of Edward Volkert, artist of the United States Printing & Lithographing Company of Cincinnati, who has blended the ideas of the old masters and added a touch of his own genius. The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother, Mary, and surrounded by the humble occu- pants of the stable. The lithograph is executed in twelve colors, and has been pronounced by experts one of the finest speci- mens of lithographic art ever produced on such a large scale. The pictures, which will remain on the billboards until after Christmas, have been posted in every city of the United States and Canada hay- ing a population of more than 3,000. rittslleld (Mass.) Sunday Call. CAMPAIGN STARTED BY POSTING SERVICE. Unique Scheme Being Worked Out on Billboards — Larga Posters of the Nativity of Christ Placed on Billboards Throughout Country. What is unquestionably one of the most unique campaigns ever staged in the country for the general uplifting of the morals and education of the people is that recently begun by the Iowa Posting Service throughout the territory where that concern's bill- boards are placed. On a large number of the billboards in Muscatine may be seen a large poster of the nativity of Christ. In a brief explanation printed below the picture, it is suggested that you "ask your Sunday-school teacher to tell you the story." Charles Salisbury, Sr., local manager for the serv- ice, stated this morning that the posters now In evidence are but the first of many which will be placed before the public within the next few months. Among the subjects which will be treated are his- torical ones, and the lives of Lincoln and Grant will probably follow the Biblical pictures now on the billboards. JIuscatine (la.) Journal. BILLPOSTERS TO TEACH BIBLE. On the billboards In Fort Smith there has ap- peared in the past few days a beautiful poster In colors of the nativity of Christ. The poster bears no advertising. Beneath the picture of the Infant Christ and Mary, His mother, and the adoring shepherds and wise men, is a Bible text, and in small letters at one side is the sentence, "Ask your Sunday-school teacher to tell you the story." Many people who have noticed the poster have thought that some religious society pays for the posters and the work of posting them on the bill- board. But the society responsible for the posters is the American Poster Advertising Association. Each month for a year, beginning with December, a differ- ent poster will appear on the boards. Ft. Smith (Ark.) Record. BILLPOSTERS FEEL CHRISTMAS SPIRIT; HELP SPREAD IT. All Over Country "Nativity" Is Placed on Boards — Dermer Posts Them Here. People passing the Airdome, Central avenue and Tenth street, have been surprised to-day to see a big poster, 9x21 feet in size, bearing a reproduction In twelve colors of the famous painting, "The Nativity." In a letter to the clergy of the city, W. P. Dermer, billposter, says the poster is an expression of good- will on the part of the Poster Advertising Associa- tion, a national body that has spent several thousand dollars in getting the poster out. The sole Idea, Mr. Dermer says in his letter, is to begin an "uplift movement." Mr. Dermer's letter to one of the local clergymen follows: Dear Sir: — We call your attention to a matter which we know will have your most cordial Interest and approval. The poster advertising Interests of America desire to inaugurate an "uplift movement for the good of humanity," utilizing the immense pictorial appeal of posters In a way which shall make men better by turning their minds to noble and inspiring thoughts. As a result of this desire, there will be displayed (8i) EDUCATIONAL POSTERS on the poster boards, not later than December 11, In practically every city and town of importance in America, a great poster masterpiece, nine feet high and twenty-one feet long, depicting the birth of Christ. Needless to say, there is no advertising of any description connected with this beautiful picture. The entire cost of these wonderful posters, which are produced in twelve colors, and the cost of the space which they will occupy, is donated freely by members of the Poster Advertising Association, Inc., which has the uplift movement in hand. At this season of the year, above all others, it is felt that no more inspiring subject can be placed before the people than "The Nativity." It is a first step in this important movement and we trust that you will be in accord with it. We want you to feel that we have no ulterior mo- tive, but that we want to contribute our mite to the spiritual uplift of humanity. We feel that this "old, but ever new, story" will be ' brought home to the people this Christmas season with new force, while in addition even those who do not attend divine service will be reached by this wonderful picture. Yours truly, Wjr. P. Dkrmeb. Fort Dodge (la.) Messenger. BILLBOARDS FOR RELIGIOUS USAGE. Billboard i)osters to illustrate religious events and educate the jieople, as they ride or walk the streets, are being attempted here. The Poster Advertising Association, of which P. P. Steketee is a member, has sent the first of a series that will be displayed here. On several of the billboards owned by Mr. Steke- tee in this city are now huge posters depicting the arrival of the wise men at the hostelry at Jerusalem in which the Savior was born and paying Him hostage. This special poster now being displayed in Mus- kegon measures twenty feet by nine feet, and is lithographed in eleven colors. It was designed by Edward Volkert of Cincinnati, O.. and was done under the direction of the Educational Bureau of the Posters' Association Next month the association will use a picture de- picting several of the most important scenes in the life of General U. S. Grant. MuskesJOM (Jlirti.) Times. BILLBOARDS FLAME WITH XMAS MESSAGE. National Association Spends $20,000 on Chiristmas Post- ers— Local Members Handle Without Ciiarge — Unique Instructive Campaign of Educa- tional Committee. According to a statement issued Tuesday by Man ager Charles I^edwith of the Meriden Billi>osting Company, there is a higher aim by the Poster Ad- vertising Association than the mercenary spirit of pure commercial advertising. Posters have been noticed around town in which various ])hases of the life of Christ were pictured with the injunction, "Ask your Sunday-school teacher to tell you the story." As an explanation of the scene, the artist depicted a text printed on the poster, taken from second chapter of St. Matthew, and this tells the story of the picture. Much comment has been created throughout Meri- den, as the iiosters have attracted universal notice, and many jieople have stated the same situation exists In New Haven, Hartford and other cities they had visited. The natural conclusion arrived at by these people was to the effect that some big piece of advertising was soon to be sprung on the public, and the religions posters were simply to start comment and attract the jiubllc's attention to the boards occupied by these posters. Manager l,ed- wlth. however, gives the authoritative reason why the billboards in Meriden and other cities have suddenly joined hands with the churches In spread- ing religious fervor, and much credit is reflected upon the national and local associations for this work. "It seems," said Manager I^edwith. "that in this age of commercialism it is quite startling to find a great business organization like the Poster Adver- tising Association devoting money toward a project which would result in any other end than a flow of money to the coffers of the association. This view has been pressed home on the association officials in various little ways and it was finally determined to prove to the public that even a cold advertising proposition could be turned into a chan- nel useful to public welfare without being so in a strictly material business way. "Therefore, the educational committee of the Poster Advertising Association decided to evolve a Christmas poster which would be in harmony with the spirit of the scene and, displayed prominently in every city in the country, proclaim the message of peace on earth, good-will to men in such a man- ner as has seldom been attempted before by any person or organization. And this Christmas poster was made up. at a cost to the association of $20,000, exclusive of the posting, which is done in all cities by the members, free of charge. It is a lithograph of twelve colors, and is declared by authorities to be one of the finest examples in that art ever seen in America or elsewhere. "It is the first of a series of posters intended to stimulate the young men and women of the coun-, try, and to cheer the old as well as to carry the message of hope and comfort to the unfortunate^ Early in the New Year, the association has notified me, a new poster will be made up, depicting the lifd of General Grant. It will trace his rise from lowly circumstances to the presidential chair and Is thought to be of such a nature as to stimulate the youth of to-day and preach the great sermon of 'Go thou and do likewise.' " Meriden (Conn.) Morning Record. PICTURES ARE POSTED. Posters Put Lip by Company Free of Ctiarge- Religious in Character. On the large bilboards north of the Star-Courier building on Tremont street and near the elevator on Chestnut street there are now being shown some un- usually attractive posters entitled "The Birth of Christ," which are exciting comment. No advertising appears on the posters in any way, and the scene is distinctly a religious one. W. J. Empson, when inter- viewed regarding the posters, stated they were put up gratis by the Poster Advertising Association, and that all over the country these same jiictures are be- ing shown. The purpose of the pictures is to con- tribute to the general uplift, and all work connected with the iilacing of the iiictures is donated free by members of the association. The pictures are in 12 colors and are the most beautiful obtainable. Another similar picture, which will be entitled "General Grant." is to be posted later in the season. It will be inspirational in nature and portray the more striking periods in the life of the great general. Kewanee (111.) Dally Star-Courier. On a large billboard just west of Haskell's shop, on Liberty street, is a large picture of the nativity of Christ, in beautiful art work. Manager Weatherby, with other prominent billboard system owners, are putting these pictures on their boards at this season to aid In the work of teaching Christianity. The picture has these words prominently disjilayed: "Ask your Sunday-school teacher about this |)icture." Mr. Weatherby should be complimented on his interest along this line. Mexico (Mo.) Evening I..edger. (82) EDUCATIONAL POSTERS BEAUTIFUL POSTERS A CHRISTMAS GREETING. Poster Advertising Association Posts Two Large Sheets of Savior's Birth. Perhaps you have observed the beautiful and ar- tistic posters on the billboard opposite the opera house and ou North First street. If you have, you probably joined in the wonder of the people as to who caused them to be jjosted and what they mean. It is learned that the posters are put out by the Poster Advertising Association, Inc., and Charles W. Ward, a member of the association, posted the two here. Simultaneously with the posting of the two here, the same posters were put up in four thousand cities in the United States. The poster portrays the finding of the Christ child by the three wise men, and the scene in the stable where the Savior was born. Under the poster is a line taken from Matthew 2:11, reading, "And when they had come into the house, they saw the young child with Mary, His mother, and they fell down and worshiped Him." Upon the poster also is printed the admonition to "Ask your Sunday-school teacher what it means." The posters are beautiful in design, and are put out by the association, not in the way of an adver- tisement, but as a Christmas greeting to the public from the association. It is a beautiful idea and most appropriate. The same association will put out an- other poster about the first of the year, also bearing an inspiring lesson to the young. Monmouth (111.) Review. LOCAL POSTER CONCERN AIDS IN NATION- WIDE MOVEIVIENT. An uplift movement for the good of humanity all over the country is being conducted by the Poster Advertising Association, Inc., of which Peter P. Steketee is the Muskegon member, by utilizing the immense pictorial appeal of posters in a way which is expected to make people better. In Muskegon and in practically every other city and town of importance throughout the United States have been placed, within the last few days, a poster masterpiece, nine feet high and 21 feet long, depict- ing the "Birth of Christ." The entire cost of these posters, which are pro- duced in twelve colors, is, including express charges, about $15,000, in addition to the space they occupy on the different local billboards. Mr. Steketee has put up five of the posters in Muskegon and two on his Grand Haven boards. These posters will remain on the boards for a month and will then be deplaced by a similar sized one, showing the different steps in the life of U. S. Grant, from the farmhouse to the President's chair. In the foreground to the right of "The Birth of Christ" poster, is the exhortation, "Ask your Sunday- school teacher to tell you the story." Muskegon (Mich.) Chronicle. HANDSOME CHRISTMAS POSTERS. Lancaster Shares in a National Movement. Widespread and favorable comment is being made over the action of the Lancaster Poster Advertising Association, of which Mr. Charles A. Yecker is pres- ident, in erecting at various points in the city six large twenty-four sheet posters, bearing handsome lithographs of "The Nativity." The posters bear the following inscription from the second chapter of St. Matthew: "And when they were come into the house, they saw the young child with Mary, His Mother, and fell down and worshiped Him." The posters also contain the inscription: "Ask your Sunday school teacher to tell you the story." The posters are located at Church and Shippen streets. West Vine near South Queen, Manor near West King, West King near Mary, Mulberry and ,Iames and Lime and Lemon streets. The idea originated at the National convention of the Posters' Asociation at Atlantic City last summer. Some of the members suggested that with their ex- ceptional advantages for publicity they should do something in the way of uplift and education, and the Xmas posters are the first result of that idea. The Ijosters are the work of Edward Volkert, a Cincinnati artist, and they are beautifully executed. The ix)r- trait portrays the Virgin Mary, with the Christ Child in her arms, surrounded by the kneeling wise men and the villagers. These posters are being erected in every town in the United States and Canada of over 5,000 population. Lancaster (Pa.) Daily New Era. "THE NATIVITY" CHRISTMAS POSTER. To inaugurate an "uplift movement for the good of humanity," the Poster Advertising Association of America has fixed on a plan by which it hopes to be a factor in making men better and turning their minds to noble and inspiring thoughts as they go about their daily work. It is to be done through pictorial appeals in posters. The idea originated with the educational department of the association. The national association furnishes the posters and the local billposters' associations furnish the space on the billboards and place the posters. A local department may be found in almost every tow'n of any size In the country, and by this means it is the intention to simultaneously place be- fore the people pictures that will be an uplift to all who see them. Believing that as Christmas approaches, "The Na- tivity" would appeal to the Christian world, an order was given for this sub.iect. The poster was designed by Edward Volkner of Cincinnati, and is pronounced by critics to be the most wonderful and beautiful lithograph ever produced in this country. It is 9 by 21 feet, and beneath the manger scene reads: "And when they were come into the house, they saw the child with Mary, His mother, and they fell down and worshiped Him." Two of these posters have been put up in Kalispell and will remain until after New Year's, when others will take their place. Kalispell (Mont.) Daily Inter Lalie. BILLBOARDS TELL STORY OF NATIVITY. Twenty-Four-Sheet Poster With Unusual Purpose — Six of Them in This City — Part of a IVIovement by the National Poster Advertising Association Which Embraces Every Town Over 3.000 in Country. Six large billboards in various sections of the city, carrying a huge twenty-four sheet poster of a splen- didly executed lithograph of "The Nativity" with the simple wording "Ask your Sunday School teacher to tell you the story," awakened sentiment and caused much favorable comment throughout the city yes- terday. The posters are situated at Church and Shippen streets; South Queen and Vine; IManor near West King; West King near Mary; Mulberry and James and at Lime and Lemon streets. The posters were placed upon the boards by the Lancaster Poster Ad- vertising Company, of which Charles A. Yecker is the manager, and a part of a movement of the Na- tional Poster Advertising Association. On some of the posters in a panel of the frame is pictured a brass plate bearing the text from the second chapter of the gospel according to St. Matthew, upon which the picture is based: "And when they were come into the house, they saw the young child with Mary, His Mother, and fell down and worshiped Him." Last summer there was a convention at Atlantic (83) EDUCATIONAL POSTERS City of the Poster Advertisers' Association, a national organization covering this country and Canada. Dur- ing this convention a feeling took form that an or- ganization with such resources for publicity should do something to aid the uplift of humanity, something to inspire the young and the old. to build up the broken-hearted, and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the posters placed yesterday are the first result of its work. The posters are being placed in every city with a population of more than 3,000 in this country and Canada, the number allowed to each city being proportioned to its size. The entire expense of the work is borne by the members of the association. It would have cost at least $25,000 if any organization or individual had paid for it. The poster is the work of Edward Volkert, the artist of the United States Printing and Lithograph- ing Company of Cincinnati, who has made a beautiful blending of some of the ideas of the old masters and added a touch of his own genius to reproduce an exquisite and touchingly human portrayal of the most interesting incident in the life of Christ. The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother, Mary, and surrounded by the humble occupants of the stable. The lithograph is executed in twelve colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pictures will remain on the billboards until after Christmas, and will doubtless be a potent aid in bringing to many minds an appreciation of the true significance of the holiday. Lancaster (Pa.) Jlorning News. BILLBOARDS SHOW BIRTH OF CHRIST. Part of Educational Campaign to Remind People of Christmas Significance. Large Christmas posters now seen on the local billboards, depicting scenes in the life of Christ, accompanied by the inscription: "Ask your Sunday- school teacher to tell the story," have caused hun- dreds to stop and gaze and wonder what they meant. The beautiful posters were placed on the boards by the Stoops Billjiosting and Advertising Company, in compliance with an order of the National Bill- posters' Association. They are in line with a move- ment for placing Christmas and educational signs on billboards all over the United States. Canada and other countries, launched by the educational commit- tee of the organization at the la.st meeting in Atlantic City, in July. The billboard pictures are also in line with a nation-wide educational and advertising move- ment among churches and Christian lay organiza- tions for the purpose of reminding people of the religious and holy significance of Christmas, which they claim has almost been forgotten in the lavish custom of exchanging presents. The hilll]oards are now showing the beautiful pic- ture of "The Nativity." after a design executed by Edward Volkert, of Cincinnati. The posters have been declared to he the finest examples of that art ever seen in America or elsewhere. The scene shows the baby Jesus in Mary's arms, while around Him. kneeling on the floor of the rude manger where He was born, are the Wise Men of the East, with their gifts of gold, silver, frankin- cense and myrrh. At one side of the manger, don- keys are eating hay, while out through the open door Is seen the star of Bethlehem, which guided the Wise Men to their destination. They were designed and printed entirely at tlie expense of the National Billposters' Association, and an enormous amount of money was expended in tliis direction. The bills have been apportioned to every city in this and the other countries having members of the association. Magnificent posters representing the nativity of our Lord are now on exhibition on the following streets: Chicago and Eighth, Eighth between Quay and the river, Washington and Seventeenth. The display of these pictures marks a new epoch in the history of billposting. There is absolutely no advertising attached to them; they represent simply an attempt to utilize the billboard for the uplift of the people, to impress upon the non-churchgoer the event which Christmas celebrates all over the world. These pictures are twenty-one feet long and nine feet high, they are lithographed in twelve colors, the art- ist is Mr. Volkert of Cincinnati, O., and the work is being done through the combined efforts of Mr. Henry Wullner, billposter, and the Poster Advertising Association. "Ask your Sunday-school teacher to tell you the story" read the motto on the poster. In the lower framework is a fac-similie of a brass plate, with the text from the second chapter of St. Matthew: "And when they were come into the house they saw the young child and Mary, His mother, and they fell down and worshiped Him." Manitowoc (Wis.) Daily News. According to H. F. Stoops, senior member of the Stoops Advertising Company and a member of the national association of billposters and advertisers, the launching of the educational sign movement by the association's committee of education was not for the purpose of advertising, but to help remind peo- ple of the spirit of Christmas. Later other posters will make their appearance, presenting scenes in the life of famous men for the purpose of educating youths and firing them with the spirit of emulation. The life of General Grant will appear in January. Mr. Stoops said that he had received numerous letters from the pastors over the city, setting forth their appreciation of the poster association's great movement for the uplift of humanity in this manner. He said that educators, pastors and men in all pro- fessions throughout the United States were falling in line and co-operating with the introducers of the novel educational movement. He predicted that it would only bo a short time until practically every country in the world would have these signs in their cities and towns. Chattanooga (Tenn.) News. BEAUTIFUL POSTERS. Are Put Up By Local Billposting Company. On four of the billboards in this city are posters more beautiful than any ever shown here. They are done in eleven colors and represent the scene at the birth of Christ. The wise men, the shepherds, the Christ child, the Virgin Mary, the Star of Bethlehem, the manger, etc., are portrayed. The poster bears the words, "Ask your Sunday-school teacher to tell you the story." The picture is attracting a great deal of attention and favorable comment. It was put up by Otis Bart, manager of the Noblesville Adver- tising Poster Company. Noblesville (Ind.) Enterprise. STORIES OF UPLIFT AND INSPIRATION TOLD ON BILLBOARDS. For one month preceding Christmas, 10,000 bill- boards covering the United States from coast to coast, have presented to the public a twelve-color picture of the birth of Christ. The only words ac- companying it, aside from a quotation from St. Matthew, were: "Ask your Sunday-school teacher to tell you the story?" This Is the first of a series of posters, bearing on moral and religious subjects and having nothing whatever to do with business matters, to be published by the Poster Advertising Association and placed on (84) EDUCATIONAL POSTERS the stands throughout the country. The decision to give space to such subjects was made at a meet- ing of the association in Atlantic City last July. Joseph Chapel addressed the association at that time, saying tha the committee had considered the matter and that it recommended the giving of the space. "The association immediately took the matter up, ■with the novel and beautiful result that part of the posters throughout the country hereafter will adver- tise nothing, but will be constant reminders of moral subjects and right living," said M. Breslauer, vice- president of the Northern Display Company, in Minneapolis. Sixty posters in Minneapolis, 50 in St. Paul and about 600 in the state will be devoted to the new posters. "The Life of General Grant" is the subject for the January poster. Some of the subjects to follow are: "The Life of Napoleon," "Washington Crossing the Delaware," "Little Red Riding Hood" and "Robinson Crusoe." Minneapolis (Minn.) Tribune. THE FINAL RUSH ON THE STOREKEEPERS. People Who Neglected Shopping Until the Last Minute, Out In Force — Business Men Pretty Well Satisfied Here — Weatherby Posting Company Put up Splendid Picture on Billboards. The Christmas shoppers made their final rush upon the storekeepers this afternoon. Despite the time-honored admonition to shop early, many people neglected it until the last minute. They were obliged to take what was left, and the majority did so gladly. Many business men expect the biggest kind of a rush to-night. They expect that most everybody will have overlooked something or someone, and will make franctic efforts at eleventh-hour reparation. The majority of the business men are well satis- fied with the trade during the Yuletide season. It started out bad, but picked up in the last week or ten days. The jewelers are especially well satisfied. At the postofflce business is great, and there are few people in the city who would envy a mail car- rier to-day. The rush has been great for the last few days, but it naturally was greater to-day. The mail carriers also look forward to a busy Christmas morn. The police expected much business to-day, but so far have been sadly disappointed. Shoplifters, etc., are scarce here, although it has been reported that two men were picked for ?S and $10, respectively, in one of the larger stores. The men did not com- plain to the police, and refuse to discuss the matter. The Weatherby Posting Agency here has con- tributed some Christmas decorations to the town. On many of the boards in the city a poster masterpiece, nine feet high and twenty-one feet long, depicting the birth of Christ, has been put up. It Is part of a general movement all over the country to lend at stated seasons beauty to the much-abused billboard. Jefferson City (Mo.) Daily Post. "WHAT CHRISTMAS MEANS TO ME. By Rev. Presley P. Carson, First IMethodlst Church. hunch. ' "What does Christmas mean to me?" First of all, Christmas means to me just what I hope it means to everyone — a day of gladness, of good will, and a reverent regard tor the Christ whose birth we cele- brate on Christmas Day. Socially it is a feast of good things to eat and of blessed fellowships, of tome gatherings and an interchange of tokens of love and friendship. Religiously it is a festival, in which Christmas shines as the bright star of the season of Advent. So many Christmas days have enriched the flood of years since I was a little boy and hung up a stocking for Santa Claus that Christmas has come to mean a very blessed memory. Childhood days, the old home, boyhood friends, Sunday-school enter- tainments and the men and women whose lives helped brighten the Christmas time for me all along the years. And as I think of those who shall sit around the table on this Christmas Day, my heart includes the fellowship of other years. And the heart grows mellow with tender thoughts of those "we have loved long since and lost awhile." But I think of them faring on in the brighter glory of heaven, and it gives to life a heightened joy as I seek to make merry with my friends to-day. For Christmas is a season of fine fellowship's. I mingle with the children and the little tree grows big and bright, and its toys are vast treasures, and I find warmth and glow for my own heart in the sweet and radiant expectancy of the children. I go out into the world and touch elbows with the crowds that I may catch the Christ- mas spirit, and feel the thrill of this old world's nobler impulses, for this is the season when, to a large degree, selfishnes gives place to generosity. I take note of the new movement of "municipal Christmas trees," the beautiful pictures of Christmas of the billposters, and finding no advertisement, I begin to believe that Christmas is not going to be commercialized, but that it will finally be spiritual- ized. And then I follow in imagination the tokens of good-will, and the kindly, glad ministry of the "good fellows," and the general thoughtful provision every- where for the less fortunate of folks, and I exclaim with Tiny Tim, "God bless everybody!" Christmas is not only for me a memory, a fellow- ship, but also a meditation. My Christmas reading brings to me not only bright and beautiful Christmas stories, both old and new, but I find it enriched by the deep thoughts of some of the most gifted pens. I read again the inimitable Bible stories of the Christ Child. And in company with the shepherds and wise men of old, in my quiet meditations over Christmas embers, I find the reality of Christmas and its re- ligious significance to be a personal adoration of Christ, my Lord and King. Pana (111.) Palladium. AN ADORATION POSTER. Visit of Magi on New Bedford Billboards — Association of Billposters Putting Them Up — Beneath Them, "Ask Your Sunday School Teacher to Tell You the Story." On the billboard at the corner of Purchase and Elm streets, and on two other billboards at the north and west ends, have appeared for the Christmas sea- son huge posters bearing painted pictures of the adoration of the wise men at the manger at Bethle- hem. In small lettering beneath them is the text of the second chapter of Matthew, the eleventh verse, "And they came into the house and saw the young child with Mary, His mother, and they fell down and worshiped Him." Over at one side, in a little larger letters, are the words, "Ask your Sunday-school teacher to tell you the story." There are to be two others put up at the south end of the city by the Hathaway Advertising Company. These posters are being put up over the entire country by the Na- tional Billposters' Association as a donation from them to the success of the day. New Bedford (Mass.) Stand. NATIVITY PICTURES ON BILLBOARDS. The entire city of Davenport is to be billed with great posters, nine feet high and twenty-one feet long, depicting the birth of Christ, as the result of a determination upon the part of the poster adver- tising interests of America to display "The Nativity" pictures on billboards in every city and town of importance in the United States. Orion (III.) Times. (8S) E D U C A T I O X A L POSTERS TO BOOST RELIGION ON THE BILLBOARDS. Association Bears AM Epense of Printing and Poitlns for the Cause of Christianity. Persons who think that religion Is for InabecUes and women only will get a shock which will give them a proper conception of proportions when they see a picture displayed on the billboards of this city. This picture is the developed thougrht of an un- selfish association of men, who are trying to create a deeper religious sentiment throughout the country. The picture is that of the birth of Christ. It is a lithograph in twelve colors, and strikingly depicts the scenes around the birthplace of Jesus in Bethlehem. There is nothing on the picture of an advertising character, and all you see is the splendid colors, which compose one of the best poster pictures ever seen here. These pictures were produced and posted all over the country by the association, which is engaged In a nation-wide campaign in the interest of Christianity. The Poster Advertising Company is placing the lithographs in all of the principal cities of the coun- try on billboards in conspicuous places. The one here may be seen on the billboard opposite the postoffice. The cost of the posters and the space which they occupy was borne by members of the Poster Advertising Company. New Castle (Ind.) Times. POSTERS ON BILLBOARDS PICTURE "THE NA- TIVITY" AND CARRY CHRISTMAS LESSON. In the tri-cities and in other cities in this country and Canada, pictures of the birth of Christ and the adoration of the Magi have been jilaced on the bill- boards to add to the Christmas spirit that is abroad throughout the land. Th«se posters were hung a few- days ago by Charles T. Kindt, of the local posting service. Eeach bears the legend: "Ask your Sunday- school teacher to tell you the story." On fifty of the largest billboards in the tri-cities appear huge 24-sheet posters, bearing a wonderfully executed lithograph of the scene of "The Nativity." The picture measures twenty feet long by nine feet high. In a panel of the frame is pictured a brass plate bearing the text from the second chapter of the Gospel according to St. Matthew, upon which the picture is based: "And when they were come into the house, they saw the young child with Mary, His mother, and fell down and worshiped Him." Manager Charles T. Kindt, of the' Burtis, thus ex- plains the way it happened: Last summer there was a convention at Atlantic City of the Poster Advertisers' Association, a na- tional organization covering this country and Canada. During this convention a feeling took form that an organization with such resources for publicity should do something to aid the uplift of humanity, some- thing to inspire the young and the old, to build up the brokenhearted and to hel|i lead all men and women to a considoration of the higher life. So an educational committee was named, and the posters placed over the country are the first result of its work. The posters are being placed in every city with a population of more than 3,000 in this country and Canada, the number allowed to each city being jjroportioned to its size. The entire expense of the work is borne by the members of the association. It would cost at least $25,000 if any organization or individual had paid for it. The poster is the work of Edward Volkert, the artist of the United States Printing and Lithograph- ing Company, of Cincinnati, who has made a beauti- ful blending of some of the ideas of the old masters and added a touch of his own genius to produce an exquisite and touching human portrayal of the most Interesting incident in the life of Christ. The wise men of the East are seen kneeling before the infant Jesus, held In the arms of His mother, Mary, and surrounded by the humble occupants of the stable. The lithograph is executed in twelve colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pictures will remain on the billboards until after Christmas, and will doubtless be a potent aid In bringing to many minds an appreciation of the true significance of the holiday. Davenport (Iowa) Times. THE NATIVITY OF CHRIST SHOWN ON BILLBOARDS. Blilpoiteri Start fviovement for the Uplift of Humanity. Passers-by should stop to take more than a passing look at the billboard just in the rear of the Pike House and on the Fourth street front, also at the bill- board at the corner of Second and High street. On these two boards will be found beautifully col- ored lithograph reproductions of the great master- piece depicting the stable scene at the birth of Christ. In every city in the United States where there is a member of the Poster Advertising Association, simi- lar pictures were placed on the billboards yesterday. The Niles Poster Advertising Company, of which Judd Reese is the local manager, contemporaneous with the hanging of these artistic productions of the lithographer, have sent out a number of circular letters to the clergy and citizens, calling attention to these posters, and the reason for their display at this time. The poster association interests of America aim through the medium of these pictures to inaugurate an "uplift movement for the good of humanity," utilizing the immense pictorial appeal of posters in a way that will make men better by turning their minds to noble and inspiring thoughts. The posters are nine feet high and twenty-one feet long, and unmarred by the least hint of advertising. The entire cost of these wonderful posters, which are produced in twelve colors, and the cost of the space which they occupy, is donated freely by the members of the Posters Advertising Association, Inc., which has the uiilift movement in hand. At this season of the year, of all, it is felt that no more inspiring sul)ject can be placed before the peo- ple than "The Nativity." It is a first step in this important movement. Niles (Mich.) Daily .Sun. BEAUTIFUL POSTERS APPEAR IN CLINTON. In Clinton and in many other cities of this country and in Canada, pictures of the birth of Christ and the adoration of the .Magi were placed on the bill- boards to add to the Christmas spirit abroad through- out the land. Each bears the legend: "Ask your Sunday-school teacher to tell you the story." On many of the Clinton billboards appears the huge poster bearing a wonderfully executed lithograph of the scene of "The Nativity." The iiicture measures twenty-four feet long by nine feet high. In the panel of the frame is pictured a brass plate bearing tile text from the second chapter of the {!osi)el according to Saint Matthew, upon which the I)icture is based: ".•\nd when they had come into the house, they saw the young, child with Mary, His mother, and fell down and worshipped Him." Last summer there was a convention at .Mlantic City of the Poster Advertisers' Association, a national organization, covering this country and Canada. Dur- ing this convention a feeling took form that an or- ganization with such resources for publicity should do something to aid the uplift of humanity, something (86) EDUCATIONAL POSTERS to inspire the young and the old, to build up the broken-hearted and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the posters placed over the country are the first result of its work. The posters were placed in every city with a poi)ulation of more than 3,0(10 in this country and Canada, the number allowed to each city being Iiroportioned to its size. The entire expense of the work is borne by the members of the association. It w-ould cost at least $25,000 if any organization or individual had paid for it. The poster is the w^ork of Edward Volkert, the artist of the United States Printing and Lithograph- ing Company, of Cincinnati, who has made a beauti- ful blending of some of the ideas of the old masters and added a touch of his own genius to iiroduce an exquisite and touching human portrayal of the most interesting incident in the life of Christ, The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother, Mary, and surrounded by the humble occupants of the stable. The lithograph is executed in twelve colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pictures remain on the billboards after Christ- mas, and will doubtless be a potent aid in bringing to many minds an appreciation of the true signifi- cance of the holiday. Clinton (Iowa) Advertiser. COMMENDABLE ACTION. Was That of Furnishing Picture of Nativity. In Monday's Republican there was an article de- scribing the very beautiful lithograph, "The Nativity," which is to be found on the East Fifth street bill- board. The Poster Advertising Association has per- formed an act that is highly commendable, and that will prove an uplift to humanity by giving this very splendid picture to the public. It is advised that all come to the picture and study it well, and let it have its proper influence upon the heart and mind. It is also advised that Monday's article be read again and read by all. This article is the result of a motion passed at yesterday's session of the Ministerial As- ociation. A vote of thanks is herewith extended by the association to the Poster Association and to Mr. D. L. McClintock, the local representative. C. E. Geist, Secretary. Mount Carmel (III.) Republican. "THE NATIVITY" SHOWN ON BILLBOARDS IS FIRST STEP IN BILLPOSTERS' UPLIFT WORK. Benjamin W . Suydani, proprietor of the New Brunswick Billposting Company, is being thanked and praised for the display of the handsome lithograph, "The Nativity." on various billboards about the city. The putting up of this poster represents the first step in the uplift movement on the part of the Poster Advertising Association of America. The lithograph is a composite of various famous paintings, depicting subjects connected with the birth of Christ. It is not only an ingenious piece of composition, but is remarkable for its draughtsman- ship and coloring. It is done in eleven colors. In the foreground, to the right, are these words, as an exhortation to the children: "Ask your Sun- day-school teacher to tell you the story." On the lower framework is the fac-similie of a brass plate, with a quotation from the second chapter of St. Matthew, which tells of the visit of the wise men of the East to the stable in Bethlehem: "And when they were come into the house they found the young child with Mary, His mother, and fell down and worshiped Him." To stimulate the patriotism of the youth of the country and show what opiJortunities exist for them, no matter how humble their origin, another 24-sheet poster is to be issued, through the same channels, illustrating the life and achievements of General U. S. Grant. It will .show Grant, the boy, in his humble cottage home. A large center panel will present him at the height of his military career, and a third jianel will give a portrait of him as President of the United States, with the Nation's Capitol in the background. "This is what one |)oor boy accomplished; what are you going to do with your opportunities?" will run the legend along the bottom of this poster. The reproduction is in six colors. The suggestion that such a movement be started was made at the last annual convention of the Poster Advertising Association at Atlantic City. The idea met with instant favor and was endorsed enthusi- astically. "The motive is not to advertise any billposting con- cern or commercial interest of any kind," says Mr. Suydam, "but to show that the billposting fraternity has an interest in the welfare of humanity in general, as well as in the welfare of its individual members." New Brunswick (N. J.) Times. UNUSUAL POSTER. A large poster of unusual design and coloring has been placed on the billboard on Clark street, imme- diately south of the Light & Power Company's office. The lithographic work in eleven colors, with gold border, depicts the birth of the Christ child, and is being posted this week throughout the entire country by the Poster Advertising Company of the United States at their own cost. The lithograi)hing was done by the United States Lithographing Com- pany. Not a word of advertising appears on this beautiful work of real art, only a quotation from the book of Matthew and the suggestion to children to "Ask your Sunday-school teacher." The poster is ten feet in height and twenty-four feet long, and will be kept in good condition throughout the Christ- mas season as a silent reminder. Every minister and church worker in Moberly should make it a point to see this poster this week. Jloberly (Mo.) Evening Democrat. CHRISTMAS POSTERS. New Feature on the Billboards of Marlon. Thoroughly responsive to the popular demand for a "sane" Christmas, in which the spirit of the day may be brought within the grasp of the general pub- lic, the National Poster Advertising Association, through its various representatives, has taken upon itself a plan for the portrayal of the Yuletide spirit, by means of the billboards of the country, and Ma- rion, along with other metropolitan cities, in which the Poster Advertising Association is represented, is now receiving the beneficial infiuence of the Christ- mas posters. Christmas shoppers who have been on the down- town streets in the past tew days will recall the large posters on the E. L. Kinneman Company's boards. The birth of Christ, faithfully depjcted, ac- cording to the true story of the Bible, is shown to advantage, and the inscription, "Ask your Sunday- school teacher to tell you the story," has caused wholesome thought on the part of the younger genera- tion. The Poster Advertising Association, at the suggestion of its educational committee, has under- taken a nation-wide campaign tor the general uplift of humanity, and the Christmas posters now being shown are only one of the many good things planned by this enterprising association of publicity men. "The Birth of Christ" posters are twenty feet long and nine feet high, and are known as "24-sheets," lithographed in eleven colors. The work was de- (87) EDUCATIONAL POSTERS signed by Edward Volkert of Cincinnati, Ohio, and was manufactured by the United States Lithograph- ing Company of Cincinnati. Critics declare it is the most beautiful and wonderful lithograph ever made In this country, and Marion people who have seen it are of the same opinion. Every detail of the beautiful story of the birth of the Savior of the universe is show'u in the posters, which are to remain during the Yuletide season. The visit of the three wise men to the lowly manger In which the infant Jesus was born is forcefully portrayed, and they are seen in the act of bowing before the Virgin Mary and her Child, the anni- versary of whose natal day is celebrated as Christ- mas. The shepherds and their flocks may also be seen, and the entire surroundings are thoroughly, in sympathy with the spirit of the occasion. Billboards In the surrounding towns, and in fact in every city In the country in which the Poster Advertising Asso- ciation is represented, are similarly adorned. Marlon (Ind.) Chronicle. FINE PICTURES OF THE NATIVITY SHOWN IN MOUNT VERNON. Pedestrians here for several days have had their attention attracted to a large, beautiful poster on the billboard in Prospect avenue near the postoffice. A better place of prominence could scarcely have been chosen. The consequence is that thousands have enjoyed the picture, which is none other than "The Nativity." Few, however, have been able to account for its presence, as the poster contains no signs of being an advertisement. An explanation came to-day from W. W. Seeley, of the Mount Vernon Advertising Service. The poster is the first step in a nation-wide "uplift movement," which has been started by the poster advertising Interests of America. By using the immense pic- torial appeal of posters, it is aimed to make men better by turning their minds to noble and inspiring thoughts. Posters similar to that shown in Mount Vernon are being displayed in every city and town of importance in America. The poster measures nine feet high and twenty-one feet long, depicting the birth of Christ. There is no advertising of any description connected with the picture. The only printed words on the picture are these: "Ask your Sunday-school teacher to tell you the story," and a quotation from St. Matthew, telling of the arrival of the three wise men of the East. The picture shows the Mother and Child and the wise men and shepherds, who have fallen down to wor- ship. Outside the stable door is seen the star of Bethlehem. The entire cost of these wonderful posters, which are produced in twelve colors, and the cost of the space which they occupy, is donated freely by the members of the Poster Advertising Association, Inc., which has the uplift movement in charge. The Mount Vernon Advertising Agency has con- tributed toward the good work by donating the use of the billboard space here. Mount Vernon (N. Y.) Dally Argus. BILLBOARD RELIGIOUS INSTRUCTOR. The two greatest instructors have become the moving pictures and the billboards. A very short time ago the public schools and the newspapers were supposed to be the great teachers. But these have been supplanted. There is nothing that is not repre- sented in the "movies" and there is to be nothing not represented on the billboards. And everything is to be there. But a very short time ago these two strongest In- fluences of the moment were under suspicion, if not condemnation. Certain persons would not have then considered attending the "movies," and those same certain personB conducted campaigns against the bill- boards. These persons are not less righteous than they were, but the billboard and "movies" are more right than they were. The moving-picture show long ago seized upon the dramatic possibilities of Bible stories for "scenarios," until the youngster who went to the "movies" knew more about the Bible and knew it with more correct Imagination than the child who went to Sunday school; the climax came in the picture-drama, "From the Manger to the Cross," which was as religious and right, in detail and in spirit, as Tissot's paintings. The billboard is about to take upon itself the en- larged power of religious instruction. Not only the millions who sit in the seats of the 5 and 10 cent shows, but the millions and millions who ride and walk and run, are to read and see posters of Bible scenes and Bible verse Minneapolis (Minn.) Dispatch. BILLPOSTERS BEGIN RELIGIOUS CAMPAIGN. Sacred Pictures Gratuitously Displayed Here and Else- whiere by National Organization. A nation-wide campaign of billboard posters to lead people to churches has reached Minneapolis, accord, ing to an announcement to-day by M. Breslauer of the Northern Display Advertising Company. "Sixty posters, depicting in many colors the life of Christ, are being placed at prominent points In Minneapolis," Mr. Breslauer said, "and nearly 10,000 like posters are being placed in cities throughout the United States. The posters are being erected by the National Poster Advertising Association, and will be replaced each month with other posters. The caption over the first poster is "Ask your Sunday- school teacher to tell you the story." The next poster will depict the life of General Grant from his boyhood to his rise to the White House." The object of the campaign. Mr. Breslauer ex- plained, is to arouse and inspire religious feeling, especially among young people. Minneapolis (Minn.) Journal. PEACE ON EARTH IS PROCLAIMED ON THE BILLBOARDS. Wonderful Llthograpii in Twelve Colors Shown by Quincy Poster Advertising Association. The message of "peace on earth, good-will to men" Is being proclaimed in and throughout the country by a poster depicting the birth of Christ. It is a wonderful lithograph, in twelve colors, and is declared to be the finest example of that art that has been seen in America or elsewhere. The design Is a composite of five of the most famous pictures of the birth of Christ, by the greatest painters ol their day and generation. The picture is set forth for the young people of this country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," to- gether with the text from the second chapter of St. Matthew, which describes the scene the artist has striven to depict. In this age of commercialism it is startling, a little, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $200,000, exclusive of the posting, which is done by all the members free of charge. The Quincy Poster Advertising Association, of which W. ly. Busby is manager, have posted eleven of these beautiful posters. They are located at the C, B. & Q. depot, Wabash depot. Third and Oak, Third and Broadway, Ninth and Jersey, Tenth and Broadway, Twelfth and liroadway. Eighth and Ohio, Fifth and Cherry, Sixth and Cherry and Vermont, between Fourth and Fifth. These posters should be (88) EDUCATIONAL POSTERS seen by all, as It is the first of a series to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and unfortunate. The Educational Committee of the Poster Advertising Association has evolved this Christmas poster, which Is attracting so much attention on all poster plants throughout the country, and will follow this up, early in the new year, with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the president's chair, as a stimulant to the youth of the country to "go and do likewise." Quincy (III.) Wig. MINISTERS READY FOR CHRISTMAS. It was unanimously voted to extend the thanks and gratification of the organization to Manager William Sprague, of the local billposting company, on the very noticeable improvement of the billboards of the city and vicinity. Some time ago the Ministerial Association went on record as being opposed to the general character of the bilboards of the city, claim- ing that the general idea demoralized the morals of the youth and was a detriment to the young folks of the city. The organization endorsed the movement of the kindergarten teachers of the city in securing the services of Dr. Stitt, who will deliver special lec- tures in Paterson. Paterson (N. J.) Daily Call. BILLSOARD CAMPAIGN. Handsome Religious Poster Displayed In this City. Large, handsome lithographs, depicting one of the great events of Bible history, have been recently displayed on Pekin billboards, and the posters have aroused great interest. They are beautifully colored In soft tints and form a striking billboard decoration. The fact that the posters have attracted much atten- tion is evidence that they have served the purpose for which they are intended. The posters are part of a religious campaign planned by the International Billposters' Union. The Idea originated at the annual convention in Atlantic City last summer to encourage the medium of the billboards' interest in the teachings of the Savior. A fund of $25,000 was set aside for the purpose. In each city covered by members of the union the religious pictures have appeared. Under each one is written: "Ask your Sunday-school teacher to tell you the story." Members of the International Sunday School Asso- cation have approved the' campaign. Peoria (III.) Star. CHRISTMAS CHEER ON BILLBOARDS. Wonderful Lithographs of "The Nativity" Displayed — Gigantic Co-operative Movement on Part of Bill- posters to Spread the Good-Will Spirit. At this time, when the Christmas spirit Is upper- most, even the billboards of the city are proclaiming the message of good cheer. They are doing it by a display of a beautiful lithograph of "The Birth of Christ." The picture, which is in eleven colors, is 9 by 20 feet in size, and is a genuine work of art. Surrounding the picture is a white margin and there is no accompanying advertising material. Beneath the picture are these simple words, evidently ad- dressed to the children: "Ask your Sunday-school teacher to tell you the story." In the panel of the frame is pictured a brass plate bearing the text from the second chapter of the Gospel according to St. Matthew, upon which the picture is based: "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." This Is the novel display that is to be found now on three of the billboards of the city. One is on Main street, just north of Castle street; another is on Lewis street, near the Williams Lumber Company, and the third is on North street, opposite the Hippo- drome Rink. So strikingly different are these pic- tures from the usual billboard displays that inquiry was made of Joe M. Brie!, the owner of the Geneva billposting plant, as to their purport. The inquiry unearthed a unique and widespread work to spread the Christmas spirit on a wholesale scale. Similar pictures are being shown in 5,000 other cities and towns of the country. They are being provided by the Educational Committee of the American Poster Advertising Association and are posted free by the local members of the Association. Absolutely no commercialism is associated with the undertaking, and it is simply a gigantic co-operative movement of the billposting fraternity to do their part in spreading the Christmas spirit abroad in the land. The picture was designed by Edward Volkert of Cincinnati, 0., and the paper was manufactured by the United States Lithographing Company of Cin- cinnati. Exclusive of the posting, which was done free by the local plants, the picture cost the Asso- ciation over $20,000. Discussing the picture, Mr. Briel said that he has also posted one of the pictures on his board in Seneca Falls, on Fall street, and also one on his plant in Lyons. He added: "This picture is the first of a series which the Association is to put out for the purpose of conveying a message of hope and comfort to the unhappy and the unfortunate. It is to be followed early in the new year with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the president's chair, as a stimulant to the youth of the country to 'go and do likewise.' " Geneva (N. Y.) Times. NATIVITY'S STORY WILL BE TOLD ON LOCAL BILLBOARDS. Lithographs to Fulfill Poster Advertisers' Desire to Up- lift Humanity — To Be Seen Here Tp-day. Trenton to-day will see a new and unique manifesta- tion of the spirit of "peace on earth, good-will to men," and the already awakened sentiment of the Christmastide will receive startling and wholly un- expected impetus in such a way as to cause wide- spread wonderment and inquiry as to its source. On twenty of the largest billboards in the city will be placed huge twenty-four sheet posters, bearing a wonderfully executed lithograph of the scene of "The Nativity." The picture measures twenty feet long by nine feet high, and the only lettering upon it is this simple message to the children of Trenton: "Ask your Sunday-school teacher to tell you the story." In a panel of the frame is pictured a brass plate, bearing the text from the second chapter of the Gospel according to St. Matthew, upon which the picture is based: "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." The posters will be placed upon the boards of the Trenton Poster Advertising Company this morning. Manager Rosencrans of the local company will not have the time to explain in detail the meaning of this enterprise, so here is the way it happened: Last summer there was a convention at Atlantic City of the Poster Advertising Association, a national organization covering this country and Canada. Dur- ing this convention a feeling took form that an organization with such resources for publicity should do something to aid the uplift of humanity, some- thing to inspire the young and the old, to build up the broken-hearted and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the (89) EDUCATIONAL POSTERS posters to be placed to-day will be the result of its work. The posters are being placed in every city with a population of more than 3,000 in this country and Canada, the number allowed to each city being proportioned to its size. The entire expense of the work is borne by the members of the Association. It would have cost at least $25,000 if any organization or individual had paid for it. The poster is the work of Edward Volkert, the artist of the United States Printing & Lithographing Company of Cincinnati, 0., who has made a beautiful blending of some of the ideas of the old masters and added a touch of his own genius to produce an exquisite and touchingly human portrayal of the most interesting incident in the life of Christ. The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother. Mary, and surrounded by the humble occupants of the stable. The lithograph is executed in thirteen colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pictures will remain on the billboards until after Christmas, and will doubtless be a potent aid in bringing to many minds an appreciation of the true significance of the holiday. Trenton (N. J.) Daily .State Gazette. BIG POSTERS SHOW NATIVITY OF JESUS. Artistic Reproductions of Famous Painting Displayed on Billboards, Four huge posters, reproductions of one of the famous paintings in the Louvre, Paris, have been put up on billboards in prominent locations of the city. The posters are sent out by the national asso- ciation of billposters and will remain on the bill- boards of all large cities for a month. The picture represents the nativity of Jesus Christ and is in twelve colors. Next month pictures of General Grant will be put up and ren^ain 30 days. There are five pictures in the series. Walla \Valla (Wash.) Union. CHRISTMAS PICTURES ADORN SIX BILL- BOARDS. Six immense Christmas pictures are on display on Topeka billboards. The pictures, in twelve colors, are nine feet high and twenty feet long. They illus- trate the Bible verse, "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." The words. "Ask your Sunday -school teacher to tell you the story" are also printed on the posters. The Poster Advertising Association is bearing the ex- pense of the pictures, which are located on the Craw- ford Billposting Company's boards at Tenth and Ty- ler, Eighth and Van Buren, Tenth and Kansas ave- nue. North Kansas avenue, near Fairchild street, and Saywell, near Kansas avenue. Topeka (Kan.) Capital. •THE NATIVITY OF CHRIST" SHOW/N IN FINEST POSTER SEEN IN TROY. Work Is Most Artistic and Attracts Wide Attention. The message of peace on earth, good-will to men is being proclaimed in and throughout the country by a poster depicting the birth of Christ, which was placed by Guy Brannan. It Is a wonderful lithograph in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," together with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism It is startling, a little, to find a great business organization like the Poster Adv'ertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and the unfortunate. The Educational Committee of the Poster Advertis- ing Association has evolved this Christmas poster, which is attracting so much attention on all poster plants throughout the country, and will follow this up, early in the new year, with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the president's chair, as a stimulant to the youth of the country to "go and do likewise." Troy (Ohio) Daily News. BILLBOARDS AND FILM. It was a fine thing the billposters did when they cleared space for beautiful illustrations of the story of the manger, with the hint that the school teacher or the Sunday-school teacher could tell an interesting story about it. With exceptions that we fondly hope are few, grown-ups are commonly familiar with this story and they may forget at times that children have to hear it for the first time on some occasion. The Bible has done so much for literature, particu- larly for the drama, that one must regret the present- day neglect of its treasures as a story book. It has not been long since Christmas without a manger and carols would have been a rarity in any church. Christmas observance has been throwing off more and more of its religious character. In exchange there has been a praiseworthy development of the all-human aspects of the day and many people are learning for the first time the joys of giving. But the churches are neglecting one of their best oppor- tunities to present Christian truth in its most charm- ing aspect when they fail to give the tots of the Simday school the milk of doctrine in visual form. And where are there prettier stories to be found than in the Gospels? Knoxville (Tenn.) Sentinel. BILLPOSTERS AID MORALS. Put Up Picture of Nativity and Will Follow It With Others. "They are 'the contribution of the billposters to efforts to influence the children of the land for their moral good." That is the way in which George W. Rife of the Baltimore Billposting Company answered yesterday a question as to who was responsible for the beautiful posters depicting the birth of Christ which have been seen on the billboards throughout the city. Further explaining the purpose of the posters, Mr. Rife said: "They are the first of a series. This picture representing the ,\ativity went up in every city in the land in which there is a billposter at the opening of the holiday season. In a month or so the next picture will be placed on the boards. It will represent incidents in the life of General Grant. It will show him as a boy splitting rails and driving horses behind the plow, as the com- {'jo) EDUCATIONAL POSTERS mander of the Federal armies and then as Presi- dent of the United States. Other pictures will fol- low. Each will stay on the boards about a month. The series will continue indefinitely. "The picture of the Nativity has attracted much attention and we have received many letters from clergymen commending it. One church had a bill- board placed on its lawn especially to put this poster on it. We have given copies of it to 10 churches in Baltimore which asked for It. Fifty were allotted to this city. Of these, 40 have been put on the billboards. "The decision to display the posters was reached by the National Poster Advertising Association at its last annual convention. That organization pays tor the picture and the billposters give the space." Baltimore (Md.) Sun. NEW PICTURES FOR BILLBOARDS. Sacred Scene on Local Walls Excites Curiosity. A good deal of curiosity has been aroused by the appearance on the billboards of the city of a large colored poster showing a sacred scene. This one represents a view- of the manger at Bethlehem, the wise men and the birth of Christ. There has been much wonder as to the purpose of this poster, among others .^dvprtising soap and cosmetics, Irish cleanser and vaudeville performances. The expla- nation is that it has been placed before the public for the good it will do. It was the Christmas offering of the NationTl Poster Advertising Associa- tion, which at its annual meeting last summer ap- propriated $2.5.000 for such work. These posters, twenty feet by nine in size, have been put up in every town in the country above 3,000 in popula- tion. The idea was to show some regard for the moral and religious sentiment of every community. Fremont (Neb.) Tribune. PICTURE OF CHRIST ADORNS BILLBOARDS. Appearance of lithographs bearing the picture of Christ on billboards in Waukegan and along the railway lines in Lake County brought to light yes- terday a novel religious educational campaign by the International Billposters' Union. The campaign was planned at the annual conven- tion of the billposters' union in Atlantic City last summer to encourage, through the medium of the billboards, interest in the teachings of the Savior. A fund of $25,000 was set aside for this purpose. In each city "covered" by the members of the billposters' union the Christ pictures have appeared. Under each one is written, "Ask your Sunday-school teacher to tell you the story." Members of the International Sunday School Asso- ciation have approved the campaign. Waukegan (111.) Gazette. POSTER HAS MESSAGE OF CHRISTMAS CHEER. Beautiful Pictures of "The Nativity" Are Placed In Furthering Uplift Movement. Although hundreds of Terre Haute residents are admiring the great poster masterpieces, nine feet high and twenty-one feet long, recently placed on the billboards, depicting the birth of Christ, they do not realize the magnitude of the uplift movement started by the poster advertising interests of this country. Throughout the country and in every city of any im- portance and size similar posters have been placed on the billboards. In Terre Haute J. M. Dishon, city billposter, has placed the large and beautiful pictures in the fol- lowing locations: Opposite the Filbeck Hotel, oppo- site the Star Building, opposite the First Methodist Church on South Seventh street; Varieties billboard on South Eighth street; on Sixth street, between the Big Four and Vandalia railroads; Seventeenth street and Wabash avenue; Sixth street and Big Four drug store, and Eleventh and Ash streets. The advertising interests of the country desire to inaugurate an uplift movement for the good of humanity, and as a result of this desire have dis- played on the poster boards the beautiful posters. The entire cost of these wonderful posters, which are produced in twelve colors, and the cost of the space which they occupy is donated by the members of the Poster Advertising Association, which has the uplift movement in hand. At this season of the year, above all others, no more inspiring subject can be placed before the people than "The Nativity." It is the first step in this important movement and the Association feels that the old, old Christmas story will be brought home to the people this Christmas season with a new force, while, in addition, even those who do not attend divine services will be reached with this wonderful picture. Terre Haute (Ind.) Star. "THE NATIVITY." During the past week there have been placed upon the billboards at Eighth and Main streets, and at Eleventh and Main streets, great poster masterpieces, it feet high and 21 feet long, depict- ing the birth of Christ. There is no advertising of any description connected with this beautiful picture. The entire cost of these wonderful posters, which are produced in 12 colors, and the cost of the space which they occupy, is freely donated by the members of the Poster Advertising Association. The poster advertising interests of America de- sired to inaugurate an "uplift movement for the good of humanity," utilizing the immense pictorial appeal of posters in a way which will make men better by turning their minds to noble and inspir- ing thoughts. As a result of the desire these masterpieces are displayed this month on poster boards in practi- cally every city and town of importance in America. The Young Women's Christian Association is thoroughly in accord with this important movement for the spiritual uplift of humanity, and the Little Rock .Advertising & Posting Company is to be con- gratulated on their effort to bring home to the people this Christmas season with new force this "old, but ever new, story." ■. W. C. A. News, Little Rock. Ark. CHRISTMAS BILLBOARD. Beautiful Bible Scene Sliown on the Payton Service Billboards. The Payton service billboard at the northeast corner of the square carries a beautiful Christmas picture of the adoration of the Christ by the wise men. This is posted by :\lr. Payton out of defer- ence to the season and without remuneration from any source. The billboard association of the cou- try has arranged for these pictures to be on the billboards of many cities, which is a thoughtful act for the Christmas season. Centreville (Iowa) lowe^ian. POSTER PICTURE OF "THE BIRTH OF CHRIST." The message of peace on earth, good-will to men is bein.g proclaimed in and throughout the country by a poster depicting "The Birth of Christ." It is a lithograph in twelve colors, and is declared to be the finest example of that art ever seen in America or elsewhere. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the inscription, "Ask your Sunday-school teacher to tell you the story," together with the text from the second chapter of St. Mat- (91) EDUCATIONAL POSTERS thew, which describes the scene the artist has striven so well to depict. This poster was designed and made for the Poster Advertising Association at a cost of more than $20,- 000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and the unfortunate. The Educa- tional Committee of the Association has evolved this Christmas poster, which is attracting so much atten- tion on all poster plants throughout the country, and will follow this up, early in the new year, with another poster depicting the life of General Grant, tracing his rise from lowly circumstances to the president's chair, as a stimulant to the youth of the country to "go and do likewise." Paterson (X. J.) Daily Call. ADVERTISING CHRISTIANITY. A novel method of promoting the work of Chris- tion uplift has been introduced in Terre Haute by means of large poster reproductions of the noted painting, "The Nativity." The posters appear on billboards at the Varieties, the First Methodist Church, Seventh and Popular streets, Sixth street and Big Four Railroad, Seventeenth street and Wabash avenue and other places. Terre Haute (Ind.) Herald. "THOSE BEAUTIFUL PICTURES." Lesson for Sunday Morning at St. Paul's. "The Conquest of the Child" will be the theme for Sunday morning at St. Paul's Lutheran Church on William street, opposite the Gazette and Bulletin Building. Likely more people are thinking of the birthday of Jesus this year than ever before, and one of the contributing causes is the very beautiful picture of "The Nativity," which has this week ap- peared on the billboards. This act of the billposting company deserves the commendation of all Christian people, especially in view of the spirit of it dis- closed in a letter to the ministers of the city, which says, among other interesting things, "We want to contribute our mite to the spiritual uplift of human- ity." This act of the local company will be made the subject of comment in the morning sermon. Wllliamsport (Pa.) Gazette and Bulletin. CHRISTMAS PICTURES ON THE BILLBOARDS. A poster reproduction of "The Birth of the Christ" has been placed on the poster boards of J. M. Dishon. Dishon is carrying out the plan that billposters are carrying out in other cities. The poster masterpiece is nine feet high and twenty-one feet long. The picture has been attracting much attention. Terre Haute (Ind.) Post. CHRISTMAS POSTERS. Two Handsome Sheets Are Placed on Local Billboards. Two beautifully lithographed Christmas posters of the size known to the billposting trade as 24 sheets, being the full height of a billboard and nearly twice as long as high, were i)laced in prominent positions by A. F. Mayer yesterday. One is on First street, opposite the Commercial Hotel, the other on Main street, between Sixth and Seventh streets. These posters are Mr. Mayor's Christmas gift to the city, having been purchased by him through the Billposters' Association. They contain no advertis- ing whatever, the only printing being a scriptural title and the admonition to "Ask your Sunday-school teacher to tell you the story." The picture, which Is in twelve colors, represents the visit of the three wise men from the Kast to the Infant Christ, at the exact instant described in Mat- thew 2:11, as follows: "And when they were come Into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." Many expressions of delight were heard from differ- ent citizens who saw the posters, as no such works of art were ever before placed on the local billboards. Even the most chronic billboard hater could find no fault with these pictures. Watertown (Wis.) Daily Times. BIRTH OF CHRIST PICTURE. A picture portraying the birth of Christ has been placed on the billboard just north of the Langford Furniture store, an idea which is being carried out under the supervision of the National Billposters' Association. Elbert Payton has charge of the work here. The association has joined the human uplift association and will hill the nation with posters. Following the birth of Christ, other educational pictures will be placed on the billboards. The movement by the association is commendable and is receiving words of praise locally from all direc- tlOUB. Centreville (Iowa) Citizen. THE WISE MEN. The putting upon a billboard a picture of the "Wise Men' bringing their gifts to Jesus was In Itself a gift that held its frankincense. In the rusli of the holiday season the true meaning of Christmas is often forgotten, and it was a beautiful thought to place in the very heart of the city's trading a picture of the Christ child. Very lovely are the legends that cluster about Santa Claus, but we need to remember that all of the beauty that there Is in this personality had its birth in Jesus, and so this picture upon a city bill- board has spoken to a thousand hearts the Christ- mas messages that the birth of Jesus In the hearts of men has brought to the world its richest gifts, and that the wise men of all time are those who, following the star of faith, find In Jesus the world's greatest servant the world has known. Laconia (N. H.) News and Critic. SPREAD CHRISTMAS SPIRIT BY POSTERS. Large Lithographs on City Billboards Depict "Tho Nativity" — Campaign of Education. Large lithographs In a variety of colors, depleting the nativity, have been placed on billboards by the Wllliamsport Poster Advertising Company. These pictures, showing the birth of Christ and the visit of the magi, have been placed In every town and city In this country and Canada where the population Is over three thousand. The spread of the Christmas spirit by posters is being done under the auspices of the National Poster Advertising Association. This remarkable piece of lithographic art has been painted in twelve colors by Edward Volkert. Each poster bears the legend: "Ask your Sunday-school teacher to tell you the story." In a panel of the frame is the following text taken from the Gospel according to St. Matthew, the second chapter: "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." The Christ Child Is pictured in the arms of Mary, and In the dim light of the room are seen the wise men. The door Is ajar and in the distance Is seen the bright star of Bethlehem, which they followed In the night to the place where Christ was born. The poster will be followed next month by an excellent lithograph of President U. S. Grant, which win be distributed by the local company on several of the billboards in the city. This idea of the Na- tional Association Is for the purpose of educating the great mass of children of the country. WIIIIanisDort (Pa.) Sun. (.92) EDUCATIONAL POSTERS PUT UP BEAUTIFUL CHRISTMAS STAND. Billposters' Association Brings Message of Season to All Who Pass. A great many surprised persons paused before the billboard on Market street, near Fourth, yesterday to gaze upon a beautiful lithograph picture of the birth of Christ. The coloring of the picture Is so extraordinary, In tone and in blending, that It is not unlike a great painting. Inquiry of L. J. Fisk concerning the billboard brought forth the informa- tion that the picture is one of six in the city being put up, as in hundreds of other cities in the United States, by the Educational Committee of the Poster Advertising Association. The poster was designed and made for the Association at a cost of $20,000. The picture shows some color effects that are deeply restful and harmonious. The freedom from advertising of any sort made it the more conspicuous. Its only lettering is the legend: "Ask your Sunday- ichool teacher to tell you the story," together with the text from the second chapter of St. Matthew, which describes the scene. Mr. Fisk said the poster is the first of a series designed by the Poster Advertising Association, a national organization to raise the standard of posters and to attempt to carry through this medium some worthy message or thought to the children. The next poster will depict the life of General Grant, tracing his rise from lowly circumstances to the president's chair. The six posters of the nativity put up In this city are to be seen on the boards at Market and Fourth etreets, Campbell and Edwin, Grace and Walnut, Beeber street and Erie avenue, Newberry, and South- ern avenue. South Side. Willlamsport (Pa.) Gazette and Bulletin. CHRISTMAS POSTERS. On the billboards in various sections of the city will be seen huge posters bearing pictures of the adoration of the wise men at the manger at Beth- lehem. In small lettering beneath them is the text of the second chapter of Matthew, the eleventh verse, "And they came into the house and saw the young child with Mary, His mother, and they fell down and worshiped Him." Over at one side, in larger lettering, are the words, "Ask your Sunday- school teacher to tell you the story." These posters are being put up all over the country by the National Billposters' Association as a donation from them to the success of Christmas. Taunton (Mass.) Daily Gazette. NATIVITY PICTURES ON ADVERTISING BOARDS. National Poster Advertising Association Shows Christmas Spirit. In this and other cities and towns in this country and Canada, which have a population of 3,000 or more, pictures of the birth of Christ and the adora- tion of the magi will be placed on the advertising boards by the companies engaged in outdoor adver- tising, as an "uplift" movement for the good of humanity. In a panel of the frame is pictured a brass plate, bearing the text from the second chapter of the Gospel according to St. Matthew, upon which the picture is based: "And when they saw the young Child with Mary, His mother, they fell down and worshiped Him." Each poster also bears the legend: "Ask your Sunday-school teacher to tell you the story." The lithograph is twenty-one feet long and nine feet high, executed in twelve colors, and has been pronounced by experts the finest specimen of litho- graphic art ever produced on such a large scale. The poster is the work of Edward Volkert, of the United States Printing & Lithograph Company of Cincin- nati, Ohio. The entire cost of these wonderful posters, and the cost of the space which they occupy is donated freely by the members of the Poster Advertising Association. Manager Harry Gerson of the Titusville Posting Company yesterday had placed one of these hand- some posters on the advertising board located on Central avenue, just west of Washington street, and some time to-day will have one placed on the board erected on the Union Hall Building, facing Spring street, and which poster will form an appropriate background for the community Christmas tree to be set on the vacant lot adjoining. Titusville (Pa.) Herald. BIG PICTURES SHOWN. Large posters, reproductions of the famous paint- ing, "The Nativity," in the Louvre, Paris, are being shown this week on the boards of the Poster Adver- tising Association in this city, the posters being located at Spokane and Alder, Fifth and Alder, First and Poplar and on North Sixth, between Main and Rose. The pictures represent the nativity of Jesus, are in twelve colors, and will be shown for thirty days, in connection with the "uplift movement for the good of humanity." Next month the picture of General U. S. Grant will be shown. There are five pictures in the series. Walla Walla (Wash.) Bulletin. PRETTY PICTURE INSPIRES PASTOR. The beautiful pictures of "The Nativity" on the Sterling signboards have inspired Rev. Wm. Collin, and his inspiration brought about the following appro- priate verses: Our Gift for the King. To the cradle of Christ came the kings from afar Led by the light of a beautiful star, Offering their gifts to the Baby so sweet. Bowing in lowliness down at His feet. Guided are we by light from above. Stars of His purity, power and love; Gladly our voices His praises will sing While to His feet our offerings we bring. Not costly gifts of incense and gold. Such as were brought by the Wise Men of old, Strength of our youth and joys of our time For Thy service we bring, O Master divine. That all lands may learn the glorious song That was sung by the angels when Jesus was bom, And all children of earth, anear and afar. May rejoice in the light of Bethlehem's Star. — William L. Collin. Sterling (III.) Daily Standard. CHRISTMAS POSTER. Unusual Gift to People of Nation — Pictures Are Furnished Free and No Charge Is Made for Pasting Them Up. William Murrell, the city billposter, has just placed on some of his billboards in the city some of the most elaborate lithographs that have ever been pro- duced by a printing firm. This represents the na- tivity and was designed by Edward Volkert of Cin- cinnati, O., and printed in eleven colors by the United States Lithographing Company of Cincinnati. This picture is twenty feet long and nine feet high, and critics declare that it is the most wonderful litho- graph ever displayed. The National Billposters' Ad- vertising Association is carrying on a campaign for the uplift of humanity and this marks the first step. There is absolutely no advertising on the picture, just the Bible verse is quoted. This Is given free to the world as a Christmas gift and the Association (93) EDUCATIONAL POSTERS is having this placed on the billboards in every city in the United States. The painter gave his services; the lithographing company donated their work; the railroad companies charged nothing for the trans- portation, and the billposters contributed their time. Mr. Murrell has placed three in the city, one on the corner of Park and Front streets, one on the corner of State and Union, and the third on East Front street, near Jos. Trombly's store. All the billposters in the country are also aiding in a general cleanup of all unsightly boards and Jlr. Murrell is replacing all his boards with new steel ones, and when com- pleted will have nine hundred running feet of these steel boards ten feet high. Traverse CiUv (Mich.) Record-Eagle. SHOWS A COMMENDABLE SPIRIT. Business organizations as well as those of a social, fraternal or religious character are becoming, it seems, more and more impressed with the fact that they should contribute to the general uplift movement. Witness, for instance, the action of the National Association of Billposters, which, at enormous ex- pense, has i)osted in many cities huge "stands" of beautifully executed lithographs of the scene of the nativity, bearing this message to the children: "Ask your Sunday-school teacher to tell you the story." There is also a text, "And when they were come into the house, they saw the young Child with Mary, His mother, and fell down and worshiped Him." A half-dozen "stands" of this scene have been posted in Williamsport, exciting commendation for the splendid spirit which inspired the idea. It certainly is an effective way of impressing upon all the origin and significance of Christmas. Williamsport (Pa.) Gazette and Bulletin. COMMEND BILLPOSTERS' WORK OF CHRIST CHILD. Unusual Resolutions Passed at Christmas Exercises in Local Cliurcti — Expression of Public Tltanks — Pres- byterian Church on Record in Resolutions Passed Christmas Eve on Sublime Posters — Post- ers Attract Unusual A.ttention Here. The Pi'osbyterian Sunday school and the Christ- mas entertainment committee took an unusual action at the Christmas Eve entertainment in the church. At the close of the excellent entertainment, which was attended by the largest assemblage that has wit- nessed a Christmas entertainment in the church tor a number of years, Superintendent E. Le Roy Gait made a brief address, calling the attention of all to the beautiful Christmas posters put on the local hillboards by the billposters' association of America. A Gift of Good Will. Mr. Gait said that the billposters' association ap- propriated $2.i,000 for purpose of conducting a bill- board education for the benefit of humanity, and these posters, the most beautiful he had ever seen, were the result. They represent the Christ child in the stable at Bethlehem, held in the arms of the Virgin Mary and worshipped by the shepherds and the wise men. No advertising is written or sug- gested on the posters, but they bear a Scrii)tnre text from Matthew and the words: "Ask your Sunday- school teacher to tell you the story." Church Expresses Thanks. "I do not know whether any other church or Sun- day school anywhere intends to take any action in regard to this splendid act of the Foster Advertising Association," said Mr. Gait, "but I do not think this Sunday school and church, represented here to-night, ought to let an act performed in such a spirit as that pass by without a formal recognition and expression of thanks for the remarkable liber- ality and beautiful Christmas spirit on the i)urt of a great business organization, and I move that suitable resolutions be written and presented to Mr. George Olmstead, the local representative of the billposters, and forwarded by him to the proper officials of the association." Tells Story to Millions. Rev. F. W. Barr, in seconding the motion, said he had received a letter from the association explaining the posters and that it would be impossible to meas- ure the effect of such a splendid act. Thousands of people never hear the story of the Christ child in any church, and undoubtedly these posters will result in thousands of children being told the most beauti- ful story in the world for the first time. The posters are now standing in every city in America where the association owns billboards, and are telling the story to a hundred million people. The motion was then put and carried unanimously. Attract Much Attention Here. The posters have attracted widespread attention in Sterling. One of them is on the board opposite the Gazette office, and groups of people have been noticed to wade through the snow into the vacant lot to get a nearer view of this masterpiece of print- ing. Other posters are on the Locust street boards and the East Third street boards. Sterling (III.) Evening Gazette. THE NEW BILLBOARDS. Notably Exemplify a Better Style of Artistry. To the Editor of The New York Times: A vote of thanks should be extended to the Van Beuren and New York Bill Posting Company for the admirable scheme inaugurated by the Christmas poster of "The Nativity." My neighborhood is one of the fortunate 200 that is allowed a little relief from the usual horrors of billboard displays, comparable only to a nightmare of the night before the morning after, or a cubist catastrophe. Besides the beautiful pictures of "The Nativity," the boards show bills carefully designed and so spaced that a wide border of white surrounds each one. The effect is inevitable — each one draws atten- tion to itself because of its refreshing isolation, like a fine painting in a broad wall space, or a young woman who defies fashion and stands erect. The bills therefore fulfill and do not defeat their purpose, in striking contrast to the multiple electric signs around Times square. Let us hope that the advertisers, as well as the public and the children, will be educated by this no- table example of the possibilities of advertisements that attract instead of repelling the desired attention of the passersby. E. A. P. New York, Dec. 27, 1913. New York (N. Y.) Times. MESSAGE OF GOOD WILL FROM BILL- POSTERS' ASSOCIATION. Editor of Register-Leader. Marietta, Ohio. Dear Sir: — The message of peace on earth, good- will to men is being proclaimed in and throughout the country by a poster depicting the birth of Christ. It is a wonderful lithograph in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a comi)osite of five of the most famous pictures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday school teacher to tell you the story," together with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a lit- tle, to find a great business organization like the (94) EDUCATIONAL POSTERS Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. In the first of a series of posters intended to stimu- late the young men and women of this country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and unfortunate. The educational committee of the Poster Advertis- ing Association has evolved this Christmas poster which is attracting so much attention on all poster plants throughout the country, and will follow this up early in the New Year with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the President's chair, as a stimulant to the youth of the country to ''go and do likewise." Respectfully, Marietta Poster Advertising Co., P. S. Hagan, Prop. Locations: Union depot, corner Fifth and Green streets; corner Second and Marion streets. Marietta (Ohio) Leader. BILLBOARDS AND BIBLE STUDY. You may have noticed upon the city billboards a conspicuous and highly colored lithograph, the size of a circus poster, depicting the scene of the visit of the wise men, the emissaries of Herod, to the infant Jesus, in Bethlehem, of Judea. The moment selected for portraiture is that at which, in suppli- ant attitude, the visitors present their gifts, "gold and frankincense and myrrh." In the center of the picture is the Virgin Mother, holding well forward the radiant infant, while all about are attendants in adoration. The humble cot is sufficiently in view to suggest the scene of the nativity. The picture presented is an amplification of the Bible text found in Matthew II, 11th verse: "And when they were come into the house, they saw the young Child with Mary, his mother, and fell down, and worshiped Him: and when they had opened their treasures, they presented unto Him gifts: gold, and frankincense, and myrrh.'" We are not advised as to what agency is instru- mental in thus placing so effectively before the pub- lic this profoundly interesting and important Bible message. Its authorship, so far as we recall from having somewhat hastily glanced at it, is not re- vealed by the publication. But no matter what the agency which conceived or the instrumentality which carried out this scheme for awakening interest in Bible study, the same were admirably thought out and effectively executed. The subject chosen, the nativity of the Savior, is timed to the period and the story portrayed is presented at the psychological moment. Intense interest in a careful review of Matthew must necessarily follow contemplation of the artist's faithful portraiture of the sacred scene. In Matthew's first chapter, he says, after recording the genealogy in detail, generation by generation, in verse 17: "So all the generations from Abraham to David are fourteen generations; and from David until the carrying away into Babylon are fourteen generations; and from the carrying away into Baby- lon unto Christ are fourteen generations." The next records the espousal of Joseph and Mary, making note of the divine admonition to the former to bear with the Virgin in her Immaculate Concep- tion. Then follows the nativity, the visit of the chief priests and scribes, as portrayed, the desertion of Herod by these, and then the departure of the Holy Family "down into Egypt," to await the pass- ing of the enraged pagan king. With the close of the second chapter, Christ, with his parents, has returned from Egypt, taking up their abode in Galilee within the city of Nazareth. In chapter III Matthew takes the narrative for- ward during the life, preaching and baptism of John the Baptist, who "in those days" was "preaching in the wilderness of Judea," in fulfillment of the proph- esy of E.saias. It was a time of great religious awakening, and all Jerusalem and Judea "went out to him." In those days Pharisees and Sadducees, unregenerate elements of society, like unto modern reactionary politicians, were abroad in the land, and for the purpose of saving their unworthy selves from the wrath to come, sought asylum under the shelter of a hypocritical pretense of contrition. They, also, came to be baptized, as the reactionaries have sought alliance with Progressives, demagogically, but were rebuked by John, in the following language, as ap- propriate now as then: "O generation of vipers, who hath warned you to flee from the wrath to come? Bring forth, therefore, fruits meet for repentance." Then follows John's proclamation of his unworthi- ness, expressed in the author's words: "I indeed baptize you with water unto repentance; but He that Cometh after me is mightier than I, whose shoes I am not worthy to bear; He shall baptize you with the Holy Ghost, and with fire, * * * Then Cometh Jesus from Galilee to Jordan unto John, to be baptized of him. But John forbade Him, saying, I have need to be baptized of Thee, and comest 'Thou to me? And Jesus answering said unto him: Suffer it to be so now : for thus it becometh us to fulfill all righteousness. Then He suffered him." And straight- way 'descended the "Spirit of God, like a dove, and lighting upon Him; and, lo, a voice from heaven saying. This is my beloved Son, in whom I am well pleased." This much of the sacred narrative is encompassed within Matthew's first three chapters. Following these are the story of the temptation, the imprison- ment of John, the migration to Capernium, the preaching and miracle working; healing the sick, casting out devils and giving sight to the blind. In chapter V the Sermon on the Mount is recorded, one of the most blessed and comforting messages of Christ in the sacred writings. The plan of presenting this picture of the Christ story upon a billboard, sandwiched in between "Spe- cial Holiday Rates," vaudeville screams in brief at- tire and hair tonic that will make a billiard ball look like a baby doll, may seem mixing the sublime with the ridiculous, but it is, nevertheless, publicity which will prove effective. The message is the thing, after all, and any vehicle will suffice which will deliver it most directly and forcefully. Oakland (Cal.) Enquirer. POSTERS OF NATIVITY TO BE DISPLAYED. Poster Advertising Association to Use Billboards for Pictures. Christmas will be brought more forcibly to our minds and the spirit of the gladsome yuletide will be diffused abroad by means of beautiful eleven-color posters to be displayed on six billboards in promi- nent parts of Quincy this year. The posters are the largest size used in this work and are what is technically known as "twenty-four sheets." All expense is borne by the Poster Adver- tising Association of America and the local members. The association furnishes the posters and the mem- bers pay for the posting. Manager W. L. Busby of the Empire-Hippodrome Is local member of this association and controls the billboards of Quincy. He expects to receive Quincy's share of the lithographs either to-morrow or Thurs- day and will display them as soon as they are re- ceived, leaving them up until Christmas. Beautifully lithographed in eleven colors and de- picting various scenes in the life of Christ, the posters are works of art and by the exactness of the work, cause more than a cursory glance. The work is cal- culated to make a strong impression on the mind and underneath the picture runs a line as follows: "Ask your Sunday school teacher to tell you this story." This is to be done in each city of any consequence (95) EDUCATIONAL POSTERS In the country, controlled by the Poster Advertising Association, of which Charles Kindt of Davenport is president, and is a part of a program of uplift in ad- vertising being carried out by this progressive asso- ciation. Whatever the motive may be, the plan is one that should meet with the hearty approval of everyone with the true Christian spirit in his or her heart. The pictures will add to the attractiveness of the sea- son, and for that reason the plan is commendable An old-country scene with a manger-cradle in which reposes the youthful Son of Man and over which bends the beautiful and holy virgin mother, Mary, is the center-piece of the lithograph, and this scene is flanked by the anxious Joseph, the three wise men who are pouring their gifts of precious stones and frankincense at the feet of the Savior. The col- ors are done in oriental richness and the stable Is made to appear bright by the artistry of the painter. Quincy (111.) Dally Journal. CHRISTMAS PICTURES POSTED. Pictures portraying the birth of Christ are posted on many of the billboards in Springfield, and the work has been in charge of W. J. Horn, owner of the local posting plant. The Poster Advertising Asso- ciation has joined the human uplift movement and will bill the entire United States with posters. Fol- lowing "The Birth of Christ." other educational pic- tures will be placed on the boards. Sprlngfleld (111.) State Register. MINISTERS APPROVE RELIGIOUS POSTERS. Plan Brought Back by L. N. Scott Would Produce Much Good. The use of billboards to teach religion, inspire the young, direct people to church and enforce uplifting lessons, as outlined by L. N. Scott on his return from the National Convention of Billposters, is ap- proved generally by St. Paul preachers, and they be- lieve much good can be accomplished by this method. Show Beauty of Life. Mr. Scott says that it is planned to co-operate with the churches in issuing large, colored posters for display in all cities to teach lessons of religion, morality and industry, posters depicting the life of Christ and the lives of famous men in such a way as to emphasize the beauty and worth of upright living and the possibilities of success in common life. Would Help Young. Rev. A. C. Stevens, of Trinity M. E. Church, said: "I think the idea a good one if properly worked out. They would help young people, of course, and would exert a good influence on people who might not give much attention at first, but who would be Im- pressed by seeing them frequently. I should think the plan would be truly educational." Better Than Tango Dancers. Rev. C. F. Blume, First German Methodist Church, said: "Religious pictvires of the kind indicated would lead the mind to higher and better things. Not only would the Sunday-school idea help the boy, but the pictures representing such lives as the life of Grant would inspire in the boy the sense of the worth of everyday life, appealing to his personal manliness and selfhood. It goes without saying that the nobler the picture on which the eye rests, the better the influence." Direct Mind Toward Best. Rev. W. J. Robb, Atlantic Congregational Church, said: "I think the plan a good one. It certainly would help in the right direction. Of course, we must recognize that religion cannot be given a man this way any more than education can, but such posters would direct the mind toward such things. I don't know just how the expenses would be met or how great they would be. We would have to find whether the expenditure was justified by results. The plan, I understand, has been discussed in the East, but has not been in the West. If an organized movement Is arranged in this direction, it unquestionably will be of benefit." St. Paul (Minn.) Dispatch. GREETINGS ATTRACT MUCH ATTENTION ON LOCAL BOARDS. Billposter Olmstead Ornaments Billboards With Hand- some Posters of the Nativity, George Olmstead has placed four large posters, nine feet high and twenty-one feet long, on some of his billboards, displaying the masterpiece, "The Nativity." These posters are very beautiful, being produced In twelve colors and are causing considerable com- ment. The posters are Christmas greetings, being posted all over America by the associated billposters. Sterling (III.) Evening Gazette. BIG POSTERS ARE VERY ATTRACTIVE. Much interest is being taken here in the two big posters which are on local billboards showing "The Birth of Christ." Two of the big pictures, w'hlch bear no printed matter, have been placed on the most conspicuous board of the city. All over the country these pictures are being placed by members of the Poster Advertising Association. The posters, which were placed today, will remain for thirty days. They will be replaced by posters showing scenes from the life of General Grant. Manager Olmstead, of the Illinois Billposting Serv- ice, has added considerably to the Christmas spirit with these beautiful pictures. Sterling (111.) Dally Standard. "The most remarkable and perhaps one might fairly say the most significant innovation of Amer- ica's 1913 Christmas season has been the appearance of Christmas posters on the billboards of all Amer- ican cities of more than 3,000 population the last two weeks before Christmas. Of the many accumu- lating tokens of a deeper religious sentiment per- vading the nation, particularly at this Christmas season, surely none can pronounce a more positive assurance of optimism than this voluntary action on the part of a commercial organization which here- tofore has been regarded as indifferent to moral considerations. It might almost be said that the advertising billboards with this impressive picture blazoned on them have become heralds of the king- dom of God." From the Calendar of the First Presbyterian Church of Wausau, Wis. INFLUENCE OF GOOD PICTURES. The National Poster Advertising Association is now distributing big posters of "The Birth of Christ" and scenes from the life of General (5rant, to be posted in every city in the country. The posters will be in place December 10 and will remain up for thirty days, when a new subject will be posted. The movement was instituted at the national conven- tion of the association in Atlantic City during July. One of the speakers at the convention told of the in- fluences which certain pictures he saw when a boy had exerted upon his entire life. Practically every member of the association recalled similar pictures. The big posters to be posted are printed in twelve colors, and bear no advertisement. The picture of the birth of Christ bears no reading matter. The scenes from the life of General Grant bear the word, "What one boy did." The idea is not an advertising scheme. The association pays for the posters, and the members in different cities post them free. Savannah (111.) Dally Journal. (96) EDUCATIONAL POSTERS ST. PAUL MINISTERS WANT BILLBOARD AID. Approve Advertising Men's Plan to Use Posters for Teaching Religion — Expect Good to Result. St. Paul clergymen in general approve the use of billboards to teach religion, inspire the young, direct people to church and enforce uplifting lessons, un- der the plan outlined by L. N. Scott on his return from the nation convention of billposters. They believe much good can be accomplished by this method. Mr. Scott says it is planned to co-operate with the churches in issuing large colored posters for display In all cities to teach lessons of religion, morality and industry, posters depicting the life of Christ and the lives of famous men in such a way as to emphasize the beauty and worth of upright living and the possibilities of success In common life. Some of the ministers commented as follows: The Rev. A. C. Stevens of Trinity Methodist Episcopal Church: "I think the idea a good one, if properly worked out. Certainly such pictures would be far more inspiring than the kind we so often see on our billboards." The Rev. C. F. Blume, First German Methodist Church: "Such pictures would be vastly better than those we see of tango dancers, which are a disgrace and a shame to our city." The Rev. W. J. Robb, Atlantic Congregational Church: "I think the plan a good one. The plan, I understand, has been discussed in the East, but has not been in the West. If an organized move- ment is arranged in this direction, it unquestionably will be of benefit." BEAUTIFUL SENTIMENT. A billboard an inspiration of Christmas spirit! Such is the unusual sight which greets the eyes of pedestrians on Twenty-fourth avenue in Gulfport. This morning George P. Kearse and his assistants covered all of the advertisements on the Twenty- fourth avenue billboard with white paper, and in the center posted a beautiful picture of the birth of Christ. As a work of billboard art it is a triumph. Beneath it is the story of the first Christmas morn- ing and in the foreground is the legend: "Ask your Sunday-school teacher to tell you about it." The same picture will be posted on billboards in all of the larger cities throughout the country by the Na- tional Billposters Association and the local bill- posters as a holiday present to the public. It is a beautiful picture and expresses a beautiful senti- ment. Located as it is in Gulfport, next to one of the handsomest houses of worship in the south, that is doubly true. Both the Association and Mr. Kearse deserve commendation for such an appropriate rec- ognition of the Christmas spirit. Biloxl (Miss.) Daily Herald. BILLBOARD MEN TAKE UP NEW WELFARE IDEA. Display Lithograph Descriptive of the Birth of Christ — Historical Pictures Coming. "Ask your Sunday school teacher to tell you the story" are the only words appearing upon a 24-sheet poster which made its appearance upon a number of billboards of the city yesterday. It is a new phase of welfare work. The picture above the phrase is that of the Christ child in his manger, supported by the Mother Mary, before him on the right the wise men of the East, and in wondering awe, a little to the left, the shep- herds who left their flocks to follow the star that led them to Bethlehem. The lithograph is in 12 colors, the work of a Cin- cinnati man, and during the month will appear in every city and village of more than 3,000 Inhabitants In the United States. At Its summer convention the National Billposters' Association of America appointed a committee on educational and uplift work. These Christmas post- ers are the first efforts in that line. They will be followed monthly during the year with something of a similar sort. The January poster will depict inci- dents in the life of General Grant, from his boyhood days on the farm to his occupancy of the White House. The uplift movement throughout the United States represents an expenditure of $300,000 a year. Columbus (Ohio) State Journal. FOR UPLIFT OF MANKIND. Beautiful Posters Adorning the Outer Walls Are Donated for the Betterment of Public Mind. Those who have seen the beautiful poster master- piece, "The Birth of Christ," in public places about town wonder what the idea is, since there is no word of advertising on them. It is part of a movement over the country to uplift the public mind, and since the pictures were posted in 30,000 towns in the United States, there cannot help but be a far-reach- ing influence. The poster is nine feet high and twenty-one feet wide and is in twelve colors. The posters are donated, and twelve of the pictures have been put up in St. Joseph. St. Joseph (Mo.) News-Press. CHRISTMAS POSTERS TO GO UP ON BILLBOARDS. The attention of the Sioux City pastors has been called to the "uplift movement" of the National Poster Advertising Association. This company will place upon all billboards in Sioux City territory, through the local company, a poster nine feet high and twenty-one feet long, depicting the birth of Christ. This poster is entirely free from advertising matter in every respect and is intended purely as a com- pliment to the Christmas season. The movement in Sioux City is part of a general movement among all the members of the Poster Advertising Association, which Include members in every large city in the United States. The expense of these posters is borne by the association. Sioux City (Iowa) Daily Tribune. PICTURE ON BILLBOARD EXPLAINED. Letters Received by Reno Pastors as to Display. Local clergymen have received letters from the National Bill Posters' Association explaining a pic- ture which has been on display across a fifteen-foot section of a Virginia street billboard. The picture Is one depicting the birth of Christ in the manger and Its presence on the bill board without explanation or advertisement of any kind has excited considerable curiosity. The national billboards organization explains that the picture is displayed for the good it may do and not with some ulterior motive in view. It is the stated purpose of the association to display full size pictures of Lincoln and Washington as the time for their birthday anniversaries approach. Reno (Nev.) Evening Gazette. BITS OF BUFFALO NEWS. The "Peace on Earth, Good Will to Men" poster that has been extensively placed on billboards by the Poster Advertising Association is helping much toward the spread of the Christmas spirit. Another will be posted for New Year. Buffalo (N. Y.) Times. (97) EDUCATIONAL POSTERS LAUDS RELIGIOUS POSTERS. Rev. W. E. J. Gratz Says It Suggests New and Moral Way of Preaching Gospel. Religious billboard posters w€re extolled by Rev. W. E. J. Gratz in his sermon at the Central Park Methodist Episcopal Church yesterday morning. "One of the evidences of the advancing spirit of Christmas which is making a new heaven and a new earth is the splendid movement inaugurated by the billposting companies in utilizing a large space on their boards in all the important cities and towns in the country to display a magnificent picture of "The Nativity." It is unmarred by an advertisement. I "It suggests a new and novel way of preaching the gospel and arresting the attention of men and women who have for years forgotten that sweet story that lies back of all our Christmas festivities. Please iGod, many may be arrested and stirred and led to iask their Sunday-school teachers to tell them what this picture means." Bt. Paul (Minn.) Pioneer Press. POSTERS ARE DESIGNED TO UPLIFT HUMANITY. "The Birth of Christ," a large poster designed and made for the Poster Advertising Association, of which the Binghamton Company is a member, at a cost, it is said, of $20,000, is being placed on bill- boards throughout the country under the direction of members of the Association. This will be followed up early in the New Yoar by another poster depict- ing the life of General Grant. The organization an- nounces that it is expending large sums of money to uplift humanity. Binghamton (N. T.) Press. PRAISE CHRISTMAS POSTER. Dr. Jenkins Tells Christians to Begin to Advertise. That the newspapers and billboards offer the Chris- tian churches vast opportunities to increase their audiences, and that it is high time that Christians awoke to the powerful influence of advertising, was a part of the talk given by Dr. Paul B. Jenkins on "A New and Beautiful Way of Telling the Christmas Story" at Immanuel Presbyterian Church, Sunday night. He praised the new Christmas posters which have been put up about Milwaukee and other cities, and at the conclusion of his sermon gave all in attend- ance a miniature of the posters used. In speakin.g of the poster, he said that the picture is the best and simplest kind of preaching, that it is one form of a great and public confession of faith In Christ and of humanity's infinite debt to Him, and that the picture also shows the Christians what great good might be accom|)lished by the use of the modern advertising methods in spreading the Word of God. Milwaukee (Wis.) Sentinel. THE CHRISTMAS POSTER. It is a fine idea of the National Poster Advertis- ing Association to spread on all the billboards a scene from the Nativity. Such an act lifts the com- mercialism of illustration in the large to the plane of the fine arts, and there is a fine arts in billboards, as well as in other phases of the representative arts, be it neglected as it may be. In this Christmas poster, how'ever. with its legend, "Ask Your Sunday-school Teacher to Tell You the Story," America has once more shown that it can DO what the supposedly more artistic ought to do, but which they often only talk about. For, while France is the home of the art poster, with honor- able mention of Austria and Bavaria, no association over there has ever done such a bold and splendid thing as Is this Christmas poster, which is to be displayed in every town of over 3,000 inhabitants in the United States and Canada. In the days of the Medici, Florence went wild over a new mural work, a bit of the Bible told In color and form, or a new Madonna, but no such publication of the old, old story, that told the shep- herds, has ever been known as is this new poster scheme. It atones for much in the way of theatrical billboards that offend against art, sense and de- cency. If it is an expiation, It is a complete one. Philadelphia (Pa.) Public Ledger. St. Louis. — Street-car advertising will accompany the newspaper publicity work of the Church Federa- tion of St. Louis, which commenced its campaign last Saturday with a half-page display, "What Is Your Religion?" in all the morning papers. The newspaper campaign will continue until next spring, when simultaneous evangelistic services will be held in the 96 churches which comprise the federation. Philadelphia (Pa.) Public Ledger. BILLPOSTERS ARE PRAISED. Commended by Christian Endeavorers for improving Pictures. The Milwaukee Christian Endeavor Union, at its monthly meeting, held at the Y. M. C. A., Saturday night, commended the local billposting company In its efforts to improve the tone of its pictures, as evi- denced On the boards at the corner of Grand avenue and Fifth street. It is said that the story of the Nativity is not pic- tured here for advertising purposes, but that the passer-by. occupied with material thoughts^ may be reminded of the spiritual significance of the real Christmas. Milwaukee (Wis.) Sentinel. HANDSOME POSTERS OF CHRIST'S BIRTH ARE POSTED HERE. For the uplift of humanity and to bring men's thoughts closer to the significance of Christmas, the Poster Advertiser's Association has set a precedent by sending to cities all over the United States large and handsome posters of "The Birth of Christ." Two of the lithographs were received in Bruns- wick by the Brunswick Posters' Service. One has been displayed on a board near the Opera House in Newcastle street, while another has been pasted on the boards in Union street. The lithographs are nine feet high and twenty-one feet long. They are the finest kind of work and handsome in every detail, representing twelve colors. Many people have stopped to look at them and wondered who put them there. So this explains the "mystery." Brunswick (G.a.) Evening Banner. PRETTY POSTERS ON BILLBOARDS. Announcements Bear inspiration (or Young and Old About the Christ Child. Have you observed the beautiful and attractive posters on some of the billboards about the city lately? If so, perhaps you have wondered at the meaning of it all. The billboard advertising associations have started a big posting crusade and more than four thousand cities in the United States now carry these posters. They are Instructive and helpful to young and old. The new posters portray the Christ child with the three wise men, and the scene is laid In Bethlehem in the manger where Jesus was born. Then follows these lines taken from Matthew: "And when they (98) EDUCATIONAL POSTERS had come into the house they saw the young child with Mary, His mother, and they fell down and wor- shipped Him." And then is printed the request, "Ask your Sunday school teacher what it means." The design of the posters is beautiful and they are not meant for an advertisement, but as a Christmas greeting. Another poster will be put up the first of the year for a similar purpose. Ftock Island (111.) Argus. RELIGIOUS POSTERS PUT UP. Picture of Biblical Wise Men at Nativity Placed Beside Advertisement of Champagne. The billboard campaign to extend religious ideas, which L. N. Scott outlined on his return from the re- cent national billboard men's convention, reached St. Paul to-day. The first of the posters appeared on local billboards this morning. This poster is a colored Biblical picture of the wise men bringing their gifts to the Christ child. Underneath is the inscription: "Ask your Sunday school teacher to tell you the story?" Posters of this character are to be put up all over America on the billboards controlled by the members of the Na- tional Billposters' Association. St. Paul (Jlinn.) Dispatch. BILLPOSTING MEN START NOVEL UPLIFT CAMPAIGN. There is an interesting story in connection with the posting at ten points in this city yesterday of large posters, brightly colored, depicting the birth of Christ and containing simply tlie inscription di- rected to children: "Ask your Sunday-school teacher to tell you the story." Placing of the posters here, W. L. Batezell, local manager for a billposting company, stated last night, is a part of a nation-wide uplift campaign conducted by the National Poster Advertising Association. Tens of thousands of the striking posters, of what is known as 24-sheet variety, will be placed upon billboards in every city and town in the country from the Atlantic to the Pacific and from the Ca- nadian border to the Rio Grande, at a cost that will exceed $100,000, it is said, for the purpose in part of overcoming public hostility toward billboards for one thing and directing the attention of hundreds of thousands of children to the real meaning of Christmas for another. It is believed by the poster men that they will render a service of a high order for the cause of Sunday schools and morality, that will be all the more effective because the method is new and quite unusual. Atlantic City (N. J.) Review. BILLBOARDS SHOW BIRTH OF CHRIST. Part of Educational Campaign to Remind People of Christmas Significance. Large Christmas posters now seen on the local billboards depicting scenes in the life of Christ, ac- companied by the inscription, "Ask your Sunday school teacher to tell the story," have caused hun- dreds to stop and gaze and wonder what they meant. The beautiful posters were placed on the boards by the Stoops Billposting & Advertising Company in compliance with an order of the National Billpost- ers' Association. They are in line with a movement for placing Christmas and educational signs on bill- boards all over the United States, Canada and other countries, launched by the educational committee of the organization at the last meeting in Atlantic City in July. The billboard pictures are also in line with a nation-wide educational and advertising move- ment among churches and Christian lay organizations for the purpose of reminding people of the religious and holy significance of Christmas, which they claim . has almost been forgotten in the lavish custom of exchanging presents. The billboards are now showing the beautiful pic- ture of the Nativity after a design executed by Ed- ward Volkert of Cincinnati. The posters have been declared to be the finest examples of that art ever seen in America or elsewhere. The scene shows the baby .Jesus in Mary's arms, while around Him, kneeling on the floor of the rude manger where He was born are the wise men of the East, with their gifts of gold, silver, frankincense and myrrh. At one side of the manger donkeys are eat- ing hay. while out through the open door is seen the star of Bethlehem, which guided the wise men to their destination. They were designed and printed entirely at the expense of the National Billi)osters' Associa- tion, and an enormous amount of money was ex- pended in this direction. The bills have been ap- portioned to every city in this and the other coun- tries having members of the association. According to H. F. Stoops, senior member of the Stoops Advertising Company, and a member of the National Association of Billposters and Advertisers, the launching of the educational sign movement by the Association's Committee of Education was not for the purpose of advertising, but to help remind people of the spirit of Christmas. Later other post- ers will make their appearance, presenting scenes in the life of famous men for the purpose of educat- ing youths and firing them with the spirit of emula- tion. The life of General Grant will appear in January. Mr. Stoops said that he had received numerous let- ters from the pastors over the city setting forth their appreciation of the Poster Association's great move- ment for the uplift of humanity in this manner. He said that educators, pastors and men in all profes- sions throughout the United States were falling in line and co-operating with the introducers of the novel educational movement. He predicted that it would only be a short time until practically every country in the world would have these signs in their cities and towns. Chattanooga (Tenn.) News. POSTER TELLS CHRIST'S BIRTH. The message of peace on earth, good-will to men, is being proclaimed in and throughout the country by a poster depicting the birth of Christ. The poster is on the City Hall board, just north of the north- east corner of the square, and was posted last night by the Hogan Posting Service. It is a wonderful lithograph in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest paint- ers of their day and generation. • This picture is set forth for the young people of the country, and it bears the legend, "Ask your Sunday-school teacher to tell you the story," to- gether with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a lit- tle, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all of its members free of any charge. It is the first of a series of posters to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and the unfortunate. The educational committee of the Poster Advertis- ing Association has evolved this Christmas poster, which is attracting so much attention on all poster plants throughout the country, and will follow this (90) EDUCATIONAL POSTERS up early in the New Year with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the President's chair, as a stimulant to the youth of the country to "go and do likewise." Taylorville (III.) Daily Courier. BILLBOARDS AID CHURCH IN RELIGIOUS CAMPAIGN. Posters Bearing Likeness of Christ Appear In Cities of Posters' Union, Urging Sunday School Attendance. Appearance of lithographs bearing the picture of Christ on billboards in Chicago brought to light a novel religious educational campaign by the Poster Advertising Association. The campaign was planned at the annual conven- tion of the Association in Atlantic City last summer to encourage, through the medium of the billboards. Interest in the teachings of the Savior. A fund of $25,000 was set aside for this purpose. In each city the Christ pictures have appeared. Under each one is written, "Ask your Sunday school teacher to tell you the story." Members of the International Sunday School Asso- ciation have approved the campaign. Chicago (III.) Record-Herald. SOMETHING NEW ON BILLBOARDS IN CLE- BURNE. P. J. Murray, Cleburne's billposter, who is a mem- ber of the National Association of Billposters, has just put up two large pictures on his boards in this city that are very much different from the regular big display posters advertising different wares, etc. These pictures are lithographs, in eleven colors, and portray the birth of Christ. They are furnished by the Billposters' Association free of charge, and Mr. Murray displays them on the boards free of charge. One of these pictures is on the board at the corner of Anglin and Wardville, and the other is on the Market Square. These pictures are well worth look- ing at and the scene of the birth of our Savior in the manger in Bethlehem is portrayed in a most striking manner. From Mr. Murray it is learned that such views as these are given by the Billposters' Associa- tion in all the larger cities, and by reason of the As- sociation he is enabled to give to Cleburne the same service as the large cities get. This picture is very appropriate at this time when all are preparing to celebrate the birth of Christ. There will be other such pictures, but of a different nature, exhibited on the billboards at different times. All will be of an historical and educational nature. Cleburne (Texas) Enterprise. INSTRUCTIVE PICTURE SHOWN ON BILL- BOARD. Tells Story of Christ and the Wise Men Who Found Him at Bethlehem. For the benefit of the children of Selma, Mr. George Rees, the well-known billposter, is putting up some pictures in tho city that are attracting a great deal of attention. The pictures are located at Franklin and Selma streets and at Water and Church, and they are among the prettiest pieces of work ever seen In Selma. The pictures each are twenty-four by nine and a half feet and the beautiful biblical scenes they un- fold are worth the pausing of any person passing to see. The pictures are put up free of charge by the billposters themselves simply for the good they might do those who pass by tho way. The splendid paintings show the new-born Babe, Christ, at Bethlehem being held up by his Mother, Mary, and they show also the wise men from the East coming to visit the young Child, bearing their precious and costly gifts. They show the star in the East, leading the wise men to the place where the young Child lay on His Mother's knee. At the bottom of the huge pictures will be found a quotation from the scriptures concerning the com- ing of the wise men, and the further admonition to the children to "Ask your Sundar-school teacher to tell you the story." Many children, and grown people, too, will be in- debted to Mr. Reese for the pleasure these pictures will bring them. Selma (Ala.) Journal. BILLPOSTERS PROCLAIM CHRISTMAS. It is of special interest and a matter for congratu- lation to know that the Poster Advertising Asso- ciation are inaugurating what they term "an uplift movement for the good of humanity, utilizing the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts." In carrying out this plan the billposters of America will display on the poster boards from this date in practically every city and town of importance In America " a great poster masterpiece" nine feet high and twenty-one feet long, depicting the birth of Christ. This is a large poster in twelve colors and entirely free from advertising of any nature and will be posted on over 13,000 billboards in New York State alone. These gentlemen, who are mighty factors in the publicity world, make this statement relative to this movement, "We have no ulterior motive but that we want to contribute our mite to the spiritual uplift of humanity. We feel sure that this 'old, but very new, story' will be brought home to the people this Christmas season with new force, while in addition even those who do not attend divine service will be reached by this wonderful picture." How truly the Christmas spirit is pervading the whole world. Christ said to the Pharisees, "I tell you that, if these (His disciples) should hold their peace, the stones would immediately cry out." In- deed, the Christ shall not lack for witnesses. Never were there so many to sing "All Hail the power of Jesus' Name," as on this Christmastide, 1913. SjTacuse (N. T.) Northern Christian Advocate. NATIVITY PICTURES GO ON BILLBOARDS. National Poster Advertising Association Shows Realiza- tion of Christmas Spirit. In this and other cities and towns in this country and Canada, which have a population of 3,000 or more, pictures of the birth of Christ and the adora- tion of the Magi were placed on the billboards, as a recognition by the companies engaged in billposting, of the Christmas spirit which is abroad through the land. Each poster bears the legend: "Ask your Sun- day school teacher to tell you the story." In a panel of the frame is pictured a brass plate, bearing the text from the second chapter of the Gos- pel, according to St. .Matthew, upon which the picture is based: "And when they were come into the house they saw the young child with Mary, His mother, and fell down and worshipped llim." The lithograph Is executed in twelve colors and has been pronounced by experts the finest specimen of lithographic art ever produced on such a large scale. The entire ex- pense of the work Is borne by the members of the assosriation. It would have cost at least $25,000 if any organiza- tion or individual had paid for it. The poster Is the work of Kdward Volkort, the artist of the United States Printing and Lithographing Company, at Cin- cinnati. It is a fine idea of tho National Poster Ad- vertising Association to spread on billboards a scene (lOO) EDUCATIONAL P O S T F, R S of "The Nativity." Such an act lifts the commercial- ism of illustrations, in the large, to the plane of the fine arts, and there is a fine art in billboards, as well as in other phases of the representative arts, be it neglected as it may. The Reading Poster Advertising Company has placed some of the pictures on its bill- boards, one of them on Washington street, opposite the postoffice. The next picture, to be placed in Janu- ary, will represent the life of General Grant. Re.Tding (Pa.) Ni'ws. COMPOSITE POSTER OF BIRTH OF CHRIST. Large Design Shown In Six Different Places In City. Six big posters have been put up In different parts of the city of a composite picture taken from the pic- tures of five old masters of the birth of Christ. It is a wonderful lithograph in twelve colors, and Is declared to be the finest example of that art which has ever been seen in America. This design was made for the Poster Advertising Association at a cost of $20,000, and is brought forth with the idea of instructing the young people of the country. The poster bears the legend: "Ask your Sunday school teacher to tell you the story." The educational committee of this association will follow the poster early in the first part of this year with a design depicting the life of Gen. Grant, tracing his life from humble circumstances to the President's chair as a stimulant to the youth of the country to "go and do likewise." Racine (Wis.) Times. BILLPOSTERS ARE NOW GIVING US REAL ART. The twelve colored lithographs of the birth of Christ seen on the billboards about town are attract- ing a lot of attention. They were placed on the boards by the Reading Poster Advertising Company and ten were placed on billboards about town. One has been placed on the board at Fifth and Washington streets. These posters are being placed all over the United States. They are the first of a series of posters to be placed on billboards for the purpose of uplifting hu- manity. The poster was macie for the Poster Adver- tising Association at a cost of more than $25,000, and the design is composed of five of the most famous pic- tures of the birth of Christ. The picture is set forth for the young of the coun- try and it bears the legend, "Ask your Sunday school teacher to tell you the story." There is also a text from St. Matthew describing the scene the artist has striven so well to depict. Early in the new year another poster Is to be placed on the boards depicting the life of General Grant, tracing his rise from lowly circumstances to the President's chair, as a stimulus to the youth of the country to go and do likewise. Reading (Pa.) Herald. "THE NATIVITY" TO BE DEPICTED ON POSTERS. Unusual Christmas Feature by Poster Advertising Interests. The poster advertising interests of America are In- augurating a Christmas feature in connection with their line of business that should certainly have a widespread influence for good. They term it them- selves "an uplift movement for the good of human- ity," and their plans so far as Shelbyville is con- cerned will be carried out by Thomas F. Chafee, the well known billposter and distributor of this city, with whom they have contracted for the placing up of three very fine reproductions of "The Nativity," or the birth of Christ. The locations for the pictures have been selected as follows: Elks' hall stand, be- tween Broadway and Jackson streets; corner of Pike and Jackson streets; corner Franklin and Noble streets. An explanatory letter from Mr. Chafee gives de- tails of the matter as follows: "We call your attention to a matter which we know will have your cordial interest and approval. The poster advertising interests of America desire to In- augurate "an uplift movement for the good of human- ity," utilizing the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. As a result of this desire there will be displayed on the poster boards not later than December 15, in practi- cally every city and town of importance in America, a great poster masterpiece, nine feet high and twenty- one feet long, depicting the birth of Christ. Needless to say, there is no advertising of any description connected with this beautiful picture. The entire cost of these wonderful posters, which are produced in twelve colors, and the cost of the space which they will occupy is donated freely by the members of the Poster Advertising Association. Inc., which has the uplift movement in hand. At this season of the year above all others, it is felt that no more inspir- ing subject can be placed before the people than "The Nativity." It is a first step in this important movement and we trust that you will be in hearty accord with it. AVe want you to feel that we have no ulterior motive, but that we want to contribute our mite to the spiritual uplift of humanity. We feel sure that this "old, but ever new, story" will be brought home to the people this Christmas season with new force, while in addition even those who do not attend di- vine service will be reached by this wonderful picture. Shelbyville (Ind.) Democrat. CHRISTMAS STORY ON BILLBOARDS. Blfl Posters of "The Nativity" Bring Praise from Metho- dist Minister. Congregation Applauds. Dr. Short Says Signs Will Be Best Christmas Ser- mon Preached. Twelve Pictures on Prominent Corners. Reference to the large poster pictures of "The Na- tivity" that adorn various billboards on the main thoroughfares of Spokane as "the best sermon that will be preached in Spokane during the Christmas holidays" by Dr. Francis Burgette Short brought a prolonged round of hand clapping by the congrega- tion of the First Methodist Episcopal church yester- day morning. The Rev. Dr. Short alluded to the poster he had seen at Fifth and Washington showing the manger scene in multicolors with the single line: "Ask your Sunday school teacher to tell you the story." "Every child that passes that corner will see that beautiful big picture," said Dr. Short. "Their minds will be turned to the wonderful story of Bethlehem and that— not gift giving— is the central thought of Christmastide. The advertising concern — I don't know who the people are — that put that thing out did so at a sacrifice of money. They have that space to sell. They gave it over to the religious sentiment of the holidays. They deserve the thanks of every good Christian. I want to express the appreciation of my congregation to them for their broad Christian spirit." Fred H. Lloyd, manager of the Hayward-Larkln Company, which was responsible for the pictures re- ferred to by Dr. Short, said: "We have twelve such pictures posted on the most conspicuous corners of the city's main thoroughfares. In this scheme we are following a suggestion of the National Outdoor Advertising Association. At the last conference of the association at Atlantic City Joe Chappelle of the magazine that bears his name sug- gested that the billposter people do a little 'Inspira- tional advertising.' The Christmas poster Is the first of a series of that kind to appear. It will remain on our boards during December. Pictures of the life of (loi) EDUCATIONAL POSTERS General Grant will follow in January. The Christ- mas posters are expensive lithographs, in twelve col- ors, and are reproductions of a famous painting." "A man has no more right to think as he pleases than he has to do as he pleases," said the Rev. Dr. Short in expanding upon his theme: "Religionist or Christian, Which?" "The best ideals of freedom and liberty never meant license," continued the pastor. "Mere sin- cerity is not enough. Christians have no right to think about Christianity except as you think in har- mony with Christianity's text book, the Bible. Chris- tians have no right to think about Christ except — mark this 'except' — as they accept the things the text book says about Christ. "It you insist upon believing what you will you are not a Christian, you are a religionist." Spokane (Wash.) Spokesman Review. BILLBOARD "UPLIFT" MOVEMENT. THE "BIRTH OF CHRIST" MOST BEAUTIFUL LITHO. The Billposters' Asociation of the United States and Canada, of which the Lock Haven Billposting Co. is a member, on December 11 placed on the boards on East Church street and on the Bellefonte avenue board, the finest lithographic paper ever seen in this city. The title is the "Birth of Christ." and it the as- sociation's gifts at the Yuletide season. The litho is 21 feet in length and 9% feet high, and is a beau- tiful work of the printer's art. The colors blend harmoniously and in every way it is a masterpiece wliich is being greatly admired. Throughout the United States and Canada one or more of these pictures were posted by the enterprising asociation. Lock Haven (Pa.) Express. CHRISTMAS POSTER IS THING OF BEAUTY. Advertising Association Doing Fine Work for Religious Cause. All over America, in La Crosse, as well as else- where, the Poster Advertising Association is this winter doing a great work for the cause of religion. The sweetest story of Christianity is that of the birth of the infant Savior in a manger at Bethlehem. Twenty-four sheet posters, put up on the boards of members of the association throu.ghout the country, tell the story more beautifully and impressively than words could tell it. The posters represent the Virgin and Child, with the shepherds standing about on one side, three wise men of the East on the other, all bowed in an attitude of adoration. The poster, declared to be the most wonderful and iieautiful lithograph ever made, marks the first step of the association in a campaign of education and uplift La Crosse (Wis.) Leader- Press. PUBLIC-SPIRITED BILLPOSTERS. Anonymity seems to obscure the individual who is responsible for the nation-wide activity of the Na- tional Billposters' Association in using their vehicles of publicity to direct attention to the Christmas festival. The spirit of the movement is most ex- cellent and the poster itself is about as artistic as a nine-sheet poster can be; to argue that it is ridi- culous because it shows both Magi and shepherds at the sacred manger is mere captiousness. The national and local billposters who have given of their money, time and valuable advertising space to promote the gospel of Christmas cheer and to awaken latent interest in the festival are worthy of all praise. We should like to see all out-door adver- tising animated by such worthy motives and ex- ecuted In such an artistic way. Lancaster (Pa.) Morning News. Pictures of Birth of Christ Displayed for Betterment of Humanity. The Lincoln Billposting Company has joined in an "uplift movement" inaugurated by the Poster Ad- vertising interests of America, to make a pictorial appeal before Christmas which is intended to make men better by turning their minds to noble and inspiring thoughts. As a result of this movement, which is national in Its character, there will be displayed on the poster boards of Lincoln, from Now until Christmas, a great poster masterpiece, depicting the birth of Christ. The posters are nine feet high and 21 feet long. There is no advertising of any description connected with this beautiful picture, which will be displayed on boards in every city and town of im- portance in America. At this season of the year, above all others, it is felt that no more inspiring subject can be placed before the people than "The Nativity." It is the first step in this important movement that has been launched by the National Poster Advertising Association. Lincoln (111.) Daily Xews-Herald. To the billboard there will come a meed of praise for the evidence which it gives to-day of a desire to inspire uplifting and ennobling sentiments. And to the billboard men, the men who find their livelihoods in looking after this great branch of the advertising world, there will come appreciation for the movement which they have undertaken. This, too, despite the fact that some will profess to see in the undertaking an ingenious plan to stem the tide of criticism flowing in upon the billboard generally. That will be as some will view it. But to a great many, as they stand before the picture of "The Nativity," as the story takes on reality, there will come admiration, and a recognition of a magnificent service done mankind by those who ply the brush. Of that vast army of men, not one could have failed to be impressed, as the many-colored sheets were unfolded beneath their hands. And of the thousands upon thousands who. within the next two weeks will gaze upon the i)ictures, there will be many, many, who will have their impulses stirred for good. It is a striking act that the bill posters have done. Latrobe (Pa.) Bulletin. LIGHT UP BILLBOARDS. Bible Story Illumines Many of the Ad Spaces — Holiday Compliments of tine Posting Agencies Thus Extended. Through the courtesies of the Montgomery Poster Advertising Company of Edwardsville many cities in this vicinity are further bedecked with the signs of Christmas by large posters picturing the birth of Christ. Beautiful designs have been placed on billboards, and the community has wondered at the gorgeousness of the pictures. The Montgomery Poster Advertising Company has Its head oftices at lot Handle street. P. S. Mont- gomery and .J. K. Montgomery are the firm. They have branches in Worden, DeCamp, Mt. Olive, Staunton, Maryville. (!len Carbon, Benld, Gillespie, Hillsboro and Troy. The posters are printed at the expense of the company. The message of peace on earth, good-will to men is being proclaimed in and throughout the country by a poster depicting the birth of (Mirist. It is a wonderful lithograph in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most (102) E 15 U C A T I O N A L POSTERS famous pictures of the birth of Christ, by the great- est painters of their day and generation. Tliis picture is set fortli for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," together with the text- from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling a little to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association, at a loss of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the coun- try, and to clieer the old. as well as to carry a message of hope and comfort to the unhappy and the unfortunate. The Educational Committee of the Poster Adver- tising Association has evolved this Christmas poster, which is attracting so much attention on all post- ers throughout the country, and will follow this up early in the new year with another wonderful poster depicting the life of General Grant, tracing Dis rifp ■■ •^•ir.os to the President's chair, as a stimulant to the youth of the country to "go and do likewise." Edwardsville (111 I Intelligrencei'. PLEASING DISPLAYS. There were many peojile yesterday, who paused before the big Christmas cards with which Billposter Garver has decorated some of his boards. These were mentioned in this column yesterday morning, as the biggest Christmas cards this city ever saw. It was a happy thought of the billposter's associa- tion to place these handsome reminders of the Cause of Christmas, where they would appeal to many people. There could have been no more fitting intro- duction to the uplift campaign which this association proposes to carry through the year. The impressive feature of the idea is that there are 3,000 cities in the United States in which the people are looking at these big Christmas cards and are talking about the message which they carry. There was much pleasant discussion of the plan yesterday. Many peo- ple spoke to me about it and everyone of them had a good word to say. Missoula (Mont.) Daily Missoulian. BILL POSTERS IN UPLIFT MOVEMENT. Decorate Billboards With Four Handsome Litliographs Depicting "Birth of Christ." Those who have noticed the beautiful poster masterpiece, "The Birth of Christ," on the billboards at Fourth and Seneca streets. Fifth and Oak streets. Fifth and Kiowa and Broadway and Cherokee, have not only stopped to admire it, but have wondered what its significance was. Many were of the opinion that the beautiful Kalem photoplay. "From Manger to Cross," was to play a return engagement, while others could not solve the mystery. The poster is 9 feet high and 21 feet long and no advertising of any description is connected with the beautiful picture. It is in twelve colors and the entire cost of the poster and the space it occupies is donated by the members of the Poster Advertising Association of which the Leavenworth Bill Posting Company is a member. The association is posting the picture to inaugurate an "uplift movement for the good of humanity," and at this season of the year, above all others, it is felt that no more in- spiring object could be placed before the public than "The Nativity." Mr. Dave Atchison, president of the local bill posting company, states that this is but the beginning cf the campaign, and one poster of the "uplift move- ment" is to be put up each month. A letter was sent to the clergymen of the different denominations of the city calling their attention to the picture, and on the picture are a few words, "Ask your Sunday School teacher to tell you the story." The picture was posted in thirty thousand towns in the United States on Thursday, Dec. 11. Leavenworth (Kan.) Times. CHRISTMAS POSTERS IN STRONG APPEAL. Big Billboard Picture Pronounced Greatest Piec« of Religious Advertising — Depicts Nativity of Christ. The large posters on billboards in Belvidere depicting the scene of the nativity of Christ are a part of those put up in 3,700 towns and cities of the United States and Canada by the Poster Adver- tisers' Association, at whose national convention in Atlantic City last .luly action was taken to do something for the uplift of humanity. The posters show the Christ child in the arms of the Virgin Mary, and Joseph at her side. On the left is grouped the shepherds bearing the lambs as gifts, and on the right are shown the three wise men bringing their gifts. Outside, through the darkness, shines the star of Bethlehem. Below is the passage from the Bible, St. JIatthew ii, 12. "And when they were come into the house they saw the young child with Mary, His mother, and fell down and worshiped Him." In the lower right-hand corner appears the in- scription, "Ask your Sunday-school teacher to tell you the story." The picture was painted by Ed- ward Volkert of Cincinnati, and the lithograph is composed of eleven printings. JIarion Lawrence, secretary of the International Sunday-school Association, pronounces these posters "the greatest piece of religious advertising ever conceived." Belvidere (111.) Itepublican. UPLIFTING THE BILLBOARD. One of the most unique plans for carrying the message of Christmas to the people of Chicago is that of the Interntional Billposters' Association. A number of pictures, nine by twenty feet in size, are being displayed in various parts of the city, each one describing some event in the life of Christ. One is entitled, "The Visit of the Wise Men," another, "Christ Knocking at the Door," and a third, "Gol- gotha, or the Crucifixion." These pictures the association expects to post in many cities throughout the country in an effort to uplift the standard of billboard advertising. The effort is a very worthy one. Aurora (III.) Beacon. BILL ENTIRE CITY WITH "NATIVITY. Posters Depicting Birth of Christ to Adorn Billboards of Davenport. The entire city of Davenport is to be billed with great posters, nine feet high and twenty-one feet long, depicting the birth of Christ, as the result of a de- termination upon the part of the Poster Advertising interests of America to display "The Nativity" pic- tures on billboards in every city and town of im- portance in the United States. These posters will be located at the following boards in Davenport: Fulton avenue and Christie street; 319 West Fourth street; corner Fourth and Myrtle streets; 220 West Eighth street; Thirteenth and Gaines streets; Washington and Liberty streets. In regard to the new move, Charles T. Kindt, of this city, president of the Poster Advertising Asso- ciation, has made the following statement: "The poster advertising interests of America de- (103) EDUCATIONAL POSTERS sire to inaugurate an 'uplift movement for the good of humanity," utilizing the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. Needless to say, there is no advertising of any de- scription connected with these beautiful pictures. "The entire cost of the posters, which are produced In twelve colors, and the cost of the space which they will occupy, is donated freely by the members of the Poster Advertising Association. "At this season of the year, above all others, it is felt that no more inspiring subject can be placed before the people than "The Nativity." We want you to feel that we have no ulterior motive but that we want to contribute our mite to the spiritual up- lift of humanity. We feel sure that this 'old, but ever new, story' will be brought home to the people this Christmas season with new force, while In addition even those who do not attend divine service will be reached by this wonderful picture." Davenport (la.) Democrat and Leader. BILL POSTING COMPANY GIVES THE PUBLIC PRETTY CHRISTMAS GIFTS. A beautiful conception of the manger scene at Bethlehem. The mother Mary sitting upon a pallet of straw, holding up the infant Christ to the gaze of the wise men and the shepherds who have assembled in the humble stable. Joseph standing at her side. To the left the cattle. Outside, the guiding star; the camels with their attendants; the hills of Judea looming up in the dimness of the dawn. If you would see it, stop before the billboard which is to be found, just off Ligonier street, between Spring and Chestnut, or before the billboard which fronts Lloyd avenue, in the Sixth ward. Upon these two boards the Latrobe Billposting Company has placed pictures entitled "The Nativity." The pictures are in twelve colors. They are artistic, and they tell a story of beauty, in striking harmony with the Christmas season. The pictures are two out of thousands of copies which have been placed throughout the United States. They represent the first results of the decision taken by the members of the Poster Advertising Association of the United States and Canada at the convention held in Atlantic City last summer, to devote a portion of billboard space to uplifting and educational paper, to be furnished by the association. It is said that $25,000 is to be spent in the under- taking. The next pictures to be issued ^\all contain a lesson for boys from the life of General Grant. They will appear following the holidays. Latrobe (Pa.) Bulletin. A great deal of interest has been created during the last few days by the display on advertising boards controlled by the Scherer & Kelly Poster Advertising Company, of this city, of large and very beautiful Christmas posters. These posters, which measure twenty-five feet In length by ten feet high, are the work of an artist, and, as will be seen by the ac- companying illustration, show a picture of more than special interest at this period of the year. At the bottom of the pretty poster, although it does not show in the photograph, are the words: "Ask your Sunday-school teacher to tell you the story." That poster or outdoor advertising has advanced greatly since the days of old .lohnstown Borough is evidenced when a comparison is made of the beau- tiful Christmas poster, placed on steel boards, pan- eled, and the photograi)h of the old .Johnstown ad- vertising board which accompanies this article. In those days, poster boards were an eyesore. To-day an effort is made to make the displays pretty, artistic and inoffensive. Pastors of the Johnstown churches are particularly Interested in the pictures of the Nativity placed by the local poster advertising company. These pictures have been seen by many thousands of people, and the legend. "Ask your Sunday-school teacher to tell you the story," has perhaps awakened thoughts of early teachings. The colored posters visualize the story of the birth of Christ to children in a remark- ably vivid manner. Immediately after Christmas a historical poster will be hung— the story of Gen. U. S. Grant. This poster will be the same size as that of the Nativity, and will depict the stirring scenes in the life of the general. It is to be placed on a dozen or more huge boards in Johnstown. The Messrs. Scherer & Kelly, owners of the local plant, were very glad indeed that they were able to secure a supply of the handsome educational pic- tures. Thousands of the posters will be placed throughout the United States and Canada, following the plan adopted by the Poster Advertising Associa- tion of the two countries in Atlantic City last sum- mer. A committee was appointed to study the question of humanitarian work which might be con- ducted by the poster men. A broad educational plan was adopted. As a result, several artists were set to work. The picture of the Nativity was painted by Edward Volkert, the artist of the United States Printing Company, of Cincinnati. These posters are printed in six colors. The Grant picture will be fol- lowed by others of historical and educational value. It will cost no less than $40,000 to place the pictures throughout the land, the expense being met by the individuals — Scherer & Kelly in Johnstown, for example. Johnstown (Pa.) Daily Tribune. LARGE POSTER NOW ON BOARDS. Beautiful Lithograph Attracts Considerable Attention — Posted on West Center Street. The large poster which occupies space on the bill- boards on West Center street, opposite tlie Palace meat market, recently placed there by W. A. Crockett, is attracting considerable attention. This is a reproduction in miniature of the twenty- four sheet Christmas poster which all the members of the Poster Advertising Association will display upon their plants through the Christmas festival. It was designed by Edward Volkert of Cincinnati, Ohio. It is lithographed in eleven colors. In actual size it is twenty feet long by nine feet high. It was evolved by the Educational Committee of the Asso- ciation and was manufactured by the United States Lithographing Company of Cincinnati. Critics de- clare that it is the most wonderful and beautiful lithograph ever made in this country. It marks the first step of the association in a campaign for the uplift of humanity. City Billposter Crockett has shown his appreciation of The approaching holiday season by putting up a fine Christmas picture on his billboard opposite this ofDce. It tells the story of the birth of the Savior. Logan (Utah) Republican. THE SIGNS OF THE TIMES. In the busy times of Christmas shopping and preparation for our annual holiday season, the pic- tures of "The Nativity" disiilayed by the Poster Ad- vertising people have been largely overlooked. This picture is on three boards in our city, one just east of the postolTice, another on West Main, near Broad- way, and the third on Dunklin street, opposite the greenhouse. This wonderful picture is in twelve colors, ex- tremely beautiful, and is worth anyone's while to walk blocks to see; there is no advertisement on it, unless we might term it the advertising of the birth of the Savior. The spirit of Christmas, that is, the spirit of Christianity, is abroad in the land, as never before, and is manifested in many movements for the up- (104) EDUCATIONAL P O S T E R S lift of the people, such as Helping Hand institutions, the Prisoners' Friend, the Little Brother and the Good Fellows, the municipal Christmas tree and the wonderful increased interest in the work of the provident associations. This is a day of practical things, and we must remember that while the Lord was a great teacher and Savior, he also went about doing good. "The Nativity" pictures are to be commended by all good people, and it is hoped that many a soul who would not enter the church has been reminded of his debt to Christianity, as every hospital, asylum or institution for the betterment of mankind, no mat- ter by whom it is founded or controlled, would not be here, if it was not for the birth of Jesus the Christ. Jefferson City (Mo.) Dally Post. WORK OF ART IN IMMENSE POSTER. "Birth of Christ" Is Subject for this Month of Poster Advertisers' Association. The Poster Advertising Association of the United States and Canada have inaugurated a campaign of education with posters and are copying some of the world's greatest masterpieces and posting them in every city on this continent simultaneously. The subject this month is "The Nativity," or the birth of Christ, and is a magnificent art poster in twelve colors from the original painting. The poster is 9 feet high and 21 feet long. These posters are donated free by the members of the Poster Advertisers' Association. One is posted on the billboard near the First Methodist Church and the other near the high school building. They are works of art and reflect great credit on the Association. Ardmore (Okla.) Daily Ardmorite. A WORK OF ART. In a few days, E. E. Bonnet will ornament several of the billboards of the city with a magnificent picture, 9x21 feet in size, representing "The Birth of Christ," about which there will be no advertise- ment whatever. This magnificent and costly produc- tion of the lithographer's art is a contribution by the National Billposters' Association, which is to be set up in every city where it has representatives, in the interest of the moral uplift of the masses, by turn- ing thoughts to higher and nobler ideals, and no more fitting subject for illustration could have been selected at this time than the nativity of Christ, which event we are to commemorate in a few weeks. Following this grand picture, in February, another work of art, "Grant and His Life," will be illus- trated on the billboards, also in the interests of the moral uplift campaign. The work of putting up these pictures by the local billposters will be done gratis. Del Rio (Tex.) West Texas News. POST INSPIRING PICTURE. Reproduction of "The Nativity" Posted on Four Biiiboards In Appieton — Poster iVIen of Country, at Cost of $50,000, Start Uplift IVIovement. The placing of a number of twenty-four sheet posters, undoubtedly the finest productions of the lithographers' art ever produced in this country, in various locations in Appieton last Friday and Satur- day, has attracted much attention and favorable com- ment. The poster, which is nine and a half feet in height and in twelve colors, comprises an historically correct reproduction of "The Nativity." Only four of the pictures were allotted to Apple- ton. One is located near the corner of College avenue and Superior street on College avenue, another at the foot of Pearl street hill, another on College avenue a short distance west of the corner of Dur- kee street and a fourth, which has not yet been put up, will probably be on the billboard on Washington street between Durkee and Morrison streets. The posters and campaign, it is said by the local repre- sentative of the Association, will cost about $50,000. The posting of this splendid picture in Appieton and in the cities throughout the United States and Canada at this time makes a brief story of the his- tory of a notable uplift movement which has thus been launched by the Poster Advertisment Associa- tion, with members scattered throughout the United States, its island possessions and Canada, extremely interesting. It was at the Atlantic City meeting of the Asso- ciation July last that the movement had its incep- tion in an address by Joe Chappie, the well-known magazine publisher. Mr. Chappie suggested that the poster men of the country had it within their power to render an invaluable service to humanity by pro- ducing and displaying on the poster boards some beautiful pictures that would inspire men to better living. This suggestion was quickly grasped by members of the Association, and a committee ap- pointed to carry out the idea at the earliest possible date. The committee took up its work at once and de- cided to produce two pictures, the first to be of a religious nature and to be posted prior to Christmas time, the other to be inspirational in character and to be used later. Having reached this decision, repre- sentatives of the various lithographing concerns were called in and asked to submit competitive sketches. The sketch submitted by the United States Lithographing Company, the largest in the country, was accepted and an order was placed for 10,000 of these posters to cost $10,000, the posters to be dis- tributed to the several members of the Association, reaching them on or before December 10. The picture must be seen to be appreciated. In the first place, it is historically correct. There are Joseph and Mary; there are the Shepherds as they were; there are the Wise Men as they were, with the Star of Bethlehem shown in the distance, the only departure from the biblical history being in the latter, which, rather than to omit it, had to be shown at one side of the stable instead of directly over it. In putting out these pictures which, during the next few weeks, will be found on the poster boards all over the country, in the slums of the cities, in the church districts, in the school districts, and in the poorer quarters, the poster men feel that a won- derful influence will be brought to bear on the people that the churches are trying almost in vain to reach. Appieton (Wis.) Crescent. CHRISTMAS POSTER ON THE BOARDS. Poster Advertising Interests of America Use Biiiboards to Good Purpose. A great poster masterpiece, depicting the birth of Christ, has been posted upon the billboards at the corner of Third avenue southeast and Lincoln street. The picture is nine feet high and twenty-one feet long and there is no advertising of any description connected with the picture. The picture has been put up for the reasons given in the following letter from the Aberdeen Billposting Company: "We call your attention to a matter which we know will have your cordial interest and approval. "The bill poster advertising interests of America desire to inaugurate an 'uplift movement for the good of humanity,' utilizing the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. "The entire cost of these wonderful posters, which are produced in twelve colors and the cost of the space which they will occupy, is donated freely by (105) EDUCATIONAL POSTERS the members of the Poster Advertising Association, Inc., which has the uplift movement in hand. "At this season of the year, above all others, it is felt that no more Inspiring subject can be placed before the people than 'The Nativity.' It is the first step in this important movement, and we trust that you will be in hearty accord with It. "We want you to feel that we have no ulterior motive, but that we want to contribute our mite to the spiritual uplift of humanity. "We feel sure that this 'old, but ever new story' will be brought home to the people this Christmas season with new force, while in addition even those who do not attend divine service will be reached by this wonderful picture." Aberdeen (S. D.) News. SOMETHING NEW IN POSTERS. Birth of Christ Depicted en Boards of the Dubuque Poster Advertising Company. The message of peace on earth, good-will to men, is being proclaimed on the boards of the Dubuque Poster Advertising Company, and throughout the country, by a poster depicting the birth of Christ. It is a wonderful lithograph In twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pic- tures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sun- day-school teacher to tell you the story," together with the text from the second chapter of St. Mat- thew, which describes the scene the artist has striven so well to depict. The poster was designed and made for the Na- tional Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. Dubuque (la.) Telegraph-Herald. ELEVATING THE BILLBOARD. Reference was made in this column a few days ago to the action of the national bill posters' organization In placing upon the billboards of American cities beautiful lithographs illustrating some phase of the observance of Christma.s. Aurora is taking part in this fine work. In con- spicuous places about town appear great "twenty- four-sheet" posters in colors picturing "The Nativ- ity." The picture measures twenty feet long by nine feet high, and bears these words, "Ask your Sunday Bchool teacher to tell you the story." In a panel of the frame is pictured a brass plate bearing the text from the second chapter of the gos- pel according to St. Matthew, upon which the picture Is based: "And when they were come unto the house, they saw the young child with Mary, His mother, and fell down and worshipped Him." Last summer there was a convention at Atlantic City of the Poster Advertisers' Association, a na- tional organization covering this country and Canada. During this convention a feeling took form that a organization with such resources for publicity should do something to aid the uplift of humanity, some- thing to Inspire the young and the old. to build up the broken-hearted and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the posters placed over the country are the first result of Its work. The entire expense of the work is borne by the members of the association. It would cost at least $25,000 if any organization or individual had paid for it. The poster is the work of Edward Volkert, the ar- tist of the United States Printing and Lithographing Company of Cincinnati, who has made a beautiful blending of some of the ideas of the old masters and added a touch of his own genius. The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother Mary, and sur- rounded by the humble occupants of the stable. The lithograph is executed in twelve colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. Every time we pass one of these pictures we take off our hats to the thoughttulness and courtesy of the billposters. Aurora (111.) Beacon-News. "The Nativity," a handsomely lithographed poster 9x21, in twelve colors, is to be displayed on the bill- boards of Astoria by the courtesy of the Astoria Bill Posting Company. This feature extends to every im- portant city in the United States and is the outcome of the Associated Bill Posters of America to contrib- ute something toward the "uplift movement for the good of humanity." There is no advertising con- nected with the work further than to attract the at- tention of the human race to nobler and inspiring thoughts at this season of the year. .■\storia (Ore.) Evening Budget. HUGE CARD. The biggest Christmas cards Missoula ever saw are displayed this morning on three of the city bill- boards. One is opposite the Methodist church, an- other is at the corner of Higgins avenue and Pine street, and the third is at the south end of the bridge. This CMiristmas card is twenty-one feet long and nine feet wide. It is a wonderfully beautiful picture of the birth of Christ. The stable's interior is shown, the cows looking strange-eyed on the wonderful scene, the women bowed in adoration and the wise men offering their gifts before the young mother and the Child. Through the doorway shines the star which led them. A Scriptural text is quoted below, and in one corner of the picture is the legend: "Ask your Sunday-school teacher to tell you the story." There was much wonder last night, as to who had caused the posting of these pictures. Finally, Bill- poster Garver told the secret. There are 3,000 mem- bers of the Associated Billposters of .\merica. The organization had some surplus in its treasury and de- cided to embark in an ujilift movement, all its own. Each month each member will receive his allot- ment of a special poster for the month. The De- cember poster is "The Nativity," and we have it here. Next month the subject will be General Grant and the legend: "This boy made the most of his oppor- tunity— make the most of yours." The plan is unique and excellent. Mr. Garver needn't be so modest about it. He and his associates are entitled to much praise. Mi.ssonia (Mont.) ^ris.soulian. GREAT POSTERS TELL STORY OF NATIVITY. Huge Lithographic Reproduction to Enipliaslze Christ- mas Spirit. The attention of the people of Connellsville was attracted recently to a new and unique manifestation (if the Christmas spirit in the form of huge litho- graiihic production of "The Nativity," posted on five billboards of the Robbins Posting Service in various parts of the city. The pictures measure 20 feet long by five feet high. The only lettering on it is this simple message: "Ask your Sunday school teacher to tell you the story." The lithograph is executed In 12 colors and is pronounced the finest specimen of the lithographic art ever produced on so large a scale. Last summer, at the annual convention of the Na- tional Billposters' Association at Atlantic City, tlio (io6) EDUCATIONAL POSTERS spirit of uplifting humanity tlirough the publicity of the billboard was manifest and the formation of an organization having this purpose in view was formed. The appearance of the posters is the first result ol its work. In every town and city in the country of over 3,000 inhabitants the pictures were posted, the number varying according to the size. The National Association furnished the posters. The individuals put them up, Fred Robbins, of the local posting serv- ice, has also posted Uniontown. Connellsville, Pa.. Courier. ST. JOHN'S GERMAN LUTHERAN. Christmas exercises for the Sunday school of St. John's German Lutheran Church, Percy street, Mur- ray Hill, will be held in the church on Sunday even- ing at 7:45 o'clock. The feature of the exercises will be the story of "The Nativity," which will be told by the children of the Sunday school. The Rev. C. G. Kaestner, the pastor, has received from McElroy Brothers, tlie billposters, a picture of "The Nativity" like the ones which were posted on the billboards throughout the country by the National Poster Adver- tising Company in its educational campaign. The handsome lithograph will be exhibited in a frame on the west wall of the church during the re- cital of the story of "The Nativity." There will be a Christmas tree and presents for the children. Flushing (N. Y.) Times. The Educational Committee of the Billposters' As- sociation of United States and Canada has inaugu- rated an Educational Department. The first picture of the series of their magnificent posters, depicting the birth of our Savior, a twenty-four sheet Christ- mas poster, is now being displayed upon the plants In the different cities, including Charlottetown. Our good friend, Mr. W. C. Whitlock, representative of the Association here, has three of these magnificent pictures on his billboards in Charlottetown, namely, <%t King Square, Pownal and Grafton and Kent Btreets. opposite the City Hall. These remarkable posters are in 12 different colors. In actual size they are 20 feet long and 9 feet high. This idea of educa- tional posters was evolved by the Educational Com- mittee of the Association, and was manufactured by the United States Lithographic Company of Cincin- nati. Critics declare it is the most wonderful and beautiful lithograph ever made in the country. It marks the first step of the Association in a cam- paign for the uplift of humanity. Everyone should stop and look at these exquisite pictures. At this sea- son of the year no more inspiring subject can be placed before the people than "The Nativity." Mr. Whitlock has put them on the boards in perfect condi- tion. His artistic sense and skill in his work enables him to do this. The people of Charlottetown and from the country will no doubt greatly appreciate this new departure and congratulate Mr. Whitlock on be- ing a member of such an enterprising association. A circular letter has been sent to all the clergy asning for their co-operation in this remarkable campaign. Charlottetown (Prince Edward Isl.ind) I.-sUmd Patriot. NATIVITY SHOWN ON BILLBOARDS. First of Series Intended to Show Better Things in Poster Advertising. The large billboard of Hommell Bros, is graced with a large picture of the wise men of the East and the worship of the shepherds at the birth of Christ. The picture is in colors, and expresses unusually well the Christmas spirit and its origin. In the cen- ter of the picture sits the mother, with the infant Christ in her arms. On one side are the cattle, and grouped in worshipping posture about the child are the shepherds and the wise men. Through the door shines the star. At the bottom of the picture is quoted the text from Matthew on which the scene is based, and in one corner is the suggestion: "Ask your Sunday-school teacher to tell you the story." The national organization of billposters have de- cided to use some of their space for social better- ment and the portrayal of art. This picture is the first of a series and the next one will be a scene in the lift of General Grant. Belle Vernon (Pa.) Enterprise. THE NATIVITY OF CHRIST. Is Depicted PIctorially on Billboards in Fort Scott — Attractive Settings Are Seen Here. Those who pass the corner of National avenue and Second street and Wall and Clark streets are at- tracted by a beautiful billboard setting which has been put up by Henry C. Ernich, proprietor of the Port Scott Billboard Company. It is different from anything that has ever been seen here, and unusual in the extreme. "The Nativity of Christ" is the subject and it is the first of a series of fine settings that will be seen on the boards here. The second picture to be put up will be entitled "The Life of General Grant," and this will be equally as pretty as the one to be seen now. The prominence given these subjects is a plan of the National Bill Posting Association and was outlined by Joseph Mitchell Chappie, editor of the National Magazine of Boston, and Fram M. Lowe, a prominent attorney of Kansas City. Mr. Ernich is giving space on his boards free of charge. If you have not no- ticed this work of art you should pay particular at- tention to it the next time you pass. Fort Scott (Kan.) Tribune. CHRISTMAS IN NEW FORMS. Christmas is Christmas, yet the nimble-minded and generous spirit of the day will not be prevented from giving it a modern stamp. Few things are more of this day and generation than, for example, the Poster Advertising Associa- tion. This body has planned to put large pictures, representing scenes from the Bible, on the billboards of many hundred cities and towns. The first of the series, of a character suitably Christmaslike and the design of an artist of standing, is now on view in different parts of Chicago. It is addressed primarily to children and bears the admonition, "Ask your Sunday school teacher to tell you the story." Chicago (111.) Record-Herald. SILENT SERMONS ON BILLBOARDS. Uplift Movement Undertaken by the National Associa- tion. John D. Cuddihy, president of Calumet Billposting Association, announces that the Calumet Association, in common with other organizations affiliated with the National Poster Advertising Association will shortly engage in a religious and inspirational cam- paign. In brief, the plan is to throw on the poster boards of the country posters of a religious and in- spirational trend and teaching. The project, which will be launched this month, has the enthusiastic endorsement of the clergy, educators, sociologists and philanthropists throughout the country. Mr. Cuddihy states that the first religious poster which will be displayed at once will be a composite of the two world-famous paintings of the birth of Christ in the manger of the Bethlehem stable and the wise men of the East led by the star to the place where the Child was. The caption, addressed, of course, to the rising generation, will be as follows: "Ask your Sunday-school teacher to tell you the story." This poster was designed by Edward Vol- kert of Cincinnati, Ohio. It is lithographed in eleven colors, and its actual size is twenty feet long by nine feet high. Critics declare that it is the most wonder- (107) EDUCATIONAL POSTERS ful and beautiful lithograph ever made in this country. General Grant has been selected as the subject tor the first inspirational poster. There will be an eight- sheet panel of the humble birthplace of the soldier. The middle section will present General Grant at the zenith of his career, showing the surrender of Gen- eral Lee at Appomattox, and the third panel will show General Grant in the White House. The significance of the combination will be pressed home upon the minds of those who see the poster with this question: "What are you doing with the better opportunities?" Across the top of the poster will run this caption: "What one poor boy accom- plished." It is the purpose of the Association, Mr. Cuddihy states, to have these posters lithographed in ten or more colors — in fact to make them so attractive they will be the most striking exhibits that have ever been seen on the local boards. Calumet (Mich.) News. POSTERS OF SAVIOUR. Billboard Men Start on Their Campaign of Uplift Work — Grant Next iVIonth. Evidences of the new uplift work of the National Billposters' Association are being seen for the first time in Columbus. They consist of 24-toot posters depicting the Christ Child in the manger, the Mother Mary, the wise men of the East, the shepherds and other features of the Christ birth. The posters are being put up in every city in the country of more than .3,000 population. The National Billposters' Association, at its last summer's convention, decided to devote some of its energies each year to welfare and uplift work. The present posters are some of the first results of the decisions. Pictures of General Grant are to be shown next month. Columbus (Ohio) Dispatch. Mr. 'W. C. Whitlock of this city has received no- tice from the Poster Advertising Association that they are supplying him with three beautiful posters in twelve colors, entitled, "The Birth of Christ." These are for use on billboards in the large towns and are supplied with the understanding that they will in no case be covered with any advertising of any kind from December 10 to January 1. These posters are gotten out by the Educational Commit- tee, which was appointed at the last annual meet- ing in July at Atlantic City, and from the miniature shown to the Examiner, they should be an adornment to any billboard in the city and instill a religious Christmas feeling into the hearts of all who may pause to give this subject the consideration which it duly deserves. Charlottctown (Prince Edward Island) Examiner. POSTERS ON BILLBOARDS PICTURE "THE NA- TIVITY" AND CARRY CHRISTMAS LESSON. In the tri-cities and in other cities in this country and Canada, pictures of the birth of Christ and the adoration of the Magi have been placed on the bill- boards to add to the Christmas spirit that is abroad throughout the land. These posters were hung a few days ago by Charles T. Kindt of the local posting service. Each bears the legend: "Ask your Sunday school teacher to tell you the story." On fifty of the largest billboards in the tri-cities appear huge twenty-tour-sheet posters, bearing a won- derfully executed lithograph of the scene of "The Nativity." The picture measures twenty feet long by nine feet high. In a panel of the frame is pictured a brass plate hearing the text from the second chapter of the Gospel according to St. Matthew, upon which the pic- ture is based: "And when they were come into the house, they saw the young child with Mary, His Mother, and fell down and worshiped Him." Manager Charles T. Kindt of the Burtis thus ex- plains the way it happened: Last summer there was a convention at Atlantic City of the Poster Advertisers' Association, a na- tional organization covering this country and Can- ada. During this convention a feeling took form that an organization with such resources for publicity should do something to aid the uplift of humanity, something to inspire the young an(i the old, to build up the broken-hearted and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the posters placed over the country are the first result of its work. The posters are being placed in every city with a population of more than 3,000 in this country and Canada, the number allowed to each city being proportioned to its size. The entire expense of the work is born by the mem- bers of the Association. It would cost at least $25,000 if any organization or individual had paid for it. The poster is the work of Edward Volkert, the artist of the United States Printing & Lithographing Company of Cincinnati, who has made a beautiful blending of some of the ideas of the old masters and added a touch of his own genius to produce an ex- quisite and touching human portrayal of the most interesting incident in the life of Christ. The wise men of the East are seen kneeling before the infant Jesus, held in the arms of His mother. Mary, and surrounded by the humble occupants of the stable. The lithograph is executed in twelve colors, and has been pronoimced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pictures will remain on the billboards until after Christmas, and will doubtless be a potent aid in bringing to many minds an appreciation of the true significance of the holiday. Davenport (Iowa) Daily Times. WILL UTILIZE BILLBOARDS IN A NATION-WIDE EDUCATIONAL CAMPAIGN IN ALL THE CITIES. Battle Creek is being made a part of a big national system of education through billboards by E. R. Smith of E. R. Smith & Company, billposters, and vice-president of the Michigan Billposters' Associa- tion. Splendid Christmas posters representing the visit of the three wise men to the stable where Christ was born in Bethlehem have been put on five of the E. R. Smith Company's billboards here in Battle Creek. The posters are magnificent lithographs in eleven colors and are 20 by nine feet in size, a billboard having been designed to fit them. All over the United States the posters are being put up in cities having billposting facilities under the direction of the National Billposters' Association, of which Mr. Smith is a member. Critics say the picture is the most wonderful and beautiful litho- graph ever produced in this country. It is produced from a painting by Edward Volkert of Cincinnati, and is what is known as a "24-sheet" poster. The posters have been placed on the billboards on Elm near Marshall street, on Maple north of Union street, opposite the Michigan Central depot, at the corner of Lake avenue and Battle Creek avenue, and opposite the American garage on West Main street. An effort has been made to place them as near as possible to churches and schools. All the ministers in Battle Creek have enthusiastically endorsed the plan of education, and will probably speak on it at tlie services next Sunday. Following the Christmas posters, which show the interior of tlie little stable at Bethlehem with the wise men kneeling before the child in his mother's arms, will be shown posters of the early life of Gen- eral Grant. Hattlo Creek (Mich.) Evening News. (io8) EDUCATIONAL POSTERS BILLPOSTERS PLAN EDUCATIONAL CAMPAIGN. Association Starts Movement for "Uplift of Nation" — Christmas Poster Erected by Wm. Leavitt, Jr., Opposite Federal Building. The first of a series of beautiful art posters, which Is part of a campaign of education or rather "uplift of the nation," inaugurated by the Poster Advertis- ing Association, has just been erected by Wm. Leav- itt, Jr., the local billposter, on the billboard opposite the new Federal Building. The message of peace on earth, good-will to men 1b proclaimed by the poster depicting the birth of Christ. It is a wonderful lithograph In twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," to- gether with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a little, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than $20,000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and the un- fortunate. The Educational Committee of the Poster Adver- tising Association has evolved the Christmas poster which is attracting so much attention on all poster plants throughout the country, and will follow this up early in the new year with another wonderful poster depicting the life of General Grant, tracing his rise from lowly circumstances to the president's chair, as a stimulant to the youth of the country to "go and do likewise." Brazil (Ind.) News. BILLPOSTERS ARE "UPLIFTING" NOW. Display a Picture of the Nativity In All Cities — No Ulterior Motive — Aim Is to Lead Children of the Streets to Higher Things. Advertising and altruism. Billboards and benevo- lence. The cost of space and the Christmas spirit. Have they — let even the most credulous make answer! — have they anything in common except al- literation? They have. Not only throughout the country, but In this, our seething melting pot of a city, from which the milk of human kindness is said to be skimmed so greedily that only the whey of bitter- ness remains, a body of stony-hearted business men have made a contribution to the festal season no less unique than it is amazingly sentimental. They have been found out — the Scrooges! Let the testi- mony of your own eyes aid in exposing them. During your daily travels through Manhattan, the Bronx and Brooklyn you may have wonderingly observed on billboards a beautiful lithograph of the nativity of Christ. Standing out among glaring announcements of the merits of this or that com- modity is the soft-hued, humble scene in the stable with the Infant in swaddling clothes the central figure. The picture is nine feet high and twenty long, done in eleven colors. Into the huge stone stable the shepherds, come from "keeping the night watches over their flock," have brought a light. Con- cealed in front of them in the foreground the rude lamp is outshone by the brilliance which emanates from the Child. The Magi are there with their presents of gold, frankincense and myrrh. Through the doorway In the blue mist of the night appears their caravan, the backs of the camels and the robes of the servants silvered by the guide star of the desert wastes be- yond the city of David. Mary is supporting the Child, who stands with arms extended above the coarse straw of the manger. In her eyes is a far-away look, evidence that she is pondering the great event in her heart. In a stall are the ox and the ass, mute adoration in their attitudes. The picture has borrowed from the old masters and combined the ideas of the modern school. While you are absorbed in the picture's beauty, the question assailing you constantly is: "What does it advertise? Where the quid pro quo?" In the lower left hand you have found the mystifying in- scription: "Ask your Sunday-school teacher to tell you the story." That is the only hint at an explanation. We started by looking sharply for the cloven hoof of the press agent — and ended by rebuking ourselves for our cynicism. As far back as last July, at the annual convention in Atlantic City of the Poster Advertising Association, a nation-wide organization comprised of 3,000 poster companies, it was decided to inaugurate an uplift movement looking especially to the betterment of the poorer class of children. "We felt," said Barney Link, president of a local poster company whose name he specified should not be mentioned, "that having at hand the medium of pictorial appeal, we should utilize it to instill In youthful minds noble and inspiring thoughts. We were thinking particularly of the handicapped child whose education is restricted. "We have already been criticized as having ulterior motives, but that was to be expected. We intend to go on unhindered, however, displaying the posters. See that pile of letters? The clergy of the city have sent them by way of encouragement. We are not looking for the 'last dollar,' and we can afford to back the movement, whereas a philanthropist in pri- vate life would have to spend $100,000 to do it. "The cost of the lithographing has been $12,000. The members of our large association, each making personal contributions, have not felt that amount too great a drain upon their purses — or strain upon their charitable instincts. "In New York 300 of the nativity posters are up. In every other city of the United States and Canada, having over a population of 3,000, the same picture has been put on the billboards in numbers according to our membership in the various cities. 'The Nativ- ity' is the work of Edward Volkert, an artist of Cincinnati." K. H. Fulton, another of the poster advertising men interested in the campaign, said that the nativ- ity picture will be replaced later by a poster of President Grant, with inserts showing the humble lot of his early life and his gradual rise to fame. The legend will be, "This is what one poor boy ac- complished. How are you using your opportunities?" Subsequently the billboards will present phases of the life of a Boy Scout, and at Easter time another religious poster will be pasted up. The plan is to change the posters on an average of once a month. "Does the sentiment seem mawkish?" asked an- other of the uplift committee who did not want his name used. "I remember that when Joe Chappell of the National Magazine suggested the plan at the convention in July there was an eager response, but the members felt that they might be accused of having 'soft spots.' And a business man, you know, should be a rock to work destruction of the good ship 'Sentiment.' " We stood for a few minutes at the southwest cor- ner of Fifty-seventh street and Eighth avenue, where one of the religious posters is pasted on a fence enclosing vacant property. There was not long to wait. Three ill-clothed, begrimed kiddies appeared. (109) EDUCATIONAL POSTERS one of them on destruction bent. He wielded a bit of charcoal, plying it in a thin, black trail over the posters as he walked. Now and again he looked back over his artistry, smug delight in his face. Suddenly one of his companions arrested his prog- ress, grasping the defacing fingers in his own. "Look-it where you're goin'," he cried, his eyes bulging. His disengaged arm was pointing to the center of "The Nativity." The little malefactor stretched out his head to view the picture ahead, while his companion asked in amazement: "Don't yuh know that's God?" New York (N. Y.) Evening Sun. LIKE RICH OIL PAINTINGS. Handsome Pictures Displayed on the Billboards. The Defiance Poster Advertising Service is display- ing on its new steel billboards two beautiful posters, 9 by 12 feet in size and lithographed in twelve col- ors, which are attracting an unusual amount of fa- vorable attention. The posters in question pictures the "Birth of Christ" with the suggestion reading, "Ask your Sunday school teacher to tell you the story." The poster is encased in a gold frame along the bottom of which is a quotation from the Bible. The Poster Advertising Association of the United States and Canada is making a nation-wide campaign of these posters through its members in every city, the desire being to inaugurate an "uplift movement for the good of humanity." There is no advertising on the posters, and the entire cost of the same, and the space on the "boards" which they occupy is borne and donated by the members of the association, who are to be commended for the movement and spirit shown. The big city papers have made special mention re- garding the campaign, most favorably, and herald the same as a great aid to the church and Sunday school and the educational feature. The posters in Defiance are on the boards located at the corner of Clinton and Fourth streets and on Fifth street, between Clinton and AVayne, and are worth going out of your way to see. Defiance (Ohio) Daily Express. POSTERS GIVING LIFE OF CHRIST PRAISED. Movement Called Greatest Religious Publicity Ever Conceived. "The posters depicting scenes in the life of the Savior are the greatest religious advertising ever conceived," said Marion Lawrance, secretary of the International Sunday School Association, referring to the posters being placed in 3.700 towns of the United States. The posters are the contribution of the Association to the "uplift of humanity." Chicago (111 ) Examiner, BILLPOSTERS START UNIQUE EDUCATIONAL CAMPAIGN. More than 500 children of the Halsted Street Insti- tutional Church Sunday school. West Twentieth and South Halsted streets, promised that during the week they would study the Christmas picture which the Poster Advertising Association has posted in various parts of Chicago as a part of an educational campaign. The picture has printed on one side of it, "Ask your Sunday school teacher to tell you the story." ""The picture shows the visit of the wise men to the infant Christ," the Rev. ,1. B. Martin, the pastor, ex- plained to the children. "It will do you good to study it," he said, and then called for a show of hands of those who had already seen it. One small boy called out that he had seen one on Canalport avenue. Another said he had seen one on Twenty-second street, and another said he had seen one on Michigan avenue. Pastor Martin told about a man who counted the number of persons who had stopped to look at the picture near where he was taking lunch. "I counted 121 persons go by," the man said, "and sixty-eight of the number stopped and looked at the picture and fifty-three seemed to go by heedlessly." The chil- dren promised to look not only at the one now ex- hibited but at others which. Pastor Martin explained, were to be posted in the future. "Christ Knocking at the Door'' and "Golgotha" are two of the other pic- tures named as yet to be posted. The pictures are 9 by 20 feet in size. According to a statement made by the Association, they are to be placed in 3.700 towns. The original of the picture now on exhibition was painted by Edward Volkert of Cincinnati. Chicago (111.) Tribune. BEAUTIFUL LITHOGRAPH POSTER IS EXHIBITED. There is now being displayed on the billboards of this city what critics pronounce the most wonder- ful and beautiful lithograph ever made in this coun- try. It represents "The Birth of Christ" and is in eleven colors. Oliver Taylor, owner of the local billposting plant, says this is the first of a series of educational posters ordered by the National Poster Advertising Agency for the movement to aid in the uplift of humanity. Every town in the United States where there is a billboard system these pic- tures may be seen. The Association at a great cost furnishes these free and the plant owners post them free as their contribution to this movement. Placed on the new molding finished boards now being erected here, they are attracting a great deal of attention and appear like a huge oil painting in a frame. Bristol (Tenn.) Herald-Courier. CHRISTMAS POSTER. Proclaiming Message of "Peace on Earth and Good Will to Men." During the past few days there have been posted on local billboards in the Bethlehems seven copies of a wonderful lithograph of the Nativity in twelve col- ors by the Bethlehems Poster Advertising Company. The picture proclaims the message of "peace on earth and good will to men." The Educational Com- mittee of the Poster Advertising Association, which is really the national body, and to which the local Association belongs, has evolved the Christmas poster, 9 feet by 21 feet in dimensions, which is at- tracting great attention in every city and town where billposter associations exist. The picture is declared to be a very fine example of lithographic art. The design is a composite of five of the most famous jiictures of the birth of Christ by the greatest painters of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sun- day-school teacher to tell you the story," together with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. This iioster was designed and made for the Poster Advertising Association at a cost of more than .$20,000, exclusive of the posting, which is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhajipy and the unfortunate. The Educational Committee will follow up the Nativity early in the New Year with another fine poster depicting the life of General Grant, tracing his rise from lowly circumstances to the President's chair, as a stimulant to the youth of the country to "go and do likewise." The local association to-day (no) EDUCATIONAL POSTERS mailed a circular letter to each minister of tiie gospel In the Bethlehems, calling attention to the "uplift movement for the good of humanity" in utilizing the immense pictorial appeal of the posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. The circular letter concludes: "At this season of the year, above all others, it is felt that no more inspiring subject can be placed before the people than 'The Nativity." It is a first step in this important movement and we trust that you will be in hearty accord with it. We want you to feel that we have no ulterior motive, but that we want to contribute our mite to the spiritual uplift of humanity. We feel sure that this 'old, but ever new, story' will be brought home to the people this Christmas season with new force, while in addi- tion even those who do not attend divine service will be reached by this wonderful picture." Bethlehem (Pa.) Times. CHRISTMAS GREETING ON BILLBOARD. Commendable enterprise and commercial idealism of modern billposting are splendidly evidenced this week by the appearance of a masterpiece billboard display at the corner of Mission and Orondo. It is the first time anything of this kind has ever been seen upon the billboards of America. It marks the transformation from a sordid past to a higher con- ception of advertising. Time was when the typical bill poster made the saloon his headquarters and spent most of his time there. To-day he is an up-to- date business man who accepts his share of life's re- sponsibility. For Christmas season the American Bill Poster Association has sent to all its local affiliations a mag- nificent twenty-eight sheet reproduction of a master- piece oil painting picturing the infant Jesus in the manger at Bethlehem and the arrival of the wise men of the East who offer gifts of gold, frankincense and myrrh. At the bottom of the picture are the words, "Ask your Sunday school teacher to tell you the story." Not a word of advertising material is on the poster nor anything to detract from the religious lesson it teaches. Manager Ferguson has given an effective background by covering all commercial ad- vertising on the board and surrounding the Christ- mas picture with white border. Wenatchee (Wash.) Daily World. POSTER AS FACTOR IN MORAL UPLIFT. Series of Religious and Historical Subjects Selected for Illustration — First to Be Exiiiblted Is of Birth of Christ — Posting of Finely Executed Pictures in Washington and Other CItlesI Designed to demonstrate that the billboard can he made a powerful factor for the moral develop- ment of American youth, as well as for the civic uplift of American municipalities, a series of re- ligious and historical posters, prepared under the direction and at the expense of the allied poster printers and billposters of the United States, will be exhibited in Washington and every large city in the Union. The first picture, that representing the birth of Christ in the manger at Bethlehem, will be issued Tuesday. It will be posted at about fifty locations throughout the city and, at the end of a month, will be replaced with others, some of a historical character. In small type at the top of the religious poster will appear the words: "Ask your Sunday-school teacher to tell you the story." The Washington Truth Society, which is interested in the possibilities of the project, has suggested that Sunday-school and other religious bodies throughout the country sup- plement the work of the posters by having them reproduced in colors on small cards with explanatory stories on the backs of the cards. The posters are said to be of the finest workman- ship that can be produced in the United States. They are twenty feet long by nine and one-half feet high, and are in twelve colors, printed by a new process. The associated lithographers of the country have entered into the project with the poster printers and billposters, and, as a result of the combined efforts of these forces, the posters, it is said, will far sur- pass the present highest types of outdoor displays and will establish a new standard in lithographic art. It is announced that the entire cost of designing, cost of the paper, the lithographic work and the posting will be borne by the poster printers and billposters' associations. It is said that the expense will run into thousands of dollars. The completion of the project is the result of a series of meetings held by the associations during the past two months. When the matter was first considered, it was decided to enlist the aid of wealthy philanthropists, inasmuch as the scheme was one intended for the nation's benefit. Later it was de- cided that the organization should stand the whole expense of the enterprise and assume its full direction. The design for the posters which will be put up Tuesday was selected because it was considered the most appropriate for the first of the religious pic- tures, in view of the approach of the Christmas season. The -picture shows the Christ Child held in the arms of the Virgin Mary, with Joseph standing be- side the manger. The shepherds from the hills of Bethlehem are in attitude of adoration before the infant Savior, while the three wise men of the Bast are offering their gifts of gold, frankincense and myrrh. The traditional ox and ass appear in the background. Some of the shepherds' flocks are within the stable gazing mutely on the scene. Out- side the entrance to the stable can be seen the ser- vants and camels of the wise men, while off in the distance the "star of the East" is casting its light over the entire exterior scene. It is said that sev- eral clergymen who have seen the poster declare It to be one of the finest pictures of the birth of Christ created in recent years. The first historical poster will be the life of Grant in three pictures. The first part of the poster shows a log cabin. Grant's home. Grant is shown as a boy plowing in the field, and later chopping trees in a forest. Under this portion of the poster is an in- scription: "Grant's start." In the center of the poster will appear the words, "Grant directing his troops in battle," under which are the words, "Grant's work." The last portion shows a picture of the White House and the Capitol, with Grant as presi- dent of the United States. Under this appears, "Grant's reward." In heavy and conspicuous letters, running across the entire bottom of the poster, will appear the words: "What one poor boy accom- plished. What are you doing, with better oppor- tunities?" It is considered probable that subsequent posters will embrace such pictures as "Christ in the Temple," "Christ Blessing the Children," "Christ in Geth- semane" and other scenes in the life and passion of the Savior. Among the historical posters considered will be scenes in the life of Washington and a number of the greatest presidents. Washington (D. C.) Sunday Star. NATIVITY PICTURES ON BILLBOARDS. The entire city of Davenport is to be billed with great posters, nine feet high and twenty-one feet long, depicting the birth of Christ, as the result of a determination upon the part ot the poster advertising interests of America to dis- play "The Nativity" pictures on billboards in every city and town of importance in the United States. These posters will be located at the following boards (in) EDUCATIONAL POSTERS In Davenport: Fullerton avenue and Christie street, 319 West Fourth street, corner Fourth and Myrtle streets, 220 West Eighth street, Thirteenth and Gaines streets, Washington and Liberty streets. In regard to the new move, Charles T. Kindt of this city, president of the Poster Advertising Association, has made the following statement: "The poster ad- vertising interests of America desire to inaugurate an 'uplift movement for the good of humanity,' utiliz- ing the immense pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. Needless to say, there is no advertising of any description connected with these beautiful pictures. The entire cost of the posters, which are produced in twelve colors, and the cost of the space which they will occupy, is donated freely by the members of the Poster Advertising As- sociation. At this season of the year, above all others, it is felt that no more inspiring subject can be placed before the people than "The Nativity." We want you to feel that we have no ulterior motive, but that we want to contribute our mite to the spiritual uplift of humanity. We feel sure that his 'old, but ever new, story' will be brought home to the people this Christmas season with new force, while in addition even those who do not attend divine service will be reached by this wonderful picture." Eock Island (III.) Argus. ASSOCIATED BILLPOSTERS FOSTER CHRISTIAN SPIRIT. Hundreds of Superior people have been attracted by the huge poster picture displayed on the billboard on the west side of Tower avenue, north of the new Lightbody-Wingate Building at Fourteenth street, de- picting the three wise men worshiping the infant Christ Child, on the first Christmas morn, 1913 years ago at Bethlehem. Below the picture appears the following quotation from the Gospel of St. Matthew, "And when they came into the house they saw the young Child with Mary, His Mother, and fell down and worshiped Him." The picture itself is inscribed. "Ask your Sunday- school teacher to tell you the story." The picture poster is one of thousands of the same kind which are being displayed in the larger cities of the country by the Poster Advertising Association of the United States. The fostering of a better Christian spirit is the purpose of the poster, accord- ing to officers of the Superior Billposting Company, ■which is affiliated with the national organization. Superior (Wis.) Telegram. BILLBOARDS TO BE USED IN UPLIFT WORK. Masterpiece Poster Depicting Birth of Christ Displayed In Many Parts of City. The "uplift movement for the good of humanity," which has been inaugurated by the Poster Advertis- ing Association of America, has reached Portland. This organization is utilizing the immense pictorial appeal of posters in a way which will tend to make men, women and children better by turning their minds to noble and imposing thoughts. On the billboards of this city have been placed 19 reproductions of a groat poster masterpiece, nine feet high and twenty-one feet long, depicting the birth of Christ, which will bring this old but new Btory home to the people of this city during this Christmas season with new force. In the foreground there is an exhortation to the children reading: "Ask your Sunday-school teacher to tell you the Btory," and also a verse taken from the second chapter of St. Matthew, concerning the visit of the wise men to the stable in Bethlehem. These posters are located on the billboards on Savier street be- tween Nineteenth and Twentieth, Washington and Nineteenth, Morrison and Nineteenth, Madison and Fifth, First and Lincoln, Front and Grover, Schuyler and Union, Williams and Stanton, Grand and Alberta, Klllingsworth and Patton, Cook and Mississippi, Tillamook and Mississippi, East Twentieth and Burn- side, Grand avenue and East Ash, Grand avenue and East Taylor, Hawthorne avenue and East Eighth, A and Gidean and Belmont and East Forty-fifth. To stimulate the patriotism of the youth of the country, and to cheer those who are downcast, an- other poster of about the same size illustrating the life and achievements of President U. S. Grant will soon be issued and placed on the billboards of this city. Other similar posters will follow from time to time during the year. Portland (Ore.) Journal. COMMENDABLE ACT. The billboards of the country are coming to be an important factor since they have practically come under the management of one head. They are getting to be so generally used by advertisers that the news- papers over the country should awaken to the great possibilities to which they may develop. Our attention is directed to a most commendable act on the part of the billboard management which confronts this and every city in this country during the Christmas holidays. On every billboard of con- sequence can be found an extremely beautiful and artistic picture, portraying the birth of Christ. Three of these pictures are to be seen here; one at the Hess real estate location, another one on West Fifth avenue and another on First street by the Ranney- Davis wholesale house. This timely thought carries with it a wonderful expense without any immediate returns. They might have adopted another plan to have directed attention to the billboards, but they could not have chosen anything quite so timely and commendable. Arkansas City (Ark.) Daily News. CHURCH COULD PROFIT BY WISE ADVERTISING. Dr. Paul B. Jenkins Emphasizes Advantages of Public Campaigns — Cites Christmas Poster Work and Tem- perance Success — "Gospel of Nonsense" Is Theme of Rev. F. R. Leach at Grace Baptist — Sermons in Other Churches. At Immanuel Presbyterian Church last night. Dr. Paul B. Jenkins spoke on "A New and Beautiful Way of Telling the Christmas Story," alluding to the Christmas posters which the Poster Advertising Association has put up in every city and town of im- portance in the United States. As an accompaniment to the sermon, the congregation was presented with photographic miniatures of the poster in question, of which a large number have been posted on promi- nent billboards throughout Milwaukee. In his sermon Dr. Jenkins said: "The act of this great corporation in telling the Christmas story of the birth of Christ throughout every city in the land seems to me not only inex- pressibly touching, but also laden with many lessons for us of the Christian churches. "In the first place, it is preaching, of the best and simplest kind, because it brings the great under- lying fact of the birth of Christ before ever>' element of the community, young and old, rich and poor, the churchgoer and the non-attendant. "In the second place, this picture is one form of a great and public confession of faith in Christ, and of humanity's infinite debt to Him. What a lesson its widespread and unashamed publicity ought to im- press upon the men who to-day are afraid to let it be known where they stand with regard to Him! "And lastly, it ought to tell us of the churches of what good we might do carrying on this same method of telling the story of Christianity and of the Chris- tian church in the same way in still other pictures and more of them. The temperance people are al- (112) EDUCATIONAL POSTERS ready alive to it, and to its effectiveness owe more tlian" one of their victories in the southern states. Thinlv what would be the effect on the public mind if we were to thus scatter abroad the truths of the Gospel, as expressed in Christian art, instead of keeping them shut in our museums and art galleries. May this instance bring our men to realize what unusual opportunities are thus within their reach!" Milwaukee (Wis.) Sentinel. LEAVITT RECEIVES MANY COMPLIMENTS. For Display of Christmas Posters on Billboards About the City. William H. Leavitt, Jr., city billposter, admits that he did not know he was doing such a com- mendable thing when he put up the big Christmas posters on a number of the prominent billboards in the city, but judging from the number of compli- ments from local people, as well as several letters he has received, the idea certainly meets the ap- proval of many. Mr. Leavitt prizes the following letter, which he received recently from Merle Sidener, former city editor of the Indianapolis Star: December 20, 1913. Mr. William Leavitt, Jr., Brazil, Ind. Dear Sir: — In The Indianapolis Neivs of last night I notice a short item from Brazil, saying that you have placed Christmas posters on a number of your billboards. I cannot refrain from expressing my personal ap- proval. Of course, I do not know whether you are inspired by religious motives, but that really makes no difference. As a business man you have recog- nized an opportunity to do something of real con- structive value in your community. You have surely caught the spirit of the times, and your action will have an influence more wide- spread than you think. Other men will be encour- aged to do unselfish acts by the knowledge of what you have done. I am sure your own Christmas season will be all the more happy and, although I am a stranger, I wish to mingle my best wishes with those of your personal friends. Very truly yours. Merle Sideneb. Brazil (Ind.) Dally Tlmea. BILLBOARD OWNERS PREACH BY GREAT PICTURE. The most remarkable and perhaps one might fairly say the most significant innovation of Amer- ica's 1913 Christmas season has been the appearance of Christmas posters on the billboards of American cities the last two weeks before Christmas. This display is a huge twenty-four sheet lithograph twenty feet long by nine feet high, picturing the adoration of the infant Savior by shepherds and magi at Beth- lehem— the work of Edward Volkert, chief artist of the United States Printing & Lithograph Com- pany in Cincinnati. His work is not wholly orig- inal, but a harmonization of ideas drawn from several classic painters of Christian history who have treated the Christmas theme. The values of the picture are highly artistic and truly reverent. As an evidence of sincere intent to make the poster a real means of religious influence, there is lettered in its margin the text, "And when they came into the house, they saw the young Child with Mary His mother, and they fell down and worshiped Him." And across the face of the painting itself run the words: "Ask your Sunday-school teacher to tell you the story." This whole Christmas display is the result of an actual moral and even religious revival which oc- curred in the national convention of the Poster Ad- vertising Association at Atlantic City last summer. This gathering was composed of representatives of the great firms which own the billboards in Amer- ican cities, and these delegates faced, with what amounted to a profound conviction of sin, the com- mon public accusation that they were lending their property and influence to advertising vicious agencies in theatrical and other lines. Their penitence took the form of arrangements to clean up the billboards and purify them at least of obscenity. But they were not content with this negative measure. An educational committee was appointed to devise some way by which the billboard owners might have a part in the moral uplift of the country. It was this committee which developed the idea of a Christmas poster, and which determined that it should spread not mere conventional sentiments of Christmas good-will, but a direct religious message. The plan laid out for this strange new evangelism contemplated the display of the great Christmas lithograph in every city of the United States and Canada of more than 3,000 population. And prac- tically the project has been realized. The larger cities got as many as fifty copies apiece. The space which the various billboard owners donated for the purpose was worth $25,000. Of the many accumulating tokens of a deeper religious sentiment pervading the nation, particu- larly at this Christmas season, surely none can pronounce a more positive assurance of optimism than this voluntary agtion on the part of a com- mercial organization which heretofore has been regarded as indifferent to moral considerations. It might almost be said that the advertising billboards with this impressive picture blazoned on them have become heralds of the kingdom of God. The Continent. THE CHRISTMAS PICTURES ON THE BILL- BOARDS. The attention of Monessen people, as well as those of other towns of the Monongahela Valley, has doubt- less been attracted to the large twenty-tour sheet posters which occupy space on the billboards, on which are pictured the adoration of the newly-born Christ. The mother upholds the young Child, and the three wise men are offering their gifts. The beasts of the stable stand and watch the strange scene. Much comment has been caused by the pictures, and also a certain thrill of mystification at the appearance of so remarkable a picture at the ap- proach of the celebration of the birth of Christ. The pictures are so very beautiful, and appearing, strange to say, without any hint at commercialism as to the motive for their display, it is little wonder the demand for information as to their source and motive has been wide. The answer is that three thousand of these beau- tiful posters have been placed all over the United State by the Poster Advertising Association, a na- tional organization. They mark the first step in a movement on the part of that body to utilize some part of its wide resources for publicity "to aid the uplift of human- ity; to inspire the young and the old; to build up the broken-hearted, and to help lead all_ men and women to a consideration of the higher life." Aside from a scripture text describing the scene, the beautiful picture bears only this legend: "Ask your Sunday-school teacher to tell you the story." We regard this new and remarkable manifesta- tion of the spirit of the season as a notable illustra- tion of the changing feelings of these times. It could not come from a more unexpected quarter, though the recent action of the Posters' Association to deny space on its boards to suggestive or indecent pictures or advertisements evidenced a right re- gard for public interests. It is one thing to support the social advance negatively, however, and quite another to come out positively for the higher and better things. So in (ii3) EDUCATIONAL POSTERS these unusual and effective pictures of "The Nativity." which cannot but inspire all who see them, we sense a new force which, if henceforth used with as much care and discrimination as here is evi- denced, may really help in the nation-wide struggle for social justice. Here, for the first time, the sacred story is pic- tured in the public streets. This fact of itself gives basis for a brief setting forth of that democracy upon which Christ founded every speech and action. "Come unto me, ALL ye that labor and are heavy laden." Here, surrounding the Babe who was to inspire and uplift countless millions, are represented the varying classes, from the humblest shepherd boy to the men of wealth and wisdom. Christ knew no caste. He came to save men from their selfish selves. He worked all his life trying to help all men and women to a place where they could get the best out of life. As one eminent sociologist has said: He proposed to reorganize society by reorganizing man. The failure of the actual man is seen in the doom of every form of democratic government in history. The citizenship, even when limited to the upper classes, has soon been involved in ruin. Yet, in spite of failures of the past, the heart of the world claims democracy as its own, and history hastens on toward the goal promised in the birth of the Jewish Child, whose mother named Him Jesus. The regeneration of society, called by the name of democracy, means not simply (liat all the people shall share in the good of the world and in the fullness of life. It demands the possibility of an adequate career for every man, woman and child. It demands that the thing we vaguely call society adjust itself to the demands and duties involved in this conception. This was the sort of democracy Christ taught. It was to perpetuate these ideals, and so to plant them in the hearts of men as to bring forth practical fruit, that He was willing to die. If some social justice can be sowed in the hearts of the children by the Sunday-school teachers who answer the poster's question, the 3,000 pictures shall have served a great cause. Monessen (Pa.) Evening: Call. REVERED APPEAL TO THE PEOPLE. Poster Work of Art Depicting the Birth of Christ Placed on Billboard on Main Street — Posted Simultane- ously In All the Largest Cities of the United States and Canada. In these modern days it is indeed refreshing to have this monotony broken by gazing upon a poster which has a revered, yea, somewhat sacred, appeal to the onlooker. This poster is the new one that has been placed on the big billboard underneath the New Haven railroad bridge, over Man street, near the jewelry store of Joseph Jalbert, by Billposter William O. Hackett. This splendid work of the lithographers' art de- picts the birth of Christ in the stable at Bethlehem, showing everyone in life-size beautifully and artistic- ally carried out in twelve colors. It was stated by Mr. Hackett to-day that the claim is made that this poster is an exact reproduction of the original painting. When asked about the reason for posting this scene, Mr. Hackett stated to a Call reporter that simultaneously throughout practically every city in the United States and Canada every member of the Poster Advertising Association of the United States and Canada placed such a poster in one of the most conspicuous places in the city. This poster is twenty-one feet long and ten feet high. It is surrounded with a heavy border of holly strips and does not contain any advertising. On either side are white blank spaces which serve to direct atten- tion to the painting. This is the first year that this idea has been car- ried out, and judging from reports that have already been received by the national association it is meet- ing with wonderful success in attracting the atten- tion of the people and bringing them to realize what season of the year it is preceding the anniversary of the birth of Christ. The expense of getting out these posters, and there are thousands of them, is borne by the national asso- ciation. All the local members do is to furnish gratis the space on a billboard and do the work of installing the same. This plan originated among Western members of the national association, who had had some experi- ence in billboard displays for churches in Western towns. Judging from the success that has already met this venture, it is certain that a similar event will occur next year. The billboard has been photographed by A. L. Mer- rill for Mr. Hackett, who will send one to the na- tional association. Woonsocket (R. I.) Call. BEAUTIFUL PICTURE IS POSTED. Bible Study Pictures Posted in this City — Custom the Country Over on December 15. B. B. Wiley's billboards at Seventh and Keeler streets and Seventh and JIarshall streets just now are displaying two beautiful reproductions of the great painting "The Nativity," these pictures having just been posted. This is a custom the country over with the members of the Billposters' Association, on December 15, to post one or more pictures of biblical interest on conspicuous billboards of the city. This picture requires half of a big billboard space and the ones here have attracted much attention. A verse from Matthew is given at the bottom of the picture and at one side this inscription: "Ask your Sunday-school teacher to tell you the story of this picture." Boone (Iowa) News-Republican. A BEAUTIFUL PICTURE. Contrary to common belief, corporations are not soulless, but they also feel the Christmas spirit. The corporation which controls the billposting in Burling- ton and throughout this and other districts, is add- ing its share to the Christmas preparations, to what might be called the Christmas atmosphere, by decorat- ing the billboards with beautiful pictures of the Na- tivity. These lithographs are real works of art and the financial outlay must have lieen a heavy one. But the results are obtained and that is what counts. Many stop to admire and to study these pictures, which are copied from one of the world's great mas- terpieces. Burlington (Iowa) Hawk-Eye. An illustration of the tendency of the times and on which bears out the contention made recently by a Waukegan pastor that parents leave to much for the church and the ministers to do for the welfare of their children is seen in the religious pictures which have been posted during the holiday season on bill- boards throughout this section. The pictures show the wise men bringing their gifts to Christ. The idea of the picture, tor creating religious zeal and interest is all right. BUT, underneath the pictures are the words: "Ask your Sunday school teacher what the picture means." That's the point: Ask your Sunday school teacher! Why not ask your mother, or your father? The point recently made by the pastor Is that children do not go to church or to Sunday school because their parents show such small concern for them — they seldom accompany them there. And, the picture bears out the theory — that somebody else is answerable to the child for religious information rather than the parents themselves. Waukegan (111.) Sun. ("4) EDUCATIONAL POSTERS BILLBOARDS AND ETHICS. Peculiar Campaign Started By Poster Association — Pic- tures Displayed Here — First of Series Intended to Develop New Attitude on Part of Public Toward Lithographs Depicts "The Nativity." Lithographs depicting "The Nativity," under which was quoted a passage from the Scripture, have been placed on the billboards. They may have seemed incongruous alongside of theatrical and advertis- ing posters. But there is a reason for their existence. The poster advertising interests of America state that they desire to inaugurate the "uplift movement for the good of humanity, utilizing pictorial posters in a way which shall make men better by turning their minds to noble and inspiring thoughts." As a result there now is on display in practically every town and city of importance in the country a great poster masterpiece, nine feet high and twenty- one feet in length, portraying the birth of the Christ. The entire cost of the posters, which are produced in twelve colors, and the space they occupy, is met by the Poster Advertising Association, Inc., which has the uplift movement in hand. At this season of the year it is thought that no more inspiring subject than "The Nativity" can be placed before the people, a statement explaining the movement says. Sioux City (Iowa) Journal. BIBLICAL POSTERS ON BILLBOARDS. Considerable interest has been shown in the litho- graphic posters conspicuously displayed about the city depicting the birth of Christ. The explanation is that an "uplift movement for the good of human- ity" has been inaugurated by the poster advertising interests, and that they are to put up similarly attractive and appropriate posters from time to time. These posters are displayed on several billboards about the city. New Haven (Conn.) Register. FIVE ARTISTIC POSTERS. Beautiful Pictures of the Nativity Displayed by the National Association of Billposters. Five beautiful pictures are on exhibition in Bur- lington— free to all. They are of very generous dimensions and are displayed on billboards, through the enterprise of the National Association of Bill- posters. They represent the Nativity and have been printed in twelve colors by the United States Print- ing and Lithographing Company of Cincinnati. They represent a big pile of money, the contribution of one organization to the Christmas time. The pictures are exhibited here at the following places: South Main street, near Clay. Division street, corner Fourth. Valley street, opposite postoffice. North Fourth, next to Benner's tea store. Jefferson street, just west of railroad crossing. The educational committee of the Poster Adver- tising Association, the parent organization, with branches in every state of the Union and in Canada, responsible for this uplift movement; and simultane- ous throughout the nation to-day these magnificent lithographs were posted. The design is a composite of five of the most famous pictures of the birth of Christ, by the great- est painters of their day, is in twelve colors, and cost the Poster Advertising Association, which de- signed it, over $20,000, aside from the value of the billboard space used to display it. It is set forth for the young people of the country with the beautiful idea of turning their minds to the wonderful scene twenty centuries ago and is only one portion of the uplift movement of the Association. The picture is eleven feet high and twenty-two feet long and looks like a master painting in a beautiful frame. It is a view of the inside of a stable. On the left patient cattle are seen, with here and there a sheep. In the center, at the rear, sitting on a rude cot, is Mary holding the bright-faced Christ child to her breast. One follower of the Lowly One is bending over her shoulder, while in front of her are the shepherds with their crooks, one holding a lamb in his arms. At the right, just inside the door, stand the wise men with their gifts for the babe, while the whole interior is illuminated by the brightness of the face of the infant Jesus. On the extreme right, through an open door, is seen the darkness of the first Christmas night. Camels, held by their keepers, are plainly seen, while far above the Star of Bethlehem, its diverging rays forming a cross against the sky, shines re- splendent. At the bottom of the picture is inscribed the fol- lowing quotation from Matthew 1:11: "And when they were come into the house they saw the young Child with Mary, His mother, and fell down and worshiped Him." At another place on the picture are the words, directed to the young: "Ask your Sunday-school teacher to tell you the story." Twenty thousand dollars or more invested in one poster to aid in the uplift of humanity is a great sum, and when it is borne in mind that this is one of a series of similar posters to be used in the move- ment, one feels that he must take off his hat to the Poster Advertising Association. JIanager Ralph Holmes of the Grand, who also represents the Poster Advertising Association, says that early in the new year another wonderful poster depicting the life of General Grant will be displayed. This will trace the hero of Appomattox from lowly circumstances to the highest office in the gift of the American people — the presidency of the United States, as a stimulant to the youth of the country to "go and do likewise." Burlington (Iowa) Hawk-Eye. NATIVITY'S STORY TOLD BY POSTERS. Five posters, each ten feet high and twenty-eight feet long, have been placed in position in various parts of New Brunswick, affording a new and unique manifestation of the spirit of "Peace on earth, good- will to men." The posters bear a wonderfully exe- cuted lithograph of the scene of "The Nativity." They are to be found on Albany street near the Albany street bridge; corner of Railroad avenue and Baldwin street; Howe's Lane, near the Pennsylvania Railroad; corner of Paterson and Schuyler streets, and at the corner of Commercial avenue and Sand- ford street. The only lettering upon the posters is this simple message to the children of New Brunswick: "Ask your Sunday-school teacher to tell you the story." In a panel of the frame is pictured a brass plate bearing the text from the second chapter of the Gospel according to St. Matthew, upon which the picture is based: "And when they were come into the house, they saw the young child with Mary, His mother, and fell down and worshiped Him." B. W. Suydam, of the New Brunswick Billposting Company, explained the matter to a Home News re- porter, thus: Last summer there was a convention at Atlantic City of the Poster Advertising Association, a national organization covering this country and Canada. Dur- ing this convention a feeling took form that an or- ganization with such resources for publicity should do something to aid the uplift of humanity — some- thing to inspire the young and the old; to build up the broken-hearted, and to help lead all men and women to a consideration of the higher life. So an educational committee was named, and the posters are the first result of its work. The posters are being placed in every city with a po))ulation of (US') EDUCATIONAL POSTERS more than 3,000 in this country and Canada, the number allowed in each city being proportioned to its size. The entire expense of the work is borne by the members of the association. It would have cost at least $25,000 if any organization or individual had paid for it. The poster is the work of Edward Volkert, the artist of the United States Printing and Lithograph- ing Company, of Cincinnati, who has made a beauti- ful blending of some of the ideas of the old mas- ters and added a touch of his own genius to produce and exquisite and touchingly human portrayal of the most interesting incident in the lite of Christ. The wise men of the East are seen kneeling before the in- fant Jesus, held in the arms of His mother, Mary, and surrounded by the humble occupants of the stable. The lithograph is executed in twelve colors, and has been pronounced by experts the finest specimen of the lithographic art ever produced on such a large scale. The pictures will remain on the billboards until after Christmas, and will doubtless be a potent aid in bringing to many minds an appreciation of the true significance of the holiday. New Brunswick (N. J.) Home News. BILLPOSTERS TEACH BIBLE STUDY. On the billboards in Muskogee there has appeared in the past few days a beautiful poster in colors of the nativity of Christ. The poster bears no adver- tising. Beneath the picture of the infant Christ and Mary, His mother, and the adoring shepherds and wise men, is a Bible text, and in small letters at one side is the sentence, "Ask your Sunday-school teacher to tell this story." Many people who have noticed the poster have thought that some religious society pays for the posters and the work of posting them on the billboard. But the society responsible for the posters is the Poster Advertising Associa- tion. Each month for a year, beginning with Decem- ber, a different poster will appear on the boards. Muskogee (Okla.) Democrat. PICTURE LESSONS. Beautiful Posters Show Nativity Scene — It Is Uplift Plan. Pictures of "The Nativity," nine feet by twenty feet, charmingly lithographed in twelve soft colors, have been erected on six billboards in Topeka. Two passers-by paused at the corner of Tenth and Tyler — looked at the poster with interest — wondered if it were an advertisement for a "movie," and read the inscription below it. the Christmas verse that every- body knows: "And when they were come into the house they saw the young child with Mary, His Mother, and fell down and worshipped Him." There seemed to be no advertisement in connec- tion with the sheet. Printed in one corner were the words: ".\sk your Sunday-school teacher to tell you the story." At a national convention of the Poster Advertising Association in Atlantic City, one of the speakers recalled the influence which pictures seen in his boy- hood had exerted on his life. A movement whose results are felt in every city in the country was started at that second. The entire cost of designing, lithographing and shipping the iiosters is borne by the association in what is termed an "uplift movement for the good of humanity." They are intended to prove an inspira- tion to old and young at the cheery season of "Peace on earth, good-will to men." Six pictures have been received In Topeka and erected by the Crawford Billposting Company — erected at Tenth and Tyler, Eighth and Van Buren, Kansas avenue near Tenth, Crane street near First, North Kansas avenue near Falrchild, and Saywell near Kansas avenue. The Virgin and the Christ child are the central figures on the poster. Joseph is standing behind the two. The adoring shepherds and the wise men, richly garbed, kneel before the Child. Through the open doorway of the stable can be seen the Star of the East. The picture has been examined by eminent critics, and adjudged an admirable work of art. The second picture in the series will illustrate the life and achievements of General Grant, will show his birthplace, early life, march at the head of his troops, and picture with the White House in the distance. The poster will bear the inscription: "What one poor boy accomplished. . What are you doing with better opportunities?" In Munich, and other European cities, poster art plays an important part. The movement by the edu- cational committee of the Poster Advertising Asso- ciation, seconded by billposting companies throughout the country, is a big step toward beautifying the despised billboards. Topeka (Kan.) State Journal. INSPIRING PICTURE ON THE BILLBOARD. An inspiring jiicture. which has attracted much attention In Sheffield, is that on the billboard near the corner of Montgomery avenue and Fifth street. It is the great masterpiece, "The Nativity," depicting the birth of Christ. It is nine feet high and twelve feet long and in twelve colors. This great picture was posted by Mr. Harry B. Elmore, of Sheffield, a member of the Poster Adver- tising Association, Inc., which has inaugurated an "uplift movement for the good of humanity." At this season the posting of "The Nativity" is espe- cially appropriate. Later on. other great pictures will be posted on the billboards. Sheffield (Ala.) Tri-Cities Daily. The posters which the Curran Billposting Com- pany have placed on two of their Boulder billboards, depicting the birth of Christ, have created very fa- vorable comment in all quarters. The posters are nine feet long, 12 feet high and represent the best work of the billposting profession. The idea was originated by the Poster Advertising Association of America, of which James Curran of Denver is an enthusiastic booster, as their contribution toward the "uplift movement for the good of humanity." In presenting the picture the Curran company has no ulterior movement — it is merely the Christmas trib- ute of that profession. Boulder (Colo.) Camera. BIRTH OF CHRIST. Depicted on Large Posters and Displayed With a View to Uplifting Humanity. The Neivs gladly publishes herewith an open letter from T. B. Chafee of West Pennsylvania street, this city: Editors of The Morning A'ews. Dear Sirs: — We call your attention to a matter which we know will have your cordial interest and approval. The poster advertising interests of Amer- ica desire to inaugurate an "uplift movement for the good of humanity," utilizing the pictorial appeal of posters in a way which shall make men better by turning their minds to noble and inspiring thoughts. As a result of this desire, there will be displayed on the poster boards, in practically every city and town of importance in America, a great poster masterpiece, depicting the birth of Christ. Needless to say there is no advertising of any description connected with this beautiful picture. The entire cost of these won- derful posters, which are produced in twelve colors, and the cost of the space which they will occupy. Is donated freely by the members of the Poster Ad- ("6) EDUCATIONAL POSTERS vertising Association, which has the uplift movement in hand. At this season of the year, above all others. It is felt that no more inspiring subject can be placed before the people than "The Nativity." It is a first step in this important movement and we trust that you will be in hearty accord with it. We want you to feel that we have no ulterior motive, but that we want to contribute our mite to the spiritual uplift of humanity. We feel sure that this "old, but ever new, story" will be brought home to the people this Christmas season with new force, while in addition even those who do not attend di- vine service will be reached by this wonderful picture. Yours sincerely, T. F. Chafee. ShelbyviUe (Ind.) Morning News. Recently there appeared upon the billboards a splendid poster showing the birth of Christ. The poster excited much attention. To the general pub- lic it was a "picture," but to the initiated it was a reproduction of a "painting" by a master, for the master's hand was very evident. The poster was also a splendid example of poster work. It was placed by the Poster Advertising Asso- ciation at their own expense. The original is of the same size and colorings as the original which is one of the famous paintings of Notre Dame University. It is the work of Gregori. an Italian painter, whom Father Sorin, founder of Notre Dame, had the Vatican send from Rome to make many paintings for Notre Dame. He remained at the university sixteen years, and all the paintings in the cathedral and in the administration buildings are the work of his hand. Goshen (Ind.) News-Times. POSTERS REPRESENT THE BIRTH OF CHRIST. Twelve Christmas posters representing the birth of Christ are being displayed on the boards of the Poster Advertising Association in St. Joseph. This is the first of a series of immense posters of edu- cational and, spiritual value which the association expects to put out. It is something new in this commercialized age for a business company to devote large sums of money to uplifting humanity. The Christmas poster, nine feet high and twenty- one feet long. Is a composite of five of the most fa- mous pictures of the birth of Christ by the great- est artists of their generation. Under the picture are the words: "Ask your Sunday-school teacher to tell you the story," and the text from the second chapter of St. Matthew, which describes the scene the artist has pictured. The poster was designed and made at the cost of $20,000 exclusive of the posting, which is done by any of the association members free of charge. Eariy in January another poster, picturing the life of General Grant and tracing his rise from lowly circumstances to the President's chair, will be printed. St. Joseph (Mo.) Gazette. BILLPOSTERS AID RELIGION. The message of "peace on earth, good-will to men" is being proclaimed in and throughout the country by a poster depicting the birth of Christ. It is a wonderful lithograph in twelve colors, and is declared to be the finest example of that art that has ever been seen in America or elsewhere. The design is a composite of five of the most famous pictures of the birth of Christ, by the greatest paint- ers of their day and generation. This picture is set forth for the young people of the country, and it bears the legend: "Ask your Sunday-school teacher to tell you the story," together with the text from the second chapter of St. Matthew, which describes the scene the artist has striven so well to depict. In this age of commercialism it is startling, a little, to find a great business organization like the Poster Advertising Association devoting a large sum of money to the uplift of humanity. Yet this poster was designed and made for the Poster Advertising Association at a cost of more than '$20,000, exclusive of the posting, which Is done by all the members free of any charge. It is the first of a series of posters intended to stimulate the young men and women of the country, and to cheer the old, as well as to carry a message of hope and comfort to the unhappy and the unfortunate. The Educational Committee of the Poster Adver- tising Association has evolved this Christmas poster, which is attracting so much attention on all poster plants throughout the country, and will follow this up, early in the new year, with another wonderful poster, depicting the life of General Grant, tracing his rise from lowl.v circumstances to the president's chair, as a stimulant to the youth of the country to "go and do likewise." Duluth (Minn.) West End Advertiser. POSTERS AS SCHOOL TEACHERS. Unique Employment of Billboards to Awaken Interest of Ciiildren. A novel campaign of education and humanitarian work has been put under way by the Poster Adver- tising Association of the United States and Canada. Thousands of billboards, each measuring twenty-five feet by ten feet, are being covered with posters to awaken in children an interest in religion and education. Recently, on billboards throughout this city, great posters depicting the nativity were placed. These have been seen by tens of thousands and the legend on the board, "Ask your Sunday-school teacher to tell you the story," has perhaps awakened thoughts of early teachings in the old. The colored posters visualize the story of the birth of Christ to children in a remarkably vivid manner. Immediately after Christmas a historical poster will be hung— the story of General Grant. This poster will depict the stirring scenes in the life of the general and is to be placed on scores of boards In and around this city. Thousands of the posters will be placed in the United States and Canada. This work follows the plan adopted by the Association at the annual meet- ing held last summer. A committee was appointed to study the question of humanitarian work which might be conducted by the poster men. It was de- cided that a broad educational plan be adopted.— Philadelphia Ledger. Denison (Texas) Herald. EDUCATIONAL "ADS" DISPLAYED. Pictures depicting scenes in the life of Ulysses S. Grant from the time he tilled a small farm in Illinois to his inauguration as President are being displayed on billboards about the city. The pictures are a part of a campaign of religious and historical edu- cation, started by the Poster Advertising Associations of United States and Canada at the annual meeting last year at Atlantic City. The campaign started with the display of pictures of the birth of Christ. The pictures of the life of former President Grant will.be followed by pictures on other subjects. Chicago (111.) Eecord-Herald. SHOW GRANT'S PICTURE. The second of the educational lithographs put out by the National Association of Billposters is being put up in Battle Creek by E. R. Smith. It is a large illustration of General Grant's home, of Grant as the leader of the army, and of Grant as president. "What are you doing with your oppor- tunities?" is the question asked. Battle Creek (Mich.) Evening News. (117) EDUCATIONAL POSTERS LIFE OF GRANT PORTRAYED ON GARY'S BILL BOARDS AS OBJECT LESSON TO YOUNG. Educative Posters on Many Local Billboards Interest Passersby — Second in a Series. The Gary postermen have again adorned the boards of Gary with an educative poster. The first pasted at Christmas time held a religious subject. The handsome sheets found over Gary's billboards today tell of the rise of General Grant with the illuminating legend: "This is what one poor boy accomplished; what are you doing w-ith better opportunities?" The posters are to be found on the boards at Fifth avenue and Washington, Fifth avenue and Jefferson. Fifteenth avenue and Broadway. Broad- way and Eighteenth and Broadway and Twentieth avenue. They are "24 sheets," the biggest made, done in beautiful colors. Printed at the expense of the national association of billposters the pic- tures are put up by J. C. Morrison of Chicago, the man who handles Gary's billboards. A description of the posters printed in the bill- boardman's magazine tell their story as follows: To stimulate the patriotism of the youth of this country, and to cheer those who are downcast, an- other poster will be issued about the same time, illustrating the life and achievements of General U. S. Grant. It will show Grant in his humble cottage home, following the pursuits of a country lad in poor circumstances. A large center panel will show General Grant at the height of his mili- tary career receiving the Grand Army of the Re- public; and a third panel will show an admirable portrait of Grant at the zenith of his fame as Presi- dent of the United States, with the nation's capitol in the background. These posters, particularly the one portraying the birth of Christ, will be the finest pictures that have been seen upon the plants in this country. They are designed to be the last word in lithographic art. Gary (Inr.) Daily Tribune. PATRIOTIC PICTURE FOR BILLBOARDS. Another illustration of what use billboards may be placed was given yesterday when pictures were posted at a number of places over town giving a pictorial representation of the career of General Grant. In places they were posted side by side with the Christmas pictures posted during the holi- days. The lithographs are supplied by the National Association of Billposters and the Hutchinson pic- tures put up by W. A. Loe, the local billposter. Hutchinson (Kan.) Gazette. The entire cost of the beautiful posters of the Nativity that have been put on billboards in Hol- land and most of the other important cities, including express charges, is about $15,000. The posters are being put up by tlie Poster Advertising .Association. They will remain on the billboards for a month, when others will replace them. Holland (Mich.) Daily Sentinel. SECOND UPLIFT POSTER APPEARS. The second "Uplift Poster" issued by the Na- tional Poster Advertising Association, entitled "The Life of Grant." has appeared on all liillboards of the city. This is a particularly attractive poster in many colors and illustrates the three greatest pe- riods of the life of one of the nation's best known heroes. In the left upper corner is shown the one-room home where General Grant was born, while below are two other pictures, one showing him as a bare- footed boy splitting rails; the other deiiicting him plowing the fields of his father's farm. This is lettered "Grant's Start." In the center Is a large picture entitled, "Grant's Work.' It shows the general leading an entire di- vision of the army, surrounded by officers of his staff. The third one is a huge portrait of General Grant as president of the United States, the White House showing in the background. This is lettered "Grant's Reward." Under the poster in large letters appear the words: "What one poor boy accomplished. What are you doing with better opportunities?" "The Poster," which is the original and official publication of the Poster Advertising Association, in the current issue, devotes considerable space to the favorable comment which has teen aroused by the new campaign launched in Uplift Posters. Galveston (Tex.) Tribune. The Wheeling Billposting Company is at the pres- ent time posting some pictures of historical events in various parts of the city, especially on the South Side. The pictures are being posted under the auspices of the national organization. Wheeling (W. Va.) Intelligence!-. ANOTHER PRETTY POSTER ADORNS BILL- BOARDS. Edwardsville people have marveled at the iwsters placed on local billboards by the Montgomery Poster Advertising Company. The picture depicts the early life of Gen. U. S. Grant. Below is the query: "What Are You Doing With Your Opportunities?" The picture is the second of a series the advertis- ing company is to display in a general uplift cam- paign it will wage in all parts of the United States. The first made its appearance just before Christmas, depicting the manger at Bethleham. Edwardsville (111.) Intelligencer. "WHAT ONE POOR BOY ACCOMPLISHED." On the poster boards a new legend has appeared. It is, "What One Poor Boy Accomplished." Pioneer cabin to commander-in-chief is the march. Moral pointed: "What are you doing with your better opportunity?" It is happening. Out of the rude and common boy stuff of to-day there is emerging finished manhood product. Not so long ago there was graduated from Chi- cago University academic department a young man who made his start on the streets of St. Paul. He was born in a poorer shack than Grant, an humbler cabin than Lincoln. He got up by candlelight to hustle the morning paper. His little weazened, pock- marked face thrust itself imperatively and with little ceremony before the hurrying business man. He persisted that the belated traveler stop long enough to buy before reaching the Union Depot. He stood at noon with a "half-feed" inside a roomy and well- disciplined capacity and shouted, "Horrible tragedy" with the best of them. He was on the way. No one knew it. He least of all understood it. Before he was ten years old there was the beginning of that forehead line called a scowl by some that says of its owner, "Here for business." First, he learned to work. Then he learned to think things out for himself. Who helped him? Every man of good cheer and decent life. Into his soul went the recog- nition of the man of affairs who called him by name. He never forgot the gentleman who treated him as anotlier man. In the school of hard knocks he learned much. In the world, of which he was a part, life was an open book. He earned liis way and fought for every inch. Fists did some of it. Brains did more. Night school, high school, changing of the family residence to Chi- cago brought him on matriculation day to the uni- versity there. A St. Paul man met him in the Chi- cago Commons gymnasium, where, as a senior, he was giving time each week to training boys of the street. He knew them and from knowing their life had a ready approach. They liked him. When he (ii8) EDUCATIONAL POSTERS learned that his visitor was from the home city he aslied, "Whereabouts do you live in St. Paul?" The reply was, "On St. Anthony Hill." The boy that climbed smiled, and said, "I know where that is, but I never lived there. My home was in Swede Hollow." The Hill man had never been to the Hollow. He, like a bigot of old, it he thought at all about it in himself, had said, "Can any good come out of Swede Hollow?" Every place is training ground for life. We can't keep some Kentucky, Illinois or even Minnesota frontier on hand in which to grow our future men. The city is a frontier. It has its dangers and hard- ships. Here is a battle line. Through its training school commanders are made. By its dark, skulking paths traitors go sneaking to cover. Country or city, the climbing is right up from the new. There is no preferred spot. There are no "more favored" boys when it comes to man-making. The idealism of to-day is built out of the hard- ship of yesterday. It is easy to recall great Grant and forget little Ulysses, the lad of our own hour, who, in the art of peace, in the larger meaning of our new day, may outgeneral him whose leadership was in the tactics of war. Look the second time into tie face of the boy who serves you on the street corner. Visit the newsboy club and learn how brain cells bulge. The race is not dead. The same red current of human hope is on the flow and not at ebb in the heart of the coming generation. The danger is not that there will lack aspirants for the call of opportunity. It is rather that so many are too familiar with her doings. They are our pro- tected boys who have nothing to do in thinking out life. For them it is understood that opportunity will call on a convenient day at a suitable time, and surely with a taxi. Better come up from Swede Hollow by candlelight. By Alexander C. Stevens, in St. Paul Pioneer Press. SHOW FINE PICTURE OF U. S. GRANT. The Curran Company, which is carrying on a campaign of pictorial advertising throughout the state, has just posted on its billboards here a large portrait ot General V. S. Grant, eighteenth presi- dent of the United States, with views illustrating his life from boyhood to his election to the highest office in the gift of his country. These are the largest and most expensive lithographs ever run off the press, and give splendid publicity to the subjects represented. The Grant pictures are posted on the billboards at Ninth and Water streets and at Eleventh and Main streets. During the Christmas season the Curran Company showed a reproduction of a scene showing the Nativity of Christ in Bethlehem of Judea. Canon City Daily Record. DEPICT LIFE OF GENERAL GRANT. William Neil Receives Many Compliments on Beauty of Paper Being Put Up — Given Best Places — Second of Series Which Billposters Will Put Up in Great National Advertising Pub- licity Campaign. William Xeil. manager of the Pekin Outdoor Ad- vertising Company, is engaged in decorating his billboards with another masterpiece in billboard advertising. The title of the scene which is now being transferred to billboards in this city and in nearly every town in the United States is, "What One Boy Has Done," and is a pictorial review of the life of Ex-President U. S. Grant. This is a companion piece to the one depicting the birth of Christ, which adorned the billboard since early in last December and is attracting much attention. The work is eight-colored and the highest type of the lithographer's art. The humble home of Gen. Grant's boyhood days is shown in one corner; another scene shows him following a plow on the farm; another shows him at work in the timber, and then follows a scene showing the General at the head of the Union Army, An elegant picture of General Grant is shown in the lower right-hand corner, and in the distance is shown the dome of the United states Capitol Building at Washington. These posters are certainly works of art and are being used by the National Billposters' Asso- ciation in an advertising campaign which was begun several months ago. Every member of the association throughout the country contributed to the fund of .$20,000 which the association raised, and each member donates his time and the use of the billboards in his town, free ot any cost In this city, Mr. Neil has given the posters space on his most prominent boards, and he is receiving many compliments, not only on the beauty of the posters, but on the careful and skillful manner in which he has hung the beautiful paper. Peoria (111.) Herald-Transcript. The Shepherd Billposting Co. have placed on their board on J street just north of the old Cross- land Hotel Block a poster known as the "Grant Poster." This poster is appearing on the billboards all over the country at this time. It is furnished and posted gratis by the billposters' organization. They are using this poster as a means ot instilling higher ambitions in "Young America.'' The poster contains three scenes in the life of Gen. U. S. Grant. It pictures the lowly log cabin in which Grant was born, his life as a boy on a backwoods farm, next his life as a soldier during the Civil War, and finally the crowning achievement of his career as president of the United States and master of the White House. The cross line of the poster makes a statement that Grant accomplished these achievements with little or no opportunities, and asks the pertinent question, "What are YOU doing with better opportunities?" All the boys and girls, for whom this poster is espe- cially designed, should notice this carefully and weigh fully the question asked, and decide for them- selves if they are making the most of the oppor- tunities offered them to-day as Grant did in his day. Bedford (Ind.) Democrat. EDUCATIONAL POSTERS SHOWING GRANT'S LIFE. National Poster Association Doing Great Work — Local Billposters and News-Times Working Together on New Line of Advertising. The Poster Advertising Association has spread some new educational posters, "Grant from Boy- hood to the Presidency," showing what one poor boy accomplished, and illustrating what it is pos- sible for another to achieve. The local billposters and the News-Times are working in harmony on an educational campaign with the poster service. Goshen (Ind.) News-Times. GOOD PICTURES ON BILLBOARDS. Pedestrians on Main street, near Maters mill, will notice on the billboard in front of the race a large poster showing a picture of General U. S. Grant, a picture of his birthplace and a picture of a number of troops passing in review. At the bottom of the poster are the words, "What one poor boy accom- plished." This is the second of a series of posters being run on the billboards with a view of teaching a moral lesson. The idea is that one poor boy be- came famous when he had no money or friends and that any other boy so afflicted should not lose heart but strive to attain good ends, as Grant did. The series of pictures is being run by Manager Henlein of Laird opera house and are excellent pictures, being highly colored and true to life. An- other different picture will follow soon. Greenville (Pa.) Evening Record. (119) EDUCATIONAL POSTERS SECOND OF SERIES OF UPLIFT POSTERS ON BILLBOARDS. Posters of U. S. Grant Placed on Billboards Ini City Cause Much Comment — Part of a Great Campaign. Several large posters have been placed on the bill- hoards by George Olmstead. These posters are the same size as the Christmas posters, and display a large picture of General U. S. Grant, and several scenes of his life. They are the second in the series of the Uplift of Humanity campaign being waged by the Poster Advertising Association of the United States and Canada. The posters are causing a great deal of comment and are very fine. Under the pictures are these words: "What one boy accomplished. What are you doing with better opportunities?" The poster consists of several smaller pictures showing the start in a log cabin and the reward, by being chosen and elected President of the United States. The posters are highly colored. Sterling (111.) Gazette. GRANT'S LIFE IS DEPICTED. Continuing its campaign to raise the standard of billposting business, the National Billposters' Asso- ciation, which put out the billposter depicting the birth of Christ, has sent out another twenty-four sheet dealing with the life of General Grant. R. H. Wilson, head of the local plant has just posted two of the big displays, one at the Northwestern depot board and the second in South Beloit. The big sheet, which is in fourteen colors, shows various scenes from Grant's life, showing his hum- ble birthplace, with smaller pictures of the lad fol- lowing the plow and chopping wood. In a great cen- ter panel is a vivid depiction of Grant reviewing the army during the civil war, while at the right upper corner is a photo of Gen. Grant with the national capitol in the background. Below the picture is the legend: "What One Poor Boy Accomplished. "What Are YOU Doing with Better Opportunities?" Beloit (Wis.) Xews. "What one poor boy has accomplished" is the in- spiring legend on the second of the huge posters being sent over the country by the Billposters' As- sociation, and two of the big lithographs, showing scenes in the life of President Grant, have been placed on the boards in Franklin, one at the corner of Elk and Thirteenth and the other at Liberty and Eighth. On the extreme left is a small cabin, marked "Grant's Start," and below are two insets showing him as a young man plowing and chopping timber. The central picture shows him as a military man, reviewing his troops marching from the field of battle, and at the extreme right the Capitol dome forms a fitting background for an excellent likeness of the great general. "What are you doing with better opportunities?" is the other legend that at- tracts the eye after one has looked at the picture. iYanklin (Pa.) News. CITY BILLBOARDS USED TO EDUCATE CHILDREN. Curran Company's Stands Devoted to Pictorial Stories of Country's Historic People and Events. As a part of a national educational campaign be- ing carried on by the billposting companies of the country, the Colorado Springs branch of the Curran Company is posting on several 24-shept stands in various parts of the city lithographs picturing the lives of men famous in history. The sheets up at present depict the life of Gen. V. S. Grant from the time he was a boy until he reached the presi- dency of the United States. The campaign is being carried on at the request of educators of note in this country. The Grant lithographs are the first of a series which will be posted here during the next few months. Four or five of the company's largest stands are devoted to the posters, and it is estimated that thousands of i>eople view each stand every day. The object of the campaign is to arouse a greater interest in history among school children by placing pictures of the important events where they will be seen and studied. Colorado Springs. Gazette. UNUSUAL ADVERTISING PLACED ON NEW BOARD. Tampa Poster Advertising Company Put Up Unique Sign. There is an unusual piece of poster advertising on Washington street. It is a large poster, on one of the new bulletin boards of the Tampa Poster Ad- vertising Company, which does not contain a line of advertising. The billboard depicts the start, the work and the reward of Gen. U. S. Grant. It is an exhortation to boys and young men to avail themselves of their opportunities. "What one poor boy accomplished — What are you doing with better opportunities?'' is the wording on the board which points to the moral. To the left of the picture is shown Grant's birth- place, a little country home. Grant, as a boy, plow- ing and chopping wood, is shown, then in the center. Grant in the foreground, while the Union army passes by, under his command. To the right, with the title ' grant's Reward," is a picture of the gen- eral and president, with the capitol in the back- ground. Tampa (Fla.) Tribune. ANOTHER FINE PICTURE. The Poster Company, which during the holidays had a fine picture, in colors, of the Nativity on The Union hall building on South Washington street, yesterday had another handsome poster placed on a. billboard on West Central avenue, west of the O. W. Bentley meat market. On it are depicted scenes in the lite of Grant, his boyhood home, the work of his early days, as a general and "his re- ward," the latter being a picture of the national capitol at Washington. Underneath is the inscrip- tion, "What one poor boy accomplished," and "What are you doing with your opportunities?" The poster teaches a lesson and points out a moral. It should be viewed by everyone and especially the younger generation. Titusvllle (Pa.) Herald. FINE POSTER. Second of Educational Series Placed on Billboards. The second poster of the educational series issued by the National Billposters' Union was spread upon the boards yesterday in this city by William Neil. The first poster was a pictorial representation of the Christ child, and was placed on the bilUioards before the holidays, attracting widespread attention. The companion piece to the religious jiicture is a pictorial review of the life of General U. S. Grant, from his humble beginning in a log cabin to the heiglit of his career as commander of the union forces during the civil war and his elevation to the Iiresidency. The poster is in eight colors, and is a work of art. The president is shown as a plowboy in the field, with his humble log cabin home in the distance. Another insert shows him at work in the timber, and the entire center of the great poster is devoted to a stirring picture of marching troops, in the union blue. The dome of the capitol at Washington is (120) EDUCATIONAL POSTERS seen in the distance. The large head and shoulders view of General Grant is an excellent likeness, and a peculiarity of the picture is that no matter what angle it is observed from the eyes of the pictured soldier look directly into those of the observer, reoria (111.) St.-\r. "MYSTERIOUS" POSTERS HOLD NO GREAT SECRET. FROM LOG CABIN TO THE WHITE HOUSE. S. T. Frew, of the Rock Hill Posting Company, has placed on two of his stands lithographs that are arousing no little interest and some speculation. A close study will show that the lithograph advertises no firm or product. One is placed on East Black street and the other on Oakland avenue. At the Atlantic City meeting last July of the Poster Advertising Association it was decided to inaugurate an uplift movement for the special benefit of the poorer classes of the children, children handicapped by lack of education. The association defined its plans and personal contributions from its members provided the money to carry them out. It is said that the idea would have cost a philanthropist not less than the sum of $100,000. The pictures are nine by twenty-one feet and are lithographed in eleven colors. One a month will appear throughout the year. The lithograph above referred to shows the rise of Hiram "Ulysses Grant from a barefoot boy in a log cabin home to the presidency of the United States, and, in connection, words telling the youth of the country that the poorest lad with ambition and intelligence has just as good a chance as did young Grant. The picture shows a barefoot boy cutting and split- ting wood and ploughing, a one-room cabin being nearby. The next step shows the mature man suc- cessfully leading the Army of the Republic. The last picture shows a middle-aged man with the White House near. This is an excellent likeness of President Grant. Rock Hill (S. C.) Evening Herald. GRANT'S LIFE IN GREAT POSTER. R. H. Wilson, acting with the Poster Advertising Association, has placed another fine poster picture on the board opposite the Northwestern depot. It is an appeal to young men to make the most of their opportunities. It shows epochs in the career of U. S. Grant from a farm boy to famous general and statesman and bears the words, "What a poor boy accomplished. Are you making the most of your better opportunities?" Belolt Daily Free Press. The Montgomery Poster Advertising Company has posted the President Grant poster at their office, 101 Randle street, and will post another at Schwarz and Buchanan. These posters are reproductions of bio- graphical scenes to illustrate the legend, "This is what one poor boy accomplished." They were put in pJace by the action of the Poster Advertising Asso- ciation. The purpose is to give all children, and espe- cially handicapped childreu, inspiring pictures to stimulate the best that is in them. The association intends to go on with its beautiful work. The mem- bers met the expense by personal contributions. Edwardsville (III.) Republican. NEW POSTERS ON THE BILLBOARDS. Fine new posters have been placed on the vari- ous billboards about the city simultaneously with the placing of such posters on thousands of boards throughout the country. The new posters depict former President Grant, showing his early career on the farm, pictures of his work during the war and of his ultimate success. Below is printed the motto, "What one poor boy accomplished. What are you doing with your better opportunities?" Rock Island (111.) Argus. Weeks A.go the Journal Explained They Were Part of Uplift Campaign. "There's no mystery about those billboards carrying the picture of General Grant," said Henry L. DeGive, of the Atlanta Advertising Serv- ice, Monday morning. "Nearly everybody knows the posters are a part of an educational plan for the uplift of communities, planned some time ago by the Poster Advertising Association of America. "The plan of the association was announced in The Journal several weeks ago, and the first posters were displayed around Christmas time." The Poster Advertising Association is displaying a series of educational posters in various cities in the United States. The association furnishes the posters and local advertising agencies furnish the billboards. Each poster will convey some uplifting idea. The one now on the billboards shows a large photograph of Ulysses Grant, with the statement beneath that "Every boy in the country has the same chance." Later, posters will deal with the necessity of improved sanitary conditions, the fight against tuberculosis and similar topics of public interest. Atlanta (Ga.) Journal. BETTER OPPORTUNITIES. The Haskell Advertising Co. is placing on the billboards the second series of posters for "The Betterment of Mankind." These posters are being placed throughout the United States and Canada, by the Poster Advertising Association. The posters are located at Main and Sixth and Rood near Fourth. The poster is 22x10 feet and represents the life of General Grant, lithographed in 12 colors. No advertising whatever is on these posters; the read- ing matter on the same is as follows: "What one poor boy accomplished. What are you doing with better opportunities?" They are certainly well worth studying by the younger generation and some of the older. Grand Junction (Colo.) Daily Sentinel. POSTER PROPHYLAXIS. Large Lithographed Art Posters with a Nation-wide Religious and Moral Purpose. Many of those who have seen the magnificent and expensive colored posters, 9x24 feet in dimensions, upon the boards in various cities, portraying the nativity of the Christian Messiah, have wondered (while they admired) what particular article they were intended to advertise. The picture, litho- graphed in twelve colors, shows an artist's concep- tion of the scene — the sacred mother and divine infant, the stable with ox and ass, and the wor- hiping magi and shepherds, while outdoors one sees camels and their drivers. In one corner were the words: "Ask your Sunday-school teacher to tell you the story." The posters are a sort of Christmas present from the Poster Advertising Association, of which Charles T. Kindt, of Davenport, Iowa, is president, to the people of the country. At the annual convention of the association, held in Atlantic City, it was resolved by the association's 3,000 members — one in every town or city — to utilize the advertising space at the disposal of the association in slack seasons for con- ducting, free of charge, a campaign of its own for the uplift of children throughout the country. The Nativity poster is the first produced with this aim. More than 7, .500 posters of the sort have been distributed to the 3,000 members of the association in this country and Canada, at a cost of more than (121) EDUCATIONAL POSTERS $10,000. The allotment for Manhattan and the Bronx was 200, and 200 (or Brooklyn. Some towns of only 3,000 Inhabitants have only two posters allotted to them. The Nativity poster is the work of Edward Volker, an artist formerly of New York, now of Cincinnati. The second poster which the bill posters will put up in this work will appear about January 15. It will tell the life story of General U. S. Grant, picturing first the log cabin in which he was born, the field in which he plowed, then his work as a woodchopper, later as general in command of the army, and finally as President at Washington. The poster will be inscribed, "Grant's Start; Grant's Work; Grant's Reward. What one poor boy accomplished. What are You doing with better opportunities?" The Grant poster will be issued in the same numbers as the present one, but it will not be put up in Canada or the South. The third poster to be issued will deal with the Boy Scout movement, and will have as its object lesson, "Chivalry, Health, and Humanity." The fourth poster projected will be based on the Easter subject. It is now being designed along lines suggested by the Federation of Churches. The post- ers are put up, wherever possible, close to a school or church. The National Lithographer. SECOND OF SERIES OF UPLIFT POSTERS ON BILLBOARDS. Posters of U. S. Grant Placed on Billboards in City Cause Much Comment — Part of a Great Campaign. Several large posters have been placed on the billboards by George Olmstead. These posters are the same size as the Christmas posters and dis- play a large picture of General U. S. Grant and several scenes of his life. They are the second in the series of the uplift to humanity campaign being waged by the Poster Advertising Association of United States and Canada. The posters are causing a great deal of comment and are very fine. Under the pictures are these words. "What one boy accomplished." "What are you doing with better opportunities?" Sterling- (111.) Gazette. SECOND PICTURE IS HERE. The second art lithograph sent out by the National Association of Billposters has reached Battle Creek, and been posted by E. R. Smith's corps of workmen, on the same boards and in the same positions as the recent Christmastide picture showing Christ in the manger at Bethlehem. Tne second picture deals with the rise of Ulysses S. Grant from a poor boy to a great general, and finally to President of the United States, with the tip to boys to make the most of their chances. The poster is part of an "uplift" movement, fathered by the National Association. Battle Creek (Mich.) Moon. USE POSTERS TO INSPIRE YOUTH. Second of Series of Educational Lithographs Now Seen on St. Joseph Billboards — Campaign Is National. The educational committee of the Poster Adver- tising Association of America, with the assistance of its members, is putting up in cities all over the United States and Canada the second poster in its series of religious and educational pictures. Ten of the immense twonty-four-piece lithographs in twelve colors, representing tlie life of Gen. U. S. Grant, his rise from poverty to the presidency of the United States, have just been put on St. .losopli bill- boards by the St. Joseph Poster Advertising Com- pany, of which C. U. Philley is manager. One part of the poster shows the cabin in which Grant was born, then the boy chopping wood and plowing, and later as the great general of the army, and finally a picture of him after he had been made president. Beneath the pictures are the words, "What One Poor Boy Accomplished. What Are You Doing With Better Opportunities?" The purpose of the National Poster Associa- tion is to educate the young people of the cities, and to transform billboards into things of real beauty and value for moral uplift. Space on bill- boards owned by the association members has been reserved all over the country on which religious and inspirational posters can be displayed. It is not an advertising scheme. The national association furnishes the posters and the local concerns donate the space, and men to post the bills. The reserved space can be used for no other purpose except the display of the special posters. The first poster picture of the birth of Christ was sent all over the country December 10, and St. Joseph billboards held their share of them. Manager Phil- ley said yesterday that the plan was to have five or six posters a year, but be had not been informed as to the nature of the next one in the series. St. Joseph (Mo.) Gazette. ANOTHER FINE PICTURE. The Poster Company, which during the holidays had a fine picture, in colors, of tie Nativity on the Union hall building on South Washington street, yes- terday had another handsome poster placed on a billboard on West Central avenue, west of the O. W. Bentley meat market. On it are depicted scenes In the life of Grant; his boyhood home, the work of his early days, as a general and "his reward," the latter being a picture of the national capitol at Washington. Underneath is the inscription, "What One Poor Boy Accomplished," and "What Are You Doing With Your Opportunities?" The poster teaches a lesson and points out a moral. It should be viewed by everyone and especially the younger generation. Titusville (Pa.) Times. GRANT IN FINE PICTURE. The second of the educational pictures being put out by the National Association of Bill Posters ap- peared on the local billboards today. It Is a fine lithograph of large size and depicts the life of Gen. U. S. Grant. The purpose is to induce boys to emulate the life of the great general and president. Waterloo (la.) Reporter. SPLENDID UNDERTAKING. The action of the Poster Advertising Association in preparing and posting the fine picture of the Nativity that was the Christmas offering to its edu- cational, up-llft movement, received commendation from most of our exchanges, and we know personally very many clergymen and others who expressed their admiration of the poster. The Newark Monitor in an editorial on the evi- dences of a growing Christmas spirit says: "In many cities of the East, a beautiful many-colored poster of the Nativity appeared on the billboards and without a word to explain its unusual presence. It must be a Cliristmas tribute. * * * It lirousht the sweet mysteries of the Christmas season prom- inently before the eyes of all who passed and among these were many whom no church would harbor^ even for an hour, to adore the Divine Child. The memories of innocent childhood were awakened, and who knows what graces may have touched their hearts. God's ways are wondrous. It was refresh- ing to see this glorious Christmas picture amid so many of the earth, earthly." We will answer the Monitor's question as to who was responsible for it: Charles T. Kindt, manager of the Burtis Opera House. Davenport, and a chain of theaters throughout Iowa and Illinois is the presi- dent of the National Association of Bill Posters. In (122) EDUCATIONAL POSTERS fact, Charley is largely the National Association him- self. He organized it. He got together the men who were posting all kinds of sheets on dilapidated fences and barn doors and sidewalks into a National organization. He regulated the business, made the requirements for acceptable billboards, established uniform prices, cut out what was indecent and suggestive and made his ideas go in every town and city in the United States. In fact, the Government was led to inquire whether Charley didn't make things go to an extent that infringed on the principles of the Sherman Anti- Trust Act, but they haven't yet found who is respon- sible for the inception of this movement. At a meeting of the National "Ad" Association in Davenport last Fall, another Iowa boy, Joe Mitchell Chappie, who runs the National Magazine in Boston, we believe first made the suggestion that led the billposters to enter upon the uplift movement. The cost of the lithographs, the service in posting them, and the space given by the Association to this one poster is said to have cost $40,000. We presume the space is donated, and the other expenses are paid by the- National Association. We haven't learned how many were posted in the United States, but there were 15 in Davenport, 10 in Rock Island, and 10 in Moline, that is 35 for a popu- lation of about 100,000. This will show something of the magnitude of the undertaking for the whole country. The Association is now putting up a second num- ber, which illustrates "what one poor boy accom- plished," followed by the question, "what are you doing with your opportunities?" The central figure shows General Grant on horseback, and about the border the poor home where he was born, following the plow, hauling cord wood, leading up to his mili- tary triumphs, with a large picture of Grant in the upper right-hand corner. It is said that this work will be continued for at least a year. Of course the object of the Association is to popularize billboards, which the Association claims is the "last word" in advertising. A priest in Chicago reported that he stood on a corner while about 100 people passed the poster of the Nativity — 65 stopped and studied it, and his Reverence concluded that the other 35 had seen it before. We call the attention of our Eastern confreres to the fact well understood in Iowa that all such things originate in and come from the West. Catholic World. Duluth, Superior and the Iron Rranges are being billed with large posters depicting scenes from the life of General U. S. Grant. The illustration above is the second poster in the educational series adopted by the Poster Advertising Association of America. The boards to be used here and on the Iron Ranges are the property of the U. S. Dioplay Advertising Company. C. A. Jlarshall, president of the U. S. Display Company, stated that there is no advertising of any description connected with these beautiful pictures. The poster advertising interests donate this space freely in the cause of humanity. The General Grant posters are inspirational for the young. They are designed to raise the ambitions of boys and young men. The subject selected Is remarkably fitting, as most of the younger generation are familiar with the hardships, told in story, that the great general had to endure In his battle for recognition and power. Duluth News-Tribune. GRANT'S HISTORY ON BILLBOARDS. As a part of a national educational campaign be- ing carried on by the poster advertising companies of the country, the local branch of the Curran Com- pany is posting on several 24-sheet stands in various parts of the city lithographs picturing the lives of men famous in history. The sheets up at present de- pict the life of General U. S. Grant from the time he was a boy until he reached the presidency of the United States. The campaign is being carried on at the request of educators of note in this country. The Grant lithographs are the first of a series which will be posted here during the next few months. Four or five of the company's largest stands are devoted to the posters, and it is estimated that thou- sands of jieople view each stand every day. The object of the campaign is to arouse a greater interest in history among school children by placing pictures of the important events where they will be seen and studied. Cripple Creek (Colo.) Times. GRANT'S LIFE IS DEPICTED. Continuing its campaign to raise the standard of billposting business, the National Poster Advertising Association, which put out the bill poster depicting the birth of Christ, has sent out another twenty- four sheet dealing with the life of General Grant. R. H. Wilson, head of the local plant has just posted two of the big displays, one at the Northwestern depot board and the second In South Beloit. 'The big poster, which is in fourteen colors, shows various scenes from Grant's life,, showing his humble birthplace, with smaller pictures of the lad follow- ing the plow and chopping wood. In a great center panel is a vivid depiction of Grant reviewing the army during the civil war, while at the right upper corner is a photo of Gen. Grant with the national capitol in the background. Below the picture is the legend: "What one poor boy accomplished. "What are you doing with better opportunities?" Beloit Daily News. BILLBOARDS UPLIFT. Pictures Depicting Scenes In Grant's Life Shown — "What One Poor Boy Accomplished." A new picture appeared on the south billboard on the west side of the New Theater to-day as one of the series being put out by the National Bill Posting Association. The new picture is that of an industrial or educational nature and shows what General U. S. Grant was able to do, and various scenes from his early life are depicted and with them is asked the question, "What Can a Poor Boy Do?" The picture follows that of the birth of Christ, which was on the board for some weeks and aroused a great deal of interest, especially among the children who saw the pic- ture. The series of pictures is furnished free under the direction of a number of wealthy and philan- thropic men of New York City. The work of posting is done by the National Bill Posing Com- pany, and if the regular rates were charged, the service would cost about $275,000 for the posting all over the United States, as the pictures are appearing in every city in the country where this company operates. Salina (Kan.) Journal. NEW UPLIFT POSTER PUT ON BILLBOARDS. Another beautiful picture which is a part of the plan of uplift and encouragement for the masses, especially the young, has just been posted on the billboards of the twin cities by Col. Fred Felton, who controls this line of advertising lo- cally. The new poster shows three phases in the life of General U. S. Grant — the poor farmer boy, the victorious general, and the beloved president of the United States. Tlie poster in itself is of a very high grade of artistic merit and lithographic art, and is worthy of the highest economlums from these stand- points, though the lesson of hope and confidence in self which it conveys is of far greater import. (123) EDUCATIONAL POSTERS showing the great possibilities of endeavor which our country offers to overcome, no matter how poor or how lowly born. The story of this great American should be familiar to all. This poster will go far in helping all to know more of one man who made himself great. Benton Harbor (Mich.) Xcws. BILLPOSTERS AS ART UPLIFTERS. Quit Pink Tights for Biblical and Historical Subjects on the Boards. Who is behind the high art in billposters? What new uplift is this? These were some of the ques- tions asked by persons traversing Penn avenue, West Reading, during the holiday season and since, when they saw huge three-sheet posters on the billboards, reproducing some phase of Biblical nar- rative or incidents in the lives of great men of tliQ nation. The fact is that the billposter men are the uplifters in this instance. Just before the holidays the first of the uplift posters was spread prominently on billboards throughout this and other large cities and towns in the United States and Canada, many of them with electric equipment that attracted attention to them after nightfall. The first was a poster 21 feet long and 9 feet deep, representing the birth of Christ, a reproduc- tion of an historical canvas. Underneath was this suggestion: Ask your Sunday-school teacher to tell you the story. This was followed by a poster representing stages in the life of General Grant. In a few weeks, it is announced, the General Grant poster will be replaced by one appropriate to the Easter festival. The fourth will be a display of the origin of the Boy Scouts of America. Reading (Pa.) Eagle. BETTER USES FOR BILLBOARDS. As the first step toward the winning of popular opinion, the billboard people gave advertising space in the various cities of the country to anti-tuber- culosis appeals and information. Whether this was to any good effect or not it would be difficult to say, but for a surety no one could find fault with the act nor question the motive that prompted it. It was devoting the billboard in part to educational purposes, and concerning a matter of most vital importance to the community. And now the billboard people take another step in the same direction; but this time the course they pursue would seem to illuminate morals and art. Biblical and historical illustrations, presented in the best style of the designer's and lithographer's art, constitute the subject matter of the new cru- sade, and as a result we are expected to think bet- ter of the billboards than has been our habit. All of this is commendable, so far as tlie billboard people are concerned, and in a measure it is grati- fying to the public. Portland (Ore.) Telegram. BILLBOARD MYSTERY IS NOW FULLY EXPLAINED. Contributing a mite to the spiritual uplift of humanity. Miss Maggie Reid, who controls the bill- boards of the city, has given liberal space to the posting of a series of pictures, depicting scenes of immense appeal to those who will tarry for a moment and study. The second of the series, showing the rise of THysses S. Grant from the log cabin and the plow handles to the presidency of the United States, has been posted, and those, who were batned at the real intent of the first picture poster during the holidays are now clamoring for an explanation. Spartanburg people have been puzzled since sev- eral days before Christmas by the billboard dis- play of a soft-hued lithograph, depicting a scene of the Nativity of Christ. The pictures were full of poetry and the colors were blended well. "Some advertisement of a new discovery," said some. "It's got a trick to it," said others. A second look at the picture, with close study and admiration, revealed that the picture was not an advertisement, but an appeal to men to return to their Sunday-school days and recall the "old, old story of the birth of the Messiah." It was a sim- ple lesson for the children. The contrast of Grant's early life with his latter days, as depicted on the new poster, has attracted many, and this is the explanation of it all: At the Atlantic City meeting last July of the Poster Advertising Association it was decided to inaugurate an uplift movement for the special benefit of the poorer classes of the children, the children handicapped by lack of education. The association defined its plans, and personal contri- butions from its members provided the money to carry them ont. It is said that the idea, carried to its full intent, would have cost a philanthropist not less than the sum $100,000. The pictures are 9x21 feet and are lithographed in 11 colors. One a month will appear throughout the year. Spartanburg (S. C.) Democrat. The theory that a billposter has no soul seems to have been completely disproved. Just before Christ- mas the billposters' association — at their own request the title isn't capitalized and no names are used — spread upon the billboards of the country a magnifi- cent lithograph, entitled "The Nativity." Not a word cl advertising accompanied it. Even the name of the artist did not appear. Finally the hillposting execu- tives who were responsible were run down. "Just call it — er — altruism," they said sheepishly. "It might do somebody some good, huh? And — if you're going to make a story out of this — do not use any of our names. We're not figuring to make money out of this — see?" That cost the Poster Advertising Association some- thing more than $100,000. The motive seems to have been one of genuine service. Now another "spread" is appearing on the boards. It fastens the eye by a picture of marching troops. In one corner are the well-known features of Gen. Ulysses Grant. "He began as a poor boy — and worked" is the legend. "What are you doing?" There isn't a chance for the billposters to make a nickel out of that. It seems likely — though they will not confirm the suggestion — that the billposters have determined to utilize a portion of billboard space hereafter for illuminated uplift. Cincinnati Times-Star. UPLIFT ADVERTISING. The Argus-Leader has already mentioned the new departure in advertising lines made by the National Poster Advertising Association in placing upon the billboards controlled by the members of this or- ganization a large Christmas poster representing the Nativity. Further details given out by the association show that this is to be a permanent feature of its activi- ties. Whenever advertising is a little dull, and there is room to spare, billboards will be covered with some uplift pictures that will suggest noble and inspiring thoughts to those who see them. This month, as may be seen in this city, the poster chosen is one illustrating the rise of General Grant from the home of a poor boy to the highest position a man can occupy in the United States. Seven thousand five hundred of the Christmas posters were used last December, at a cost of more than ten thou- leand dollars. In a statement of the Poster Advertising Associa- tion, the following words are found: "No other organization or movement is back of this; we merely want to do our share in the way to (124) EDUCATIONAL POSTERS stop as best we can by illustrated lessons the disin- tegration that threatens the childhood of the big nodern city." There is here a double suggestion. First, it is aclvnowledged that there is, through the human eye- gate, at least, grave perils that menace the childhood of the nation. Whenever this assertion is made by teachers, clergymen and social workers, it is often met with sneers or indifference, or flat denials. But the members of the Poster Advertising Association, in the very handling of subjects submitted to them for use on their billboards, have a full opportunity to ascertain which kind of advertising matter is objectionable, and which kind is not. And their testimony to the fact that, in advertising as well as in other lines, there are perils threatening American childhood, is well worth considering. In the second place, the value of advertising, not only in a mere cold, business sense, but also its actual value along the lines of moral uplift, is em- phasized by this innovation of the association. They fully recognize that advertising is not merely effi- cient in the matter of making money, but also in the spiritual sphere. Those who object to advertising in the newspapers and in other ways for religious and moral purposes should take this fact into account that it publicity is successful for commercial or kindred purposes, it should also be successful for religious and ethical ends. And, still further, if advertising is successful for illegitimate purposes, it can be made successful for lawful ones. The movement thus inaugurated by the Poster Advertising Association is one that should lead to wider advertising on the part of those who are en- gaged in uplift work, whether strictly religious, or along the lines of civic welfare or moral im- provement, .'-^ioux Falls (S. D.) Argus Leader. of uplift movement through the once despised bill- board, and to bring to the people of the country a realization that the Poster Advertising Asso- ciation is a power for good. C. E. Dixon of the firm of Dixon & Stuart, members of the national association, says that advertising men all over the country are giving this valuable space free of charge for the good that may come from both pictures and suggested thought. Clinton (la.) Herald. Following its policy of devoting certain portions of its billboard space to educational purposes, the Billposters' Association of America has furnished Cady O. Averill, the local bill poster, with two large pictures representing the career of General U. S. Grant. This morning Mr. Averill posted the pic- tures, one on the big board near the Barre railroad crossing on South Main street, and the other at the corner of Cottage and North Main street. General Grant's life beginning in humble surroundings, his experiences at West Point, his Civil war career and the crowning achievement of his life, his election to the presidency, are vividly Illustrated. Paper and the poster's services are furnished by the asso- ciation for bill boards all over the country. During the Christmas season the association displayed at- tractive pictures of the Nativity. Barre (Vt.) Daily Times. BILLBOARDS TO HAVE SECOND OF UPLIFT POSTERS. Several large posters have been on the bill- boards about the city for the past tew weeks, de- pleting in beautiful colors and with great clear- ness the scene in the khan at Jerusalem follow- ing the birth of Christ. "What one boy ac- complished," is the inscription with the picture. This picture is to be replaced soon by other posters displaying a large picture of General U. S. Grant and several scenes in his life. They will show the log cabin as the beginning of his life, and the presidency of the United States as its reward, with the words, "What are you doing with better opportunities?" These posters are being placed all over the country through the medium of the men who belong to the Poster Advertising Association of the United States and Canada, and are in the series that are to be used in the uplift to humanity campai.gn being waged through this medium. Their purpose is two-fold, to show the possibilities During the holidays two large pictures, "The Na- tivity," were displayed on the bill boards. This week another picture appears, "What a Poor Boy Can Accomplish," being a pictorial history of the great commander. General U. S. Grant. These pic- tures are furnished free to all members of the Poster Advertising Association in the United States by the National Organization. William Curtis, the local plant owner, furnished the boards and posted the pictures free of charge. Brookfield (Mo.) Budget. POSTERS ARE WORK OF THE ASSOCIATION. Numerous inquiries have been made as to the "educational" posters that have appeared on bill- boards about Anaconda during the winter. The second of this series of posters has just appeared, and, like the first, it is exciting much comment. The first of the posters appeared just before Christmas. These were Biblical pictures, with a verse of Scripture beneath, and the legend: "Ask your Sunday-school teacher to tell you the story." The second of this series was posted only a few days ago. The later ones tell in pictures the story of General Grant. The Poster Advertising Association is respon- sible for the appearance of these pictures. This is one of the features planned at the convention held in Atlantic City, N. J., last summer. At that gath- ering the idea was suggested, an educational com- mittee, was appointed, was given a fund and is now working out the idea. The posters have been distributed in 3,700 towns and cities in the United States and Canada. The national association paid for the pictures itself and local members in each town stood the expense of posting them. Anaconda (Mont.) Standard. Uplift posters, intended to inspire better thought and living by means of the billboard have appeared in Salt Lake City. At Christmas time. "The Nativity," a copy of a famous painting, an artistic specimen of bill poster in twelve colors, was displayed. Now the second one is being posted, showing the early training of Ulysses S. Grant, his rise in the army, and his crowning honor as President of the United States. It is beauti- fully colored, and bears the inscription: "What One Poor Boy Accomplished; What Are You Doing with Better Opportunities?" "The next picture poster in this series will depict the Savior surrounded by little children, and will bear the words. 'Suffer the little children to come unto me and forbid them not, for of such is the kingdom of heaven," said S. W. Anderson, manager of the Utah Billposting Company at 35 Richards street. "Barney Link of New York, owner of the largest bill- posting plant in the country, originated the idea, and it is being carried out all over the country." Salt Lake City (Utah) Evening Telegram. MORE FINE POSTERS PLACED. E. A. Haskelll is pasting up more handsome bills, minus advertising, this week, of the same elevating order as "The Nativity," which was recently dis- played. The bills are being displayed to show the possibility of bills for public good. The posters being used in the campaign are fine pieces of work, by far the handsomest ever seen here. Grand Junction (Colo.) Daily News. (125) EDUCATIONAL POSTERS THE MESSAGE OF THE BOARDS. By Robert Barton. (Illustrations Copyright by Poster Advertising Assn.) A billboard told of a beer "the choice of roy- alty;" "America's most graceful women" wore the advertised corsets; an electric washer made "Mon- day a holiday" — and there was a fourth board resplendent in its many colors. In the center, near a manger, stood an artisan strangely garbed. At the right knelt three Wise Men in humble hom- age, while shepherds, awed by what they beheld, hung back, and from their position near the cattle gazed at the fair young mother and the tiny babe that lay in the manger. Before the billboard stood a cosmopolitan group, collected automatically as each individual, bent on his own errand had paused for a moment, attracted not only by the beauty of the picture, but by the novelty of seeing such a subject treated in such a way. The small audience was representative of the many types that daily see and read the diverse appeals of the posters. Held by the common force, informality was natural. The artist started it. "An old subject, but a very new and masterly treatment," said he. "It's awful pretty," said the Wash-lady. "Wonderful," said the Lady-in-Furs. "I wonder who's doing it," remarked the Jlan- in-the-Derby. A little shawl-covered Italian mother, who, with her baby in her arms, might herself have posed as a Madonna," became suddenly conscious of those about her, and, reverently crossing herself, hurried away. On December 19, 1913, six thousand billboards across the country were decorated with lithographs portraying the Nativity. The pictures were made in the size known as 24-sheet — that is, 9 feet high and 21 feet long — and were printed in 11 colors. The cost of printing alone was three dollars per poster. The space occupied by these pictures dur- ing the month of December had an advertising value of $25,000. And business men bore the ex- pense. At the meeting of the Advertising Clubs of America, held in Baltimore last June, a huge elec- tric sign flashed out the keynote of the assembly — TRUTH; truth in advertising. But the Poster Advertising Association has gone still further in its endeavor to strike a higher note in its line of work. The members of the association are bear- ing the expense of evangelizing America through the billboards. The movement is the work of a committee of fourteen men appointed by the association at its meeting at Atlantic City, last August. At that gathering of men, Joe Mitchell Chappie, editor of the National Magazine, was one of the speakers. In the course of his speech he mentioned that in his mind was a phantom dream, a vague idea of using the boards for the cause of national uplift. His speech closed the day's session, and he was preparing to leave the convention when he met on the hotel porch Bernard Link, one of the poster men. "About that uplift idea of yours," suggested Mr. Link. "Sit down," said Mr. Chappie, and the two men sat together on the hotel veranda and evolved from Mr. Chappie's idea a definite plan. Next day, when Mr. Link presented the finished proposition before the association, its hearty recep- tion was shown by a unanimous rising vote. En- thusiasm was high, and the constant discussion of the plan by the delegates indicated that the uplift campaign was by far the most popular move of tlie convention. A committee was appointed, and through its efforts and the co-operation of the members of the association, the picture of the Nativity has been posted in 3.347 cities of 3.000 or more inhabitants. Action began immediately fol- lowing the closing of the meeting. The United States Lithograph Co. took the contract of fur- nishing the poster, and began at once to hunt a suitable design for the lofty subject. Six hundred dollars was the price paid for the initial sketch of the successful competitor. Edward Volkert, formerly a poster artist, but now retired from that line of business and engaged in the painting of animal life, was called upon to make the preliminary design. Jlr. Volkert is an idealist and a religiously-minded man, and into the designing of the poster he put not only the results of years of experience, but his heart and his de- sire to make the picture a beautiful one. The re- sult was a composite picture of two familiar scenes of the Christmas time, the Holy Family in the stable and the visit of the Wise Men of the East. Across the bottom of the picture runs the caption, addressed to the rising generation, "Ask your Sunday-school teacher to tell you the story," and beneath, a fac- simile of a brass plate bearing the verse. "And when they were come into the house they saw the young child with Mary, His mother, and fell down and worshiped Him." Critics viewing the picture have spoken in highest terms of the artist's skill- ful treatment of the subject. The original order was for 5,000 posters. The "paper" was distributed among the members of the association in proportion to the population of the various cities and their relative amount of available board space. Notice was given, however, that additional posters would be supplied the mem- bers of the association at their own expense. New York wired for 300 more; Chicago for 300; Phila- delphia, Pittsburgh and other cities asked for addi- tional supplies. The poster-preachers had received their inspiration. Although this is the first time this particular plan has been attempted in any country, it is not the first time that the poster has been used for the uplift of humanity. For several years at Christ- mas time billboards have urged the general use of the Red Cross stamps. Posters have been used in the interests of temperance, to augment "Safety First" crusades, to advertise "Go-to-Church Sunday" and for many other good and worthy movements. It was only last summer that the Ghetto of Chi- cago was posted with lithographs urging proper foor for babies. Those who could not read the printed words grasped the message from the pic- ture of the thin emaciated baby with the beer and sausage before it and the fine healthy infant with its botle of milk. But there have been societies behind these cam- paigns, people willing to pay for the service they received. And the posting plants have sold them their space gladly, but no more gladly than to auto- mobile manufacturers or other advertisers. Now, on their own initiative and at their own expense, they have started a distinctly religious campaign, which has received the immediate and universal at- tention of the association. Meanwhile the committee is busy planning the posters which are to follow. The second one of the series will illustrate the life of General Grant, and is intended to inspire the youth of the coun- try with a feeling of patriotism. The poster will present a view of his humble home, his success at Appomattox and his residence at the White House. The poster will bear this title and ques- tion: "What one poor boy accomplished. What are you doing with better opportunities? The poster is lithographed in six colors and is the same size as the Christmas picture. It will be posted for display during the month of January. Additional .subjects for posters are under con- sideration, and the committee having the selecting in charge have laid their problem before the peo- ple of religious reputation for their help. Miss Jane .\ddams of Hull House, Chicago, has been consulted; the committee has conferred with the Sunday-school Association, and with patriotic organ- (126) EDUCATIONAL POSTERS izations in order that their labors may produce the best results through earnest efforts and care- ful selection of subjects. The association is being widely congratulated on its new interest in spiritual things. Poster adver- tising has been open to criticism on the ground that it displayed so prominently, and not always neatly, things vicious and often obscene. The members of the association felt the harm of criti- cism of this character, and at their last convention there were many suggestions for improving the moral tone of the billboard. In their decision to better conditions they are being supported by the right-thinking people of the country. Letters are pouring into the offices of the various plants from ministers and laymen, Sunday-school workers and civic leagues, expressing entire confidence in the high purpose of the association in its new move. And the interest the public is taking is stimu- lating the poster men. They are contributing their best positions in order that the movement may receive the greatest impetus they may be able to give it. They have posted the pictures carefully and have noted the reception the public has given them. The manager of a plant in Wisconsin wrote to the offices of the association, saying, "To-day, while riding the range, I noticed a crowd in front of every poster of the Nativity. This campaign is the finest thing we have ever done." The appeal of the poster is universal, and its message is to all classes of men. It is well, then, that so widespreading an agent should be the means of telling the gospel story, and of stimulat- ing better citizenship. For the child born and raised among the billboards what better means could there be of telling of Jesus? How could the message come to him more naturally than through a channel with which he is familiar. Nor is the story for the less cultured class alone. To the poor man who has no Bible, to the busy man who "has no time" to read one and to the rich man who has forgotten his, the billboard has an appeal potent, unusual, irresistible. The world will experience no immediate religious awakening: the direct results of this outlay of time and money may never be calculated, but even if no single mortal should ever say that his salva- tion has been brought about by the posters, they will still have served their purpose in linking more closely together those two spheres so often reckoned as totally independent, the "business world" and the "religious world." The Advance. Yesterday, Sorosis, as an Art club, felt it her duty and pleasure to commend the billboard pic- tures that were used during the holiday season by Foote and Lindsey. As a member of the State and National Federation, the club took a vote of approval on the really beautiful and artistic pictures which were displayed. Chillicothe Dally Constitution. NEW FORM OF UPLIFT. Billboards Are Used to Inculcate Moral Lessons. Spartanburg, S. C, Jan. 21. — Large and artistic pictures of the birth of Christ appeared on the bill- boards of Spartanburg last month. The only printed matter appearing on them was the advice: "Ask your Sunday-school teacher to tell you the story of this picture." The pictures of Christ were displaced this month by equally large and handsomely executed pictures of General TJ. S. Grant, showing his rise from the log cabin and plow handles to the presidency of the United States. There is no printed matter on these pictures except a reference to what a poor boy can accomplish in this country. The pictures have attracted much attention and the general supposition has been that it was part of an advertising campaign, the purpose of which was to arouse curiosity before calling notice to the articles to be sold. "There's a trick in it," was the general comment. Miss Maggie Reid, who runs the billposting busi- ness in Spartanburg, answered the question today. She said that at the Atlantic City meeting of the Poster Advertising Association last July it was de- cided to inaugurate an uplift movement for the benefit especially of poor children handicapped by lack of education. Such children are to be taught moral lessons by the use of large and striking pic- tures exhibited on the streets. The pictures are 9x21 feet and are lithographed in eleven colors. A new one will appear each month. The project is cost- ing $100,000. Augusta (Ga.) Chronicle. BILL POSTERS' ASSOCIATION CARRYING ON BIG WORK OVER UNITED STATES. Gallon One of the Cities to Be Posted With Large Pic- tures of General Interest — Work Is to Pro- mote Patriotism Among People. An unusual occurrence has taken place in this city, the past month, and has probably been noticed by but few people, and those few in all likelihood did not investigate the matter. The National Bill Posters' Association have started a campaign for patriotism, by pasting large bills about all cities of the United States and Canada, which has over three thousand population. Christ- mas week, a poster was put up, illustrating a scene from the Bible, and on an average of every two weeks new ones are posted, all relating to historical and national questions, of general interest. Nearly all the billboards in this city, have been posted. This work has been undertaken by the association for philanthropic purposes only, and is meant to pro- mote the spirit of patrotism. Each poster costs on an average of twenty six thousand dollars to put out. The magazines have been carrying quite extensive stories on the matter. Galion (O.) l^eader. BILLBOARD EDUCATION. By iVlIss Youghiogheny. Upon a centrally located bill board in town there is displayed a picture which has excited much com- ment. It portrays the life of our greatest soldier hero. General Ulysses S. Grant, in a series of scenes, including the humble Ohio home in which he was born; the homely tasks performed by the farm boy and finally the military achievements which led to the greatest gift the nation could bestow. It Is in- tended as an object lesson to the boy of today and reminds him, in the lines beneath, of the better op- portunities possessed by him than by the tanner's boy of 60 years ago. This picture, and others of a similar character to follow, represents an uplift crusade planned by the National Billposters' Association at their recent convention, and is intended to aid the efforts of other organizations for the improvement and eleva- tion of humanity. It was wisely agreed that many of the people who pass these bill boards, which occupy a surprising area in all of the most traversed sections of our towns and cities, never enter the churches, lecture halls or libraries. That elevating and instructive pictures, illustrating some of the greatest events in the world's history or the career of some famous man, placed before the multitude who throng the streets daily would play some part in the develop- ment of the impressionable boy or girl. One of the first of these pictures was a beautiful repre- sentation of the Nativity, posted in all the larger cities during the holiday season. Few, if any of the hurrying throngs failed to pay the tribute of a moment's attention to this picture and it was (127) EDUCATIONAL POSTERS so approved by the clergy that a number of them made arrangements for copies to hang in Sunday schools. Moving unobtructively among us as little children we have the great men and women of tomorrow and any influence for good which we may expect, either as individuals or as part of an organization, will not be wasted. Truly the world is growing better when so many are lending a hand toward finer, cleaner standards of thought and living. Connellsville (Pa.) Daily News. WHERE POSTER LESSONS HAD THEIR ORIGIN. National Association in Educational Campaign — Not an Advertising Scheme — Billboard Men Seek to Uplift Humanity — Biblical Scenes and Lives of Great Men Depicted on Attractive Posters. "What one poor boy accomplished through hard work." "What are YOU doing with better opportunities?" These inscriptions, accompanying an attractive poster depicting scenes from the life of General U. S. Grant, have been displayed on billboards throughout the city for the last week or so. A few weeks ago various Biblical scenes appeared, and during the holiday season there were pictures of the finding of Christ by the shepherds and the wise men. No advertising has accompanied any of these pic- tures, but each has borne an inscription calculated to catch the eye of him who reads while he runs and to set him thinking. Sometimes it is a verse of Scripture; sometimes the injunction to "ask your Sunday-school teacher to tell you the story." The pictures appeared simultaneously throughout the country shortly before Christmas and immedi- ately the curiosity of millions of persons was aroused. Origin of Posters. Where did the posters originate? How came they upon the billboards of nearly every city in the United States and Canada? Who is paying the cost? How many are displayed? What is the motive back of their display? It was in the Chicago office of the Poster Adver- tising Association that the explanation was first obtained. It was as startling as the first sight of the poster itself. Here is the story as retold in the Michigan Sunday School Advance: In a discussion at one of the sessions of the convention of the National Poster Advertising As- sociation, held last July at Atlantic City, one of the delegates told of the effect a certain picture had upon his life, which he saw in his boyhood days. He never forgot that picture. He recommended that pictures that were suggestive of evil should be eliminated from the billboards and that some pic- tures be shown that would inspire the people of the country to better living. His recommendation was incorporated in a resolution providing for an educational committee with power and money to carry out the suggestion for uplift pictures. Christmas Message First. The committee decided that the first picture should be one bearing a Christmas message. De- signs from artists were called for. Edward Volkert of Cincinnati submitted the design most suitable. and was commissioned to execute it, which he did. He was paid .$600 for his work. The posters were printed in 12 colors and distributed among the members of the association, and by them posted on billboards in 3,700 towns and cities in the United States and Canada. Two hundred to 300 were posted in each of the larger cities. The expense for posting them was borne by the local members In each town. "Such a campaign of poster advertising would cost any private advertiser approximately $00,000," said Herbert C. Duce of the Poster Association. "It was done by the association as a result of the recommendation of certain of the members who are religiously inclined, and who believed that persons could be reached with a religious message on the billboards who were not being reached by the churches." Object Lessons from History. Pleased with the success of their first venture, the association is now extending the poster series to include object lessons from history. The pres- ent display presents typical scenes from the life of Grant. Under the caption, "Grant's Start," ap- pear pictures of Grant's home, and young Grant as plowboy and woodcutter. Next he is shown at the head of the victorious Union army, "Grant's work." A large portrait of the man, with the national cap- itol as a background, presents vividly "Grant's Reward." Beneath is the inscription: "What one poor boy accomplished through hard work." "What are YOU doing with better opportunities?" FIint( Mich.) Journal. ISSUED POSTERS FOR THE YOUNG. Posters for the IVloral Uplift of the Youth of the Land Make Their Appearance In Fargo, Showing Lives of Good Men. Posters for the moral uplift of the youth of the land have made their initial appearance on Fargo billboards this week. These posters, the output of the Posting As- sociation of Chicago, show the lives of some famous men who have done the world some good. They are intended for an inspiration to the youth of the country so that each young man and woman may devote his or her life to some great purpose. Last month these posters showed the life of Christ. They also portray incidents in the lives of famous characters in profane history. This month they are portraying the life of General Grant. The Posting Association of Chicago is composed of a number of Windy City philanthropists, whose names have not been disclosed, who are en- deavoring by this means to counteract any of the vicious advertising that may have been issued prior to this to pollute the minds of the American youth. Every town in the country with over 3,000 pop- ulation is to be provided with these posters. Fargo (N. D.) Forum. BILLBOARDS GIVE CHILDREN INSPIRATION. For the education of the minds of the youth of the city, and to transform billboards into things of beauty and real value for moral uplift, the educational committee of the Poster Advertising Association of America has arranged to reserve space on biUboards owned by its members on which religious and inspirational posters can be displayed. The movement covers the whole of the United States and Canada. It is not an advertis- ing scheme. The national association furnishes the posters, and the local concerns donate the space occupied. The reserved section can be used for no other purpose except the display of the special posters. The movement was begun at the national meeting of the association at Atlantic City last year. .\t that time plans were made to have the posters drawn. On December 10 local companies all over the coun- try received their quota of posters, and thoy sub- sequently appeared on the billboards. In Topeka the Christmas posters created considerable favor- able comment. The Grant Posters. Following the Christmas posters, twenty-four-piece lithographs, in twelve colors, of an inspirational nature were prepared and sent out. They-repre- (128) EDUCATIONAL POSTERS sented the life of General U. S. Grant, the Civil War hero, showing his rise from poverty to the presidency of the United States. Locally the Crawford Sign Company, a member of the national association, has been co-operating in the new movement. Edward F. Maxwell, man- ager of the company, has taken special care to secure the very best locations for the posters. Six of the Christmas posters were used during the Christmas holidays. At the present time there are six Grant posters on the Crawford billboards. They are located as follows: Corner of Tenth and Tyler streets; corner of Eighth and Van Buren streets; on Kansas avenue, between Tenth and Eleventh streets; corner of Tenth and Monroe streets; corner of North Kansas avenue and Fair- child street, and on Kansas avenue, near First street. The posters will be left on the boards until they are injured by the weather and become torn. Ordi- narily the posters remain unchanged for thirty days. As soon as they are damaged they are re- placed by others of a similar character. The posting of these educational lithographs is another step in the general improvement of bill- board advertising. Paneled boards are now becom- ing common. The boards themselves are regulated in size, shape and height by the national associa- tion. They are all built substantially, and an effort is being made to make them attractive in clean advertising. Topeka (Kan.) Capital. UPLIFT MOVEMENT IN ADVERTISING. Billboards Being Brightened by Beautiful Bulletins. LIFE OF GRANT. Beautiful Picture on a Few of the Billboards In Jefferson City. The billboards throughout this city have an aspect of beauty. During the holidays "The Birth of Christ" painting took the place of the usual ad- vertising. It was announced at that time that this picture was the first of a series to be placed on billboards throughout the country. The second was posted to-day, "The Lite of General Grant." The picture is an artistic piece of work. Other pic- tures depicting historic events and the lives of great men will be posted at short intervals. Jefferson City (Mo.) Post. SERMONS ON THE BILLBOARDS. Billboard owners are winning public opinion rap- idly by the character of the pictures they are dis- playing. Just before Christmas they spread over the boards throughout all the cities a beautiful poster of the Nativity, with the words, "Ask your Sunday-school teacher to tell you the story." Now they have replaced it with a huge poster showing a picture of General Grant, his humble birthplace, contrasted with the glory of battle, and a picture of the Capitol at Washington. It is a picture that attracts the youth; it will doubtless do a great deal of good. Fremont (Neb.) Tribune. COMMENDED ACTION. Action of the National Bill Posters' Association in placing certain religious literature on their bill- boards in cities, without charge, was commended at a meeting of Cincinnati Presbytery at the Church of the Covenant, Monday afternoon. Cincinnati (O.) Star. At the Sorosis meeting Wednesday afternoon it was voted to extend to Messrs. Foote and Lindsey, through the press, the members' appreciation of the beautiful pictures which adorned the billboards throughout the holidays. Chillicothe Daily Tribune. The above poster now being shown in several se- lected locations about the city, by Maurice Callahan & Sons on their billboards, is the second of the beautiful posters designed by the Poster Advertisers' Association for their national wide "Uplift Move- ment." These posters, which are displayed gratis by mem- bers of the association, are of the highest grade of workmanship, and no expense is spared in their pro- duction or display. Artists of the highest reputation are employed to paint the pictures from which these posters are produced. The "Uplift Poster No. 2," now being shown, is of wonderful educational value, depicting the rise ot General Grant, showing him in his humble log cabin home — as a farmer and wood chopper — as com- mander of the Union forces in the Rebellion — and his ultimate rise to the presidency. The display is a beautiful production in eleven colors— 21 feet long by 10 feet wide, and contains no advertising whatever. The purpose of the display is to call the attention of the youth of the country to the exceptional ad- vantages of their modern opportunities, by compari- son with the advancement of General Grant from his humble beginning to the highest office of the country. The first "Uplift Poster," which was shown just before Christmas, was of the same size and type of workmanship, and depicted "The Nativity." This picture has attracted most favorable comment from educators and clergymen of all denominations from every part of the country, letters pouring in from ministers and others commending this method of bringing such subjects to the attention to the public. One New York minister in commenting on this method of advertising in connection with increasing church attendance, says that if ordinary methods do not produce results, it is the duty of the clergy to leave no stone unturned, and that he considers poster advertising "The Modern way to compel them to come in." In a Western city a priest had erected in the yard of his million dollar cathedral an up-to-date bill- board, on which was posted one of the Nativity Posters, and the Sisters took their school children, class by class, and showed and explained to them this beautiful picture of the birth of Christ. In another section of the country, a minister, ob- serving that the poster had been damaged by the weather, instructed his housekeeper to make paste and he himself repaired the damage. New Haven ministers impelled by the wonderful compelling power of the Christmas poster, used bill- board advertising in their recent "Go to Church" campaign. The manner in which these educational posters are received is shown in the request of the State Superintendent of Sunday schools in a neighboring state for a mounted poster showing the birth ot Christ, to be used behind the pulpit, and commented upon at the coming state convention. The "Uplift Movement," which is being conducted by the Poster Advertising Association, throughout the entire country, is the result of many years ot effort on the part of members of the association to bring the billboards to a plane above criticism by persons of an aesthetic turn of mind. The associa- tion was formed with this idea in mind, and a long time ago formulated rules and regulations to govern the billposting industry, and keep out all objectlonal features. Every one of the thousands of posters shown throughout this country and Canada is subjected to the most rigid censorship, and no paper of an objectlonal nature is allowed to be posted by mem- bers of the association. There are also rules gov- erning the manner of construction of billboards, (129) EDUCATIONAL POSTERS and their maintenance, such as keeping the site of the board clean of scraps of paper, paste, etc. The idea of posting educational and religious pos- ters to further the plan of "Uplift of Outdoor Ad- vertising" had its inception in a remark at a recent convention, by one of the pioneers in this field of publicity — "Let us use some of our space for the good of our fellow men." The idea took, and re- sulted in the prompt display of the "Nativity" pos- ter, followed by the "General Grant" poster — "What one poor boy accomplished" — which is now being shown. Messrs. Callahan & Sons have received much favorable comment on the "Uplift" posters shown locally, and plan to devote a part of their space to other educational posters from time to time. Pittsfleld (Mass.) Sunday Call. BILLBOARD PLAN INDORSED. Action of the Columbus Billposting Company in donating more than .50 billboards, by means of which wide publicity is being given to "go-to-church day," was indorsed last night by a large congre- gation in revival service at the Oakwood Metho- dist Episcopal Churcn. Resolutions were drawn up by Rev. J. Talbert Keenan. pastor, and will be sent to the billposting company, together with a photograph of the new church building, just com- pleted. Columbus (Ohio) Journal. MAKES FINE DISPLAY. Bennett Poster Advertising Company Posts Fine Educa- tional Pictures. The billposting companies throughout the United States are contributing to the spirit of education as never before. The Bennett Poster Advertising Company of this city has posted large, handsomely colored pictures, 12 by 16 feet, depicting historical incidents. A short time ago a beautiful picture depicting the birth of Christ was posted, and this was followed by a large poster showing scenes and Incidents in the lite of General Grant. No adver- tising whatever appears on these posters. A large sum of money is being expended by the association in this educational uplift work. Other noteworthy posters will follow those already shown by the Ben- nett Poster Advertising Company. Port Huron (Mich.) Times. GOOD WORK BEING DONE BY POSTER SERVICE. Another of a series of descriptive pictures in colors has been posted by the M. D. Neild Billposting Serv- ice in San Bernardino. The present offering is an Easter picture which shows the entrance to a church, with parents taking the little ones into the church. The words of Christ. "Suffer little children to come unto Me and forbid them not, for of such is the kingdom of Heaven," together with the words, "Take the children to church," explains, in brief, the teaching of the picture. Historical and Biblical pic- tures are to be posted from time to time. San Bernardino (Cal.) News. VERY BEAUTIFUL EASTER POSTER. City Billposting Company Erects iVIasterpIece In this City. The third of the special posters published by the education committee of the Associated Billpostero went up at the corner of Perry and Cherry streets recently. It is entitled "An Easter Poster," and is lithographed in twelve colors, reproducing all the charm and brightness of the Easter cos- tumes and the annual Easter parade. It is a go-to-church appeal with the accompanying plea that the children be not forgotten. The poster was designed by Edward Volkert of Cincinnati, and lithographed by the Ketterlinus Manufacturing Com- pany of Philadelphia. It was put up in this city by the City Billposting Company, and will help to carry out the Easter spirit in Helena. Helena (Ark.) World. REV. JENKINS STRONG FOR ADVERTISING. Pastor Delivers His Sermon Amid Posters, Dodgers and Billboards. Imnianuel Presbyterian Church recently resembled the midway of a circus or fair, with flaunting post- ers of all sizes, dodgers and immense billboard sheets covering the pulpit and sides of the room. Into the midst of them the Rev. Paul B. Jenkins, much like a "ballyho" man in a circus, appeared to deliver his sermon on "Making and Expressing Pub- lic Opinion." His address was all the more novel inasmuch as he delivered his sermon off the posters. He wanted to prove to his congregation the unlimited possibili- ties of advertising, and he wanted to prove to them that advertising was as good for a church as it was for the business concern. It was a "get the business" address, and he openly advocated bringing children into the Sunday schools and people into churches by means of advertising, newspaper and billboard, when necessary. "Take your children to Sunday school" announced one twenty-one-foot sheet. These are now ready to be scattered around Milwaukee and 7,500 will be dis- tributed throughout the United States. It Is the third of a series. Conspicuous among the other posters were several used in anti-liquor campaigns. The Rev. .Jenkins said: "The possibilities of ad- vertising as a method of creating right public opin- ion on moral questions are simply unlimited. It gets the facts before the people and keeps them there as nothing else can do. The popularity of the Massa- chusetts anti-liquor posters is simply incredible. One woman started the work a year ago with a single billboard opposite her home, and to-day they are known and used all over the world: and the work Is simply in its infancy, as everyone agrees. And why not? If men advertise that which destroys men, families, business and cities, why not advertise that which builds up one and all instead?" Milwaukee (Wis.) Sentinel. W. A. Crockett, city billposter, has just put up a large poster, "Go to church Sunday," recently sent out by the National Education Committee. It stands nine feet high and twenty feet long. This i>oster is a beauty and is opposite the Lincoln Hotel. Logan (Utah) Republican. BILLBOARDS TELL OF EASTER PERIOD. Third of Series from National Posters' Association is Up Now. People going to church recently witnessed on Flynn & Company's bulletin boards in several sections of the city a most beautiful Easter poster, one which attracted much attention, not only from its excel- lence in an artistic way, but from the lesson it taught. This was the third of a series of pictures donated by the National Poster Association and posted on every plant throughout the United States and Canada. The first was the Cliristmas poster. "The Nativity." This was followed by the General Grant poster ap- pealing to the ambition of American youth. The Christmas poster attracted m\ich attention from pulpit and press throughout the country. There was a meeting of the board of directors of the Association at Hot Springs, Ark., early in March, which Mr. Plynn attended. He heard only good re- ports on the Christmas poster. "The Poster," the official journal of Ihe organization, referring to the (130) EDUCATIONAL POSTERS report of Mr. A. RI. Briggs, chairman of the Educa- tion Committee, says: "While the organization and its members liave no ulterior motive in undertaleen mounted on cloth and was shown on the stage of the Busby Theatre, where the Presbyterians now hold their meetings. It is a beautiful picture, and the uplift movement, as thus carried on in a scries of these posters by the Poster Advertising Association, is bearing fruit. In the program of the Presbyterian Church, as pub- lished weekly, is found the following: "By courtesy of Flynn & Co.. outdoor advertisers, we have the use of the big "Take-your-children-to- church" poster, furnished by the Poster Advertising Association, which formed the background of an im- pressive service recently. Flynn & Co. are donating the space for two of these posters on their billboards and deserve the commendation of the church-loving public." .McAlester (Okla.) Herald. THIRD POSTER OF SERIES IS HERE. Local Billboards Have Another Picture to Help Younger Generation. The third of a series of educative posters that are being put on billboards throughout the United States for the benefit of the younger generation were posted on local billboards recently. The beautifully colored posters were distributed throughout the nation' by the Poster Advertising Association and each local representative stands the expense of having them posted. O. J. Johnson is the local representative. The pictures that are now on the boards show parents taking their children to church. In the upper left-hand corner is a picture of Christ, talking with young children. The picture requests the parents to start their children right by taking them to the church, thus forming the habit of church-going. The picture is of many colors and is the work of artists. Galesburg (111.) Mail. THE UPLIFT BILLBOARD. In keeping with its policy adopted some time ago of using unsold space in the various cities throughout the country to display at its own expense posters of a character which will tend to make humanity and the world better, the National Association of Bill- posters has a new poster and one appropriate to the season. Through Curran & Co., which controls the billposter advertising in this city, four of these latest ones are on display in Pueblo, and they are such as to be not only admired, but praised. A large gathering of people, including mostly children accom- panied by a representation of parents, are seen en- tering a church. One portion of the poster shows a scene from Christ's life accompanied by a Biblical inscription, while elsewhere on the poster are the words, "Take the children to church, start them right." What better advice than this, and the fact that such advice is offered by a purely commercial enter- prise which controls the advertising space which might be used for financial profit enhances its value. And yet there are those who say that the world isn't getting better. Pueblo (Colo.) Chieftain. PICTURES OF RESURRECTION. Billposters Erect Ten Large Colored Stands. Ten large billboards in the city have been covered with lithographs depicting the resurrection of Christ. They have been erected by the Stoops Billposting & Advertising Company, a member of the Poster Adver- tising Association of the United States and Canada. Erection of the billboards in Chattanooga was done in connection with the uplift movement of the Asso- ciation. The International Association furnishes the lithographs and the members in '25,000 cities display them witliout char.«e. Last Christmas posters adver- tising the Nativity of Christ were displayed, and more recently others showing the life of Genera! Grant. Those of the resurrection are the third of the series. One of the resurrection series was displayed in what perhaps was the most prominent place in the city ever occupied by a billboard. A huge billboard was erected in front of the First Christian Church on (134) EDUCATIONAL POSTERS Georgia avenue, between the edifice and the side- walk. The erection of this billboard alone cost about $25. It is estimated that all the pictures of the Resurrection, which will be shown in the United States. Canada and Hawaii, will cost the billposters little less than .$1,000,000. Chattanooga (Tenn.) Times. BIG BILLBOARD IN FRONT OF CHURCH. First Christian Takes New Step In Advertising Line — Easter Scene Intended to Stimulate Churchgoing — Dr. Bosweil Says He Favors Anytliing that Will Get People Out. The First Christian Church, the first church in Chattanooga to dis|ilay an electric sign over its door, has taken an even further step in the display adver- tising line by allowing the Stoops Billposting Com- pany to erect right in front of it a huge billboard upon which was displayed a beautifully lithographed religious poster depicting Easter. The object of the picture is to impress hpon the people the importance of attending church and especially of taking the children there. The scene presented was that of a great crowd of people converging upon the door of a church. Among the people are many children. Up in one corner, casting a radiance over the scene, is a view of the Savior with several little children gathered about His knees. The poster is on the order of those that adorned the billboards at Christmas time, which pictured the Nativity. These posters are put out by the Poster Advertising Association, in line with a policy in- augurated at the last national meeting, to help stimu- late the movement now pervading the country for in- creased church attendance and greater religious ac- tivity. Another series of posters, of an educational nature, present scenes in the lives of famous men and are intended to instill a spirit of emulation in the hearts of American boys. The huge poster in front of the Christian Church has already attracted considerable attention, although it was only erected recently. Every person who passed the church sloped to gaze upon it. Per- mission to erect it was given by Rev. Ira M. Bosweil, the pastor, who superintended its building. Speaking to a News representative while watching the posters at work. Dr. Bosweil said: "Mr. Stoops asked if he could put a billboard in front of the church, explaining its nature, and I read- ily consented. What we want is to get people to come to church, and if a billboard will help to make them come, then I am for the billboard." Chattanooga News. A WORD OF PRAISE. Editor Forum: During the Christmas season there was exhibited on the billboards of this city a mag- nificent picture — a work of art in twelve colors, rep- resenting scenes in connection with the finding of the Christ child by the shepherds and the wise men, and just at the present time there is another splendid picture on the billboards of our city, representing Jesus blessing little children, showing a church and men and women with their children thronging to it. Across the top of this picture is the text of Scrip- ture, "Suffer little children to come unto Me," and across the bottom the motto, "Take your children to church and give them a right start." No advertising of any description appears upon the picture and peo- ple have inquired where the i)icture originated and the motive of exhibiting it on the billboards. I hap- pen to be in possession of the information, and it is of such an interesting nature that I think it advisable to publish it, and would be very grateful if you would give me space in your paper for this purpose. In one of the sessions of the National Poster Ad- vertising Association, held last July at Atlantic City, one of the delegates told of the effect a certain pic- ture had upon his life, which he had seen in his boy- hood days. He recommended that pictures which were suggestive of evil should be eliminated from the billboards and some pictures shown that would inspire the people of the country to better living. His recommendation was accepted and an educational committee was appointed with power and money to carry out the plan for posting a series of pictures. It was decided that the first picture should bear a Christmas message. Artists were engaged, and $G00 was paid for the design accepted. This picture was posted on the billboards of nearly four thousand cit- ies and towns in the United States and Canada. The two we have seen in this city are leaders of a series which will follow at intervals. They are provided entirely by the Poster Advertising Association, and the expense of i)Osting them is borne by the local members of the Poster Advertising Association in our city. I have been in touch with the firm of Messrs. Duker & Creighton. the billposters of this city, and am in- formed by them that they are posting these beautiful works of art gratis, for the good of the people, and are in hearty sympathy with this splendid campaign. Such a campaign of poster advertising would cost a private advertiser approximately $60,000, and I think that such a commendable enterprise, which has no other motive in it than an uplift to humanity, should be most heartily commended and applauded. Trusting you will be able to find space for this let- ter in your valuable paper. Yours sincerely, 1. W. WILLIAMSON, Sec. B. C. Sunday School Association. Vancouver (B. C.) World. An unusual sight greeted Opelikians who were in the habit of watching billboard advertisements, as at two boards of the Opeuika Poster Advertising Com- pany, opposite the Episcopal and Baptist churches, were beautiful lithographs showing pictures of peo- ple going to church, with wording: "Take the children to church and give them the right start." This ef- fective advertising is another step in the wonderful progress of publicity of all lines of endeavor. Opelika (Ala.) Herald. UPLIFT MOVEIVIENT BEING AIDED BY POSTERS BEING DISPLAYED IN CITY. Along with the manifestation of spiritual uplift for the betterment of mankind, the posters which have been ostentatiously displayed on some of the prom- inent billboards in Lansing have played no small part and have created unlimited attraction. The educa- tional committee of the Poster Advertising Associa- tion, an organization comprising all of the billboard interests of all cities and towns in the United States and Canada, are lending their assistance with a very generous poster campaign to the "uplift movement. " This is done with an effort to better the condition of mankind. The first poster displayed in this city was entitled the "Nativity, or the Birth of Christ." This was Ijosted during December. The poster now in evi- dence on various billboards is entitled, "Take your children to church; give them the right start." In the upper left-hand corner of this same poster is the inscription, "Suffer little children to come unto Me, and forbid them not, for of such is the kingdom of Heaven." Last January the December poster was followed by another large picture representing the life of Gen- eral U. S. Grant from boyhood to President of the United States. The Easter poster now showing on the billboards is a beautiful 24-sheet production, lith- ographed in 12 colors. The above cut is a facsimile. Manager Fred J. Williams of the Lansing Advertis- ing Service is heartily in favor of the movement and states that more of the posters will be displayed in the near future. Lansing (Mich.) State Journal. (135) EDUCATIONAL POSTERS ANOTHER POSTER FOR EASTER. Beautiful Work of Art Has Its Place on Chippewa Sign Boards. Another beautiful poster, one ot th-e series ot educa- tional pictures wliich have been exhibited on the local billboards during the past (ew months, has just been placed on some of the most conspicuous boards in the city. The posters, as previously noted, are sent out by the thousands by the Poster Advertising Associa- tion. They are the outcome of a movement begun a couple of years ago to do away with the obscene posters then exhibited on many of the billboards. The matter has been taken up effectively in many of the larger cities and the Association has been very ready to co-operate. The educational posters have been a great success throughout the country. The local billposters are ever ready to offer their boards for the benefit of the public and have been gratified at the interest taken in the pictures. The new poster is typical of the "go-to-church'' movement which has been felt all over the coun- try. The picture shows in the background a large church to which many people are flocking. There are many children with them, some of them very lit- tle tots, while at the bottom is the inscription, "Talve your children to church and give them the right start." In the upper left-hand corner is a group of children gathered around the Savior, with the in- scription, "Suffer little children to come unto Me." A letter of appreciation for these posters was re- cently sent by members of the Associated Charities to the Poster Advertising Association, and it is to be hoped Chippewa Falls will be one of the cities to e.x- hibit the posters whenever they are issued. Eau Claire (Wis.) Leader. EASTER POSTERS ON THE BILLBOARDS. Large Easter posters, placed upon the billboards of Duluth, Superior and practically all cities and towns of the country, have been put out by the United States Display Advertising Company, of which C. A. Marshall of Duluth is president. The posters carry no advertising and are the con- tinuation of a series begun last fall for the moral and ethical teaching. The Easter poster is a beautifully colored picture of Christ blessing the little children and a church with a large number of persons enter- ing. On one side is inscribed, "Suffer little children to come unto Me," and on the other, "Take your children to church; give them the right start." The poster was designed by Edward Volkert of Cincin- nati, who made the Christmas poster. Duluth (Minn.) Herald. CHURCH BILLBOARD DRAWS IN CHILDREN. Attendance Increased by Use of Unique Poster, Declares the Rev. L. M. Chambers. "Take your children to church; give them the right start." A large six-sheet billboard, showing a throng of children entering a great church door, stands in front of the McKendree M. E. Church, and down in the right-hand corner is the above quoted admonition. For two weeks this imique jiiece of church adver- tising has attracted the attention of passersliy on Massachusetts avenue, near Tenth street, and for the last two Sundays the church and Sunday-school at- tendance has been unusually large. The Rev, L. Morgan Chambers, pastor, is certain the two circumstances are related. The poster shows in the upper right-hand corner a picture of Christ sur- rounded by a group of little folks, and near it is the scriptural quotation; "Suffer little children to come unto Me and forbid them not, for of such is the king- dom of Heaven." These two paragraphs are all the reading matter to be found on the board. Three groups of electric lights in reflectors illuminate the sign at night. The sign was placed in front of the church without charge by the American Sign Company, with which the Washington Sign Company is affiliated, at the request of the Rev. Mr. Chambers. It probably will remain there for another month. Two members will be added to McKendree Church in a short time as the result of the brilliant sign. Within the last ten days two persons have called on the Rev. Mr. Chambers and told him that the sign recalled to them their childhood days in church. Both were members of out-of-town churches, but since coming to Washington had given up church attend- ance. Now they have written for their church letters and will Join the church here when these arrive. Washington (D. C.) Times. By courtesy of Flynn & Company, billposters, we have the use of the big "Take your children to church" poster furnished by the Poster Advertising Association, which forms the background of an im- pressive service. Flynn & Company donated the space for two of these posters on their billboards and deserve the commendation of the church-loving public. McAlester (Ok'.a.) Church Pamphlet. EASTER POSTER NEAR TABERNACLE. On Washington street, by the side of the old Chris- tian Church, was placed one of the most attractive posters ever seen in the city. It is the Easter poster of the Poster Advertising Association. The picture is divided into two parts and both are distinctively religious. On the left of the picture is the figure of the Messiah blessing the little children, w'ith the in- scription, "Suffer the little children to come unto Me and forbid them not, for of such is the kingdom of Heaven." The other side of the poster represents a church scene and has the admonition, "Send your children to church; start them right." All of the work on the posters, which were posted over the United States, was donated, and no space is charged for the posting of it. It is the plan of the educational department of the Poster Advertising Association, who are injecting a little of the finer sentiments into their business. Bingaraan & Jones represent the company in this city. Ironton (O.) News. EASTER POSTERS ARE HERE. The Ironton Billposting Company received two large Easter posters, which they posted about the city, one at the tabernacle and the other at a point where it was noticed by jiractically everybody who passed along the street. Messrs. Bingaman & Jones of the company had a billboard erected especially at the tabernacle for the big bill. The large posters were sent out by an educational association which is making an effort to make church- going more generally observed throughout the nation. They depicted Christ extending His invitation. "Suf- fer the little children to come unto Me," and then a word of advice by taking them to church when young. The posters did a good work and are an ef- fective form of church advertising. Ironton (O.) Herald. VERY ATTRACTIVE POSTER. Educational Poster Which Tells Its Own Story. An Easter poster, which the H. A. Taylor Posting Company of this city has placed on several of its large aciverfising boards, is attracting considerable attention and favorable comment. It is a distinct departure from the usual run of lithographs displayed on the boards, and is the third of a series of educational posters issued by the Poster (136) EDUCATIONAL POSTERS Advertising Association. It is the Easter go-to-church poster. 9x20 feet in size, and lithographed in twelve colors. On the left ot the picture appears the well- known figure ot the Jl aster, surrounded by little children, "speaking to the world those appealing words that have rung down the centuries with their marvelous lend'crness. Coupled with this appeal appears on the right of the picture a gaily-dressed Easter growd going to church, taking their little ones with them. In a small panel on the right of the pic- ture are the words, "Take your children to church; give them the right start." The other two posters displayed were the "Birth of Christ" and "The Rise of General Grant." Fol- lowing the Easter picture there will be another ap- peal to the youth of American through the Boy Scouts poster. These pictures are sent to nearly every town in the United States and Canada. Oil City (Pa.) Blizzanl. TAKE CHILDREN TO CHURCH. Winipeg Pastors Refer to Artistic Poster. kingdom of Heaven." But it the church is good tor the children it is also good tor the parents. Crowd in, both parents and children. Blessings upon the Poster Advertising Associa- tion and upon all who have had to do with the get- ting out and displaying this beautiful poster. .lAIMES G. TUCKER, Pastor First M. E. Church. Mt. Carmel (111.) News. THE NEW SENSE OF RESPONSIBILITY. Everybody has noticed it. that beautiful poster on the biliboards which depicts the Christ calling little children to Him. and has the advice that all who pass may read, "Take your children to church." The fine coloring and ample proportions of the poster have been made the subject of favorable comment in all quarters. In at least two of the churches recently the preachers drew attention to it and commended the company responsible tor its posting. At Grace Church, Rev. .1. E. Hughson remarked on the fact that recently, as he sat at his study window, he had seen that beautiful poster giving them all the advice to let their children have a good start by bringing them to church. He thought that church people ought to appreciate such advice, and not only bring their children to church, but have them join the church. At the Central Congregational Church, the pastor, Rev. J. L. Gordon, D.D., said he wished to draw at- tention to that beautiful poster on the walls, which the company had posted "without money and without price," and for himself and others he wanted to say, "Thank you." Manitoba Free Press. In this connection the Visitor wishes to give its hearty commendation to the Poster Advertising As- sociation of the United States and Canada tor the splendid service they are doing in putting up the series ot religious and moral posters, which have appeared from time to time. One of these posters may be seen on the billboards on North Main street, on the way to the depot. It is a splendid call for church attendance and the dedication of the children to Christ. Fall River (Mass.) Visitor. PRAISES ASSOCIATION OF BILLPOSTERS FOR DISPLAYING RELIGIOUS PICTURES. To the Editor: Will it not be well worth while to call the atten- tion ot the public to the superb religious picture that has been posted on the board on East Fifth street, adjoining the old Grand Central Hotel? This is another of the posters publicly displayed by the Poster Advertising Association. The aim is the general good and uplift ot the community. Mount Carmel is blessed with many children and is duly proud of them. The artist placed Jesus and the church before us as the safe refuge tor the chil- dren. And what better can parents do than to estab- lish their children in the possession and practice ot the virtues and teachings ot Jesus Christ? The wrongs of a connuunity are not wrought by the chil- dren. A greater man than Moses said, "A little child shall lead them," and "Except ye be converted and become as little children ye cannot enter the Our citizens have noted and commented upon a billboard which stands just west of the Brookstone Theater, upon which some pictures foreign to ordin- ary advertising have been disidayed. In December last there appeared a Christmas pic- ture setting forth the birth ot the Christ child. It was a mute appeal to the passerby to reverence Him whom we call the Savior of the world. The picture was decorated with suitable scriptural quotations, and for a passing moment turned the thought ot the pedestrian to the things which abide beyond death. About the end ot January another picture filled this billboard. The first was religious, but this sec- ond picture was patriotic. It presented the boy, U, S. Grant, and the cottage in which he was born; the boy behind the plow, the soldier at arms. A couple ot weeks ago a "go-to-church" picture was placed on that billboard. It was a picture of the quiet Sabbath, with eager families wending their way to the House of God to render the homage of their hearts to Him. It says, "Start the children right." It quotes the words, "Suffer the little chil- dren to come unto Me and forbid them not, for ot such is the kingdom ot Heaven." There is something startling in the fact of a bill- board being converted to the preaching of the gospel. It reminds one ot what the astonished disciples said when Saul of Tarsus began to proclaim the Gospel tidings, "That he which persecuted us in times past now preaches the faith which he once destroyed." The reason of these pictures appears to be that the Poster Advertising Association had plastered every available space tor years past with pictures. Some ot them had at least come within a stretch ot immoral suggestion; others were regarded as not good for study by our youth; others were unsightly, and too nianv ot them had not contributed anything to the public uplift. It has been said that the authorities at Washington had taken note of all this, and that in behalf of clean advertising the government has issued these pictures and made a contract with the billboard association to post a certain number of them in cities of a certain class. For convenience the association is here called the billboard association. Its exact name is not known to us. However, the lesson is the same, and the lesson is our aim. It points the lesson of a good conscience at Washington for clean advertising and unselfish co-operation by the asso- ciation. This is certainly the expression of a new sense of responsibility for the moral, spiritual and patriotic weal of the nation. Even though the association be a trust and its go.od works are performed under some persuasion, yet behind the benevolent conduct there lies somewhere the cry. "Be clean," because you are responsible and are speaking to youth and adults with souls. This is only an illustration ot the new and quick- ened responsibility which men are feeling and ex- pressing for what God has done for them. The thou- sands ot dollars thrown by Mr. Rosenthal, a Jew, into Christian channels shows how the cry ot man's need of moral and intellectual uplift cries also in the souls of thoughtful men to-day. This "go-to-church" campaign is of the same class. It is no i)atronizing appeal. It is the voice ot brother to brother, asking him to join in securing the uplift of the community to the best and highest level. Its language is "Come over and help us," for you can become a great force under God in community uplift. It is not a compari- son of clothes or purses or piety. The church is a (137) EDUCATIONAL POSTERS helpers" union, in which new blood means new vic- tories, and God is the paymaster. The church is out for business for the King and co-operation is not merely helping the church, it is honoring the com- mands of the King. "Not to forsake the assembling yourselves together as the manner of some is," says the apostle. In apostolic days every day was a go- to-church rally day and every man was faith- fully reminded of church-going, both as a duty and a privilege. Let us go to church. I am going to ask myself these questions: 1. Have I the moral stamina and purpose to do what my best judgment tells me I ought to do? 2. Am I shaping my life along the lines of ease and self-pleasing, or does Christ appeal to me in that "He pleased not Himself?" 3. Am I at liberty to enjoy the blessings of a religion to which I am unwilling to contribute my public example? 4. Am I willing to put up a fair deal with the God whom I expect to meet at the judgment? Denison (Tex.) Herald. TAKE CHILDREN TO CHURCH. That Is Theme of Special Lithograph on Billboards of City. In honor of the Eastern festival a special piece of lithograph, which was sent out by the Poster Adver- tising Association, is being displayed on three of the boards of Joe M. Briel's billposting plant in Geneva. One of the boards carrying this pai>er is located on Main street opposite the Free Library: another is in front of the Williams Lumber Company on Lewis street, and the third on East North street, opposite the Hippodrome Rink. This special lithograph is the third of a serise of educational studies which is being exhibited on the billboards from one end of the country to the other. It represents a crowd, including a large proportion of children, going to church on Easter morning. In the corner are the words, "Take the children to church; give them the right start." In the upper left-hand corner of the lithoi^raph is an inserted pic- ture of Christ and the children, and the Biblical quotation of "Suffer the little children to come unto Jle and forbid them not, for of such is the kingdom of Heaven." It is announced that the next of this special series will deal with the Boy Scouts and will appear either at the Memorial Day season or for the Fourth of ,Iuly. The first of the series appeared at the last Christmas season and the second during the month of February. Geneva (N. Y.) Daily Times. BILLBOARDS INVITE POMONA PEOPLE TO CHURCH ON EASTER SUNDAY— PART OF NATIONAL MOVEMENT. Pomona has been included in a uniiiue nation-wide ui)lift movement being carried on by the Poster Ad- vertising Association in conj\inction with the bill- posters in the different cities of the country. At the corner of Second and Gordon streets and at the corner of Main and Fifth streets the attention of passersby is attracted by a beautiful, large poster In colors. It shows an imposing grey stone church in the background. Along the sidewalk leading to the church are many men and women with children, all dressed in the bright colors of spring. About the procession there is a spirit of "jieace on earth, good will to men." The joy of life in the right path is plainly evident. Then up in one corner of tlie bill is the representa- tion of a vision. This shows Christ seated before a number of little children. Above this are the words, "Suffer the little children to come unto Me. for of such is the kingdom of Heaven." In the opposite corner of the picture is the follow- ing invitation to all: "Take the children to church, and give them the right start." The Poster Advertising Association is spending over $25,000 in this uplift movement. There is no advertisement of any kind on the bills and they are as large as can be accommodated on the billboards. Two of the bills are sent to every city of 10,000 in- habitants. None are sent to smaller places. The number is apportioned to the number of inhabitants. Thus Los Angeles has received twenty of the bills. V. Montgomery, local billposter, explained that the bills would remain up a week. Special attention is called to them that they may do as much good as possible. Pomona (Cal.) Daily Review. THE UPLIFT BILLBOARD. In keeping with its policy adopted some time ago of using unsold space in the various cities through- out the country to display at its own expense post- ers of a character which will tend to make humanity and the world better, the Poster Advertising Asso- ciation has out a new poster and one appropriate to the season. Through Curran & Co., which con- trols the billposter advertising in this city, tour of these latest ones are on display in Pueblo, and they are such as to be not only admired, but praised. A large gathering of people, including mostly children accompanied by a representation of parents, are seen entering a church. One portion of the poster shows a scene from Christ's life, accompanied by a Biblical inscription, while elsewhere on the poster are the words, "Take the children to church: ctart them right." What better advice than this, and the fact that such advice is offered by a purely commercial enter- prise which controls the advertising spaca v-hich might be used for financial profit enhances its value. And yet there are those who say that the world isn't getting better. Puebio (Colo.) Chieftain. The beautiful picture illustrating Jesus welcom- ing the children which was put up south of the church a few days ago belongs to the "Uplift of Humanity" series of pictures which is being distrib- uted throughout the country by the Poster Advertis- ing Association. We also appreciate the work and courtesy of the Curran Company in thus favoring us. Boulder (Colo.) Methodist Church Magazine. THE EASTER POSTER. Third in Humanity Series of the Poster Advertising Asso- ciation. The Easter poster, published by the educational committee of the Poster Advertising Association, which is being put up on all the billboards of the principal cities, can be seen in the following locations of the Hughes Billposting Company in this city: Park avenue, between Fifth and Sixth streets: Fifth and Main streets. Thirteenth and Main streets, Main and Chestnut streets and Thirteenth and Church street-^. This particular poster, which is in eleven colors, is interesting for many reasons. Technically, It is put forth by the members of that aggregation to be the ultimate expression of what a go-to-church poster should be. For montlis past the go-to-ch\irch move- ment has been spi'pading from city to city throughout the land. Every inediuni has been used including Ijosters. Tile effect has been as unerring as the pro- moters of that movement expected. Still the hastily prepared poster copy lacked the vital appeal. The Easter poster tells its own story in a wonderful way. It tells it, too, in pictures, and with few words. On the left of the picture appears the well-known figure of the Master, surrounded by little children, speaking to the world those appealing words that have rung down the centuries with their marvelous tenderness, the same yesterday, to-day and forever. (T38) EDUCATIONAL POSTERS And coupled with that appeal there is the picture of the gaily-dressed Easter crowd thronging its way to church, and — with the echo ot Christ's words ring- ing in their ears — taking the little ones with them. At the end of the avenue is a church, and in a small panel to the right of the jioster one may read the les- son of the picture in these words, "Take your ohll- dren to church; give them the right start." This is the third of the series of humanity posters which the association is using in a sincere and earn- est effort to employ the unbounded influence of the medium for the good of mankind. Lynt-hburg tV.a.) News. COMMEND BILLBOARD ADVERTISING. Outdoor Church Advertising Has Accomplished IVluch Good. The Poster Advertising Association has been formally commended by the Galveston Christian En- deavor League Union. At a meeting held recently a resolution was adopted by the union which recites that the union "desires to express its approval and hearty appreciation of the Poster Advertising Asso- ciation in conceiving and putting into execution the thought ot the jiossibilities which they possess lor promoting the higher thinking of the passerby, and to Mr. J. E. Howard of this city for the space of his billboard and the labor of himself and employes, which he has used in this behalf." Galve.ston (Tex.) Daily News. LOOK FOR THIS PICTURE. In Montpelier and Barre, Cady O. Averill, a local billposter, is spreading over a number of billboards attractive posters issued by the Poster Advertising Association of America as a part of its educational ])ropaganda among the children. The subject of the picture, which is reproduced in many colors, is the scriptural injunction, "Suffer little children to come unto Me and forbid them not. for of such is the king- dom of Heaven." Below the text are the words. "See that your children are started right." Christ is de- picted as the friend of the little children and about Him are grouped hundreds of childish figures. Away in the distance is a church. The pictures were post- ed widespread throughout the country. The litho- graphs are furnished gratis by the Poster Advertising Association and the posting is done without charge in each locality. The children's picture is the third of the series to appear, the first being the birth of Christ and the second the life of General Grant. Here in Barre the pictures may be seen at the Main street corner of Cottage street and on South Main street near the railroad crossing. Barre (Vt.) Times. EDUCATIONAL PICTURES. National Poster Advertising Company is Conducting a Most Unique Campaign. The Poster Advertising Association is doing a most commendable work in presenting a series of beauti- ful pictures free to the cities of the United States and Canada, which possess advertising facilities. The third picture of this educational series is "The Easter Poster," which now adorns the bulletin boards of Hannibal. The poster is flx20 feet, lithographed in 12 superb colors. Edward Volker ot Cincinnati is the artist and he has combined the idea of the Master's with a touch of his own genius and given to the world an object lesson, beautiful in design and ele- vating and uplifting In his conception of Eastertide. A throng of adults and happy children are wending their way to the church or chapel in the distance, while to the left of the picture and in the background Christ is blessing little children. It is indeed a unique and happy conception of the Poster Advertising Association for the uplift of hu- manity to present to the public these elevating anl inspiring views which have received the hearty en- dorsement of both the laymen and clergy of our country, as well as educators and philanthropists. The manap.er of the local billposting company de- serves the thanks of the public for co-operating with the Association and giving space, time and labor for this pleasure and elevating influence in teaching the masses the best side of the great lesson of life. Hannibal (Mo.) Journal. POSTER ADVERTISING ASSOCIATION TAKES UP "GO-TO-CHURCH" MOVEMENT. The great "go-to-church" movement over the coun- try, being carried on through the assistance of the newspapers, is being encouraged by the work of the educational committee of the Poster Advertising As- sociation, through the billposting organizations of the country. Greenville is not shirking her share of this work, and through the kindness of the Greenville Poster Advertising Company, of which Mr. M. Henlein is the head, these fine posters have been placed on the bill- boards of the city. Those now on display are the finest and most beautiful ever displayed in this city, and real works of art. They are Easter posters, without any adver- tising whatever in view, and bear the following trite saying, "Take your children to church; give them the right start." Also, "Suffer little children to come unto Me and forbid them not, tor of such is the king- dom of Heaven." One of these beautiful stands is posted at Mam street and the Bessemer railroad, and the other at Main street and the Erie railroad. Too much praise cannot be given the Poster Ad- vertising Association for their beautiful display, from the iiress of the Ketterlinus Lithographing Company of Philadelphia, and to Mr. Henlein for his co-opera- tion in having them placed In conspicuous places, bearing the expense of putting them up himself. Greenville (Pa.) Record. EASTER POSTER. Billboards Teil of Coming of Festival of Church as They Did at Christmas. Keeping abreast of the times, if not a little ahead of it, the Poster Advertising Association is following out the Christmas scheme and placing upon its boards handsome bills for Easter. There are several of the attractive hills on the Speers' System boards here, the one on Third street attracting the most attention, l)erhaps. The bills depict the Easter worshipers entering the church and show at one side the familiar picture of Christ holding the little children, "Forbid them not, for of such is the kingdom of Heaven." The moral: Take the child to church and start him aright, is brought out, and the fact that many of the best paying boards are occupied by these pictures shows a spirit that should be accorded full credit. .Santa Monica (Cal.) Daily Outlook. EASTER POSTER ATTRACTS MUCH ATTENTION. In four thousand cities in the United States repre- sentatives of the Poster Advertising Association posted large Easter bills showing people going to church with their children and underneath the words, "Take your children to church; give them the right start." In one corner of the poster is a picture of the Christ with a number of little children around him. These posters are put up by the Poster Adver- tising Association at their expense and are quite beautiful. C. W. Ward, the local member of the Asso- ciation, put up the poster recently on the billboard on South Main street, near the Bijou and it has al- ready attracted a lot of attention. The picture car- ries with it a very good moral, which should be fol- lowed by having all the children attend church. Monmouth (111.) Review. (139) EDUCATIONAL POSTERS BILLBOARD MEN START AN "UPLIFT" OF THEIR OWN. Put Out Posters Saying, "Take Your Children to Church" — Ordinance to Be Revised. The building committee of tlie Board of Aldermen held a third and final hearing recently on the pro- posed billboard ordinance. As a result, the ordinance will be withdrawn and a new one drafted to meet at least some of the objections raised. At the hearing a large poster was suddenly un- furled from the balcony. It showed a number of chil- dren being led toward a church. Across the picture was the sign, "Take your children to church; give them the right start." There was no other lettering. Barney Link, who had argued against the proposed ordinance, said these posters were being put up all over the country and that the display was to con- tinue for thirty years. He told the committee that the work was being done anonymously. After the hearing he said that the billboard men were behind the plan, doing a little "uplift" work of their own, even while they were being attacked by uplitters. New York "World. COMMITTEE OF ONE HUNDRED APPROVES CAMPAIGN OF BILLPOSTERS. Unanimous approval of a campaign of moral edu- cation carried on by the Poster Advertising Associa- tion was voted by the committee of 100, which held a meeting in the Grand Pacific Hotel to make plans for the International Sunday School Convention to be held in Chicago, Chicago (III.) Record-Herald. BEAUTIFUL EASTER POSTERS PUT UP. C. A. Duck, local member of the Poster Advertising Association, put up two magnificent Easter pictures of about 10x24 feet, beautifully done in colors. On each is a picture of Christ blessing the children with the text. "Suffer little children to come unto Jle and forbid them not, for of such is the kingdom of Heaven." The rest of the sheet shows a congregation of men. women and children entering a church, with the legend, "Take your children to church. Give them the right start." Mr. Duck placed two of these fine pictures, oue next to Gee's drug store and one at Ford & Penning- ton's. These pictures were sent out by the Poster Advertising Association to cities where they have members, and are free. They are appropriate to the season and are really works of art. Stop and see them. Greenville (Tex.) Evening Banner. PREACH "BILLBOARD RELIGION." Billboard Christianity was preached at Immanuel Presbyterian Church recently. Twenty-one-foot post- ers designed to draw people to the church were shown. The Rev. Paul B. .Jenkins made a "get-the- business" talk, that told how advertising had proven itself a congregation-getter for churches. Milwaukee (Wis.) Ijeader. IS A WORK OF ART. "Suffer little cliildren to come unto Me and forbid them not, for of such is the kingdom of Heaven," is the inscription printed on an artistic lithographic poster on the Parkerson avenue billboard, near the Crowley House. The poster contains on one side a picture of Christ, surrounded by a number of little children, and on the other side is represented a church towards which many men. women and chil- dren are going to attend service. Underneath the picture of the church is the inscription, "Take your children to church: give them a right start." The picture is executed in many colors, and is a work of art. These lithographs were posted all over the country by the Poster .Advertising Association at an enormous expense to themselves. When down- town, don't fail to see it. Crowley (La.) Signal. BEAUTIFUL POSTERS UP. Easter services in the Greeley churches were ad- vertised by beautiful colored posters on the billboards of the city, which were donated by the Curran Sign and Billposting Company. This is the only town north of Denver where this advertising was done by the Curran Company. Greeley (Colo.) Tribune-Republican. BILLPOSTERS FOR CHILDREN'S WELFARE. Note the Poster on South Frederick Street — Read Its Spiritual Lesson. The Poster Advertising Association has started an agitation to aid the spiritual condition of children. By means of large sign posters, one of which appears on South Frederick street in Oelwein, the children are invited to attend church and Sunday school. The poster shows the figure of the Nazarene in one cor- ner, bestowing His blessing on little children. Under- neath the picture are the words, "Suffer little children to come unto Jle and forbid them not, for of such is the Kingdom of Heaven." In the lower right-hand corner are the words, "Take your children to church and give them the right start." The remainder of the poster shows the Easter parade, .the well-dressed men and women going into a church, accompanied by their children. The poster is composed of twenty-four sheets, and when com- pleted is 10x25 feet in size, lithographed in twelve colors. It is one of a series of religious posters which have been displayed since the billposters' conven- tion at Atlantic City last year. At that time the organization decided to devote a portion of the space on billboards to religious and uplift pictures. The campaign extends over all of United States and Canada. EDITORIAL COMMENTS. There is a lesson in the billposters' campaign for the welfare of the American children that should be heeded. There are too many children in the United States who never see the inside of a church. They have no spiritual training except such as they pick up on the streets and that is along the line of his Satanic Majesty. Every child should have some train- ing along the line of religion. The child should re- ceive instruction in the Sunday school and be given a start in the right direction. "Train up a child in the way he should go and when he is old he will not depart from it." A child, grown to manhood with- out religious training, is like a ship without a com- pass. Oelwein (la.) Registei'. BILLBOARD RELIGION. To the Editor of the Globe: Sir: — Last Christinas there appeared on the prom- inent billboards of St. John (as well as the other large cities of Canada and the United States) a large religious poster which attracted considerable atten- tion. It was a composite of two world-famous paint- ings of the birth of Christ in the manger of the Bethlehem stable and the wise men of the East, led by the star to the place where the young Child was. The caption of this beautiful picture, addressed to the rising generation, was as follows: "Ask your Sunday-school teacher to tell you the story." Re- cently there was another of these religious posters (140) EDUCATIONAL POSTERS on the billboards of our city. The one which at- tracted the writer's attention was opposite the Clif- ton House, corner of Germain and Princess streets. It was a large picture which repaid one going some distance to see — a picture of Jesus blessing little chil- dren, while in the foreground could be seen scores of children, with their parents and friends, going reverently to the House of God. The caption of this great poster was as follows (and constituted good advice to the many indifferent parents) : "Take the children to church; give them a right start." There was the billboard preaching another great religious message to the age. At a meeting of the Educational Committee of the Poster Advertising As- sociation, held last September, it was resolved to place upon the billboards of the country these great religious and inspirational posters. Was this not a sign of the religious spirit of our age? Was it not a splendid tribute to the Christian spirit of those busi- ness men who decided to run a series of those relig- ious posters during the month when their plants at Cleveland were not so rushed — and that the vacant spaces on the billboards might be used to some ad- vantage, and in the interest of humanity? I think, Mr. Editor, it was a wonderful amount of good that was being done by the Poster Advertising Association through their series of such splendid and inspiring pictures — and I was rather surprised to see no edi- torials in any of the daily papers of our city calling the attention of the people to those splendid posters. I wish that every man and woman in St. John, every boy and girl, could have seen the great Easter poster on the large billboards of the city. This was truly a new evangelism. Thanking you for space in your valuable paper. I remain, Ralph J. Haughton, Congregational Minister. St. John Globe. BEAUTIFUL PICTURE. The large picture on the billboard on the south side of the Gaiety Theater is a beautiful one and urges parents to take their children to church. In doing so they will be "starting the children right," says the picture. The picture is of a religious character and reminds passersby of the Resurrection of Christ. Galesburg (111.) Republican Register. FINE COLORED POSTER ATTRACTS ATTENTION. The education committee of the Poster Advertising Association has distributed a beautiful highly colored poster to 40,000 cities of the United 'States, of which Monmouth is one. Charles Ward placed the at- tractive lithograph on the billboard on South Main street, and it has attracted much attention. In one corner is a picture of the Christ blessing little chil- dren and accompanying is the familiar quotation from the gospel, "Suffer little children," etc. At one side is a representation of a number of jieople going to church and the words, "Take your children to church on Sunday; give them the right start." Monmouth (III.) Atla--^. AN EASTER MESSAGE. Rev. Walter J. Johnson, the pastor, took occasion from the pulpit to compliment the decorations, and especially the large colored poster on the wall to the right of the pulpit. The poster pictured the exterior of a church at the intersection of two streets. A stream of people was seen entering the edifice. Lead- ing the worshipers were gray-haired men and women, others in line representing different generations down to tiny children. The lesson taught, Mr. Johnson declared, was the keeping of the Sabbath as a holy day and the encouragement of church attendance by everyone from the grandfather to the child. The poster, 21 feet 9 inches long and 9% feet high, had in its upper left-hand corner the scene of the Savior receiving the little ones, and beneath was the in- scription: "Suffer little children to come unto me, for such is the kingdom of heaven." The poster was supplied by the Educational Committee of the Poster Advertising Association, through W. E. Holland, a member of the committee. The Wesley classroom was decorated in the class colors, white and red, lilies and cording being used profusely. Mrs. Holland was chairman of the Class- room Decorating Committee. The Campbell class- room was in white and green. Miss Fannie Mac- Millan had charge of this work. Mr. Johnson did not deliver a sermon either at the morning or evening services. "An Easter Message," the cantata, was presented at the evening service, Jlrs. T. H. Morrow presided at the organ in the absence of George H. Paul, the organist, who is ill. Beaumont (Tex.) Enterprise. SUNDAY-SCHOOL HEADS THANK BILLPOSTERS FOR BIBLE SCENE PICTURES. Appreciate Those Which Are Being Placed About City — Elect Officers. A joint meeting of the Binghamton organization of Sunday School Superintendents, and the Ele- mentary workers of the city was held in the chil- dren's chapel of the First Presbyterian Church re- cently. Notwithstanding the inclemency of the weather a large number attended. The superintend- ents elected the following officers for the ensuing year: George C. S. Bliss, president; T. C. Thorpe, vice- president; George J. Michelbach, secretary; A. A. Lord, treasurer; W. O. Rowey, chairman Finance Committee. A resolution commending the National Billposters' Association for the interesting and beautiful pictures of Bible scenes it is placing on the billboards of the city was unanimously adopted. Miss Bmens read a paper on "How to Keep the Interest of the Boys and Girls in the Sunday School," and George J. Michel- bach si)oke on "The Benefits of Organization." Miss Lillian Wardell sang a vocal solo, and Miss Ruth Schmidt gave a violin solo, both of which were generously encored. At the close of the meeting light refreshments were served in the parlors of the church. Binghamton (N. Y.) Press. DEFIANCE POSTER ADVERTISING SERVICE RECEIVES THANKS. The local Ministerial Union has tendered a vote of thanks to the Defiance Advertising Service and the Poster Advertising Association for their generosity in supplying handsome twelve-color, 9x20 lithographed posters relating to Easter, which were also posted on the boards of the members of the Association throughout the country. Some of these attractive lithographs were posted in this city and attracted much attention. Defiance (O. ) Daily Crescent-News. CLEVER EASTER POSTER. Billboard Picture Urges Parents to Start Children to Sunday School. William Leavitt, Jr., city billposter, has given over several of his most prominent billboards for a highly artistic Easter poster that has attracted much at- tention and favorable comment. Mr. Leavitt has received thanks from the clergy for his expense and effort. The posters show parents accompanying their children to Sunday school, and urges parents to start their children right by enrolliu,!? them in the Sunday schools. In the upper left-hand corner of the picture Christ is surrounded by scores of small chil- dren who are playing about him. Brazil (Ind.) Times, (141) EDUCATIONAL POSTERS NEW POSTERS ARE PRAISED BY MINISTERS. Plan of Advertising Association Is Endorsed at IVlinisters' ivieeting. The posters depicting Biblical scenes which have appeared on the billboards of the city recently, and which have received much favorable comment, are the posters which were put out by the Educational Committee of the Poster Advertising Association of America. At the meeting of the Marietta Ministers' Association recently it was voted to express the ap- preciation of the Association in the idea of the work and its execution. It was reported that Mr. August J. Weber, son of Mr. August Weber, of this city, who was attending the Art School of Cincinnati University, contributed in no small way to the artistic work of the recent poster, and that he also assisted in the preparing of the Christmas poster. Mr. A. M. Briggs, of Chicago, who originated the Church Attendance Campaign plan, which was tried with so much success in Marietta, was the chairman of the Educational Committee mentioned above. Mr. Briggs is the son-in-law of Mr. John B. Alden, of this city. Marietta (O.) Daily Journal. BEAUTIFUL EASTER POSTER IS NOW SEEN IN CRESTON. Lithograpii Now Seen on Billboards in Creston Tells Story In Wonderful Way — Tiiird of Humanity Series — Carl Davenport and Roy Emer- son Have Same Displayed on Tlieir Display Boards. An Easter poster is now being placed upon the billboards of Creston under the direction of Carl Davenport and Roy Emerson, proprietors of the Creston Posting Service. The poster has been issued by the educational com- mittee of the Poster Advertising Association, of which association the Creston concern is a member. It is the third of the series ot humanity posters which the Association is using in a sincere and earn- est effort to employ the unbounded influence of the medium for the good of mankind. This particular poster is interesting for many rea- sons. Technically, it is put forth by the educational committee as an ideal piece of "copy." It is believed by the members of that aggregation to be the ulti- mate expression of what a go-to-church poster should be. For months past the go-to-church movement has been spreading from city to city throughout the land. Every medium has been used, including post- ers. The effect has been as unerring as the promot- ers of that movement expected. Still the hastily prepared poster copy lacked the vital appeal. The Easter poster tells its own story in a wonderful way. It tells it, too, in pictures, and with few words. On the left ot the picture appears the well-known figure of the Master, surrounded by little children, speaking to the world those appealing words that have rung down the centuries with their marvelotis tenderness, the same yesterday, to-day and forever. And coupled with that appeal there is the picture ot the gaily-dressed Easter crowd thronging its way to church, and — with the echo of Christ's words ringing in their ears — taking the little ones with them. At the end of the avenue is a church, and in a small panel to the right of the poster one may read the lesson of the picture in these words, "Take your children to church; give them the right start." The poster was designed by Edward Volkert of Cincinnati, the- same artist who created the Christ- mas masterpiece. It was lithographed in eleven col- ors by the Keterlinus Lithographic Manufacturing Company of Philadelphia. While the Poster Advertising Association and its members have no ulterior motives in undertaking this educational propaganda letters ot the most cordial character have been received from cardinals, arch- bishops, bishops, ijriests and clergymen of every de- nomination. Governors, mayors and city officials, civic, religious and social organizations, have joined in the chorus of gratitude for the work that has been done so well by the members of the Association in their respective cities and towns throughout the United States and Canada. The poster has been mounted and displayed in churches and schoolro.ims. ;\linisters have caused billboards to be erected on church property, from which the picture has carried its message to many hearts. Following the Easter poster there will be another appeal to the youth of America in a Boy Scouts poster, which will contain a message of chivalry, health and humanity to boys everywhere. As a result of the humanitarian movement, sug- gestions for posters to be added to the series have come from many sources. One of them is from Anna M. Shaw, the world-famous suffrage leader, who urges the Association to make an appeal for the "cause," every member of which will be duly grate- ful, she says, for such salutary assistance. The Easter poster and the others of the series are to be sent to every town in the United States and Canada. The plant owners of the smallest villages are to have copies of them and are urged to post them. The small towns need the posters as much as the large ones, and there is .iust as much enthusi- asm over the movement in the one as in the other. Cre.=;ton (la.) Advertiser. THIRD ART POSTER IS IN PLACE TODAY. Two twelve-color commemorative of Easter were placed recently by B. A. Haskell, of the Haskell Ad- vertising Company, at Sixth and Main and Fifth and Rood. The posters, which were magnificent works of art, were furnished free by the Poster .Advertising Association of the United States and Canada to all members, and were posted in practically every city in the two countries. The poster contained no advertising. A likeness of the Christ in His familiar pose among a group of children occupied one corner, while the rest of the big poster showed a large crowd going to church. "Take your children to church on Easter: give them a right start" was the legend on the big poster. It was a splendid contribution to the uplift campaign which has been carried on for several months by this association. The first was that of "The Nativ- ity," the second on the life of General Grant, and the Easter picture makes the third. Grand Junction (Colo.) Sentinel. UPLIFT MOVEMENT BEING AIDED BY POSTERS BEING DISPLAYED IN CITY. Along with the manifestation of spiritual uplift for the betterment of mankind, the posters which have been ostentatiously displayed on some of the prominent billboards in Lansing have played no small part and have created unlimited attraction. The edu- cational committee of the Poster Advertising Asso- ciation, an organization comprising all of the bill- board interests of all cities and towns in the United States and Canada, are lending their assistance with a very generous poster campaign to the "uplift move- ment." This is done with an effort to better the condition ot mankind. The first poster displayed in this city was en- titled the "Nativity, or the Birth of Christ." This was posted during December. The poster now in evidence on various billboards is entitled, "Take your children to church; give them the right start." In the upper left-hand corner of this same poster is the inscription, "Suffer little children to come unto Me, and forbid them not, for ot such is the kingdom of Heaven." Last .lanuary the December poster was followed by another large picture representing the life of Gen- eral U. S. Grant from boyhood to President of the (142) EDUCATIONAL POSTERS United States. The Easter poster now showing on the boards is a beautiful 24-'Sheet production, lith- ographed in 12 colors. The above cut is a facsimile. Manager Fred J. Williams of the Lansing Adver- tising Service is heartily in favor of the movement and states that more of the posters will be displayed In the near future. Lansing (Mich.) Journal. GIVE THE CHILD THE RIGHT START. ANOTHER HANDSOME POSTER. Published by the Educational Committee of the Poster Advertising Association. Many citizens admired the large and beautiful Christmas posters displayed on the billboards in De- cember. They were works of art and were put out by the Poster Advertising Association's educational committee. Recently another large poster was placed on the billboard at the corner of Fourth and Clinton streets adjoining the Prowant restaurant. It is a fine piece of work and reproduces the bright Easter costumes at the annual Easter parade. In the upper left-hand corner is a picture of the Savior with little children and the quotation. "Suffer little children to come unto Me and forbid them not. for of such is the king- dom of Heaven." In the lower right-hand corner is printed, "Take your children to church: give them the right start." The picture shows men, women and children going to church. The poster is 9x20 feet in size and lithographed in twelve colors. Defiance (O.) Daily Express. EASTER POSTERS ON THE BILLBOARDS. Large Easter posters, placed upon the billboards of Duluth, Superior and practically all cities and towns of the country, have been put out by the United States Display Advertising Company, of which C. A. Mar- shall of Duluth is president. The posters carry no advertising and are the con- tinuation of a series begun last fall for moral and ethical teaching. The Easter poster is a beautifully colored picture of Christ blessing the little children and a church with a large number of persons enter- ing. On one side is inscribed, "Suffer little children to come unto me." and on the other, "Take your children to church: give them the right start." The IKJSter was designed by Edward Volkert of Cincin- nati, who made the Christmas poster. The Duluth Herald. WORK OF BOY SCOUTS SHOWN ON POSTERS. The fourth of the free educational posters by the Educational Committee of the Bill Posters' Asso- ciation have been placed on the local billboards by C. W. Ward. This poster illustrates the work done by the boy scouts in America as well as other countries and has been placed on billboards in all cities of the United States having a population exceeding 4,000 inhabitants. The posters are purchased by Mr. Ward and placed on the boards at his own expense. There are a number yet to come. One of them has been placed on the board on South Main street between Second and Third avenues and the other is on the board on North First street between Boardway and Archer avenue. The picture shows a boy scout helping an aged lady across a crowded street and also a member of the organization stopping a crowd of boys from throwing stones at a dog. In the center of the poster a picture of a company of boy scouts in camp is portrayed. All around the edge, forming a border, are mottoes of the scouts by which they are sup- posed to be governed. Monmouth (111.) Atlas. Rev. G. Ellory Read Referred to Work Being Done for Uplift of Humanity — Based Sermon Suggested by the Large Pictorial Poster that Has Been Displayed. . At a recent service in Plymouth Church, Rev. G. Ellory Read preached a sermon suggested by the large pictorial poster that ha-s been recently dis- played by the Canadian Poster Company. Taking for his text the words of Christ as reported in Matt. 18:6, "Whoso shall cause one of these little ones to stumble, it is profitable for him that a great mill- stone should be hanged about his neck and that he should be sunk in the depth of the sea," the preacher referred to the fact that a large advertising com- pany, doing business in all our large cities and im- portant towns, had taken up this work which had no necessary relation to the publicity service in which it was engaged. At the Christmas season the company had displayed an arresting picture of the Nativity of our Lord, and had sought to draw the attention of the people to this central fact, connected with a season of festivity and rejoicing. Quoting from a letter received from the manager of the com- pany, Mr. H. A. Williams, Mr. Read gave this strik- ing passage: "The poster advertising interests desire to inaugurate an 'uplight movement for the good of humanity,' utilizing the immense pictorial appeal of posters in a way that shall make men better by turning their minds to noble and inspiring thoughts. We want you to feel that we have no ulterior motive, but that we want to contribute our mite to the spirit- ual uplift of humanity." All who have the interests of the community at heart, continued the speaker, should rejoice in the altruistic enterprise manifested by this business concern. Religious organizations and protectors of the moral life of the community are quick to condemn the display of posters that are an offense against decency and good morals. I am glad to take this opportunity to speak appreciatively of this splendid attempt that this company, through the medium of their business, is making to speak of men, women and children of the highest and holiest that life offers us. And I am the more desirous of doing so, because those engaged in the good work have gone about it so quietly and unobtrusively. They had not published their relation to this enterprise. The public has had no intimation from them concern- ing their gracious ministry. I speak of it because I want this congregation and community to know that in this movement we have another co-operant factor helping the world on to better things. Sometimes we are so concerned with the adverse forces we have to meet that we forget those who are actually fighting on our side. It does us good to take a sur- vey of the unnumbered hosts that are on the side of right. How many of us, for example, think of the way in which the press is co-operating with the church in broad, general outlines? Take our local pa- per, the Sherbrooke Daily Record: week after week it publishes the advertisements of our many church services without any remuneration and gives pub- licity to all our various activities in its news col- umns. This fact ought to be pondered and appreci- ated. There is no doubt that our work as churches Is immensely helped by this hearty and generous co- operation on the part of this widely-read paper. The preacher then described the pictorial poster and took its admonition, "Take your children to church: give them the right start," in conjunction with his text. The failure to give the child this right start in life constituted one of the most common modern offences against the child. The parents who do not take their children to church fail to give them the large, comprehensive view of religion. In the services of the church the individual becomes merged in the universal consciousness of the spiritual life. Through the services of the church the child is taught to use one of the divinely appointed means rf spiritual culture. To deprive the child of the (nO EDUCATIONAL POSTERS services of the church, which is almost invariably the case unless the parents go with him, is to deprive him of the strength that would come to him in the hours of his testing as he grows into manhood, through the realization of his relation to the vast multitudes who are striving for the highest that life can yield under conditions of moral strain and stress. Moreover, the child is deprived of that training which he might have in his desire to do something for the world's betterment. There are few children but move with a desire to do something herioc and noble, and there is no place in which a child can be more effectively trained for heroic and noble service than in the church. An offense against the child ultimately be- comes an offense against society. History teaches that the great reformers and progressives, the men who have turned the world upside down, have been trained in the church. Deprive the child of this train- ing and eventually you rob society of its most valu- able interest in the child, the expectation that he will become a potent factor in the world's progress towards the final consummation of all our efforts for a rational and holy relation among all men every- where. This lifts the subject to a still higher level. The offense against the child becomes in its last analysis an offense against God. We need to em- phasize the solemn sanctities attaching to the respon- sibilities of family life. Children should be an herit- age of the Lord, to be considered to Him for His serv- ice. The failure to do this must mean that we hold an unworthy view of our responsibility in this great relationship of life. A failure to give the child a right start may finally lead him to fail of life's true destiny. The solemn admonition of Christ's should be heeded by parents especially. We may take Christ's reference to the child literally or figuratively. He may have meant by "one of these little ones" a little one in faith, a new-born disciple, but it is con- ceivable that He may have included the little ones who gladly went to Him and nestled against His loving heart as He blessed them. I think there were children who believed in Him when grown folk failed to do so. But the warning is all the same, whether we interpret the saying literally or figuratively. It were more profitable that one should perish himself than that he should be the means of turning from its divine destiny one whom God had created of life's perfect fulfillment. Sherbrooke Daily Review. BEAUTIFUL EASTER POSTERS ON BOARDS. With the reconstruction of the billboards of the Allentown Poster Advertising Company comes the beautiful picture of the large Easter poster which the Poster Advertising Company, of which the Allen- town concern is a member, has directed to be print- ed in many colors in the uplift movement which the national body started with the Christmas poster which portrayed so beautifully the Nativity. One of the large Easter posters in this uplift movement has been placed on the new board along the Jordan creek, directly opposite the Hamilton street station of the Lehigh Valley Railroad. It is a beautiful pic- ture, appropriate for the Eastertide, with the Savior as the central figure surrounded by children, with the "Suffer little children to come unto me" inscrip- tion. On the opposite side a church in Easter array is shown with worshipers entering the edifice. It is a most beautiful and appropriate picture for the Easter season and is in a most conspicuous position, easily seen by pedestrians crossing the Hamilton street bridge. The picture is 10.\21 feet, with a large white border. In this uplift movement there is no stronger sup- porter and promoter than Manager W. D. Fitzgerald of the T-yric Theater and who is also the manager of the Allentown Poster Advertising Company. Mr. Fitzgerald took particular care that these beautiful pictures, which were admired by thousands of young and old for their religious and moral tendency, should be placed in conspicuous places and his wishes were carried out faithfully. The Eastertide season pic- ture is particularly appropriate, attracting as much attention as the others. The work of reconstructing the billboards of the Allentown Poster Advertising Company in this sec- tion is almost complete. All of the backing is of steel and the borders of white pine with a six-inch molding in green. They are divided into sections for posters in size from an eight to a twenty-four sheet, with larger spaces to accommodate theatrical and circus sheets. The board along the Jordan creek, opposite the Lehigh Valley station, is a double-decker, IIG feet in length, while the one in the meadow south of the Adelaide Silk Mills, is also a double-decker, 215 feet in length. They are well built, with posts strong enough for a railroad trestling, and there is a finish which characterizes them as being first class in every particular. In addition to the large billboards along the Jordan creek and south of the Adelaide Mills, all of the boards of the concern have been reconstructed upon the same lines. Allentown (Pa.) Chronicle and News. ATTRACTS ATTENTION. Two large billboards displays, one north of the Star-Courier building and the other at the corner of Fifth and Tremont streets, have attracted consider- able attention. It is a beautiful design, showing a church with children just entering. It is particularly interesting, inasmuch as it is an Easter poster. Kewanee (111.) Star-Courier. The billboard owners have made another move to prove to the public that they are not the heartless creatures that certain magazines and organizations have tried to make them out. Recently the boards in Wilmington, and in every other town as well, were adorned with a beautiful lithograph, picturing a les- son that would be hard to drive home to the people as forcibly in any other way. There is in the pic- ture a scene in which the Savior is blessing the lit- tle children that came to Him, and beneath it were the words of the Master, "Suffer -little children to come unto Me and forbid them not. for of such is the kingdom of Heaven,'' uttered in remonstrance when certain of His followers sought to keep the little ones from approaching Him, because they feared He might be annoyed by them. Another scene in the picture is a crowd of people, among them many children, mak- ing their way to church. The lesson of the picture is told in these words, which it bears. "Take the chil- dren to church: start them right." Appearing as it does at Eastertide, it is hard to think of a more splendid presentation of a great lesson. Have you seen the picture? Examine it. The Wilmington Journal and the Clinton (Ohio) Republican. POSTER APPROPRIATE TO THE EASTER SEA- SON WHICH IS APPEARING ON BILL- BOARDS IN THE THREE CITIES. This is the Easter poster, the third of the series, that is being hung on the billboards all over the country by the Poster Advertising Association of America. Davenport was particularly interested in this poster, because it was originally designed by Charles T. Kindt of the Burtis Opera House. Mr. Kindt is the national president of the Poster Adver- tising Association, which entered into a compact at their convention last summer to utilize the bill- boards for other than commercial purjioses. The Christmas poster was one representing the birth of Christ. The second of the series was one depicting how U. S| Grant went '"-om plow hoy to President. The third is shown here, and imparts the lesson, "Take your children to church: give them the right start." Eight of these posters were hung on prom- inent billboards in Davenport, six in Rock Island and •six in Moline. Davenport (la.) Times. (144) /